Good memory successful student a guide to remembering what you learn by letruongan.com

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Good
Memory^
Successful
Student!
HARRY LORAYNE

FEB 04 2005
GOOD MEMORY-
SUCCESSFUL STUDENT!

Also by Harry Lorayne
The Memory Book with Jerry Lucas
Remembering People
Good Memory—Good Student!

GOOD MEMORY-
SUCCESSFUL
STUDENT!
A Guide to Remembering What You Learn
by Harry Lorayne
STEIN AND DAY/ Publishers/ New York

First Stein and Day paperback edition, 1976
First published in 1973
Copyright © 1973 by Harry Lorayne
Library of Congress Catalog Card No. 73-14940
All rights reserved
Printed in the United States of America
Stein and Day/ Publishers/ Scarborough House
Briarcliff Manor, N.Y. 10510
ISBN 0-8128-2008-7

For my son Robert
and his mother Renee—
the two people who most inspire me

There is memory without learning, but there is no
learning without memory.

CONTENTS
1. If You Can Read ... 9
2. Filling the Gap 11
3. About Memory 13
4. Some Associations You May Have Used 19
5. The Link System of Memory 22
6. The Peg System of Memory (The Phonetic Alphabet) 35
7. The Peg System of Memory (Peg Words) 42
8. The Substitute Word System of Memory 55
9. How to Remember English Vocabulary 57
10. Foreign Language Vocabulary 62
11. Names and Numbers 75
12. Memorizing Colors 82
13. Spelling 85
14. The Classics 92
15. Memorizing Dates and Events 97
16. Alphabet Peg Words 105
17. More Dates and Events 108
18. Law; Amendments to the Constitution; Precedents 116
19. History 121
20. How to Memorize a Map (The "Memory Graph") 124
21. Mathematics and Measures 130
22. Formulas 134
23. More Mathematics 140
24. Biology and Genetics 147
25. Diseases and Viruses 151
26. Fossil Races of Man; Orders of Mammals;
Lower Invertebrates 154
27. Eras, Epochs, and Periods of the Earth; Ancient
' Peoples and Their Contributions 158
28. Concepts in Science and Chemistry 162
29. Physics 168

8 / Good Memory-Successful Student!
30. Table of Common Ions and Charges; Equations 174
31. Chemistry 178
32. Structural (Cyclical and Chain) Formulas 181
33. Electron Dot Symbols; International Morse Code 185
34. The Periodic Table 188
35. Medical Terminology 195
36. Basic College Psychology 204
37. How to Remember What You Read; Listening 209
38. Literature 216
39. Show-Off Stuff 218
40. Last Word 221

IF YOU CAN READ . .
.
If you can read, you can learn the systems in this book. They
are basic and simple, once you have grasped the idea and
have learned the fundamentals.
If you want to improve your memory, don't skim or scan
this book-read it! Take all the tests, even if a particular sub-
ject is of no interest to you. Answer the questions, fill in the
blanks, and be actively, not just passively, involved.
Sometimes I will have to use many words and give you sev-
eral examples to explain really simple ideas. There is no way
to avoid that; it always takes more time to put thoughts into
words than it does for the thoughts themselves to form. It may
take hundreds of words to explain something that takes only a
split second to think.
Although the number of years that have gone by is something
I'd rather forget, I can still remember the fear of not re-
membering what I was supposed to remember for tests or class-
room work. No, I was not born with the memory I have today.
More precisely, I was born with it, just as you were, but I didn't
know how to use it.
I also remember frantic hours of cramming, and the knowl-
edge that even if I did remember the answers to the questions
asked on a test, they would fade away almost immediately
afterward.
If you would like to remember whatever you want to,
easily, if you would like to have more leisure time—time you'd
ordinarily spend on cramming—and still become a better
student, then this book is dedicated to you.
Don't misunderstand me. Merely memorizing something is

