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GOOD DESIGN – THE FUNDAMENTALS
Graeme Moore BA (hons), Dip TP, MA (Urban Design)
URBAN DESIGN
 What is it?
 Many ways of interpreting it – my personal favourite being:
The art of making successful places for people
URBAN DESIGN
 What is good design?
Firmness
Will it last?
Delight
Does it look good?
Functionality
Does it work?
URBAN DESIGN
Is this good design?
URBAN DESIGN
 Creating a “sense of place”
URBAN DESIGN
Making great places
URBAN DESIGN
 Who’s involved?
 We’re all urban designers!
“If you are involved with shaping the environment, the way it
looks, feels, and works, then YOU are an urban designer”.
 Who are some of the key players…?
URBAN DESIGN
 Developers
“A new housing estate would give
many people a chance to enjoy
rural life”
 Good at:
 Extracting value
 Delivering schemes
URBAN DESIGN
 Planners
 Good at:
 Setting strategy
 Negotiation
 Decision making
 Setting the benchmarks
URBAN DESIGN
 Architects
 Good at:
 Designing buildings but
not necessarily places
URBAN DESIGN
 Highway Engineers
 Big impact
 Good at:
 Designing roads for traffic
 Bad at:
 Making humane places
URBAN DESIGN - SCALE
 Importance of scale
URBAN DESIGN - SCALE
URBAN DESIGN - SCALE
URBAN DESIGN
 Understanding the urban ‘grain’
URBAN DESIGN – URBAN GRAIN
URBAN DESIGN
 Making the connections
URBAN DESIGN - CONNECTIVITY
URBAN DESIGN - CONNECTIVITY
URBAN DESIGN
 Connectivity - Walkability
URBAN DESIGN - WALKABILITY
URBAN DESIGN - WALKABILITY
URBAN DESIGN
 Designing for play
URBAN DESIGN - DESIGNING FOR PLAY
URBAN DESIGN – DESIGNING FOR PLAY
 The local example:
URBAN DESIGN - DESIGNING FOR PLAY
URBAN DESIGN – DESIGNING FOR PLAY
URBAN DESIGN
 Taming the car
URBAN DESIGN – TAMING THE CAR
 Ashford, Kent
 Ring Road redevelopment
 Existing 40mph dual
carriageway removed
 Shared surface
implemented;
 Accidents reduced by 20%
URBAN DESIGN – TAMING THE CAR
 Poynton – Cheshire
 Over 30,000 vehicles a day, 6% HGV’s
URBAN DESIGN – TAMING THE CAR
 Homezones
URBAN DESIGN – LIBERATING THE STREETS
URBAN DESIGN
 Fighting the Philistines…
URBAN DESIGN - Creative Lighting
URBAN DESIGN – Public Art
Making the case for good
design
Making the case for
good design
THINKING IT THROUGH: Character
Sense of place
THINKING IT THROUGH: Character
Architectural quality
THINKING IT THROUGH: Roads, Parking &
Pedestrianisation
Car parking in the street scene
THINKING IT THROUGH: Roads, parking and
pedestrian environment
Appropriate street design
THINKING IT THROUGH: Roads parking and
pedestrian environment
Overlooked public space
THINKING IT THROUGH: Design & Construction
Well-designed public space
THINKING IT THROUGH
 And one final thing:
 Good buildings, turn corners!
THINKING IT THROUGH
The humble house extension
THINKING IT THROUGH - EXTENSIONS
THINKING IT THROUGH - EXTENSIONS
THINKING IT THROUGH - EXTENSIONS
URBAN DESIGN
It’s all about the economics, stupid!
MAKING THE CASE FOR GOOD DESIGN
 Research by North West RDA (2011): - economic
benefits of good design;
 68% believed that good design was important / very
important;
 74% believed that good design adds value in terms of
increased rents and capital values;
 74% said that good design would be a determining
factor in attracting companies to an area.
 48% said that good design would be a very important
factor in attracting investment and funding
MAKING THE CASE FOR GOOD DESIGN
 ...but there is a body of resistance
 At least one senior adviser has advised Government
that:
Schools only need to be, ‘good enough’; and
Good design is a ‘burden’ on developers
 Frankly, this kind of thinking is not good enough.
