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HOW ENTREPRENEURS AND BUSINESSES CAN BETTER SOLVE COMMUNITY PROBLEMS: The Global Business Model (GBM) Canvas for Shared Value Business Models and Projects

Rod King, Ph.D., profile picture
Rod King, Ph.D.

The document outlines a framework for designing and managing shared value business models that focus on profit, people, and planet through various analytical tools like the global business model (GBM) canvas. It emphasizes the integration of societal and economic progress, as well as the importance of sustainability in business operations. Copyrighted in 2013, this work by Dr. Rod King includes insights from notable scholars Michael Porter and Mark Kramer.

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BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (“Back  End”)   Deliver  Shared  Value   (“Front  End”)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)             (“Superstructure”/“Stage”)               Manage  Shared    Value   (IMPACT  ANALYSIS)               (“Founda8on”)     Global  Business  Model  (GBM)  Canvas  for  Shared  Value  Business  Models  and  Projects   Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Happiness   (“Back  End”)   Deliver  Shared  Happiness   (“Front  End”)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)           (“Superstructure”/“Stage”)                       Manage  Shared    Happiness   (IMPACT  ANALYSIS)               (“Founda8on”)     Global  Business  Model  (GBM)  Canvas  for  Shared  Happiness  Business  Models  and  Projects   Global  Business  Model  (GBM)  Theater:  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  
The  Job-­‐To-­‐Be-­‐Done  of     A  Business  (Model/Project)   Is   To  Viably  Learn  About,   Design  for,  Deliver,  and  Manage   Shared  Value  (Happiness)  
                           What  is  “Shared  Value”?   “Shared  Value  CreaYon  focuses  on  idenYfying  the  connecYon  between  societal  and  economic  progress”         “The  concept  of  shared  value  can  be  defined  as   policies  and  operaYng  pracYces  that  enhance   the  compeYYveness  of  a  company   while   simultaneously  advancing     the  economic  and  social  condiYons  in  the  communiYes     in  which  it  operates.”     Michael  Porter  &  Mark  Kramer  
One-­‐Page  PlaTorm   For   Visually  DocumenVng,  CreaVng,   and  Managing   Shared  Value  Business  Models    and  Projects  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   Global  Business  Model  (GBM)  Canvas  for  Shared  Value  Business  Models  and  Projects   Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Value  Chain   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   Benefit   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Value  Chain  Canvas                                                                          PROFIT  MARGIN                                                                              (Profit)       q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Value  Chain  Canvas  (“Yellow  blocks”)  are  from  Michael  Porter’s    book,  Compe88ve  Advantage   Service                     MarkeVng  &   Sales                   Human  Resource  Management   Inbound   LogisVcs     OperaVons       Outbound   LogisVcs     Technology   Firm  Infrastructure   Procurement  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Shared  Value  Chain   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   Benefit   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Shared  Value  Logic”  of  Shared  Value  Chain  Canvas                                                                          PROFIT  MARGIN                                                                              (Profit)       q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Shared  Value  Chain  Canvas  (“Yellow  blocks”)  are  mainly  from  Michael  Porter’s    book,  Compe88ve  Advantage   Service                     MarkeVng  &   Sales                   Human  Resource  Management   Inbound   LogisVcs     OperaVons       Outbound   LogisVcs     Technology   Firm  Infrastructure   Procurement                                                                      SOCIAL  VALUE                                                                      (People)                                                                                      ENVIRONMENTAL  VALUE                                                                    (Planet)    
