Global Internet Penetration
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Internet usage reached 39% of the worldwide population in 2013, with 77% penetration in developed countries and 31% in developing countries. Fixed broadband accounted for 10% of global internet usage, while mobile broadband accounted for 30%. Europe and the Americas had the highest rates of internet and broadband penetration. By 2020, smartphones are expected to account for 80% of total mobile devices, while 3G and 4G networks will represent 80% of global mobile connectivity. Data consumption will sharply increase driven by growth in video and online content.
Global Internet Penetration
- 1. May 2014 https://about.me/EDUARDOLFP Global Internet Penetration
- 2. Internet and devices penetration summary •Internet usage reaches the 39% of the worldwide population in 2013. ( 77% in developed and 31% in developing countries respectively). •Fixed broadband accounts the 10% of the worldwide internet usage in 2013 while mobile broadband accounts the 30%. •Talking about developing countries fixed and mobile broadband accounts the 6% and 27% of the internet usage whereas that the same figures in developed countries increase to 27% and 75% •Europe and Americas are the regions with higher rates of penetration in terms of internet, fixed and mobile broadband. ( Japan, South Korea, Taiwan, Hong Kong, Australia and NewZeland are also countries with high penetrations in line or even higher to Americas and Europa´s •In contrast to internet, mobile penetration in Americas regions is practically equal to total population while in Europe exceeds by 40%. Asia-Pacific and Middle east –Africa account penetration rates of 76% and 60% respectively, however in Japan, South Korea, Singapore mobile penetration is over population whereas Australia accounts a rate in 2013 slightly lower to Population. •Smartphones are expected to account the 80% of total mobiles by 2020 •3G and 4G will also represent the 80% . •Data consumption will drive the increase of internet remarking the evolution of video and Consumer Web consumption as drivers of this sharply increase trend. E.g Comsumer web will increase from 54 (TB per month) in 2010 to 1.084 in 2020 whereas that video internet consumption will rocket from 85 to 3.333 within the same period •Smartphones connections via Wi-Fi in in Northern European countries accounts rates around 72%, whereas in central and countries such us SP the rate drops to 55%. In Japan, South Korea and Singapore rates are between 50 -60%. Mexico and Brazil accounts rates of 74% and 66% respectively. •In US market 42% of internet smartphone users connects internet by using wi-fi while the same rates in tablets increase to 94% •Today’s consumer has a lot of digital devices. A majority of U.S. households now own high-definition televisions (HDTVs), Internet connected computers and smartphones, and they spend an average of 60 hours a week consuming content across multiple screens.
- 3. Internet Users (*)Source: International Telecommunications Union (*)Internet users are persons using the Internet in the last 12 months from any device, including mobile phones. Penetration is the percentage of a country's population that are Internet users.
- 4. Mobile Penetration (*)Source: International Telecommunications Union & Jeffiers & CO. estimates (*)Internet users are persons using the Internet in the last 12 months from any device, including mobile phones. Penetration is the percentage of a country's population that are Internet users.
- 5. Broadband Subscribers (*)Source: International Telecommunications Union 2007 2010 2013 (*)Fixed broadband access refers to high-speed fixed (wired) access to the public Internet at downstream speeds equal to, or greater than, 256 kbit/s. This includes cable modem, DSL, fibre-to-the- home/building, and other fixed (wired) broadband subscriptions. The totals are measured irrespective of the method of payment. (*)Mobile broadband access refers to high-speed mobile access to the public Internet at advertised data speeds equal to, or greater than, 256 kbit/s. To be counted, a mobile subscription must allow access to the greater Internet via HTTP and must have been used to make a data connection using the Internet Protocol in the previous three months. SMS and MMS messagi ng do not count as an active Internet data connection even if they are delivered via IP 2013
- 6. Internet Penetration and Broadband by Regions (*)Source: International Telecommunications Union + Only countries with all data – internet, fixed and mobile broadband
- 7. Data & Device evolution (*)Sources: IMF (WEO database); Cisco Visual Networking Index, June 2011, PWC LLP, Wilkofsky Gruen Asssociates Mobile data Internet usage by Application 2010-2015E Global devices sales 2015 2010 +2542%
- 8. Penetration Internet, broadband, smartphones & tablets (*)Sources: International Telecommunications Union, thehindubusinessline, emaarketer, zdnt, Nielsen, Deloitte, Mclynsey, Googleinsights
- 9. Connectivity (*)Source: Deloitte & Nielsen U.S U.S
- 10. Devices penetration ( USA) (*)Source: Nielsen 2013 2011 2009 Smart TV HDTV DVR Satellite DVD player Digital Cable Smartphone Tablet PC internet Game console 16% na na 83% 67% 41% 49% 42% 33% 31% 31% 29% 83% 86% 89% 54% 51% 44% 65% 44% 19% 29% 5% na 80% 79% 75% 46% 45% 42%
- 11. Internet Access (SP) (*)Source: The cocktail analysis & IAB