MAKING THE CASE FOR GOOD DESIGN
MAKING THE CASE FOR GOOD DESIGN
 Main conclusions
 There is strong evidence that economic, social and
environmental returns increase with better design
 An increase of up to 20% in rental and capital value can
be added by good urban design
 Increased quality speeds up the lettings and sales rates of
a scheme
 Quality design generally reduces the whole life costs of a
building or space
 Good urban design helps to stimulate the wider
regeneration of an area and improve its image
 Substantial costs are often associated with poor urban
design
BENEFICIARIES OF GOOD DESIGN
Investors
•Greater security of investment
•Higher rental returns
•Increased asset value on which to
borrow
•Reduced running costs
•Better re-sale values
•Higher-quality longer-term tenants
Developers
• Quicker permissions
• Increased public support
• Higher sales values
• Distinctiveness
• Increased funding potential
• Better reputation
Occupiers
• Reduced costs on energy
usage and major repairs
• Happier workforce
• Better productivity
• Increased business
confidence
• Fewer disruptive moves
• Greater accessibility to
other uses / facilities
• Increased prestige
Local Authorities
• Regenerative potential
• Reduced time spent on
reactive planning
• Reduced public expenditure
on crime
prevention and urban
management
• More time for pro-active
planning
• Increased economic
viability for neighbouring
uses
• Increased local tax revenue
Wider Community
• Better security and less crime
• Increased cultural vitality
• Better quality of life
• More inclusive public space
• Greater civic pride
• Higher property prices
ADVANTAGES OF GOOD DESIGN. WHAT THE
PROPERTY AGENTS SAID:
• “It’s what attracts people to a property in the first place.”
• “Extremely important to saleability.”
• “Even more important now, the most important thing is getting
someone interested.”
• “At times like this, design is something that can be used as a
real selling feature.”
• “Character of the area is important.”
• “Space and layout is crucial.”
• “Well-designed properties are the only ones that are moving at
the moment.”
• “Impression is important with offices.”
• ‘People are looking for something with character and good
space for money.”
URBAN DESIGN
Raising the bar – how, what, why?
RAISING THE BAR
RAISING THE BAR
 How do you begin to improve quality?
 Design Guides;
 Urban Design Frameworks;
 Design Codes;
 Building for Life;
 Initiatives and awards;
 Design Review; and
 SketchUp!
DESIGN GUIDES
 What can they do?
 Support planning
policy;
 Facilitate collaboration;
 Express vision;
 Set design standards;
and
 Indicate next steps
DESIGN GUIDES
 Policy
 Set a framework for
urban design;
 Provide a framework
for development
management;
 Contribute to a review
of plans and policies
DESIGN GUIDES
 Collaboration
 Reflect views;
 Provide a basis for
dialogue;
 Save time;
 Establish a
consensus
DESIGN GUIDES
 Vision
 Express a coherent
vision;
 Provide a degree of
certainty;
 Create greater
awareness
 Provide a basis for
valuing sites
DESIGN GUIDES
 Design Standards
 Describe/illustrate urban
form;
 Provide info on standards;
 Inspire better architecture;
 Educate.
URBAN DESIGN FRAMEWORKS
 What are they?
 A bridge between policy
and implementation;
 Illustrates how policies and
principles should be
implemented
 Why?
 Help deliver change across
a wide area; and
 Give confidence.
URBAN DESIGN FRAMEWORKS
 Content can range from a
whole town, to an area or
specific site;
 Important to explain what
they are trying to achieve;
 Frameworks sit above and
inform;
 Masterplans;
 Design Codes; and
 Site Briefs
URBAN DESIGN FRAMEWORKS
 The local example:
 Wakefield Kirkgate
 Aims
 Improve Connectivity;
 Improve the public
realm; and
 Support high quality
new development.
DESIGN CODES
 What are they?
 Design codes improve design
quality, tying down ‘must have’
design parameters;
 ensure consistency (and where
appropriate differentiation) in the
delivery of key site-wide design
principles between development
phases;
 greater certainty about outcomes
and certainty to developers about
the process;
 bring key stakeholders together.
DESIGN CODES
 Why?
 secure higher (sustainable)
design quality;
 to deliver more consistent
outcomes of long-term
projects;
 and to provide a more
effective planning process,
through expedited reserved
matters processes,
 swifter permissions for those
who comply, and by offering
greater certainly for
developers.
DESIGN CODES
 How?
 Local Authorities/Public
Bodies (HCA);
 Landowners;
 Derwenthorpe, York
 Newhall, Harlow, Essex
 Public/Private Partnership
 East Kettering, Kettering BC
 Prince of Wales, Pontefract
DESIGN CODES – PRINCE OF WALES
DESIGN CODES – PRINCE OF WALES
DESIGN CODES – PRINCE OF WALES
DESIGN CODES – PRINCE OF WALES
DESIGN CODES – PRINCE OF WALES
BUILDING FOR LIFE
 Building for Life 12 (BfL
12) is the industry
standard for the design of
new housing
developments.