10 / Good Memory—Successful Student!
not the same as learning or knowing it. Learning is an ad-
venture; learning is discovery—you don't want to miss that!
And you would miss it if you thought only of memorizing
facts.
The memory systems in this book will make your under-
standing and comprehension deeper, your learning capacity
larger, and your enjoyment keener. The thrill and enjoyment
of learning should—and will—stay with you all your life, if you
start that habit now.
There is, however, no way to separate learning and memory;
they are unalterably linked. In order to learn, you must be
able to remember. To learn is to absorb ideas, then to apply
them- Memory is the bridge between the two. The systems
explained in the following pages will not only give you a
terrific memory, they will also start you using your imagina-
tion, observation, and concentration-all of which are part of
the joy of learning.

FILLING THE GAP
There are three basic learning skills: finding the information
you need, remembering the information you find, and under-
standing and organizing that information so that you can use it
properly. It is with the second skill, remembering, that this
book is concerned.
The teaching of the basic skill of remembering information
has been almost totally ignored by our educational system. It
is a large and obvious gap. Nevertheless, men have been at-
tempting to fill that gap since ancient times. As long ago as
500 B.C., the Greek poet Simonides was using, teaching, and
writing about the art of a trained memory. He became known
as the father of the art. Aristotle, Plato, Cicero, and other
ancient philosophers also taught, used, and wrote about the
art of memory.
In the thirteenth century, Saint Thomas Aquinas taught the
art and wrote books on the subject. He is known by some
scholars as the patron saint of memory. Francis Bacon wrote
books about it.
It is said that Leibnitz discovered calculus while searching
for a mnemonic (memory) system for numbers. Shakespeare's
Globe Theater was called a memory theater, because there
were things in the architecture that could act as "pegs" to help
actors remember their lines.
Through the centuries, scholars have bettered, enlarged,
and used systems of memory. So, you see, they are not new
and I am indeed in good company.
If you read, study, and learn the methods in this book-
learn the fundamentals—and then apply the methods to the
11

information you want to remember, you'll find that the gap
in our educational system has been filled.
Of course, there are those who don't (or won't) agree that
a gap exists at all. They refuse to admit that memory is
important—no, essential-to education. All the same, one defi-
nition given for the word "culture" is man's accumulated
knowledge and experience. Education is really nothing more
than the storing up of knowledge and truth, and there is no
way to extract memory from that concept.

ABOUT MEMORY
Although many books have been written that are supposed to
help the student study, for some asinine reason nobody wants
to admit that studying is based largely on memory. All the
methods of study that I've read have simply neglected and
overlooked that one possible and necessary aid-the art of a
trained memory.
But let's stop kidding ourselves! If you're a high school or
college student, you don't have to be told that the better your
memory is, the better your grades will be. If you can remember
what you are studying, then, and only then, will your studying
and learning be easier and less time-consuming. Memory is
the stepping-stone to thinking. There can hardly be one with-
out the other. Without memory all intelligence and learning
is lost. All knowledge is based on memory.
One of the students at the Harry Lorayne School of Memory
told me that he'd spoken to a study counselor at his high
school about his supposedly bad memory. The counselor told
him that he'd have to do the best he could. That was it; noth-
ing could be done about it.
That was probably the worst piece of counseling ever given.
Had this student not heard of me and come for help, he'd have
been condemned to poor grades for the remainder of his school
career. Worse than that, he would have lived the rest of his
life thinking that he was born with a poor memory. As a
result, he would have actually had a poor memory. It's like
eating a bad piece of pie the first time you try pie, and living
the rest of your life thinking that that is how pie tastes!
We are all born with the capacity to remember. Your mem-
ory is no worse than the next person's; it's just a matter of
13

