GK Kaanazine issue spring 2009
- 1. The House of Golden Kaan KaanazinE V o l . 5 / s p r i n g 2 0 0 9
- 2. c o n t e n t Kaanazine vol.5/SprinG 2009 Golden kaan house of golden kaan 4 Brand developement 8 Newsline Wineland South Africa 12 News german Market 18 asian Market 20 US Market 21 canadian Market 24 Russian Market 26 polish Market 27 danish Market 28 irish Market 30 dutch Market 31 exhibitions VINEXPO asia pacific 32 tfwA cannes 33 Cape Wine Show 33 LIWF 34 Prowein 35 Awards and accol ades International awards 37 Golden kaan New team members 42 Take your chance! 42 contacts 43
- 3. Dear Friends and Partners of Golden Kaan, I am delighted to share our Spring Kaanazine magazine with you. This current edition represents the fifth issue of our Golden Kaan magazine. At sales levels of 1.5 million cases to date since launch, Golden Kaan has experienced dynamic sales growth and continues to expand into additional markets and while winning new customers. Besides the excellent eco nomic performance, there are additional reasons to cele brate the brand’s success in the year 2008: This year marks the fifth anniversary of Golden Kaan, a brand that immediately sparked interest and gained attention throughout the world as a result of its specta cular launch in 2003. Today, we can proudly state that Golden Kaan has lived up to its promises: The brand has captured a leading market position in many European countries. Moreover, we have seized the opportunity of Golden Kaan’s fifth anniversary to fulfill a long-standing wish. With the grand opening of the “House of Golden Kaan,” our visitor center, wine shop and “Golden Kaan Friends Lounge” in the heart of Golden Kaan’s home region we are convinced that this Home of our brand will serve as a delightful and appealing attraction for visitors and friends from through out the world. We all, but specifically Sharon and Bea, would be very pleased to welcome you at our “House of Golden Kaan” in the near future. Now, I would like to invite you to read on and enjoy this latest issue of our magazine and learn more interesting information about the “House of Golden Kaan” and our brand. Yours sincerely, Marian Kopp Managing Director Golden Kaan Ltd. E d i t o r i a l
- 4. G o l d e n K a a n house of golden kaan New Visitor Center and Flagship Outlet The opening of the House of GOLDEN KAAN in Robertson/Western Cape has been a particular highlight for the successful South African wine range. The brand’s new official visitor center and flagship outlet is located in the midst of the wine-growing region for the GOLDEN KAAN wines. Tastings, Art and Lifestyle The opening of the House of GOLDEN KAAN also cele brated the brand’s fifth year of existence. It will serve as a visitors’ center and wine house, as well as an exclusive tourist destination, offering wine tastings, a South African art and lifestyle experience, high quality GOLDEN KAAN accessories for purchase and outstanding conference and private function facilities. Luxury and Sense of African Adventure The décor and services offered by the House symbolize the luxury, sense of African adventure and exoticism of the GOLDEN KAAN brand and provide a fitting welcome to Press, Trade, global visitors and friends loyal to the brand. It is located in the beautiful Robertson Valley, the wine growing region of the GOLDEN KAAN wines and an area noted for its wines and roses. Step in the Future “The opening of the House of GOLDEN KAAN is an important step in the brand’s future,” stated Marian Kopp, Managing Director of GOLDEN KAAN Ltd. “Our South African Exe cutive Brand Ambassador, Sharon Mason, has created a modern, stylish yet inviting place, which will provide visi tors with an exciting mix of wine and art to be enjoyed along with the South African lifestyle.” Marcus Moller-Racke, CEO Racke and Chairman GOLDEN KAAN Ltd., congra tulates Sharon Mason, GOLDEN KAAN’s Executive Brand Ambassador in South Africa (right) and Bea Eillert, Tasting Room Manager House of GOLDEN KAAN (left).
- 5. The 5th Anniversary Party of GOLDEN KAAN combined with the opening of THE HOUSE OF GOLDEN KAAN that we cele brated together with our friends from around the world during the CAPE WINE SHOW week was one of the most exiting events I have enjoyed with our fabulous brand. Our prosperous growth, underlined with world class connections of our distributors and importers, and a lot of heartfelt trust and friendship made this possible. Very special thanks and congratulations to SHARON MASON and BEA EILLERT from the South African GOLDEN KAAN team. You rock! Marian Kopp, Managing Director GOLDEN KAAN Ltd. From my side I would like to thank first of all: The Great Team of GOLDEN KAAN for such a well organized visit and, of course, for giving us the possibility now after opening the “GOLDEN KAAN house” to show our clients all over the world where the wines GOLDEN KAAN were born!!!! Marina Petrova, Chief Product-Manager – ALIANTA GROUP, Moscow May I take this opportunity, on behalf of my wife Geraldine and myself, to most sincerely thank you all for the wonderful hospitality and gra cious time you gave to both of us. We will remember fondly all our time with you, the visits to the tourist spots, the time in Cape town, and especially the opening night of GOLDEN KAAN in Worcester – A great success!! May we all raise a glass to the success of GOLDEN KAAN. Willie Dardis, WineManager/Buyer Ampersand – Dublin, Ireland
- 6. Thank you to all for the camaraderie and good times. As a first visit to South Africa it was a very memorable experience for me. GOLDEN KAAN is certainly a great brand and is obviously the result of more than just the liquid and a great label. Russell Sandham, Director of Marketing – Wines/New Business Development The Kirkwood Group, Canada The “inspiration level” has gone up to the next level: GOLDEN KAAN is a driver not only as a suc cessful South African brand, but also as a global brand player. The GOLDEN KAAN team was able to create a family feeling in which the undertaken efforts also benefit our working together. Ed Geurts, Key Account Manager – Racke Nederland B.V.