BUILDING FOR LIFE
 Anyone can use it;
 20 Questions replaced
with a traffic light system;
 Green shows the question
has been addressed;
 Red identifies aspects that
need to change;
 Amber where there is clear
evidence of local
constraints
BUILDING FOR LIFE
 3 Key Themes:
 Integrating into
Neighbourhoods;
 Creating a place; and
 Street & Homes
 4 Questions in each
theme.
BUILDING FOR LIFE
 Integrating into
neighbourhoods:
 Connections?
 Facilities & services?
 Public transport
 Meeting local housing
requirements.
BUILDING FOR LIFE
 Creating a place:
 Character;
 Working with the site and
its context;
 Creating well defined
streets and spaces; and
 Easy to find your way
around.
BUILDING FOR LIFE
 Street & home:
 Streets for all;
 Car parking;
 Public and private spaces
 External storage and
amenity space.
BUILDING FOR LIFE
 “Homes that sell for the highest
amount and quicker than others
have great kerb appeal. Built for
Life schemes have this special
kerb appeal. The streets and
homes are better arranged -
they are better designed laces
and will sell better in the future
on the second hand market”
Mike Fallowell FRICS, Co-
founder, Newton Fallowell.
DESIGN AWARDS & INITIATIVES
 The benefits of running an awards scheme
are that they are extremely useful for:
 Celebrating good design: raising the profile of existing good
design highlights work which should be brought to a wider
audience for its excellence.
 Encouraging good design rewarding good schemes sets
benchmarks for future work, encouraging others to match or
exceed them.
 Promoting good design for everyone – professionals,
clients, planners, funders, and the public – should be able to
understand the benefits of good design, and this is often
best demonstrated by using successful examples.
DESIGN REVIEW
 Design review is a tried
and tested, well respected,
independent peer-review
system that aims to
improve the design quality
of new developments and
speed up the planning
process.
DESIGN REVIEW
SKETCHUP
 A 3D modelling
programme originally from
Google.
 Can be used at varying
scales
 Useful planning tool.
 Sheffield, Manchester (via
ARUP), Leeds (via ARUP)
and NewcastleGateshead
have their entire cities in
3D form.
 Revenue Stream?
BIG RISK’S, BUT BIGGER REWARDS
A CREATIVE OPPORTUNITY
FIN/FINITO/THE END
Thank You

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Good design the fundamentals

  • 1. GOOD DESIGN – THE FUNDAMENTALS Graeme Moore BA (hons), Dip TP, MA (Urban Design)
  • 2. URBAN DESIGN  What is it?  Many ways of interpreting it – my personal favourite being: The art of making successful places for people
  • 3. URBAN DESIGN  What is good design? Firmness Will it last? Delight Does it look good? Functionality Does it work?
  • 4. URBAN DESIGN Is this good design?
  • 5. URBAN DESIGN  Creating a “sense of place”
  • 7. URBAN DESIGN  Who’s involved?  We’re all urban designers! “If you are involved with shaping the environment, the way it looks, feels, and works, then YOU are an urban designer”.  Who are some of the key players…?
  • 8. URBAN DESIGN  Developers “A new housing estate would give many people a chance to enjoy rural life”  Good at:  Extracting value  Delivering schemes
  • 9. URBAN DESIGN  Planners  Good at:  Setting strategy  Negotiation  Decision making  Setting the benchmarks
  • 10. URBAN DESIGN  Architects  Good at:  Designing buildings but not necessarily places
  • 11. URBAN DESIGN  Highway Engineers  Big impact  Good at:  Designing roads for traffic  Bad at:  Making humane places
  • 12. URBAN DESIGN - SCALE  Importance of scale
  • 13. URBAN DESIGN - SCALE
  • 14. URBAN DESIGN - SCALE
  • 15. URBAN DESIGN  Understanding the urban ‘grain’
  • 16. URBAN DESIGN – URBAN GRAIN
  • 17. URBAN DESIGN  Making the connections
  • 18. URBAN DESIGN - CONNECTIVITY
  • 19. URBAN DESIGN - CONNECTIVITY
  • 21. URBAN DESIGN - WALKABILITY
  • 22. URBAN DESIGN - WALKABILITY
  • 24. URBAN DESIGN - DESIGNING FOR PLAY
  • 25. URBAN DESIGN – DESIGNING FOR PLAY  The local example:
  • 26. URBAN DESIGN - DESIGNING FOR PLAY
  • 27. URBAN DESIGN – DESIGNING FOR PLAY
  • 29. URBAN DESIGN – TAMING THE CAR  Ashford, Kent  Ring Road redevelopment  Existing 40mph dual carriageway removed  Shared surface implemented;  Accidents reduced by 20%
  • 30. URBAN DESIGN – TAMING THE CAR  Poynton – Cheshire  Over 30,000 vehicles a day, 6% HGV’s
  • 31. URBAN DESIGN – TAMING THE CAR  Homezones
  • 32. URBAN DESIGN – LIBERATING THE STREETS
  • 33. URBAN DESIGN  Fighting the Philistines…
  • 34. URBAN DESIGN - Creative Lighting
  • 35. URBAN DESIGN – Public Art
  • 36. Making the case for good design
  • 37. Making the case for good design THINKING IT THROUGH: Character Sense of place
  • 38. THINKING IT THROUGH: Character Architectural quality
  • 39. THINKING IT THROUGH: Roads, Parking & Pedestrianisation Car parking in the street scene
  • 40. THINKING IT THROUGH: Roads, parking and pedestrian environment Appropriate street design
  • 41. THINKING IT THROUGH: Roads parking and pedestrian environment Overlooked public space
  • 42. THINKING IT THROUGH: Design & Construction Well-designed public space
  • 43. THINKING IT THROUGH  And one final thing:  Good buildings, turn corners!