using it properly. Because you may be having some difficulty
studying now, is no reason to condemn yourself to a poor
memory forever.
You can better your memory! You can use the memory you
have now to much better advantage. You can stimulate and
use it to remember and retain whatever you like, easily and
quickly.
Incidentally, 1 am well aware of the fact that the trend in
education today is to get away from rote memory. The students
are to learn by doing and by understanding concepts. Some
of the teachers I interviewed would not even use the word
"memory"—not until 1 really pinned them down, anyway.
Of course, trying to help a student learn by doing and
through concepts is great. But we all still know that in order
to pass any subject or to pass most tests—to learn—you'd
better remember!
I had a similar discussion with a history teacher some time
ago. His argument was that memory was unimportant in edu-
cation today. Then 1 sat in at his beginning-of-term class. He
told his students that on page so-and-so of the text was a list
of all the Presidents of the United States and the dates of their
terms in office. He said, "You must all know the Presidents
in chronological order, and the dates, before the end of this
term. If you don't learn them, you can't pass this subject."
Well, he used the words "know" and "learn"—never "re-
member" or "memorize"-but isn't that what he really meant?
He sure did! Because there's no way to know or learn the
names and the sequence of the terms of all the Presidents,
and the dates, without memorizing or remembering them! No
way at all.
That's just one example. Another is the teacher who had a
chart listing all the chemical elements and symbols on the
blackboard. When I asked her if the students had to mem-
orize them, or if they'd be better off if they did, she said, "Oh,

About Memory / 15
no. We don't believe in memory anymore. The students learn
by doing and by concept."
I finally asked her whether a student wouldn't be better off,
or receive a better mark on a test if he or she could fill in the
blank in this question, "Fe ," with the word "iron."
She said, "Of course." I asked her to tell me which mental
process the student would be using in order to fill in that
blank correctly. It took me fifteen minutes to get her to admit
that the mental process was—memory.
Doing and concepts are fine, but without memory, they don't
hold up too well. In fact, the doing-and-concept idea itself is
a method that's supposed to help~ you remember information!
The same is true of most subjects that you study. If you have a
good memory, you're a good student. You think with what you
remember, because memory is knowledge. What you remem-
ber, you know.
Even though some teachers won't admit that memory is im-
portant, I'm sure most of them are well aware of it. At least
I know that that is one way they judge and grade students.
They are told to judge and grade that way.
Recently I leafed through a booklet that is printed by the
Board of Education of the City of New York. It is written as
a guide for the teacher in judging the skills of students in
reading—reading in any subject. Here are some examples of
references to memory in that booklet:
"Much [of the student's] schoolwork . . . deals with [using]
what is read. He sees relationships and organizes information
into patterns useful for studying and remembering/'
"[The student] shows ability to retain and recall what has
been read."
"[The student] begins to develop more organized methods
for recalling information."
"[The student] develops a system for memorizing blocks of
information." The italics are mine.
That last reference is interesting. It tells the teacher to judge

the student well if he's developed a system for memorizing.
Wouldn't it be marvelous if you were taught such a system in
school? Well, bettering your memory is only a matter of know-
ing how, and that is what I am going to show you.
With some exceptions, I find that all memory work in high
school and college falls into three main categories: numbers;
numbers in conjunction with names, words, or events; and
reading material, which includes such things as vocabulary and
terminology. The trained memory systems in this book can
easily be applied to these categories, and to the exceptions,
whatever they may be.
Using your memory is a skill and an art. As with any skill
or art, it must be learned from the beginning; there are no short-
cuts at first. The material you're about to delve into is probably
completely new to you. It's an area of thinking that may seem
silly at first, but don't make the mistake of thinking that some-
thing is silly just because you never heard of it before, or be-
cause it is foreign to you. Once you get past the funda-
mentals, you'll begin to realize how practical, fascinating, and
.
nonsilly it is.
You are going to learn three separate methods, or ideas,
based on the same rules and principles, with the same goals.
They can be used separately or they can be combined. They
are the basis of all my memory systems. Once you understand
them and can apply them to your studies, you will have the
beginnings of a trained memory.
However, before you learn these basic methods, it is im-
portant for you to know that the secret of a good, or fantastic,
memory is Original Awareness.
Let me explain just what I mean by Original Awareness.
Usually when someone says he has forgotten something, it
means he never remembered it in the first place. You can't
forget something you never knew. On the other hand, anything

