Gianluca Fiorelli's Practical Guide to Content Metrics
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The document discusses the importance of content in SEO, emphasizing the need to measure and analyze various content metrics and user interactions. It highlights the complexity of inbound marketing and offers tools and strategies for developing a content matrix and improving conversion rates. Key points include understanding audience behavior and strategic decision-making in digital marketing.
Gianluca Fiorelli's Practical Guide to Content Metrics
- 2. Prologue Why does Content matter to SEO? @gfiorelli1
- 6. @gfiorelli1 Every content has its purpose
- 9. @gfiorelli1 Inbound Marketing is complicated. Moz’s software makes it easy WHY
- 10. @gfiorelli1 Tools Educational Content and Editorial Line HOW
- 11. @gfiorelli1 Home Page Products’ Landings Blog Learn SEO Webinars … WHAT
- 12. @gfiorelli1 Develop a Content Matrix
- 13. http://itseo.org/dismatrix – http://itseo.org/smartmatr@gfiorelli1
- 14. Episode i Measuring Landing and Conversion Pages Content @gfiorelli1
- 15. @gfiorelli1 Evolve! It’s Not Just Conversion Rate
- 16. http://itseo.org/gcontgro – http://itseo.org/jeffsauer@gfiorelli1 Use Content Grouping
- 17. http://itseo.org/notsetissue@gfiorelli1 Beware: it is not retroactive
- 20. @gfiorelli1 Conversions per Returning Visitor vs New Visitor
- 21. @gfiorelli1 Conversions per Type of Visitor based on Demographic data
- 26. @gfiorelli1
- 27. @gfiorelli1 1. Pageviews / Unique Pageviews 2. Pages / Session 3. Time on Page
- 28. @gfiorelli1 Go beyond & Evolve
- 29. @gfiorelli1 1. Medium/Sources 2. User Type 3. Mobile 4. Demographics
- 32. http://itseo.org/1N1fFaj and http://itseo.org/gacomments@gfiorelli1 Tracking FB Interactions - Comments
- 38. http://itseo.org/contentbudg@gfiorelli1 Calculate Investment on Competitive Analysis and Native Assets Value
- 39. http://itseo.org/ROIList and http://itseo.org/fractlcalc@gfiorelli1 ROI Calculators
- 40. @gfiorelli1 UPV * average cost CPC (Search) Imgur * average CPC (Reddit) Facebook Likes/Shares * Average CPE Twitter RT/Mentions * Average CPE TV/Press Placements
- 41. @gfiorelli1
- 43. @gfiorelli1 3 Laws of Digital Marketing
- 44. Do not be Data Driven @gfiorelli1 Be Data Informed #1
- 46. The Only King @gfiorelli1 Is the Audience #3