  • 44. THINKING IT THROUGH The humble house extension
  • 45. THINKING IT THROUGH - EXTENSIONS
  • 46. THINKING IT THROUGH - EXTENSIONS
  • 47. THINKING IT THROUGH - EXTENSIONS
  • 48. URBAN DESIGN It’s all about the economics, stupid!
  • 49. MAKING THE CASE FOR GOOD DESIGN  Research by North West RDA (2011): - economic benefits of good design;  68% believed that good design was important / very important;  74% believed that good design adds value in terms of increased rents and capital values;  74% said that good design would be a determining factor in attracting companies to an area.  48% said that good design would be a very important factor in attracting investment and funding
  • 50. MAKING THE CASE FOR GOOD DESIGN  ...but there is a body of resistance  At least one senior adviser has advised Government that: Schools only need to be, ‘good enough’; and Good design is a ‘burden’ on developers  Frankly, this kind of thinking is not good enough.
  • 51. MAKING THE CASE FOR GOOD DESIGN
  • 52. MAKING THE CASE FOR GOOD DESIGN  Main conclusions  There is strong evidence that economic, social and environmental returns increase with better design  An increase of up to 20% in rental and capital value can be added by good urban design  Increased quality speeds up the lettings and sales rates of a scheme  Quality design generally reduces the whole life costs of a building or space  Good urban design helps to stimulate the wider regeneration of an area and improve its image  Substantial costs are often associated with poor urban design
  • 53. BENEFICIARIES OF GOOD DESIGN Investors •Greater security of investment •Higher rental returns •Increased asset value on which to borrow •Reduced running costs •Better re-sale values •Higher-quality longer-term tenants Developers • Quicker permissions • Increased public support • Higher sales values • Distinctiveness • Increased funding potential • Better reputation Occupiers • Reduced costs on energy usage and major repairs • Happier workforce • Better productivity • Increased business confidence • Fewer disruptive moves • Greater accessibility to other uses / facilities • Increased prestige Local Authorities • Regenerative potential • Reduced time spent on reactive planning • Reduced public expenditure on crime prevention and urban management • More time for pro-active planning • Increased economic viability for neighbouring uses • Increased local tax revenue Wider Community • Better security and less crime • Increased cultural vitality • Better quality of life • More inclusive public space • Greater civic pride • Higher property prices
  • 54. ADVANTAGES OF GOOD DESIGN. WHAT THE PROPERTY AGENTS SAID: • “It’s what attracts people to a property in the first place.” • “Extremely important to saleability.” • “Even more important now, the most important thing is getting someone interested.” • “At times like this, design is something that can be used as a real selling feature.” • “Character of the area is important.” • “Space and layout is crucial.” • “Well-designed properties are the only ones that are moving at the moment.” • “Impression is important with offices.” • ‘People are looking for something with character and good space for money.”
  • 55. URBAN DESIGN Raising the bar – how, what, why?
  • 57. RAISING THE BAR  How do you begin to improve quality?  Design Guides;  Urban Design Frameworks;  Design Codes;  Building for Life;  Initiatives and awards;  Design Review; and  SketchUp!