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   4-­‐Box  Business   Model  Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  4-­‐Box  Business  Model  Canvas                                                                          PROFIT  FORMULA         q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Value  Chain  Canvas  (“Yellow  blocks”)  are  from  Mark  Johnson’s  book,  Seizing  the  White  Space   Key  Resources                       Key  Processes                       Customer   Value   ProposiVon                  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)     Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Non-­‐linear  Business  Model  Canvas   Customer   Segments   (CS)                 Customer   RelaVonships   (CR)       Channels   (CH)       Key  AcVviVes   (KA)         Key  Resources   (KA)         Key  Partners   (KP)                   Revenue  Streams  (R$)         q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Value   ProposiVon   (VP)                 Cost  Structure  (C$)         Topics  and  blocks  of  the  the  Business  Model  Canvas  are  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)   Deliver  Shared  Value   (Demand  Infrastructure:  External)   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Linear  Business  Model  Canvas   Key  Resources   (KR)     Key  AcVviVes   (KA)     Key  Partners   (KP)     Value   ProposiVon   (VP)                 Cost  Structure  (C$)         Revenue  Streams  (R$)         q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Customer  RelaVonships   (CR)     Channels   (CH)     Customer  Segments   (CS)     Topics  of  the  the  Business  Model  Canvas  (“Yellow  blocks”)  are  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment       Learn  About  Business  System   (PROJECT/TOOL)     Lean     Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Non-­‐linear  Lean  Canvas   Customer   Segments                   Channels         Revenue  Streams       q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Unique  Value   ProposiVon                   Cost  Structure       Topics  and  blocks  of  the  the  Lean  Canvas  are  from  Ash  Maurya’s  book,  Running  Lean                                                                      Key  Metrics   Unfair   Advan-­‐ tage                   SoluVon         Problem          
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)   Deliver  Shared  Value   (Demand  Infrastructure:  External)   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Chain   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Shared  Value  Logic”  of  Business  Model  Chain/Process   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   E:   Employees/ Brand/IP     P:  Process/Strategy       S:  Suppliers/Partners/Input       O:  Output   (Product/ Service/Value   ProposiYon)                 Financial  Pain  (Disadv./Cost):  -­‐         Financial  Delight  (Adv./Benefit):  +           q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   R:  Retailers/Channels/CRM       C:  Customers/Consumers               M:   Machinery/ Infra’     Social  Pain  (Disadv./Cost):  -­‐         Social  Delight  (Adv./Benefit):  +           Environmental  Pain  (Disadv./Cost):  -­‐         Environmental  Delight  (Adv./ Benefit):  +        
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Document  and  Evaluate  Projects  Using  Linear  Business  Model   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas  -­‐  Topics   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   Problem  Solving   Cycle  (excluding   “Measure”;  “Learn”)   Build   Plan   Problem   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Document  and  Evaluate  Projects  Using  Problem  Solving  Cycle   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Learning   Perspec-­‐ 8ve   Process   Perspec-­‐ 8ve   Customer   Perspec-­‐   8ve   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Manage  Performance  Using  PerspecYves  of  Balanced  Scorecard  (BSC)   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS                   (4  “ERIC”  TacVcs:   Eliminate/Reduce/   Increase/Create)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  4  What-­‐if  (“ERIC”)  TacVcs  for  Improving/DisrupVng  a  Business  Model   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS                   (SWOT  Analysis:   Strength/Weak-­‐ ness/Opp./Threat)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  SWOT  Analysis  of  a  Business  Model   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)   Deliver  Shared  Value   (Demand  Infrastructure:  External)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  The  5  Levers  of  InnovaVon  for  Shared  Value  Business  Models  &  Projects   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)         “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society/ Cluster   Dev.)