GOAMILES, App based taxi Services with Diffrent Business Model
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The document discusses the challenges faced by the taxi industry in Goa due to limited digital adoption and prevailing cash economy practices. It introduces Goamiles, a mobile app-based taxi service aimed at revolutionizing the industry through 100% digital payments and various value-added services. The plan includes expanding operations, increasing cab acquisition, and promoting driver engagement to enhance transparency and service quality for both locals and tourists.
GOAMILES, App based taxi Services with Diffrent Business Model
- 1. Digital taxi revolution in GOA
- 3. PROBLEM STATEMENTS FOR GOA TAXI INDUSTRY IS MAJOR PROBLEM DIGITAL ADOPTION CONFINED TAXI & HOTELS NEXUS UNIONS, HOTELS NEXUS CASH ECONOMY PRELEVANT FEAR OF LOSING REVENUES PLAYS A MAJOR ROLE IN NON ADOPTION TAXI UNIONS
- 4. “IT’ IS BETTER TOGET CASH” “I CAN EARN MORE BY INCREASING TAXI RENT” “I CAN PAY EASILY” “NOT ENOUGH INCENTIVES FROM GOVT” EXISTING TAXI SITUATION CASH PAYMENT VARIABLE FARES INCENTIVES DIGITAL PAYMENT CUSTOMERS TAXI OWNERS TAXI UNIONS TAXI DRIVERS “I CAN EARN MORE” “I NEED CASH. NEED TO WAIT A MONTH TO GET MONEY
- 5. Don’t get digitized taxi services & transparency Tourists Augmenting things between all stake holders Government Facing heat from local taxi mafia Local Goan People Exorbitant pricing policy Local Taxis No parity in income of drivers Drivers GOA STATE LOCAL TRANSPORT
- 7. What is GOAMILES? NO Ride commission from taxi drivers 02 100% Prepaid digital payments 03 Out of the box revenues with pay per use model 06 Convenience fees + VAS as revenue model 05 More than 100% growth month on month 04 GOA’s 1st Mobile app based taxi service 01
- 8. User friendly App Passenger & Driver App Simple & easy taxi booking Integrated payment gateway Cashless Journey Available in What is GOAMILES APP?
- 9. How are we different? INR 1800-2000 crores economy Unique Benefits 01 02 03 04 05 06 07 08 Regularize cash economy Revolutionary taxi model NO revenue hit to drivers Prepaid digital payments Tourist economy adoption Value added services (VAS) Digital & Mobile operations Revenue: Convenience fees Locals, business & tourists gets transparency 1st of a kind in India Vs. Biggies of taxi business Prior money for awarding taxi services & VAS Complete digital operations: end to end Getting VAS services as organized sector GOAMILES 12-15% bottom line Needed boost & trusted services for tourists
- 11. Crank shaft - Business STAKEHOLDERS 1 3 5 7 2 4 6 8 DRIVERS TOURISTS GOVT. HAPPY TOURISTS LOCAL BUSINESSES ECONOMY HAPPY CITIZENS PERFECT SERVICE
- 12. Taxi digitization road map for GOAMILES Digital payment with multiple choice & options Enriching tourist transport experience GOAMILES TAXI Transport DIGITAL Payments Addressing taxi passenger base Goa Govt. Initiatives for digital payments Technology & process driven operation execution Align to government vision & mission
- 13. Milestones 01 02 03 04 05 06 160 Cabs 30th Aug. 2018 60 Cabs 06th Aug. 2018 CM Manohar Parrikar inaugurated 6th Aug. 2018 Market share with 250 Cabs 30th Sept Close to 750 cabs Nov. 2018 Concentation of cab acquisition 15th Sept 2018
- 14. Revenue Performance Aug, 2018 Sept, 2018 Oct, 201806 Aug Nov, 2018 1515 Trips 3376 Trips 5810 Trips 8500 Trips March, 2019 52,000 Trips March, 2021March, 2020 2,00,000 Trips 4,50,000 Trips
- 15. Growing at 100%+ Month on Month 1 Value Added Services Launch 2 2-3 years heading to operational excellence 3 GOAMILES 2.0 LAUNCH GET OFF THE RUNWAY AND STAY IN THE AIR THE SKY IS THE LIMIT Way Forward for GOAMILES..
