Going Global - WordPress Multilingual
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This document discusses how to make a WordPress site multilingual. It recommends using a plugin like WPML to handle translation needs. The key steps are to 1) choose a multilingual solution, 2) install and configure it, 3) add a language switcher, 4) translate all content, and 5) keep the site updated. It emphasizes translating all elements, following Google's directives for proper indexing, and thinking ahead about future maintenance and expansion needs to ensure a smooth multilingual experience.
Going Global - WordPress Multilingual
- 1. Going global how to make your WordPress site multilingual
- 2. About me & OnTheGoSystems Amit Kvint - (i18n) @amitkvint ● ● ● Father & (ex)hippie living in South of Spain Front-end & WordPress themer WPML Support & Theme compatibility OnTheGoSystems ● ● ● WPML Toolset plugins iCanLocalize
- 3. Agenda ● Multilingual website – why it is worth investing ● What is a multilingual site and what it is not ● How to turn your WordPress site into a full multilingual site ● Tips and hints
- 4. Languages of the World
- 5. Languages on the Internet source: wikipedia http://en.wikipedia. The number of non-English pages is rapidly expanding. The use of English online increased by around org/wiki/Languages_used_on_the_Internet 281% from 2001 to 2011, however this is far less than Spanish (743%), Chinese (1,277%), Russia
- 6. The benefits of having a multilingual site For the site owner ● you reach more customers ● you enhance your professional image ● you increase the trust of your visitors ● better search engine visibility For the WP developer ● you eliminate show stoppers for projects with multilingual requirements ● you present a wider range of services
- 7. Multilingual vs. Multirigional ● Offering a website in two or more languages ● Focusing on clients or users from specific regions
- 8. Google's directives ● Google tries to determine the main language of each one of your pages ● Google ignores all codelevel language info ● You can help by: ○ sticking to only one language per page ○ using the same ● Help Google bots to get your site indexed ● automated translations will be ignored! ● cross-link page by page ● avoid automatic redirections ● provide valuable
- 9. How to do it right
- 10. Making your WordPress site a multilingual site Steps 1. choose your solution 2. install and configure 3. insert the language switcher 4. translate your content 5. keep updated
- 11. Making your WordPress site a multilingual site Different possibilities Steps ● Multiple WP installs ● WordPress MultiSite ● Plugins ○ qTranslate ○ WPML ○ Multilingual Press ○ Stella ○ xili-language 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
- 12. Making your WordPress site a multilingual site What to handle Steps ● select site languages ● select language URL format ● select admin language 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
- 13. Making your WordPress site a multilingual site Tips and hints Steps ● cross-link all pages ● custom lang switcher check ahead what your plugin allows for 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
- 14. Making your WordPress site a multilingual site Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
- 15. Making your WordPress site a multilingual site What to translate ● ● ● ● ● ● ● ● ● ● site title pages and posts categories, tags images, menus widgets custom post types custom fields theme localization theme options sticky links ... Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
- 16. Making your WordPress site a multilingual site When you are done, your site will start living its own life ● let your site be easy to maintain by different users ● be predictable, think ahead about future enhancements Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
- 17. Different user roles, different needs Site visitors WP developers ● comfortable, please ● I’d like to understand everything ● how quickly? ● which elements to handle? Content editors Google ● quick and easy, please ● don’t make me think ● will I recognize the language? ● translated by human?
- 18. Make it comfortable for non-technicals ● can you copy from original? ● can you change your admin language? ● can you translate images? ● how about the menu synchronization?
- 19. Keep your site up to date for all languages ● turn ordinary WP users into translators ● let your translators be notified quickly ● while translating let them see both language versions ● be professional, if you need help ask a qualified translator
- 20. Time is money. Be predictable ● Check ahead if your theme is compatible with your multilingual plugin ● When you get stuck, ask for support ● Your site will grow. Think ahead, think about the future
- 21. Don’t let eCommerce surprise you ● the number of WP eCommerce shops is rapidly growing ● check ahead if your multilingual plugin supports eCommerce
- 22. Summing up ● ● ● ● No SEO, no customers. Don’t ignore Google directives. Identify all elements to be translated. Make sure your plugin can handle them all Remember there are different user needs. Simplify non-techies lives. Think ahead about the future enhancements handle all the requirements with WPML
- 23. Paid doesn't mean more expensive ● How much is your time worth? Don’t reinvent the wheel. Save your time with permanent access to support. ● How many sites per year do you build? Buy one license for all your sites. ● Don’t disappoint your customer. Be up to date with WordPress releases. ● Limit the work you need to do. Think ahead about themes and plugin compatibility.
- 24. Questions - or catch me later - @amitkvint - amit.k@icanlocalize.com - wpclases.com * having a drink upstairs