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  ObjecVves/Tasks  for  Shared  Value  Business  Models  and  Projects   Customer   RelaVonships   (CR)   Deliver  local   brand  promise     Channels   (CH)   -­‐  Use  local   channels/   media   Key  AcVviVes   (KA)   -­‐  Streamline   processes   -­‐  Balance   inventory   Key  Resources   (KA)   -­‐  Local  talent   -­‐  Improve  labor   condi8ons   Value   ProposiVon   (VP)   -­‐  Develop  value   proposi8ons/   products/ services  that   solve  local/ community/ regional/ na8onal/global   problems   Cost  Structure  (C$)   •  Reduce  or  manage  (overseas)  direct/indirect  costs   •  Eliminate  waste;  Increase  efficiency  &  produc8vity   •  Reduce  energy  consump8on/opera8ng  costs   Revenue  Streams  (R$)   •  Increase  (local)  revenue   •  Increase  market  share  (growth)   •  Increase  profitability  &  quality   Social  Costs  (-­‐)   •  Reduce  social  costs  and  risks   •  Reduce  social  dispari8es,e.g.,  in  educa8on/training   •  Reduce  crime  and  social  malaise;  reduce  illnesses   Social  Benefits  (+)   •  Improve  community  develop-­‐ ment,  e.g.,  housing   •  Provide  local  jobs/employment   •  Improve  health/educa8on   Environmental  Costs  (-­‐)   •  Reduce  environmental  pollu8on/degrada8on   •  Efficiently  use  resources  in  business  (model)/            value  chain/supply  chain/ecosystem   Environmental  Benefits  (+)   •  Improve  condi8ons  for  local/ regional/na8onal  growth   •  Reduce  carbon  footprint     Customer   Segments   (CS)   -­‐  Improve   customer   experience  incl.   community/ investors/ society   -­‐  Build     customer   loyalty   Key  Partners   (KP)   -­‐  Use  local/   recycled   materials   -­‐  Improve   quality  and   efficiency  of   local  supply   chain   -­‐  Collaborate   locally/NGOs   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
ApplicaYon  of     Global  Business  Model  (GBM)  Canvas   HolisYcally  Design,  Deliver,  and  Capture  Shared  Value      
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)                 “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society/ Cluster   Dev.)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas  for  a  Shared  Value  Road  Project  in  a  Developing  Country   Customer   RelaVonships   (CR)   •  Self-­‐service/            Face-­‐to-­‐face   •  Media   Channels   (CH)   •  Physical   (Road)     Key  AcVviVes   (KA)   (Pre)feasibility/   Financing/   Management/   Maintenance   Key  Resources   (KA)   •  HR  (Staff)   •  Firm  Infra’   •  Technology   Value   ProposiVon   (VP)   •  Faster  and   safer  travel   •  Regional   economic   growth  and   develop-­‐ ment     •  New  road     Cost  Structure  (C$)         Revenue  Streams  (R$)         Social  Costs  (-­‐)         Social  Benefits  (+)         Environmental  Costs  (-­‐)         Environmental  Benefits  (+)         Customer   Segments   (CS)   q  Road  Users:   •  Passenger-­‐ car  owners   •  Van-­‐owners   •  Truck/Lorry-­‐ owners   •  Cyclists   •  Pedestrians   q  Gov’ment   Key  Partners   (KP)   Local/Overseas   •  Consultants   •  Contractors   •  Sub-­‐ contractors   •  Banks   •  Donors   Land/Property   owners   Local  Agencies   q  Past   q  Present  (“As  Is”)   ü  Future  (Project  Lifecycle:  20  yrs)   Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)         “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society/ Cluster   Dev.)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Customer   Segments   (CS)   q  Road  Users:   •  Passenger-­‐ car  owners   •  Van-­‐owners   •  Truck/Lorry-­‐ owners   •  Cyclists   •  Pedestrians   q  Gov’ment   Customer   RelaVonships   (CR)   •  Self-­‐service/            Face-­‐to-­‐face   •  Media   Channels   (CH)   •  Physical   (Road)     Key  AcVviVes   (KA)   (Pre)feasibility/   Financing/   Management/   Maintenance   Key  Resources   (KA)   •  HR  (Staff)   •  Firm  Infra’   •  Technology   Key  Partners   (KP)   Local/Overseas   •  Consultants   •  Contractors   •  Sub-­‐ contractors   •  Banks   •  Donors   Land/Property   owners   Local  Agencies   Value   ProposiVon   (VP)   •  Faster  and   safer  travel   •  Regional   economic   growth  and   develop-­‐ ment     •  New  road     Cost  Structure  (C$):  Tangibles   •  Materials  including  Property/Asset  Purchase   •  Labor  including  ConsulYng  Fees   •  Machinery/Equipment;  Infrastructure  FaciliYes   •  Repayment/Interest  on  Loan  (Capital);  Maintenance   Revenue  Streams  (R$):  Tangibles   •  Free/Toll-­‐free;  Road  taxes   •  Time  savings;  ProducYvity  gains   •  Generated  income  due  to   mulYplier  effects;  New  jobs   Social  