When You Need Custom Data in GTM but a Developer is Not Available
- 1. When you need custom data in GTM but a developer is not available Julius Fedorovicius analyticsmania.com #WAWCPH
- 3. HOW WELL ARE YOU FAMILIAR WITH GTM?
- 4. GOOGLE TAG MANAGER IN A NUTSHELL
- 5. WHO STARTED USING GTM BECAUSE: “You won’t need to rely on developers anymore” “No coding needed” ?
- 6. THE REALITY IS QUITE THE OPPOSITE
- 7. PARADOX The more I know GTM the more I depend on developers
- 8. BUT NOT EVERY PROJECT IS PERFECT
- 9. BUT NOT EVERY PROJECT IS PERFECT No IT resources Developers have other priorities Silly analytics
- 11. How can I do X with GTM? What about this? Learn JavaScript Yup, JavaScript
- 12. How can I travel to Aalborg? Hi, can you help me? Sure Step 1: learn how to build a plane
- 13. BACK TO THE MAIN TOPIC How to get custom data in GTM when a developer is not available
- 14. I NEED TO TRACK X ON A SITE GTM basic features are not helpful Developer is not available WHAT DO I DO?
- 16. Just kidding
- 17. Tip #0 Just use Google
- 20. DISCLAIMER The following tips are not universal There is no “one size fits all”
- 25. Learn more about URL Variable - bit.ly/gtm_url
- 31. Learn more about the Auto-event Variable - bit.ly/gtm_aev
- 32. Tip #3 DOM Element Variable
- 36. HOW CAN YOU FIND THE ID?
- 38. WHAT IF AN ELEMENT DOES NOT HAVE AN ID?
- 39. ENTER THE ZONE OF CSS SELECTORS Learn more about CSS Selectors - bit.ly/gtm_css
- 40. Learn more about the Auto-event Variable - bit.ly/gtm_dom HOW IS AUTO-EVENT VARIABLE DIFFERENT FROM DOM ELEMENT VARIABLE?
- 43. GLOBAL SCOPE IN JAVASCRIPT
- 44. JAVASCRIPT VARIABLE IN GTM
- 45. WHAT OTHER GLOBAL JS VARIABLES ARE AVAILABLE ON A PAGE?
- 47. … and the list goes on and on
- 53. BUT WAIT, THERE’S MORE • 1st-party Cookie Variable - bit.ly/gtmcookies • Browser storage - bit.ly/gtmstorage • Listener without coding skills - bit.ly/gtm_nocode
- 54. KEY TAKEAWAYS
- 55. KEY TAKEAWAYS • Google Search is your friend (+ developer’s review) • URL variable returns a part of the URL • Auto-event Variable returns data of the element that a user interacted with • DOM Element Variable returns data about the element that exists on a page
- 56. KEY TAKEAWAYS • DOM scraping is risky • JavaScript Variable returns a global JS variable • If you get stuck, wait for a developer or ask in the communities/forums