- 7. G o l d e n K a a n house of golden kaan Attending the opening of the House of GOLDEN KAAN in Robertson, Western Cape were KWV CEO Thys Loubser and his wife Lynda, Danie de Wet, Chairman of KWV and his wife Lesca and Dr Willem Barnard, CEO of KWV when GOLDEN KAAN was launched in 2003. GOLDEN KAAN President Marian Kopp also especially welcomed Philip Retief of Van Loveren Wine Cellar Robertson, and Robertson Wine Valley (RWV) Chairman and Marianne Richter, President of the Breede River Winelands Rotary Club. It was a wonderful idea to open the House of GOLDEN KAAN. Thanks to Marian Kopp for bringing this great idea and making it come true! And – of course – thank you all for a wonderful time, which would never have been so great without your participation and friendship. It was very interesting to exchange trade experiences with all of you. The value of this meeting is even much higher, because sharing experience, knowledge and information brings great value to the brand GOLDEN KAAN. It motivates to achieve more . Jana Koderova, General Manager GIV-Racke CR On behalf of the Danish team I wish to thank you greatly for some wonderful and successful days in South Africa. The program put up by the GOLDEN KAAN team was exciting and a fantastic experience for all of us. Most importantly, however, the elegant opening party for the GOLDEN KAAN HOUSE went extremely well, and no doubt that evening really proved the team spirit of everyone present from the GOLDEN KAAN sales and mar keting team. We all went home to our territories with a lot of great inspiration, and I am sure that many of us will be back in Robertson with important customers and salespeople in the near future, showing them that the great wines of GOLDEN KAAN have a home base. In the right spot and with a lot of African spirit. Niels Wendelboe Jensen, STRANDGAARDEN WINE SPIRITS A/S – Espergærde, Denmark
- 8. G o l d e n K a a n Brand Developement GOLDEN KAAN Private Collection The GOLDEN KAAN Private Collection embodies the entire competence and expertise of South African winemaking. Highly acknowledged with numerous in ternational awards this premium range comprises an intense, concentrated and complex Cabernet Sauvignon and a rich Chardonnay with a creamy texture. Refined Packaging With new and refined packaging the GOLDEN KAAN Private Collection will enhance its positioning in the South African premium segment. The new updated look is the result of market-oriented brand management and a com prehensive international consumer survey. Private Collection Chardonnay, 2006 Vintage GOLDEN KAAN Winemaker’s Reserve Chardonnay em- bodies ripe fruit and oak flavours which are integrating well with complex citrus, pear, peach and woody flavours that add depth and dimension. It is an elegant wine with creamy texture, which holds its fruitiness through to the finish, ending on a clean, crisp note. Private Collection Cabernet Sauvignon, 2003 Vintage GOLDEN KAAN Winemaker’s Reserve Cabernet Sauvignon is dark, ripe and intense with a firm tannic backbone and plenty of black-berry, plum and spicy currant flavours, picking up cedary spice, oak and tobacco notes. It is a com plex and concentrated wine for sophisticated demands. Distribution includes selected on trade channels as well as the Duty Free and Travel Value markets. GOLDEN KAAN Private Collection is produced in a strictly limited edition at a maximum of 3.000 cases.
- 9. With its premium range Winemaker’s Edition GOLDEN KAAN emphasizes its comprehensive competence for South African wine. The new designed GOLDEN KAAN Winemaker’s Edition portfolio comprises a Cabernet Sauvignon, Shiraz and Sauvignon Blanc which were carefully selected according to severe quality criteria. The GOLDEN KAAN Winemaker’s Edition is available in selected retail stores which follow a special wine profile and offer wines of premium class. The lively SAUVIGNON BLANC impresses with tropical fruit and ripe fig with a hint of grassy flavours. Well integrated acids complement this wine with a lingering crisp aftertaste. This ruby red and full-bodied CABERNET SAUVIGNON matured in oak barrels. It impresses with upfront cherry fruit which is perfectly balanced with oaky vanilla flavours. Soft and ripe tannins linger on the senses. GOLDEN KAAN SHIRAZ’s bouquet suggests ripe berries with green peppery spicy flavours. Well integrated tannins with an excellent follow through onto the palate make for a sophisticated wine which distinguishes itself from its competitors. GOLDEN KAAN Winemaker’s Edition
- 10. 10 G o l d e n K a a n Brand Developement Continued Focus on has attained the premium South African segment market leadership role in many countries throughout the world. The GOLDEN KAAN classic range is almost exclusively sold through off-trade channels. South African Wine Enjoyment The wines of GOLDEN KAAN represent modern, South African wine enjoyment for every palate. The classic port folio comprises a range of eight noble single varietal wines namely Chardonnay, Sauvignon Blanc, Chenin Blanc, World wide sales and consumer awareness of GOLDEN KAAN have increased substantially over the last five years. With sales of nearly 1.5 million cases since the brand’s launch in March 2003 GOLDEN KAAN can look back on five years of on going success. Within these five years GOLDEN KAAN has been achieving significant growth in many international markets. The brand is being distributed in 54 countries worldwide and
- 11. 11 International Growth Individuality and Versatility The three white varietals – Chardonnay, Chenin Blanc and Sauvignon Blanc – substantiate the charm of South African white wine. Merlot, Cabernet Sauvignon and Shiraz represent the red New World classics; and Pinotage and Pinotage Rosé which rightfully claim to be South Africa’s “native” variety confirm the individuality of South Africa’s winegrowing. Merlot, Cabernet Sauvignon, Pinotage, Pinotage Rosé and Shiraz. All wines originate from selected vineyards in the Western Cape and convince with their complexity and style. Understanding the consumer’s demands GOLDEN KAAN successfully incorporates today’s trends in terms of origin, taste and design. Its easy-drinking style pairs well with food but can also be enjoyed on its own. Offering outstanding quality at a reasonable price is a fur ther key element for GOLDEN KAAN’s ongoing success. GOLDEN KAAN Private Collection GOLDEN KAAN Winemaker’s Edition GOLDEN KAAN Classic Range SUPER PREMIUM – On Trade Duty Free PREMIUM – On Trade Off Trade POPULAR PREMIUM – Off Trade
