Giles guest online recruitment data has evolved
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The document discusses the evolution of online recruitment data and the importance of analytics in measuring recruitment effectiveness. Key challenges include understanding which channels yield the best candidates, optimizing recruitment costs, and addressing reasons for candidate rejection and competitor advantages. It highlights the significance of various data types, including candidate, activity, and market data, in enhancing recruitment strategies.
Giles guest online recruitment data has evolved
- 1. online recruitment data has evolved Giles Guest
- 2. online recruitment research analytics strategy search engine social training and marketing media conferences
- 3. data. data. data. applied data
- 4. why applied data? 51% employers not effectively measuring recruitment activity Enhance Media / The FIRM, 2011
- 5. why applied data? which channels are working? how can I save money? am I getting the best candidates? why are candidates rejecting us? why are competitors outperforming us?
- 6. three key types of data candidate data activity market data data
- 7. three examples social search career media engines websites
- 8. Twitter #which_hash_tag? #Hashtag use per hour #Hashtag use per hour #financialplanning 5 #financejobs 0.75 #IFA 2.3 #financejob 0.08 #accountancy 1.3 #accountantjobs 0.04 #cima 0.5 #accountancyjobs 0.02 #dmsfgds #khkjh’#mghkjdfhds click here please sirte
- 9. Twitter call to action call to action applications “Apply Now” 15 “To Apply…” 9 “Join Us” 6 “Learn More” 1 goo.gl/4FuDD
- 10. Goo.gl free social media metrics yoursite.com/accountant-jobs/ref12345 → goo.gl/4uDD
- 11. three examples social search career media engines websites
- 12. seo which keyword? “media career “media jobs” “media careers” opportunities” searches high medium low above experience all high average
- 13. seo which keyword? “media job” or “media jobs” “media jobs” or “media jobs bristol”
- 15. paid search optimising spend Bid: 60p Bid: 40p
- 16. three examples social search career media engines websites
- 17. website candidate data 38% 11% 5% 12% 34%
- 18. website candidate data Job title Account Manager – Media Sales – London Salary competitive 12% Description 38% We have an amazing opportunity for an experienced Media Sales Professional to join a women’s launch current affairs consumer magazine! As a fully credited Investor in People we are seeking a motivated and talented individual to join our team. Your Profile • A highly accomplished Media Sales Professional from a news and current affairs press background • Face to face experience 36% • Experience of selling to the Middle East and Africa is essential • Excellent presentation skills and strong negotiation ability • Fluent in French You will grow new business and develop significant relationships with clients within embassies and travel. 54% With offices in London, Paris and New York we publishes business and consumer magazines, events, newsletters and special reports to a niche audience.
- 19. understand your data… unique user number 1. server logs - 21,079 2. cookies - 17,403 3. IP tracking - 8,229 ?
- 20. data + insight = value
- 21. our challenges in 2012 which channels are working? how can I save money? am I getting the best candidates? why are candidates rejecting us? why are competitors outperforming us?