Costs  (-­‐)   •  Less  expensive  road  maintenance   •  Lower  inefficiency  and  waste   •  Displacement  of  local  populaYon  in  path  of  new  road   •  DisrupYon  of  tradiYonal  life  in  community   Social  Benefits  (+)   •  Faster  travel/CommuYng   •  Safer  travel:  fewer  accidents;   fewer  deaths   •  Greater  connecYvity/trade   Environmental  Costs  (-­‐)   •  DestrucYon  of  flora  and  fauna   •  Greater  consumpYon  of  (imported)  fuel   •  Land  scarificaYon     Environmental  Benefits  (+)   •  Lesser  consumpYon  of  non-­‐ renewable  energy       Global  Business  Model  (GBM)  Canvas  for  a  Shared  Value-­‐Road  Project  in  a  Developing  Country   q  Past   q  Present  (“As  Is”)   ü  Future  (Project  Lifecycle:  20  yrs)   Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Happiness   (“Back  Stage”)   Deliver  Shared  Happiness   (“Front  Stage”)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)           (“Superstructure”/“Stage”)                       Manage  Shared    Happiness   (IMPACT  ANALYSIS)               (“Founda8on”)     Global  Business  Model  (GBM)  Canvas  for  Shared  Happiness  Business  Models  and  Projects   Global  Business  Model  (GBM)  Theater:  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet   The  expressions  of  “Front  Stage”  and  “Back  Stage”  are  used  by  Alexander  Osterwalder  in  his  analogy  of  the  Business  Model  Canvas  as  “Theater”  

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HOW ENTREPRENEURS AND BUSINESSES CAN BETTER SOLVE COMMUNITY PROBLEMS: The Global Business Model (GBM) Canvas for Shared Value Business Models and Projects

  • 1. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (“Back  End”)   Deliver  Shared  Value   (“Front  End”)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)             (“Superstructure”/“Stage”)               Manage  Shared    Value   (IMPACT  ANALYSIS)               (“Founda8on”)     Global  Business  Model  (GBM)  Canvas  for  Shared  Value  Business  Models  and  Projects   Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  
  • 2. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Happiness   (“Back  End”)   Deliver  Shared  Happiness   (“Front  End”)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)           (“Superstructure”/“Stage”)                       Manage  Shared    Happiness   (IMPACT  ANALYSIS)               (“Founda8on”)     Global  Business  Model  (GBM)  Canvas  for  Shared  Happiness  Business  Models  and  Projects   Global  Business  Model  (GBM)  Theater:  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  
  • 3. The  Job-­‐To-­‐Be-­‐Done  of     A  Business  (Model/Project)   Is   To  Viably  Learn  About,   Design  for,  Deliver,  and  Manage   Shared  Value  (Happiness)  
  • 4.                            What  is  “Shared  Value”?   “Shared  Value  CreaYon  focuses  on  idenYfying  the  connecYon  between  societal  and  economic  progress”         “The  concept  of  shared  value  can  be  defined  as   policies  and  operaYng  pracYces  that  enhance   the  compeYYveness  of  a  company   while   simultaneously  advancing     the  economic  and  social  condiYons  in  the  communiYes     in  which  it  operates.”     Michael  Porter  &  Mark  Kramer  
  • 5. One-­‐Page  PlaTorm   For   Visually  DocumenVng,  CreaVng,   and  Managing   Shared  Value  Business  Models    and  Projects  
  • 6. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   Global  Business  Model  (GBM)  Canvas  for  Shared  Value  Business  Models  and  Projects   Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet  
  • 7. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Value  Chain   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   Benefit   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Value  Chain  Canvas                                                                          PROFIT  MARGIN                                                                              (Profit)       q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Value  Chain  Canvas  (“Yellow  blocks”)  are  from  Michael  Porter’s    book,  Compe88ve  Advantage   Service                     MarkeVng  &   Sales                   Human  Resource  Management   Inbound   LogisVcs     OperaVons       Outbound   LogisVcs     Technology   Firm  Infrastructure   Procurement  