- 12. 12 N e w s l i n e Wineland South Africa On the occasion of the opening of the House of GOLDEN KAAN, Marian Kopp took the oppor tunity to invite GOLDEN KAAN’s international distributors, partners and team members from all over the world to join a safari game park tour. Close to Robertson, the group spent an exciting afternoon watching the famous “big five” in their natural habitat. Encountering the BIG FIVE Formerly used only by hunters, the term ‘Big Five’ refers to five of Africa’s greatest wild animals – lion, leopard, elephant, buffalo and rhino. Even today, the term still conjures up the romance and magic of Africa. www.pixelio.de www.pixelio.de
- 13. 13 To celebrate its fifth anniversary GOLDEN KAAN presented a high class wine – a special Anniversary Blend. The idea was pairing the elegance and complexity of Cabernet Sauvig non with the richness of Shiraz. And it worked out perfectly. This excellent 2006 Cabernet Sauvignon/Shiraz shows hints of black berries and spices. Soft vanilla flavours dem onstrate the intelligent use of oak to further support the fruit structure. To accomplish this, a careful barrel selec tion was made, followed by 18 months of maturation time. Golden Kaan Anniversary Blend Onthepalatethewineiswell-structured,soft,androunded, and it offers a long and pleasant aftertaste. The first to enjoy this exceptional blend were the guests of the House of GOLDEN KAAN opening party. The GOLDEN KAAN Anniversary wine was one of the special highlights of the evening and contributed a great deal to its big success. The GOLDEN KAAN Anniversary Blend wine will be avail able with limited quantities for the South African domestic market, the Duty Free markets globally as well as the African continent markets and for special channels throughout Europe. The largest Golden Kaan Bottle Ever Marian Kopp proudly presents a 27 litre bottle of GOLDEN KAAN Cabernet Sauvignon, vintage 2006, the biggest Golden Kaan bottle ever filled. The so called Primat holds 36 standard bottles and weighs around 65 kilos. It was handed over to Dr. Ludger Reissig and Dr. Andrea Reissig, two Golden Kaan enthusiasts. Any idea how to open such a bottle?
- 14. 14 allow for optimal flavour development on the vine. With white cultivars a proper grape selection in the vineyard was made to eliminate the possible influence of rot and to ensure that white wines will have a fresh and fruity character. Source: South African Wine Harvest Report 2008 N e w s l i n e Wineland South Africa South Africa’s 2008 Vintage There’s good news for all wine lovers: After a fairly difficult growing season, the South African 2008 vintage is presenting exciting wines with great concentration and flavours but generally with a lower alcohol con tent. Especially early ripening grapes produced pro mising wines. The crop size was about 0.5 % higher than in 2007. The South African wine 2008 harvest started around 10 – 14 days later than in 2007. Due to the prevailing cool conditions and a slow ripening pattern the har vest allowed winemakers the time to optimally tend to their wines. Based on this long ripening period the quality expec tations for the 2008 vintage are excellent. The GOLDEN KAAN winemakers took their time with the reds to
- 15. 15 Golden Kaan’s Commitment to Environmental Sustainability GOLDEN KAAN remains committed to en vironmentally friendly vineyard practices and wine sourcing. All the wines and grapes sourced for GOLDEN KAAN derive from vineyards that are fully IPW (Integrated Production of Wine) certified. IPW is a voluntary environmental sustainability movement established by the South African wine industry in 1998. Compliance with the movement provides wine consumers with a guarantee that grape production was undertaken with due consideration of the environment, and that the wine was produced in an environmentally respon sible manner. Since April 2006, KWV, the South African joint owner with Racke GmbH + Co. KG, continues to be a proud member of the Biodiversity Wine Initiative (BWI). This initiative aims to protect the natural fynbos habitat of the Cape Floral Kingdom from extinction by encouraging the retention and expansion of the natural indigenous and endemic fynbos growth in and around vineyards. Fynbos, literally meaning “fine bush,” is exclusively found in the Western Cape region of South Africa where GOLDEN KAAN is a prominent wine producer. It is high in oil rich nutrients which add richness to the unique terroir of the Cape.
- 16. 16 Wineland South Africa Sharon Mason, Executive Brand Ambassador for GOLDEN KAAN, visited Namibia in June in order to explore the opportunities for suc cessfully selling GOLDEN KAAN in South Africa’s neighbouring country. Since February, Sharon has been responsible for mana ging the brand in the South African market. For other countries on the African continent – like Namibia – Sharon is adapting the marketing strategies, therefore working closely together with the GOLDEN KAAN winemakers and the marketing department. All in all, Sharon provided a positive summary about the Namibian market and the prospects for GOLDEN KAAN. And to prove that GOLDEN KAAN girls can stand up to any challenge Sharon did some quad biking in the desert dunes of the Namib Desert. Golden Girls are Tough About Namibia: Namibia is one of the least densely populated countries in the world with 2.5 inhabitants per square kilometer (6.5 per square mile). The Namib Desert which gave the country its name, occupies an area of around 50,000 km², stretching about 1,600 kilometers (1,000 miles) along the Atlantic Ocean coast. Namibia’s economy is still closely tied to South Africa’s due to the shared history of both countries. Until 1990, the official languages were German, Afrikaans and English. When Namibia became independent, English became the sole official language. The mining industry is the most important sector of Namibia’s economy (diamonds, uranium, lead, zinc and silver). Sharon Mason Executive Brand Ambassador N e w s l i n e
- 17. 17 world champion sommelier Ivo Dvo ák, one of the best sommeliers in the world, visited KWV and GOLDEN KAAN this summer and was impressed by the beauti ful country and its excellent wines. Mr. Dvo ák was awarded the title of a “World Champion Sommelier” in 2003, when the competition was held in Havanna, Cuba. Today, Ivo Dvo ák is chief sommelier of the Czech supermarket chain Makro Cash Carry and Metro Slovakia. During his visit he was accompanied by a group of Czech sommeliers and wine journalists who later wrote an enthusiastic article on GOLDEN KAAN and the KWV top wines in the Czech magazine “Vino a styl.”
