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The document outlines the components of a business plan, including an executive summary, company overview, product/service plan, market and industry analysis, and financial plan. It provides guidance on what information to include in each section, such as the purpose and vision in the company overview, key product attributes and benefits to customers in the product/service plan, market size and trends in the market analysis, and competitors and barriers to entry in the industry analysis. The overall goal of the business plan is to prove that a market opportunity exists and convince readers that the business has a viable concept, product, management team, and financial projections to succeed.
Gol presentation copy
- 1. Business Plan Development Presented By : Wissam N. Saleh
- 2. Presentation Outline Purpose of a Business Plan Executive Summery Company Overview Product of Service Plan Market and Industry Analysis Marketing Plan Operations Plan Risks Financial Plan
- 3. Purpose of A business plan Who Should Write ? Why Write ? What Are the Uses of a Plan ? • Action Plan • Road Map • Fund Raising • Sales Tool
- 4. Executive Summary I Objective : Capture the reader’s interest . The last section to be written . The reader should be able to tell what your plan is all about . Max of two pages.
- 5. Executive Summary II 1. Concept Description 2. Opportunity 3. Product Service 4. Value Proposition 5. Marketing Strategy 6. Competitive Advantage 7. Management 8. Financial 9. Funding
- 6. Company Overview Objective : The reader should know where your company is now and where it will be in the future . Written after you complete your business plan . Elements : 1. Introduction 2. Vision 3. Mission Statement 4. Business Model 5. Value Proposition Competitive Advantage
- 7. Product or Service Plan The reader is excited to hear about your operations, marketing and financial planning . Sources of Information : 1. Technical Specifications and Drawings . 2. Prototype 3. Competitor Product/Service Matrix 4. Interviews 5. Surveys 6. SWOT Analysis
- 9. Product/Service Plan II Features : Key Attributes • Function , Speed, Taste, Cost Reduction, Stability , Reliability , Responsiveness ... Etc Enhancements : • Unique Process, Delivery Method, Location, Packaging, Tech Support , Delivery , Warranty , Payment Terms .
- 10. Product/Service Plan III Product or Service Strategy : What is the extend of the product/service mix ? What will be introduced initially ? 3 years ? Five years ? Show your Evidence . Milestones of Development . Differentiation ( Bundling , Warranty , Packages , Price Matrix ... etc .
- 11. Product/Service Plan IV Benefits to the Customer Easier to use , delivery on time , used based on demand , quality , durability , appearance . Are the customers aware of these benefits ? Are they really benefits ?
- 12. Market and Industry Analysis Objective : Prove that there is an Opportunity . No passion , just data . No mention of your business. You should be able to Validate the need for your product/service .
- 13. Market Analysis How Large is your market ? Large ? Number of Products/ Services Or Customers Growing ? The Growth Rate Segmentation ? Trends and Opportunities?
- 14. Market Analysis II Addressable Market You can target various sectors and various segments . Usually, Capturing the entire market is hard . Example : Consumer Products .
- 15. Market Analysis III Entry Point : Based on your Segmentation , Choose your Entry Point . However, Do they really need your Product/Service ? Do They Understand the Benefits ? What Future Segments Would Join ? Why ?
- 17. Industry Analysis I Objective : Know you competitors and how they compete . Understand the nature of the market Elements : Industry Organization What are the goods ? Where are they produced ?Supply Chain ? How do your competitors see themselves ? Competitive Environment How do they compete ? Service ? Quality ? Price ? Technology ? Customer Support ? Highly Competitive ? Price based ? Profit Margins ? Net Profit Margins ? How do they deal with new comers ?
- 18. Industry Analysis II Barriers to Entry Legal ? Economy of Scale ? Customer Loyalty ? Agreements with Suppliers ? Control of Distribution Channels ? High Cost of Entry ? Social Conventions ?
- 19. Industry Analysis III Control How much control do you have over : Prices , Costs , Channels of Distribution , Buying your way in . Competition Direct Indirect Future
- 20. Financial Analysis Objective : Project your Revenues and calculate key Ratios . Method : Excel Modeling
- 25. Thank You