About Memory / 17
that registers in your mind is easy to remember later and hard
to forget.
That's what I mean by Original Awareness—forcing some-
thing to register in your mind or memory in the first place.
The systems in this book force you to be Originally Aware of
any information the first time you see, hear, or read that
information.
Therefore, the one rule that holds true for all memory,
trained or untrained, is this: In order to remember any new
piece of information, it must be associated with something you
already know or remember. Association, pertaining to memory,
simply means the tying together or connecting of two or
more things.
That rule is the crux, the basis, of all memory. Association
is something you've been using all your life. All memory is
based on association, and anything you've ever remembered
you have associated with something else. The problem is,
you've always done it subconsciously, without thinking about
it or realizing it. Now you must have the goal of knowingly
and consciously associating everything you want to remember
with some other thing. The Link and Peg systems of memory
will enable you to do just that.
It is a fact that abstract or intangible information is much
more difficult to remember than concrete, tangible, and mean-
ingful information. The Substitute Word system of memory
will solve that problem for you by making abstract information
tangible and meaningful in your mind. Once you've learned
this system, intangible material will be just as easy to memorize
as any other material.
These, then, are the three ideas this book is concerned with:
the Link, Peg, and Substitute Word systems of memory. They
will serve as a natural extension of subconscious association.
To make sure you learn and understand the Link and Peg
systems well, we will take them up first in "stunt" form. As

1
8
Good Memory-Successful Student!
you learn and practice them, you may not see how they could
apply to your studies, but don't worry about that You must
learn the fundamentals first, and then apply them to your
studies.
Since you will be learning these ideas in stunt form, you
may want to show off with them for family and friends. That's
fine; there's nothing wrong with that. Besides, the more you use
these methods, the better they will work for you the next time.
Be sure, though, that you thoroughly understand them before
showing off.
Once you learn the ideas, make it a game to see how
many items you can remember by applying them. Do it for
fun. It is fun to remember things using these systems.

SOME ASSOCIATIONS
YOU MAY HAVE USED
As I've mentioned, associations have helped you to remember
things all your life. Unfortunately, you didn't know you were
using associations, so you had no control over them.
If you studied music during your early grades, your teacher
probably helped you remember the lines on the treble clef,
E, G, B, D, and F, by telling you to think of the sentence,
"Every good boy docs /ine."
Probably without realizing it, that teacher was following the
rule I gave you a little while ago: He was helping you to
remember something new and meaningless, E, G, B, D, and
F, by associating it with something you already knew or un-
derstood, "Every good boy does fine." And it did work, didn't
it? You still remember it!
Most of the rules you were given by your teachers were
attempts to help you to remember. They were memory aids,
like the spelling rule "/ before Et except after C."
When I was in an early grade, the students in my class
were having trouble remembering the spelling of the word
"believe." The teacher said something I've never forgotten. She
said, "Remember this phrase, 'Never believe a lie.'" And
she wrote beL/Eve on the blackboard. She was helping us to
associate something we already knew, the spelling of lie,
with something we didn't know, the spelling of believe. None
of us in that class ever again had trouble spelling that word.
You probably can't remember the shape of Germany, Ro-
mania, France, Portugal, or Poland. But do you remember the
shape of Italy? If you ever heard or noticed for yourself that
Italy is shaped like a boot, then you remember the shape of
Italy.
19