- 18. 18 In 2008 the Racke Group established with Racke|Eggers Franke a new and powerful subsidiary which is fully res ponsible for the operational business in Germany. With the acquisition of the Eggers Franke Group, a fine wine distributor with a long-standing tradition and excellent reputation, Racke is now positioned to act also as a distributor of premium wines and to serve every dis tribution channel. This will create new opportunities for Golden Kaan and also benefit the distribution. The business activities of Racke Eggers Franke and its specialized subsidi aries are encompassing management of nationally leading wine brands as well as highly targeted distribution of a broad assortment of individual es- tate wines and international premium wines for specialty wine and food retailers and the restaurant, hotel and catering industry. NEW DistributION POWER IN GERMANY Racke|Eggers Franke established GERMAN Market N e w s
- 19. 19 The success of GOLDEN KAAN and the effective synergies of KWV and Racke now make the merger of Eggers Franke, KWV’s subsidiary in Bremen, commercially viable and meaningful, as it provides KWV and Racke with an expanded profitable base for penetration into the impor tant German market”. KWV was established as a private wine co-operative in 1918 to stabalize the South African wine industry. In 1997, the co-operative converted to a private company. Since 1996 KWV held a majority in Eggers Franke. KWV’s Chairman Danie de Wet and CEO Thys Loubser emphasised the positive impact of the Eggers Franke merger on Racke and KWV: “KWV has a strong relationship with Racke GmbH, dating from 2003, when their Joint Venture, the GOLDEN KAAN company and brand were established. Commercially Meaningful Merger from left to right: Thys Loubser and Danie de Wet
- 20. 20 N e w s ASIAN Markets This is an important recommendation for Golden Kaan in Korea: In June and July three different newspapers awarded our South African brand as “Best Wine.” Wine is still relatively new to most Koreans, but the popularity of drinking wine with meals is growing. And Korean Newspapers Vote for Golden Kaan – Best Wine During the recent financial crisis, even the booming Asian markets returned to reality – however, this still means a growth of nearly 10%. And there is still a huge potential for selling wine in these markets. People in many parts of Asia, especially in China, Korea, Thai land and other countries show a high interest in wine, which is known as a healthy drink. Premium Quality Required Asian consumers remain highly image-conscious and are willing to buy premium brands, because consumption of wines is often linked to business meals or business gifts. And consumers are seeking wines they will be able to remember. New world wines in particular, with their modern and pronounced fruity character and lacking strong, astringent tannins, seem to indulge Asian palates and to please their taste. growing markets the market is developing fast. Generally, in South Korea, consumption of alcoholic beverages is considered to be an extremely important part of social culture.
- 21. 21 According to recent Nielsen Data Golden Kaan is: • The Number One Selling South African Wine in Northern California Retail • The Number One Selling South African Wine in Southern Florida Retail • The Number One Selling South African Wine in Virginia Retail • The Number Five Selling South African Wine Nationally (Total US Food Drugs) Golden Kaan Tops the Charts! Safeway, one of the largest grocery retailers in North America, a Fortune 50 Company that has been a leader in the indus try for over 90 years has just taken on Golden Kaan Pinotage and Merlot. Effective September 1st, 2008, Golden Kaan Pinotage and Merlot were listed in 120 stores in Northern California. This is a tremendous success! Thanks to the stellar and consistent hard work of Caroline Gardner, Golden Kaan’s Southern Florida Sales Ambassa dor, Publix is on the fast track to taking in Golden Kaan as a warehouse item. This would be the best possible out come for growing the brand. Currently Golden Kaan is authorized in 332 stores as DSD item, meaning it can be ordered in at the store Managers discretion. Because of Golden Kaan’s strong sales rate the buyer has just mandated that in 200+ stores 5 Golden Kaan wines are mandated to be part of the permanent store shelf sche matic. This is considered to be the “next step” in becoming a warehouse item in close to 700 stores. N e w s US Market
- 22. 22 Erik Ran of GOLDEN KAAN USA spoke with Jack Brennan, Vice President and General Manager of Southern Wine and Spirits of California (North and South) about GOLDEN KAAN and the market for South African wine in the US. GOLDEN KAAN: How do you feel the South African category is shaping up in the US? Jack Brennan: It looks like the South African market is growing, however it is still a very small category. I do think that with the strong growth of GOLDEN KAAN and Gallo’s new brand Sebeka that the category will become much larger within the next few years.” GOLDEN KAAN: Where do you think the GOLDEN KAAN wines fit in this segment? Jack Brennan: GOLDEN KAAN wines are priced higher than most of the other players in the category. The wines are a great value with beautiful packaging. GOLDEN KAAN: How is the Pinotage received as most people are unfamiliar with the grape? Jack Brennan: Most people that like wine want to try something new. With the link to Pinotage it seems to have been the most popular wine in the range. GOLDEN KAAN: What are your thoughts on the US import business? Jack Brennan: The import business is driving all the growth in the US. Here in California we are still seeing the local wineries performing very strong but Australia, New Zealand and now South Africa are showing huge interest from consumers, especially in the $10 and above. GOLDEN KAAN: Thank you very much, Mr. Brennan. About Southern Wine Spirits Since its founding in 1968, Southern Wine and Spirits of America, Inc. (Southern), is a nationally recognized wine and spirits distributor known for its commitment to delivering the highest standards of customer service and creative marketing programs and partnerships. America’s largest wine and spirits distributor is also known for its best-in-industry professional and well- trained sales, operational and support staff. Today, Southern operates in 30 states, including its original Florida market, where its corporate headquarters is located in Miami. N e w s US Market Golden kaan talks With: Jack brennan Jack Brennan Vice President and General Manager of Southern Wine and Spirits of California Erik Ran Senior Vice President Sales GOLDEN KAAN USA
- 23. In partnership with GOLDEN KAAN LLC, Racke USA has expanded the company’s U.S. sales team through the addition of 5 new sales ambassadors. The new hires are part of the company’s ongoing commitment to growing its international wine brands in the U.S. market. “We are thrilled to grow our wine business and presence in the U.S. and are poised to expand even more,” said Marian Kopp. “Our team’s physical presence in key wine markets provides significant benefits for the brand, and having a strong local sales force doing the ground work enhances our business relationships all around.” Expanded sales team in the US 23 New sales representatives include: Natalie Fields, Georgia Sales Ambassador; Bailey Griffin, Virginia Sales Ambassa dor; Dan Huffman, Northern California Sales Ambassador; Kim Rogers, Southern California Sales Ambassador; and Larry Tirrell, Florida Sales Ambassador. The team is charged with expanding GOLDEN KAAN, Espiritu de Chile, Espiritu de Argentina and Vitae, and establishing the company’s presence in the following key markets: California, Florida, Georgia, Illinois, Texas, Virginia, and the Northwest.
