The document discusses the benefits and opportunities of accepting digital currencies like Bitcoin as a payment method. It notes that digital currencies offer lower transaction fees of less than 1% compared to 3-4% for credit cards. Accepting digital currencies can help merchants reach a global customer base with instant payments and avoid chargebacks. While price volatility and security concerns scare some merchants, the document argues that merchants should fear missing out on the growing market for digital currency payments. It provides examples of merchants that saw increased sales and orders after starting to accept Bitcoin. Overall, the document promotes adopting digital currencies to take advantage of lower costs and access to new customers.