20 Good Memory-Successful Student!
That's a good example of how association works, and of the
rule I gave you. The shape of Italy, which was something new
and intangible, was associated with the shape of a boot, some-
thing you already knew or remembered. And it certainly
worked!
If you want to remember the names of the five Great Lakes,
picture many homes on a lake. Homes will help you remember
//uron, Ontario, Michigan, Erie, and Superior. Picture your-
self about to stab four people who are singing, and it will
help you to remember that a quartet consists of a .roprano,
a /enor, an alto, and a ftass.
Acronyms like these can come in handy every so often, and
they sometimes get quite sophisticated. One high school stu-
dent told me that the members of his class remembered the
different forms of energy by thinking of the word "McHales."
If the student is familiar with the forms of energy to begin
with, "McHales" could remind him of mechanical, chemical,
Aeat, atomic, /ight, electrical, and solar. One problem, of course,
is that the student might not remember that word when he's
asked about forms of energy, but that problem is easily
solved by the Substitute Word system of memory, as you will
see.
Many years ago, I learned that Mount Fujiyama in Japan
is 12,365 feet high. I've always remembered that because I
associated Mount Fujiyama with a calendar, and I pictured
to myself a mountain made up of millions of calendars. Why
a calendar? Because that reminded me of the 12 months and
365 days in a year. That is the height of Mount Fujiyama—
12,365 feet. The trouble is, I've yet to find anything else that
is 12,365 feet high, wide, long, or deep!
You can remember the colors of the spectrum by imagining
a boy rigging up, or building, a large letter V. The V is all
different colors. If you know the colors in the first place, BOY
RIG V would remind you of frlue, orange, yellow, red, mdigo,
green, and violet.

Some Associations You May Have Used / 21
There's another memory aid that just about everybody has
used at one time or another. That is the rhyme that helps us
remember the number of days in different months. "Thirty
days hath September, April, June, and November. . .
."
Many people, of course, can't remember the rhyme in the
first place, or they remember it incorrectly. There's an easier,
and more interesting, way.
Close both of your hands into fists and place the fists side
by side, backs of hands up. Starting on the knuckle of your
left little finger, moving from left to right, and including the
valleys, or spaces, between the knuckles, recite the twelve
months. Thumbs are not counted. The months that fall on the
knuckles are months with thirty-one days. The valleys repre-
sent the months with thirty days or fewer. The simple diagram
below will make this clear. The months in parentheses show
that if you can use one hand only, it will still work.
There are other ways to use these simple ideas, but the
problem is that they are limited. They can be applied only to
certain specific things. I want you to be able to associate
(remember) anything. I think you'll agree, when you've fin-
ished this book, that my memory systems are unlimited and
can be applied to anything—to any kind of information, at
any time, and under any circumstances.

THE LINK SYSTEM OF MEMORY
Although you probably won't be able to see how this chapter
and the next two or three can possibly apply to your studies,
take my word for it—they will. You're laying a founda-
tion, so to speak, so be sure to read and understand this
chapter. The same applies to the next two or three chapters.
Let me show you first how easy it is to apply the rule I
mentioned before: In order to remember any new piece of.
information, it must be associated, in some ridiculous way,
with something you already know or remember. Notice the
addition of the phrase in some ridiculous way. That is an im-
portant and necessary part of the rule for a trained memory.
Ordinarily, if I were to ask you to memorize, say, ten
items in sequence after hearing or reading them only once,
you'd think it impossible. And you'd be right! Ordinarily, you
couldn't do it. But once you learn to apply the above rule,
you'll see how easy it is. That's what the Link system of mem-
ory is all about. Its purpose is to help you remember any
number of things in sequence.
Here are ten items we can use as examples: lamp, paper,
bottle, bed, fish, telephone, window, flower, nail, typewriter.
To apply the rule, we're going to make ridiculous mental pic-
tures or associations between two items at a time, until we've
associated, or Linked, all ten of them. Don't let this frighten
you. It's easy-and it's fun!
The first thing you must do is to get a picture of the first
item, lamp, in your mind. You know what a lamp is, so just
"see" a lamp in your mind's eye. If you have a special, or
favorite, lamp at home, picture that one. At first something
familiar will be easier to picture; after that, it won't matter.
22