- 24. GOLDEN KAAN’s Canadian Distributor cele brated its 10th anniversary in October 2008. Marian Kopp and Marco Lustenberger both attended the anniversary party to underline the strong relationship. N e w s canadian Market Peter Kirkwood, son of the company founder Brian Kirkwood and responsible for logistics and new business development stated: “It was the first of many milestones for us, and it was a huge benefit to have GOLDEN KAAN – one of our most important suppliers – there for support and to share in the celebration that it is so very much a part of. I’m looking forward to many more years with GOLDEN KAAN at our side.” The Kirkwood Group – a Canadian family business – is a sales and marketing agency representing producers of premium and pres tige wines, spirits and beers. Formed and incorporated in 1998, the company now sells in excess of 660,000 cases per year. The Kirkwood Group is successfully selling GOLDEN KAAN in the Canadian market. They have senior industry management personnel in all major regions of Canada, each with an average of 15 years’ experience in the alcoholic beverage business. The sales force operates in every major Canadian city, and the head office is in Oakville, Ontario. Congratulations from Golden Kaan 24
- 25. 25 Comments from the Media from Vancouver Courier: The Cape (…) continues to impress for its range of increasingly well-made and well-priced tastes. South Africa’s rejuvenated wine industry has caught up with the rest of the world. Golden Kaan Shiraz 2005 Aimed squarely at New World Shiraz starter drinkers, in a stylin’, hard to miss gold package: straight ahead berry and dark spicy notes with approachable easy tannins for even the most cautious of red vinophobes. Author: Tim Pawsey The Vancouver Playhouse International Wine Festival is Canada’s premier wine show, offering something for every level of wine drinker, collector and trade profes sional. The heart of the festival is the tasting room at the Vancouver Convention Exhibition center, where 701 wines were available for sampling. Another 899 – which made a total of 1,600 wines – were served at special events including gala auctions, wine seminars, trade events and food and wine pairings. South Africans in Vancouver
- 26. 26 N e w s RUSSIAN Market GOLDEN KAAN is making great inroads into the emerging Russian wine market. For the first six months of 2008 the successful South African wine showed this double digit growth of 13%. Together with another wine brand, GOLDEN KAAN managed to achieve the market leader position in the premium South African wine segment (350 roubles). The growth is fuelled by new listings, es pecially in Moscow. The Russian wine market Russia is one of the fastest growing wine markets in the world. Starting from a relatively low base, the market has expanded quickly in recent years. Imported bottled wine is still mainly consumed in the two biggest Russian cities Moscow and Saint Petersburg. Moscow, with 12 million inhabitants, accounts for about 60% to 70% of the Russian wine market. With 4 Million inhabitants smaller, Saint Petersburg has a 10 % to 15% share. According to Euromonitor, over the next five years Russia is expected to be one of the fastest growing markets (in absolute volume terms) for still light grape wine. New World wines account for 23% market share. Alianta among the leading importers Since 2006 GOLDEN KAAN has been imported by the Alianta Group which belongs to the top Russian wine importers. Alianta currently ranks number 4 (by volume) among the Top Ten. The group is going to expand its sales force to further penetrate the market. Mr. Armen Grishkyan, Owner of Alianta Group
- 27. 27 The company, based in Warsaw, belongs to the major players in the Polish wine market and managed to make GOLDEN KAAN one of the leading South African brands. Ever since Racke Polska’s foundation in 1996, the com pany has developed into one of the most important and influential wine and spirits distributors of the Polish market. With a well-assorted portfolio of internationally renowned wines as well as a strong sales force, the com pany was able to position numerous brands amongst Poland’s best selling products. Today the company’s portfolio is listed in 99% of all super- markets, hypermarkets, cash carries as well as numer ous alcoholic beverages stores throughout the country. Jaroslaw Mazur new Managing Director Racke Polska GOLDEN KAAN is pleased to announce that Jaroslaw Mazur has been appointed new General Manager Racke Polska. Jaroslaw started his new job in October, succeed ing Marcin Morawiecki. Mr. Mazur has considerable experience in the wine industry, as he formerly worked for Pernod Ricard Poland as Development Director for the Wine Division and International Sales. Given his excellent market know-how and significant international experience, GOLDEN KAAN is looking forward to con tinuing its great success story in Poland. from left to right: Marcin Morawiecki, Franz Lieven and Jaroslaw Mazur N e w s Polish Market
- 28. N e w s danish Market Modern facilities for Strandgaarden GOLDEN KAAN’s distributor in Denmark, STRANDGAARDEN WINE SPIRITS A/S, has moved into a new built facility in Espergærde, 45 km north of Copenhagen. The modern and highly appealing building covers an area of 3,000 m2 and serves both as a warehouse and office building. It is located next to the motorway exit of the E4 which connects Europe with Scandinavia. 28 GOLDEN KAAN has launched bag-in- box packaging in Denmark and in the Duty-Free-markets. This convenient packaging concept has proven very popular in Scandinavian countries. In Denmark around 25% of all wines are already sold in bag-in-boxes. Hold ing three litres, the bag-in-box wines have the right size for any social occasion. Think outside the box Consumers’ and retailers’ increased concern for environ mentally friendly and ecologically sound packaging has resulted in many countries in an increased demand for premium wines offered in bag-in-box packaging. Compared to glass bottles, such packaging is light-weight, unbreakable, cost-efficient and of course easy to handle.
