glocal approach
Download as DOCX, PDF0 likes41 views
Global companies should analyze local markets and customer needs before developing branding and marketing campaigns. They should communicate directly with local customers in their own language to understand preferences and promote their brand. Companies should set specific, measurable goals for local markets and develop taglines and campaigns that appeal to local customer emotions and culture based on regular customer feedback.
Related topics:1 of 1
Download to read offline
More Related Content
What's hot (18)
Ad
Similar to glocal approach (20)
Ad
More from NavanSodhi (15)
Recently uploaded (20)
glocal approach
- 1. Global vs Local Marketing (Five take away) Market Analysis- Branding and marketing of a product should be done after analyzing the local market and the needs of the customers. A company should revisit overall brand strategy before developing a new brand campaign. Communication with Local Market- There should be a proper communication between the company and the local customers to promote the brand. It is important that company's marketing team will able to understand the local language of a particular market. SMART Goal- Before tapping a local market, a company should always set SMART Goals which are specific, measurable, attainable, realistic and time based. This analysis can help a company to strategize the local market accordingly. Tagline of the Product- When it comes to make a tagline, it should be appealing to the local customers through which a customer can relate their emotions and sentiments. These kind of branding strategies can help the company to expand their product in local market. Local Campaign Development- A regular feedback from the local customers can help to improve the campaign strategies and gives the direction to come up with some creative and original campaigns for local market according to their needs and culture. Submitted by- Navan Sodhi PGDM HR