  • 58. DESIGN GUIDES  What can they do?  Support planning policy;  Facilitate collaboration;  Express vision;  Set design standards; and  Indicate next steps
  • 59. DESIGN GUIDES  Policy  Set a framework for urban design;  Provide a framework for development management;  Contribute to a review of plans and policies
  • 60. DESIGN GUIDES  Collaboration  Reflect views;  Provide a basis for dialogue;  Save time;  Establish a consensus
  • 61. DESIGN GUIDES  Vision  Express a coherent vision;  Provide a degree of certainty;  Create greater awareness  Provide a basis for valuing sites
  • 62. DESIGN GUIDES  Design Standards  Describe/illustrate urban form;  Provide info on standards;  Inspire better architecture;  Educate.
  • 63. URBAN DESIGN FRAMEWORKS  What are they?  A bridge between policy and implementation;  Illustrates how policies and principles should be implemented  Why?  Help deliver change across a wide area; and  Give confidence.
  • 64. URBAN DESIGN FRAMEWORKS  Content can range from a whole town, to an area or specific site;  Important to explain what they are trying to achieve;  Frameworks sit above and inform;  Masterplans;  Design Codes; and  Site Briefs
  • 65. URBAN DESIGN FRAMEWORKS  The local example:  Wakefield Kirkgate  Aims  Improve Connectivity;  Improve the public realm; and  Support high quality new development.
  • 66. DESIGN CODES  What are they?  Design codes improve design quality, tying down ‘must have’ design parameters;  ensure consistency (and where appropriate differentiation) in the delivery of key site-wide design principles between development phases;  greater certainty about outcomes and certainty to developers about the process;  bring key stakeholders together.
  • 67. DESIGN CODES  Why?  secure higher (sustainable) design quality;  to deliver more consistent outcomes of long-term projects;  and to provide a more effective planning process, through expedited reserved matters processes,  swifter permissions for those who comply, and by offering greater certainly for developers.
  • 68. DESIGN CODES  How?  Local Authorities/Public Bodies (HCA);  Landowners;  Derwenthorpe, York  Newhall, Harlow, Essex  Public/Private Partnership  East Kettering, Kettering BC  Prince of Wales, Pontefract
  • 69. DESIGN CODES – PRINCE OF WALES
  • 70. DESIGN CODES – PRINCE OF WALES
  • 71. DESIGN CODES – PRINCE OF WALES
  • 72. DESIGN CODES – PRINCE OF WALES
  • 73. DESIGN CODES – PRINCE OF WALES
  • 74. BUILDING FOR LIFE  Building for Life 12 (BfL 12) is the industry standard for the design of new housing developments.
  • 75. BUILDING FOR LIFE  Anyone can use it;  20 Questions replaced with a traffic light system;  Green shows the question has been addressed;  Red identifies aspects that need to change;  Amber where there is clear evidence of local constraints
  • 76. BUILDING FOR LIFE  3 Key Themes:  Integrating into Neighbourhoods;  Creating a place; and  Street & Homes  4 Questions in each theme.
  • 77. BUILDING FOR LIFE  Integrating into neighbourhoods:  Connections?  Facilities & services?  Public transport  Meeting local housing requirements.
  • 78. BUILDING FOR LIFE  Creating a place:  Character;  Working with the site and its context;  Creating well defined streets and spaces; and  Easy to find your way around.
  • 79. BUILDING FOR LIFE  Street & home:  Streets for all;  Car parking;  Public and private spaces  External storage and amenity space.
  • 80. BUILDING FOR LIFE  “Homes that sell for the highest amount and quicker than others have great kerb appeal. Built for Life schemes have this special kerb appeal. The streets and homes are better arranged - they are better designed laces and will sell better in the future on the second hand market” Mike Fallowell FRICS, Co- founder, Newton Fallowell.
  • 81. DESIGN AWARDS & INITIATIVES  The benefits of running an awards scheme are that they are extremely useful for:  Celebrating good design: raising the profile of existing good design highlights work which should be brought to a wider audience for its excellence.  Encouraging good design rewarding good schemes sets benchmarks for future work, encouraging others to match or exceed them.  Promoting good design for everyone – professionals, clients, planners, funders, and the public – should be able to understand the benefits of good design, and this is often best demonstrated by using successful examples.
  • 82. DESIGN REVIEW  Design review is a tried and tested, well respected, independent peer-review system that aims to improve the design quality of new developments and speed up the planning process.
  • 84. SKETCHUP  A 3D modelling programme originally from Google.  Can be used at varying scales  Useful planning tool.  Sheffield, Manchester (via ARUP), Leeds (via ARUP) and NewcastleGateshead have their entire cities in 3D form.  Revenue Stream?
  • 85. BIG RISK’S, BUT BIGGER REWARDS