  • 8. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Shared  Value  Chain   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   Benefit   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Shared  Value  Logic”  of  Shared  Value  Chain  Canvas                                                                          PROFIT  MARGIN                                                                              (Profit)       q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Shared  Value  Chain  Canvas  (“Yellow  blocks”)  are  mainly  from  Michael  Porter’s    book,  Compe88ve  Advantage   Service                     MarkeVng  &   Sales                   Human  Resource  Management   Inbound   LogisVcs     OperaVons       Outbound   LogisVcs     Technology   Firm  Infrastructure   Procurement                                                                      SOCIAL  VALUE                                                                      (People)                                                                                      ENVIRONMENTAL  VALUE                                                                    (Planet)    
  • 9. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   4-­‐Box  Business   Model  Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  4-­‐Box  Business  Model  Canvas                                                                          PROFIT  FORMULA         q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Value  Chain  Canvas  (“Yellow  blocks”)  are  from  Mark  Johnson’s  book,  Seizing  the  White  Space   Key  Resources                       Key  Processes                       Customer   Value   ProposiVon                  
  • 10. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)     Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Non-­‐linear  Business  Model  Canvas   Customer   Segments   (CS)                 Customer   RelaVonships   (CR)       Channels   (CH)       Key  AcVviVes   (KA)         Key  Resources   (KA)         Key  Partners   (KP)                   Revenue  Streams  (R$)         q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Value   ProposiVon   (VP)                 Cost  Structure  (C$)         Topics  and  blocks  of  the  the  Business  Model  Canvas  are  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • 11. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)   Deliver  Shared  Value   (Demand  Infrastructure:  External)   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Linear  Business  Model  Canvas   Key  Resources   (KR)     Key  AcVviVes   (KA)     Key  Partners   (KP)     Value   ProposiVon   (VP)                 Cost  Structure  (C$)         Revenue  Streams  (R$)         q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Customer  RelaVonships   (CR)     Channels   (CH)     Customer  Segments   (CS)     Topics  of  the  the  Business  Model  Canvas  (“Yellow  blocks”)  are  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • 12. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)           “Front  End”   Business   Model   Environ-­‐ ment       Learn  About  Business  System   (PROJECT/TOOL)     Lean     Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Non-­‐linear  Lean  Canvas   Customer   Segments                   Channels         Revenue  Streams       q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Unique  Value   ProposiVon                   Cost  Structure       Topics  and  blocks  of  the  the  Lean  Canvas  are  from  Ash  Maurya’s  book,  Running  Lean                                                                      Key  Metrics   Unfair   Advan-­‐ tage                   SoluVon         Problem          
  • 13. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)   Deliver  Shared  Value   (Demand  Infrastructure:  External)   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Chain   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Shared  Value  Logic”  of  Business  Model  Chain/Process   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   E:   Employees/ Brand/IP     P:  Process/Strategy       S:  Suppliers/Partners/Input       O:  Output   (Product/ Service/Value   ProposiYon)                 Financial  Pain  (Disadv./Cost):  -­‐         Financial  Delight  (Adv./Benefit):  +           q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   R:  Retailers/Channels/CRM       C:  Customers/Consumers               M:   Machinery/ Infra’     Social  Pain  (Disadv./Cost):  -­‐         Social  Delight  (Adv./Benefit):  +           Environmental  Pain  (Disadv./Cost):  -­‐         Environmental  Delight  (Adv./ Benefit):  +        
