Globalization project
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The document discusses the philosophical perspective on consumerism, emphasizing the need to prioritize human relationships over material possessions. It highlights the shift in advertising strategies from reaching many consumers with one ad to targeting individual consumers with personalized ads. Additionally, it references articles and personal notes from a conference that address the implications of consumer behavior.
Globalization project
- 2. • “To live fully, we must learn to use things and love people, and not love things and use people.” ― John Powell • “Are these things really better than the things I already have? Or am I just trained to be dissatisfied with what I have now?” ― Chuck Palahniuk, Lullaby
- 3. Whats consumerism • “Advocacy of a high rate of consumption and spending as a basis for a sound economy”
- 7. Targeting • Old style • 1 AD -> Million consumers
- 12. Targeting • New style • Million ads -> 1 consumer
- 16. How they reach us
- 25. References • http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all&_r=0 • http://martinweigel.org/2013/02/20/a-tale-of-humility-and-indifference/ • Personal notes from the Bridging the Gap conference at Suffolk University on May 29, 2013