Gillet Ppt
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Gillette established itself as a leader in shaving products through various strategic moves during World War I and II. It provided millions of razors and blades to the US military during both wars. In the post-war period, Gillette faced competition from Auto Strop Safety Razor company but eventually merged with them in 1930. Throughout the mid-20th century, Gillette introduced new products, made several acquisitions of companies in personal care and other sectors, and organized itself into multiple divisions to drive growth.
Gillet Ppt
- 1. History World war 1 st Gillette using promotional offers for attracting the customer. (Shave & Save Plan) They also attracting government which ordered 3.5 million razors & 36 million blades. They create an environment of self shaving. They also using advertisement for recall the image in customers mind. They built power full brand image of Gillette.
- 2. History World war 2 nd Gillette produced 12.5 million razors & 1.5 billion blades for US military.
- 3. History Competition During the post world war 1 st Auto Strop Safety Razor company developed same size razor. They also developed a blade called Probak that could fit in both the companies razor. In 1930 both the company decided to merge. For boost their sales they cutting the price and sponsoring major football and baseball events.
- 4. History In 1936 Gillette introduced new product in the market: Brushless shaving cream Kumpakt electric razor In 1940 Gillette introduced the range of lather shaving cream. In 1948 Gillette purchased Toni company . (A US manufacturer of home permanent kits for women) In 1955 Gillette bought Paper mate company in $15 million.
- 5. History In 1962 Gillette acquired sterilon corporation. These acquisition Gillette organized itself 5 operating divisions. The Gillette Safety Razor Company The Toni Company The Paper Mate Company The Eastern Hemisphere Divisior Western Hemisphere Division
- 6. History In 1967 Gillette acquired Braun company, which manufactured electronic razors, Hair dryers, High fidelity speakers and cameras. In 1970s Gillette acquired La Giulla, a small Italian chewing gum and candy and several small house hold like – plant and potting. In 1971 Gillette acquired a 48% interest in ST Dupont company. (A manufacturer of luxury writing instruments and disposable lighters. In 1973 Gillette acquired Jafra, a cosmetic company.