  • 14. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Document  and  Evaluate  Projects  Using  Linear  Business  Model   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • 15. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas  -­‐  Topics   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   Problem  Solving   Cycle  (excluding   “Measure”;  “Learn”)   Build   Plan   Problem   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Document  and  Evaluate  Projects  Using  Problem  Solving  Cycle   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • 16. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Learning   Perspec-­‐ 8ve   Process   Perspec-­‐ 8ve   Customer   Perspec-­‐   8ve   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  Manage  Performance  Using  PerspecYves  of  Balanced  Scorecard  (BSC)   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • 17. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS                   (4  “ERIC”  TacVcs:   Eliminate/Reduce/   Increase/Create)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  4  What-­‐if  (“ERIC”)  TacVcs  for  Improving/DisrupVng  a  Business  Model   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • 18. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)       “Front  End”   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS                   (SWOT  Analysis:   Strength/Weak-­‐ ness/Opp./Threat)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  SWOT  Analysis  of  a  Business  Model   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • 19. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)   Deliver  Shared  Value   (Demand  Infrastructure:  External)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   Key   Partners   (KP)   Key     Resources   (KR)   Key   AcVviVes   (KA)   Value   Prop.   (VP)   Channels     (CH)   Custom-­‐ er  Rel.   (CR)   Customer   Segments   (CS)   SEMPORCES     Business  Chain   (Ecosystem)   S:   Supplier/   Inputs   E:   Employ-­‐ ees,  etc.   M:   Mach-­‐ inery   P:   Process/   Strategy   O:   Product/   Service   R:   Retailers/   Distributors/CRM   C:   Customer   E:   Environ-­‐ ment   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  The  5  Levers  of  InnovaVon  for  Shared  Value  Business  Models  &  Projects   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • 20. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)         “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society/ Cluster   Dev.)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas:  ObjecVves/Tasks  for  Shared  Value  Business  Models  and  Projects   Customer   RelaVonships   (CR)   Deliver  local   brand  promise     Channels   (CH)   -­‐  Use  local   channels/   media   Key  AcVviVes   (KA)   -­‐  Streamline   processes   -­‐  Balance   inventory   Key  Resources   (KA)   -­‐  Local  talent   -­‐  Improve  labor   condi8ons   Value   ProposiVon   (VP)   -­‐  Develop  value   proposi8ons/   products/ services  that   solve  local/ community/ regional/ na8onal/global   problems   Cost  Structure  (C$)   •  Reduce  or  manage  (overseas)  direct/indirect  costs   •  Eliminate  waste;  Increase  efficiency  &  produc8vity   •  Reduce  energy  consump8on/opera8ng  costs   Revenue  Streams  (R$)   •  Increase  (local)  revenue   •  Increase  market  share  (growth)   •  Increase  profitability  &  quality   Social  Costs  (-­‐)   •  Reduce  social  costs  and  risks   •  Reduce  social  dispari8es,e.g.,  in  educa8on/training   •  Reduce  crime  and  social  malaise;  reduce  illnesses   Social  Benefits  (+)   •  Improve  community  develop-­‐ ment,  e.g.,  housing   •  Provide  local  jobs/employment   •  Improve  health/educa8on   Environmental  Costs  (-­‐)   •  Reduce  environmental  pollu8on/degrada8on   •  Efficiently  use  resources  in  business  (model)/            value  chain/supply  chain/ecosystem   Environmental  Benefits  (+)   •  Improve  condi8ons  for  local/ regional/na8onal  growth   •  Reduce  carbon  footprint     Customer   Segments   (CS)   -­‐  Improve   customer   experience  incl.   community/ investors/ society   -­‐  Build     customer   loyalty   Key  Partners   (KP)   -­‐  Use  local/   recycled   materials   -­‐  Improve   quality  and   efficiency  of   local  supply   chain   -­‐  Collaborate   locally/NGOs   q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)   Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • 21. ApplicaYon  of     Global  Business  Model  (GBM)  Canvas   HolisYcally  Design,  Deliver,  and  Capture  Shared  Value      
