Urbanization is the growth of urban areas due to global population changes. The UN projects that half the world's population will live in urban areas by 2008. Urbanization is closely linked to modernization, industrialization, and sociological changes. It describes both the proportion of people living in urban areas and the rate of increase of urban populations over time. As more people move from rural to urban areas in search of jobs and opportunities, global urban growth is rapid, especially in developing countries and Asia/Africa. This urbanization leads to environmental effects like urban heat islands and increased pollution in cities.