Go flex
- 1. Marketing plan for Android App GoFlex
- 3. Overview ✢Anapp that develops the workculture within anorganization. ✢Allows better communication between employees
- 4. Goal Maketheapp synonymousas the best pocket messageboard.
- 5. Course of Action Astheapp isanewuniqueappandhasmonopolyinthe market,themainideaistomake ittobe usedworlwide.
- 7. Strength Appmonopoly in theIndian market Efficient reviewsystemwhich alsoemploysexperts Strengths and Weakness Weakness Newappandhasno previous brandimage Reviewsystemwill need downloads towork efficiently soinitialdownloads andusage matteralot
- 8. Opportunities Uniqueappformultinational company's Nootherbigmarketplayers Opportunities and Threats Threats Peoplemightnot seethevalueat first Marketis presentbuttheneed for nowmight not behigh enough
- 10. Goals
- 11. Goal
- 12. 10,00,000Downloads in thefirstyear 100%Adspacessoldatoptimumprice 10%Conversion Ratefromfreeto premium
- 13. Strategy
- 14. Competitors Thisis a newapp in theIndianmarket anddoes not facemuchcompetition. Some current appsare
- 15. Collaboraters Collaborators areapp developers, brands, critics andexperts
- 16. Consumer Strategies Target Largescale industries NeedsFullfilled Adding anonymous option,through whichanyonecan postanonymously to higherauthorities Valuetothem This appwill keep everyonebelonging to thecompanyup- to-date,whichwill resultinincrement ofoverallefficiency.
- 17. Company Strategies Positioning Position brandasa helpfulandefficient advisor ValuetoCompany Makingasaferand efficientwork experience Beingamonopoly enjoyandthrive on the superior position
- 18. POP Usercan uploadimages,videos etc. Newemployeescan find solutions to theirproblemhere. Points of Parity and Difference
- 19. Tactics
- 20. FreeVersion Users can'tupload images,videos etc. Product PremiumVersion Users can upload images,videos etc. Users canpost anonymously.
- 21. Service and Feedback Allreviewscan be ratedbytheconsumersandwillbedisplayedby ratingand helpfullness.Some premiumreviewerswhoare consistently ratedwellwillrecieve vouchersandgifts.
- 22. Brand Tagline: Workefficiently Core Values: Innovate andHelp
- 24. Incentives Customer Gift coupons and vouchers Companystaff Freeappand bonuses Collaboraters Higher Recognition andgood rating on good performance Voucher distribution
- 25. Distribution Distributionon Google play andAppstore
- 26. Communication ✢Social Media Handles ✢Website ✢Ads onSocial and Printmedia ✢Special collaborated videos ✢MassEmails
- 27. Implementation
- 28. Team Layout App and web Developers Marketing and Sales Quality Management Creative and Innovation team Finance Communications
- 29. Schedule ✢App andWebsite development (3 months) ✢Marketresearch andsurvey(3 months) ✢Talkingto collaborators (1.5 months) ✢Further app changes(1month) ✢Heavy promotion of brand andvalues (3 months)
- 30. Thank you!
- 31. Disclaimer Thispresentation wasmadeby AkshayAgrawal(RCOEM) duringamarketinginternshipwithProf Sameer Mathur( IIM Lucknow)