Gms profile presentation final
- 2. • Global Marketing services is the pioneers in BTL services and one of the leading service providers which is known as the best company in this arena. • We are in the business for the last 20 years and are working for different well known MNCs and local companies • Our team comprises of highly effective & energetic people which are capable enough to handle any kind of BTL activities and have the ability to organize it nationwide. • We offer unique services to our clients as we understand their needs and simply know what to do and we do it with great determination! • We are specialized in all kinds of BTL services, however we are not limited to them. In addition we also offer customized services according to client’s requirement.
- 3. • Mr. Arif Rana Chief Executive • Mr. Mirza Ikram Baig Executive Director • Ms. Asma Business development Manager • Mr. Akif Siddique Project Manager • Mr. Irfan Paracha Client Services Manager • Mr. Mohammad Asim Manager operations & HR • Mr. Masood A. Siddiqui Marketing/Operation Manager
- 4. Our Clients
- 5. Our Clients
- 7. • Door to Door Selling/Sampling activity • Merchandising services to enhance product displays at Trade level • Shopper interception activity by deploying Brand Ambassadors • Stall/ Kiosk Activation at Shopping Malls/IMTs and LMTs • School & collage activation/Magic & Puppet shows Arrangement • Float Activation/ Town storming/ Event Management/ Road Shows • Consumers survey activity • Training consultancy for sales and distribution staff • offering services for Shop Branding activity, Gondolas, Branded Kiosk, Canopies, P- Cap, T- Shirts and much more for our valued clients
- 8. Door to Door Selling/Sampling: • This has been the most effective way of approaching the end user and this helps in converting them from any other brand to switch to our brand. • This activity is conducted with the help of female promoters, team is dressed in company’s branded outfit moving around in various areas of the city. • This activity is the most preferred medium to promote and to create brand awareness by interacting directly with the end users. • Few Companies are also conducting DDS to build brand image by offering free sampling & some are giving preference to generate sales. • We are the specialists in this segment and have a skillful workforce in conducting DDS activity.
- 9. MERCHANDISING SERVICES: • Merchandising is the key to make product more visible at the shelf which could grab attention of the customers. • To provide best services to our clients, we have professional merchandising team. • Highly trained Merchandisers can be deployed for Merchandising with the help of available POS material like buntings, banners, posters, hangers , shelf talkers etc. • At the same time, we make sure of the prominence display of the products on the shelf to attract more and more customers. • We can provide a healthy bunch of merchandisers at a single time to ensure product display is at its best on trade level.
- 10. SHOPPERS INTERCEPTION ACTIVITY: • This activity is yet another effective tool to get very good and encouraging sale results along with brand recognition. • Trained Category captain/Brand Ambassadors wearing company branded outfit can target potential shoppers at category isle inside the shop. • By sharing basic knowledge & benefits of the product to the customers. It would be a push for the customer to buy our product instead of competitors. • Strong interaction by Brand Ambassador can persuade shoppers to buy the right product, thus creating a strong brand image of the product. • We have vibrant team of Category Captain/ Brand Ambassadors to facilitate our clients.
- 11. STALL/KIOSK ACTIVATION: • It is one of the most commonly conducted activity which is preferred and conducted at Malls/LMT’S/IMT • By getting involved in such activities, most of the companies are getting fruitful results in promoting and strengthening their brands image. • Smart, young, talkative and most importantly presentable Brand Ambassadors can convince shoppers for product purchasing by communicating product brief/ knowledge in an efficient way to satisfy customer’s needs. • At times companies extend their offers for e.g. buy one get one free or attaching some kind of give away to attract its customers as they are always considering for value added benefits. • To facilitate our clients we have all sort of resources and arrangements for the activation.
- 12. SCHOOL & COLLEGE ACTIVATION: • We have a vast experience in managing activities in educational institutions • Our Experienced team can conduct various types of brand promotional activities by managing product sampling/selling through Kiosk placement etc. • We can plan Magic / Puppet shows as well in schools to grab children’s attention. • During Pre – hype, the whole school/college will be decorated with the help of buntings, banners, posters, standees canopies and all other POS material. • We can also arrange various games / painting and drawing competitions to gain interest of the kids. • We normally have cooking shows/competition for Girls Colleges and for Boys Colleges we can plan any fun related activities which would be song competition, selfee booth etc.
- 13. FLOAT ACTIVATION: • Float activity involves customized truck with Company’s logo, slogans and branding the whole float focusing the products that needs to be highlighted. • On the float we can have Sound system, LED screens and much more for the outdoor public to participate in fun games that are being carried out on the float. • All promoters will be dressed in company’s branded outfit creating an atmosphere that will attract every passing by individual. • Floats activities is one of the best medium to promote brands which currently maximum companies are applying nationwide. • For Float activity we have ideas that no company has ever conducted before and would be unique in all sense. This activation can provide good results and high success ratings.
- 14. CONSUMERS SURVEY: • This activity is more like conducting a survey before the launch of the final product to understand the 4Ps of Marketing. • At times potential customers come up with great marketing strategies or suggestion that plays a vital role in making products successful upon its launch. • During the data collection we can get such innovative suggestions and recommendations from potential customers ultimately becoming a part of marketing strategy making the products successful upon its launch. • Focus group activity can be managed by arranging shows on streets, homes and at towns as well.
- 33. Head Office: E- 67, Block – A, Stadium Road Gulshan – E – Jamal, Karachi Phone #. 021-34680569, 35448877 Cell #. 0300-8381028,