- 29. 29 Type of grape Shiraz 60% Cabernet Sauvignon 40% Tasting notes This wine’s bouquet suggests ripe berries and spice aromas, with a peppery flavour on the palate. Tannins and acid are well balanced with the residual sugar, wich make this an easy drinking wine. Origin Western Cape, South Africa Technical Information Vintage: 2007 Alcohol vol: 14.2% vol Acidity: 5.6 g/l Sugar: 7.0 g/l Dimensions (H x W x L mm) BIB: 256 x 185 x 86 Fridge-friendly version Case: 256 x 180 x 378
- 30. 30 GOLDEN KAAN is going to significantly expand its distribution in Ireland. The South African wine range has engaged the expe rienced, family-owned distributor Ampersand as a partner and thus looks forward to successfully penetrating the Irish market. “We are delighted to add GOLDEN KAAN to our portfolio, as hardly any other wine epitomizes South African wines so clearly and distinctly as GOLDEN KAAN,” according to Willie Dardis, Wine Manager at Ampersand. “We are con vinced that we will be able to continue the brand’s suc cess story here in Ireland.” Exclusive positioning GOLDEN KAAN is going to receive exclusive positioning in the South African segment for upscale retail wine brands within the Irish importer’s portfolio. The partners are also planning to add the two premium lines of wine, GOLDEN KAAN Winemaker’s Edition and GOLDEN KAAN Private Collection to the portfolio at a later stage. Family Enterprise Ampersand is an independent, family-owned business that serves more than 3,000 customers in the retail industry and many other distribution channels through its own highly competent sales force. With an average per capita wine consumption of 17 litres per year, Ireland trails the average consumption in Europe slightly. Particularly new-world wines have captured the fancy of Irish palates and continue to exhibit growth. Significant excise duty increase on wine But there is also bad news: the Irish government announced a 20% increase in excise duty on wine this year, which means € 0.41 per 75 cl bottle of still wine. Ireland already has the highest excise on wine in the EU, and this tax hike will definitely have a negative impact on wine consump tion. Irish wine lovers find it particularly unfair that the government is targeting the wine category only while other alcoholic beverages remain unaffected. N e w s irish Market Expanded Distribution in Ireland Willie Dardis and Sinead Smith during WOSA Event Dublin
- 31. 3131 In October GOLDEN KAAN was appointed “Wine of the Month” in all four shops at Amsterdam Airport Schiphol. The eye-cat ching presentation included a special offer for GOLDEN KAAN Pinotage Rosé and the premium Reserve Selection. Amsterdam Airport Schiphol is the Netherlands’ main airport, competing in passenger and cargo volumes with London Heathrow Airport, Frankfurt International Air port, Paris Charles de Gaulle Airport, and Madrid Barajas International Airport. In 2007, Schiphol handled 47,793,602 passengers, rank ing fifth in Europe behind London, Paris, Frankfurt and Madrid. The airport has a wide range of shops located throughout the terminal, including duty free shops, fashion boutiques, flower shops, newsagents, gift shops and many more. Wine of the Month at Amsterdam Airport Schiphol N e w s Dutch Market
- 32. some 8,500 trade visitors. An increase of almost 24% over the last fair. The majority of visitors came from 28 different Asian countries, led by China, Korea, Taiwan, Japan and Singapore. Trade visitors comprised wine and spirit importers, whole salers and retailers, duty free and airline buyers and food and beverage professionals. 340 television, radio, news paper and magazine journalists from all over Asia pro vided coverage of the event. The next Vinexpo will take place in Bordeaux from Sunday 21st to Thursday 25th of June 2009. Vinexpo Asia-Pacific Vinexpo Asia-Pacific is the region’s largest international wine and spirits exhibition. This year the fair returned to Hong Kong and im pressively proved its growing importance as a major industry event for the world’s fastest growing wine markets. GOLDEN KAAN attended the Vinexpo Asia-Pacific in 2008 for the first time and presented its new and exciting inno vations for Asian buyers. In 2008, the three day fair broke all records in terms of visitors and exhibitors and attracted e x h i b i t i o n s INTERNATIONAL EXHIBITIONS 32
- 33. The city of Cannes at the beautiful Côte d’ Azur is the perfect location for the annual gathering of the world’s travel retail professionals. Held every October, the TFWA World Exhibition brings together the industry’s most prestigious luxury brands and attracts thousands of key buyers, airport authorities, agents, distribu tors and journalists from throughout the world. The GOLDEN KAAN team presented its top ranges, Private Collection and Winemaker’s Edition at this important market place. European Sales Director Marco Lustenberger Cape Wine Show 2008 The GOLDEN KAAN team presented the new design and the new vintages of GOLDEN KAAN’s top ranges and many exciting new marketing programs. More than 300 wineries exhibited over 4,000 wines displaying the vast variety of South African wine making. TFWA CANNES was highly satisfied with GOLDEN KAAN’s performance. “We were able to obtain new business contacts in the Scandinavian countries,” Lustenberger said, “but obviously the ongoing financial crisis had some impact on this year’s fair.” The 2008 TFWA saw considerably fewer visitors; especially the luxury segment missed the Russian buyers. GOLDEN KAAN was again presenting its innovations at South Africa’s premier wine festival: The fifth biannual Cape Wine trade show was held from September 23th to 25th in the Cape Town International Convention Center. 33
- 34. 34 attendees over the three days reached almost 16,000 com pared to 14,000 in 2007. This represents a 17% increase over last year. According to event director James Murray, approximately three quarters of the visitors were decision makers from the UK, but the number of visitors from out side the UK rose strongly by 22%. LIWF Closed with New Record Marian Kopp and Marco Lustenberger, Sales Director Europe, are looking back on a highly successful London International Wine Fair (LIWF) event. They took the opportunity to make key contacts with international busi ness partners and to further accelerate GOLDEN KAAN’s success especially in the UK. GOLDEN KAAN’s new design, its wine style and the new vintages of GOLDEN KAAN’s top ranges met with great response at this important fair. UK distributor Thierry’s Wine Services presented the successful South African brand to key British retailers and was highly satisfied with the acceptance. The brand will be available in the UK for GBP 5.49 per bottle. During the LIWF, GOLDEN KAAN was additionally repre sented at the highly frequented South African pavilion. South African industry representatives not only offered a wide range of outstanding wines but an interesting seminar program. It came as no surprise that the London International Wine Fair 2008 closed its doors at a new record. The number of e x h i b i t i o n s INTERNATIONAL EXHIBITIONS from left to right: Marian Kopp, Managing Director GOLDEN KAAN Ltd. and Ernesto Muller, Managing Director Espiritu de Chile Ltd.
