Going Hyper Local
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The document discusses strategies for hyper-local social media marketing. It found that posting authentic content that engages with the local community, such as asking real questions, can increase engagement over 19 times compared to regular posts. Creating video content in particular can increase engagement over 50 times more than competitor posts. The key takeaways are to highlight local people, create dialogue, ask questions to the community, show local interest, and use video to maximize engagement. Some challenges of local social media include balancing brand control, operations and ROI across local markets.
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Going Hyper Local
- 1. by POST OFFICE SOCIAL Going Hyper local
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- 7. 7 Activity + Brand control = 💰
- 8. 8 Common posting, No changes made.
- 9. 9 Made competition: + 19.3X engagement (still with the same image)
- 10. 10 Made video - no contest: + 51X engagement (263% higher engagement than the competition)
- 11. “Would you like to have yourself for dinner?”
- 12. Take-aways • Highlight people • Create dialogue on top of dialogue. (Ask real questions) • Use tactical messages • Show interest in the local community • Be yourself and be honest. • Use video!
- 13. Challenges ROI Brand control Operations
- 14. Local employees A central marketing unit Distribution/ communicationLocal channels The setup
- 15. 15 Questions? 🤔 af@postofficesocial.com 40 37 31 41 Andreas Füchsel
- 16. 16 Thank you! 🤗 af@postofficesocial.com 40 37 31 41 Andreas Füchsel