- 16. JAN 2019 MANGALURU MARCH 2019 KOCHI AUGUST 2019 JAIPUR BHUBANESWAR MARCH 2019 GUWAHATI MULTI CITY LAUNCH.. MAY 2019
- 17. VALUE ADDED SERVICES GOAMILES 2.0
- 18. Opportunity To make a unified platform on the lines of Taxi + VAS Services, all bundled into One. This is Revolutionary, as leaders in the spade have been able to do only 1 thing among 2. Hotels/Casinos Water Sports Tour Packages Restaurants Night Life & Tourists Spots GOAMILES 2.0
- 19. Home Stays Manage Tour Packages, as you want Car Rental & Leasing Travel & Tour Packages Intracity Transport Trained Cab Drivers Luxurious Cabs Entire Range Offline Cab ServicesIncrease Stickiness Vehicle on Rent (FUTURISTIC) Advance Booking Services GOAMILES 2.0 Casinos, Water Sports Combine Airport Pickup with Hotel Package
- 20. Transport Whenever, Whatever & Anytime Cabs as Tour Package Call as per Customer Time Round the clock ServicesPay per Use Transport Services Like Hotel’s Luxurious Cabs Pay per Ride Pick Vehicle as per your Choice Loyalty Programs Ecosystem with GOAMILES Vehicle on Rent (FUTURISTIC) Packages Fulfilment with last Miles Travel Zero Ownership Cost Benefits for hospitality Industry Don’t Own Inventory
- 21. Whats the MATH? VALUE ADDED SERVICES : GOAMILES 2.0
- 22. 03 VAS Earnings 02 VAS Referrals Drivers would be more than happy to get referrals for other drivers 01 Taxi Earning This will make lot of trust in our system DRIVER WOULD BE OUR SALES PARTNER Drivers are fulcrum of sales & will have high earning potential
- 23. Capitalize & Act With 4000 Cabs/day booking target ahead, we can add a layer of making Drivers become our sales agent. Be Scholar of the game, EARLY Unorganized to Organized Let’s make things that are GROSS Make History to FOLLOW us
- 25. Jo Dikhayi Jata hai… ……. Wohi Bikega
- 26. 8 Hotel Segment Focus Mid-premium (3/4/5 star); > INR 3,500 Core Brand Messaging OFFLINE revenues more than ONLINE Differentiated Consumer Offerings Personal touch point & sales through Driver Acquisition Strategy Jo Dikhayi Jata hai… ……. Wohi Bikega Loyalty Enablers Offer Same Discount as ONLINE Product Features VAS across tourists services Campaign Strategy Driver & Hospitality gains from traction of 1st Touch Points Go to Market Strategies
- 27. Packaged Tours Fleet and leasing Digital Payment Savings Overall Mobility planning Taxi Services Base City Tour Packages Car on Demand Smart Revenue Services Casino Ticketing Events Ticketing Real-time Conversions i Framework Current infrastructural framework and enablers need to be upgraded or purpose built to a higher plane of intelligence to serve the upcoming needs of intelligent mobility. Digital Mobility Innovative and diverse mobility solutions that cater to a wide range of consumers’ mobility needs will exist cohesively, providing cost-effective and time-saving travel options for commuters. Intelligent VAS—A multi-faceted OFFLINE sales solution Source: Frost & Sullivan
- 28. Right Message Expand Reach Masses Paradigm Shift Geo Political Finance Marketing Strength Mindset Industry Support (Auto Sector) Challenges to TOP the Charts Forge Partnership
- 29. Automobile OEM : Support VaaS (Vehicle as a Service), Larger revenue share in the foray Project partnership Customer affinity towards VaaS model Follow the customer Transport Tech : 100 Smart cities to be covered on same lines Invest in tech backbone Use Vehicle Product digitisation to enable deeper ongoing customer relationships Change the game Evolved Business model to tap into recurring prepaid daily profit pool Revolutionizing prepaid money Early mover advantage of going green Grow GREEN
- 30. Success Factors Transparency leading to greater trust Enlighten system @ all inputs coming to serve customer better OEM taking major share for Infra investment End to end digital operations Bringing digital tax economy to GOA Enabling right fare to right ride
- 31. The world is filled with best practices GOAMILES would be the next BIG case Study