- 35. 35 For the first time, GOLDEN KAAN presented itself at the ProWein trade fair in Düsseldorf/ Germany with its own impressive exhibit. “On all three days, we were able to engage in in-depth conversations with our important agents from throughout Europe to continue enhancing our good relationships with them and to start building new relationships.” stated European Sales Director Marco Lustenberger. Successful Exhibit at ProWein 2008 ProWein’s management team confirmed that the trade fair saw a very significant growth in attendees from other European countries, particularly from Scandinavia, East ern Europe and Russia with its dynamic and fast-growing consumer markets in Poland and the Czech Republic. ProWein is recognized as one of the leading international trade fairs for the wine industry. Besides attracting the most prominent wine producers and distributors from through out the world, ProWein is attended by purchasing managers from virtually every major retail chain and many decision makers from other important distribution channels for wine. The trade fair hosted 33,000 visitors which equates to a growth in attendance of 6% over the previous year. Marco Lustenberger, Martha Ulman and Marian Kopp
- 36. 36 Golden Kaan – the benchmark for exceptional South African winemaking and quality. Join the success, join Golden Kaan! www.goldenkaan.com Internationally awarded: XPLORE the flavors of Africa
- 37. 37 A w a r d s a n d a c c o l a d e s International awards GOLDEN KAAN has been recognized as “TOP Brand” at the SIAL, France’s largest food fair in Paris. The international jury selected GOLDEN KAAN and 13 other international brands as TOP BRANDS for their overall contributions to vitalizing the wine market. The selection of the Top Brands is based on distinctive criteria like innovation in packaging, premium product quality, commercial success and value enhancement. In addition to the 14 international TOP BRANDS, the jury rec ognized 16 national French branded wines as TOP BRANDS. SIAL Food Fair, France www.pixelio.de The Beverage Institute GOLD and 92 points for Golden Kaan 2006 Shiraz SILVER and 87 points for Golden Kaan 2007 Sauvignon Blanc 2008 San Francisco Wine Competion SILVER for Golden Kaan 2006 Shiraz BRONZE for Golden Kaan 2007 Sauvignon Blanc 2008 Dallas Morning News Wine Competition SILVER for Golden Kaan 2006 Chardonnay BRONZE for Golden Kaan 2005 Pinotage More Accolades
- 38. 38 The GOLDEN KAAN Private Collection Chardonnay was elected “Best Chardonnay of the Show” at this year’s Port of Wine Festival in Halifax/Canada. This major wine fes tival is attracting more than 5,000 people with wine tastings of almost 300 different wines. At Germany’s largest and most important wine contest MUNDUSvini, the 2006 Wine maker’s Reserve Chardonnay and the 2004 Reserve Selection Cabernet Sauvignon were both honoured with a silver medal. 5,343 wines and sparkling wines from 41 different coun tries applied for the different accolades at the MUNDUS vini challenge in 2008. The tasting was organized accord ing to the strict rules of the OIV (Organisation Internatio nale de la Vigne et du Vin) and the Union Internationale des Oenologues (U.I.O.E., Paris). According to MUNDUS vini officials, this wine contest is the largest officially approved wine competition worldwide. MUNDUSvini 2008 – Two Silver Medals for Golden Kaan A w a r d s a n d a c c o l a d e s International awards Three wines of the GOLDEN KAAN Classic range were honoured with awards for their outstanding quality. GOLDEN KAAN Chardonnay, Sauvignon Blanc and Shiraz Cabernet achieved a silver medal at the international wine competition “Vienna International Wine Challenge.” 2008 marked the fifth year for the AWC Vienna International Wine Challenge. This largest interna tional wine contest in Austria takes place under the patronage of the Federal Minister of Agriculture, Forestry and the Environment. In a blind taste test, 300 independent enologists and wine experts sam pled and tested nearly 8,000 wines from throughout the world. The presentation of results and the award ceremo nies was held in the presence of more than 2,500 invited wine experts and wine lovers in the course of the “Wine Gala Night 2008” in the ballroom of Vienna’s City Hall on October 30, 2008. AWC Vienna International Wine Challenge
- 39. 39 Strong sales results, a premium image, a clearly focused product profile and, in particular, top- quality – these are the criteria used by the German trade magazine Weinwirtschaft to select wines for its list of the “Top 100 Wines of the Year 2007.” The inclusion of GOLDEN KAAN in this list of top wines represents yet another significant milestone in the success story of this South African wine range. “Each of these wines is a real winner,” commented Wein wirtschaft concerning its selection. In this “best-of ranking,” GOLDEN KAAN and four other international red wines were selected in the category “International Red Wine Brands.” Golden Kaan voted in “TOP 5 List” of “International red Wine brands in Germany” Veritas Awards, South Africa Golden Kaan Wins Gold Medal GOLDEN KAAN has won gold at Veritas, one of South Africa’s premier wine awards. The 2007 GOLDEN KAAN Private Collection Chardonnay was awarded a gold medal while the 2005 GOLDEN KAAN Private Collection Cabernet Sauvignon, as well as the 2008 GOLDEN KAAN Classic Chenin Blanc were awarded bronze medals. The Veritas gold medal is a deserved accolade for this wine. The rich, creamy texture of the Private Collection Chardonnay has already won many international medals and accolades for its outstanding quality. The Veritas Awards is the longest running and most presti gious wine competition in South Africa and is synonymous with “excellence in wine.” It represents the full spectrum of the South African wine industry and gives recognition to wines of exceptional quality.