  • 22. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                           “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)                 “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society/ Cluster   Dev.)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Global  Business  Model  (GBM)  Canvas  for  a  Shared  Value  Road  Project  in  a  Developing  Country   Customer   RelaVonships   (CR)   •  Self-­‐service/            Face-­‐to-­‐face   •  Media   Channels   (CH)   •  Physical   (Road)     Key  AcVviVes   (KA)   (Pre)feasibility/   Financing/   Management/   Maintenance   Key  Resources   (KA)   •  HR  (Staff)   •  Firm  Infra’   •  Technology   Value   ProposiVon   (VP)   •  Faster  and   safer  travel   •  Regional   economic   growth  and   develop-­‐ ment     •  New  road     Cost  Structure  (C$)         Revenue  Streams  (R$)         Social  Costs  (-­‐)         Social  Benefits  (+)         Environmental  Costs  (-­‐)         Environmental  Benefits  (+)         Customer   Segments   (CS)   q  Road  Users:   •  Passenger-­‐ car  owners   •  Van-­‐owners   •  Truck/Lorry-­‐ owners   •  Cyclists   •  Pedestrians   q  Gov’ment   Key  Partners   (KP)   Local/Overseas   •  Consultants   •  Contractors   •  Sub-­‐ contractors   •  Banks   •  Donors   Land/Property   owners   Local  Agencies   q  Past   q  Present  (“As  Is”)   ü  Future  (Project  Lifecycle:  20  yrs)   Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • 23. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Value   (Supply  Infrastructure:  Internal  System)                                         “Back  End”   Deliver  Shared  Value   (Demand  Infrastructure:  External)         “Front  End”   Business   Model   Environ-­‐ ment   (BME)     Industry   Ecosys-­‐ tem     Market   Ecosys-­‐ tem         Trends   (PEST-­‐ LIED)  &   Comple-­‐ mentors     Macro-­‐ Econo-­‐ mic   Influen-­‐ cers   (Society/ Cluster   Dev.)   Learn  About  Business  System   (PROJECT/TOOL)   Business  Model   Canvas   (Extended  Business)   SEMPORCES     Business  Chain   (Ecosystem)   DESCRIPTIONS   (Content:   Outcomes/   AcYviYes/Tasks)   Manage  Shared  Value   (S:  Shared  Value/Mission/IMPACT  ANALYSIS)     Financial   Value   or   Profit   Trade-­‐off   Cost   (C$)   Benefit   (R$)   Social   Value  or   People   Trade-­‐off   Cost   Benefit   Env.   Value  or   Planet   Trade-­‐off   Cost   Benefit   Customer   Segments   (CS)   q  Road  Users:   •  Passenger-­‐ car  owners   •  Van-­‐owners   •  Truck/Lorry-­‐ owners   •  Cyclists   •  Pedestrians   q  Gov’ment   Customer   RelaVonships   (CR)   •  Self-­‐service/            Face-­‐to-­‐face   •  Media   Channels   (CH)   •  Physical   (Road)     Key  AcVviVes   (KA)   (Pre)feasibility/   Financing/   Management/   Maintenance   Key  Resources   (KA)   •  HR  (Staff)   •  Firm  Infra’   •  Technology   Key  Partners   (KP)   Local/Overseas   •  Consultants   •  Contractors   •  Sub-­‐ contractors   •  Banks   •  Donors   Land/Property   owners   Local  Agencies   Value   ProposiVon   (VP)   •  Faster  and   safer  travel   •  Regional   economic   growth  and   develop-­‐ ment     •  New  road     Cost  Structure  (C$):  Tangibles   •  Materials  including  Property/Asset  Purchase   •  Labor  including  ConsulYng  Fees   •  Machinery/Equipment;  Infrastructure  FaciliYes   •  Repayment/Interest  on  Loan  (Capital);  Maintenance   Revenue  Streams  (R$):  Tangibles   •  Free/Toll-­‐free;  Road  taxes   •  Time  savings;  ProducYvity  gains   •  Generated  income  due  to   mulYplier  effects;  New  jobs   Social  Costs  (-­‐)   •  Less  expensive  road  maintenance   •  Lower  inefficiency  and  waste   •  Displacement  of  local  populaYon  in  path  of  new  road   •  DisrupYon  of  tradiYonal  life  in  community   Social  Benefits  (+)   •  Faster  travel/CommuYng   •  Safer  travel:  fewer  accidents;   fewer  deaths   •  Greater  connecYvity/trade   Environmental  Costs  (-­‐)   •  DestrucYon  of  flora  and  fauna   •  Greater  consumpYon  of  (imported)  fuel   •  Land  scarificaYon     Environmental  Benefits  (+)   •  Lesser  consumpYon  of  non-­‐ renewable  energy       Global  Business  Model  (GBM)  Canvas  for  a  Shared  Value-­‐Road  Project  in  a  Developing  Country   q  Past   q  Present  (“As  Is”)   ü  Future  (Project  Lifecycle:  20  yrs)   Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • 24. BUSINESS  MODEL     JOBS-­‐TO-­‐BE-­‐DONE   Design  Shared  Happiness   (“Back  Stage”)   Deliver  Shared  Happiness   (“Front  Stage”)   Business   Model   Environ-­‐ ment   (BME)   Learn  About  Business  System   (PROJECT/TOOL)           (“Superstructure”/“Stage”)                       Manage  Shared    Happiness   (IMPACT  ANALYSIS)               (“Founda8on”)     Global  Business  Model  (GBM)  Canvas  for  Shared  Happiness  Business  Models  and  Projects   Global  Business  Model  (GBM)  Theater:  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet   The  expressions  of  “Front  Stage”  and  “Back  Stage”  are  used  by  Alexander  Osterwalder  in  his  analogy  of  the  Business  Model  Canvas  as  “Theater”