Detailed Analysis of Bigbasket.com - by@MarketerRj
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BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
Detailed Analysis of Bigbasket.com - by@MarketerRj
- 1. BigBasket.com About the company Target Segment Complete process Strategies Detailed Analysis of Bigbasket.com -The Online Grocery Store Presented by: - Rohit jain
- 2. BigBasket.com About the company Target Segment Complete process Strategies About the Company BigBasket.com Positioned as online grocery store 1000+ brands 10000+ products Guarantee on time delivery and the best quality!
- 3. BigBasket.com About the company Target Segment Complete process Strategies Areas
- 4. BigBasket.com About the company Target Segment Complete process Strategies Fruits & Vegetables Grocery & Staples Bread Dairy & Eggs Beverages Branded foods Personal Care Household Imported & Gourmet Meat Product Mix
- 5. Students Family Corporate & Professionals Others Target Segment
- 6. BigBasket.com About the company Target Segment Complete process Strategies Students Students (generally staying in hostels and as paying guest) Foreign Other states
- 7. BigBasket.com About the company Target Segment Complete process Strategies Family Family (3-8) With baby Big Family
- 8. BigBasket.com About the company Target Segment Complete process Strategies Corporate & Professionals Nuclear Single Both are working
- 9. BigBasket.com About the company Target Segment Complete process Strategies Others Event planners Societies Co-operatives Groups
- 10. BigBasket.com About the company Target Segment Complete process Strategies Benefits to the buyers Variety Getting stuck in traffic jams Paying for parking Standing in long queues Carrying heavy bags Get everything you need, When you need, right at your doorstep
- 11. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
- 12. BigBasket.com About the company Target Segment Complete process Strategies Complete Process HOW TO ORDER? 1. Browse BigBasket.com for products or use the search feature 2. Add item to your shopping Basket
- 13. BigBasket.com About the company Target Segment Complete process Strategies Complete Process HOW TO ORDER? 3. Choose a convenient delivery time from our 4 Slots* a day Time Slots •7.00 AM - 9.30 AM •10.00 AM - 12.30 PM •5.00 PM - 7.30 PM •7.30 PM - 10.00 PM *Slot timings may vary across cites 2. Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons
- 14. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
- 15. BigBasket.com About the company Target Segment Complete process Strategies Complete Process Delivery strategy Own fleet of GPS enabled vans Working on a hub-and-spoke model All the goods are bought and stocked in a warehouse 10% refund if late
- 16. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
- 17. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
- 18. BigBasket.com About the company Target Segment Complete process Strategies Profitability GP between 20 – 23% and net profit between 5- 7% Reasons: 1.Private labels 2.No shrinkage 3.Costs on rentals are low 4.Save on cost of utilities 5.Farm-to-home concept
- 19. BigBasket.com About the company Target Segment Complete process Strategies Problems to deal with ! Cyber crimes ! Waiting ! Quality of products ! Competition ! Delivery ! Minimum order
- 20. BigBasket.com About the company Target Segment Complete process Strategies Recommendation Try to achieve one day delivery efficiency Introduce loyalty programs Improve website and social presence Include bundled offer system a customers can make and save for future usage Make website more user friendly Expand geographical reach Increase awareness through advertisement. Share consumer experience on their website