- 40. 2006 GOLDEN KAAN SHIRAZ (Western Cape) “Like most of Golden Kaan’s wines, this is an easy drinking, affordable choice. On the nose, a fruity, elegant combination of bright berry and pepper and clove leads into cherry and red berry flavors with a spicy, smoky edge. The finish is fresh but lingers.” 2007 GOLDEN KAAN SAUVIGNON BLANC (Western Cape) “Aromas of peach, lemon and apple hint at the zippy but layered character of this white. On the palate, more lemon and apple flavors dance on a fruity, minerally wave. Easy and fun, but with added character, this wine will pair well with Thai or Indian dishes.” goldenkaan.com 40
- 41. 41 A w a r d s a n d a c c o l a d e s International awards Wine Enthusiast Magazine is an influential US lifestyle magazine covering wine, food, spirits, travel and entertaining topics. It reaches almost 700,000 readers. American wine lovers who are seeking for new and exciting wines use the recommendations of this magazine. The wine ratings of the Wine Enthusiast are conducted by reviewers in major wine-producing areas of the world and are considered an influential gauge for consumers and professionals in the wine industry. 92 Points and a gold medal for Golden Kaan Shiraz The Golden Kaan Shiraz 2006 vintage received an out standing 92 points and a gold medal award at the 2008 World Wine Championship of the Beverage Testing Institute in the USA. Besides this extraordinary evaluation, the wine received a “Best Buy” commendation, which indicates the exceptional value-for-the-money Golden Kaan Shiraz offers. A solid 86 points and a silver medal award went to the Sauvignon Blanc (2007 vintage), which was also rec ognized as a “Best Buy. “
- 42. 42 G o l d e n k a a n New team members golden kaan team members Katarina Daschmann Please welcome Ms. Katarina Daschmann who joined GOLDEN KAAN in October as International Brand Manager. Katarina has taken over all responsibilities and duties from Martha Ulman during her time of maternity leave. marketing Katarina has four years of marketing experience and comes to us from Nobilis Fragrances where she was responsible for the brand development of prestigious perfumes. Katarina graduated from the University of Applied Sciences, Mainz/Germany in 2004. Take your Chance! And tell us your correct answers until February15th. The winner will receive a Golden Kaan soft shell jacket, made by the Bavarian outdoor specialist and quality manufacturer Schöffel. 1. There is a French/Latin term for a 27-litre bottle. Which one is correct? a Primat b Primitivo c Priorat 2. What is Fynbos? a a rare kind of lizard b a kind of mockingbird c a vegetation type of the Western Cape 3. The “Big Five” is a term for Africa’s greatest wild animals (elephant, rhino, lion. leopard, buffalo). It derives from the terminology of a Politicans b Hunters c Alpinists Please send your answers to Ms. Isabelle Malouvier · Info@goldenkaan.com or fax number: +49 (0) 61 31 - 923- 459
- 43. 43 c o n t a c t s GOLDEN KAAN LTD. HEADQUARTERS Kupferbergterrasse 17 – 19 55116 Mainz Germany Phone: + 49 6131 923398 Fax: + 49 6131 923450 REGISTERED OFFICE: 12 Plumtree Court London, EC4A 4HT Registered in England Company No. 5132781 PLEASE CONTACT FOR… …sales: Marco Lustenberger International Sales Director Nicola Blanchard European Sales Director sales@goldenkaan.com …marketing: Product Management Katarina Daschmann k.daschmann@goldenkaan.com …public relations: Romy Zöller PR Manager info@goldenkaan.com US OFFICE GOLDEN KAAN USA LLC 24520 Ramal Road PO Box 1351 Sonoma, CA 95476 USA Phone: +1 7079392298 Fax: +1 7079392297 PLEASE CONTACT FOR… …sales: Erik Ran Senior Vice President Sales ergoldenkaanusa@vom.com Kenny Schuller Sales Director Eastern Region ksgoldenkaanusa@vom.com …marketing public relations: Kathy Whaley Marketing Manager kwgoldenkaanusa@vom.com ….administration: Marlayne Weider Administration Manager mwgoldenkaanusa@vom.com House of Golden Kaan WineShop Visitor Center 9 Voortrekker Road 6705 Robertson South Africa Phone: +27 23 - 626 1511 or +27 23 - 626 1514 Fax : +27 23 - 626 1517 info@goldenkaan.co.za please contact for… …sales: Sharon Mason Executive Brand Ambassador smason@goldenkaan.co.za Bea Eillert Tasting Room Manager beillert@goldenkaan.co.za Racke International – WWA (World Wine Alliance) Network offices: Asia Office: Blk 214, Bishan St 23 #08-223 Singapore 570214 Phone: +65 9620 2898 Fax: +65 64543938 please contact for… …sales: Geslyn Ngiam Vice President Sales Asia g.ngiam@racke.de Andy Lee Unit 4112, 41/Fl., Metroplaza Tower II 223 Hing Fong Road, Kwai Chung, N.T, – Hong Kong Phone: + 85 2 2408 3090 Fax. + 85 2 2408 3102 www.sinolinkfw.com Latin America Office: Alcántara 107 Las Condes, Santiago, Chile phone: +5624614291 fax: +5624614331 please contact for… …sales: Pablo Navarro Sales Director Latin America pnavarro@espiritu-de-chile.cl