t The Link System of Memory / 23
We can start applying the rule now if we make a couple of
assumptions. We'll assume that lamp is the thing you already
remember, and also that the new thing, the thing you want to
remember, is paper. All right. Let's associate lamp with paper.
That is, let's form a ridiculous picture involving both of them.
The picture must be ridiculous—or impossible. Make it as
crazy or as silly as you like.
For example, you might see a picture in your mind of a
gigantic piece of paper with a string attached. You pull the
string and the paper lights up like a lamp!
Or you might see yourself writing on a lamp instead of on
a piece of paper. Or a lamp is writing on a piece of paper.
Or a gigantic piece of paper is lighting a lamp. Do you see
what I mean?
There are many ways to form a ridiculous association
between any two items. Don't ever use a logical picture. An
example of a logical picture, the kind not to use, might be
that of a piece of paper lying next to, or near, a lamp. That's
too logical; it's possible—and // will not work.
The second step is to see clearly in your mind for a split
second or so the picture you've selected, or thought of your-
self. Imagine that it's actually happening. Really see that pic-
ture. Why don't you stop reading now for a few seconds and
see the ridiculous picture you've selected of a lamp and paper?
Do it now.
Did you try to see the ridiculous picture of a lamp and
paper? I hope so. The only way you'll see whether or not this
system works is by trying it. And I'll tell you something else;
even if the system didn't work, just trying to apply it must
better your memory.
From now on, whenever I tell you to "see the picture," stop
reading and really see it in your mind's eye.
Okay. If you've seen that picture, stop thinking about it
now. "Forget" it, and let's continue. The next item is bottle.

Now you have to make a ridiculous association between paper
and bottle. Don't try to think about lamp at all now.
For paper and bottle, you might see paper pouring out of a
bottle instead of liquid. Or a gigantic bottle made of paper.
Or you're writing on a large sheet of paper with a bottle.
Or a large sheet of paper is drinking from a bottle. Select one
or use one you've thought of yourself (as long as it's ridicu-
lous or impossible) and, most important, see that picture in
your mind for a second. Do it now.
1
The next item is bed. So now you have to associate bottle
with bed. Try to think of your own ridiculous pictures. Since
this is an individual and personal thing, you'll be better off
if you do. What I think is ridiculous may not seem ridiculous
to you, and vice versa. But more important, when you think
up your own ridiculous picture, you are concentrating on those
two items, or pieces of information, as you never have before!
I'll keep giving you suggestions all the way through, how-
ever, since this is the first time you've tried this idea. For
bottle and bed, you might see yourself sleeping in a gigantic
bottle instead of a bed. Or you're drinking from a bed instead
of a bottle. Or a large bottle is sleeping in a bed. Or millions
of bottles are piled on your bed. Select one of these ridiculous
pictures and see it in your mind's eye.
- The next item is fish. You can use the same ideas. See a
large fish sleeping in a bed, getting it all wet. Or you're sleep-
ing on a gigantic fish instead of a bed. Or you're fishing and
you catch a bed! See in your mind for a second whichever one
you think is most ridiculous.
I realize, incidentally, that when you try this for the first
time, you may find it a bit strange forming ridiculous pictures.
We've been brought up to think logically, and I'm telling you
to think illogically. That's all right. If you have to make a
slight effort, that's good. That effort will help you at first.

The Link System of Memory / 25
There are, by the way, four simple ideas that can help
make your pictures ridiculous or impossible. One way is to see
an item larger than life-that is, Out of Proportion. That's
why I've used the word "gigantic" in some examples—to force
you to do just that
Another way is to Exaggerate the number of items. You
might have pictured yourself lighting a lamp and a million
pieces of paper flying out of it.
Try to get Action or Violence into your picture. Unfor-
tunately, violence is easy to remember. If you pictured the
million pieces of paper flying out of the lamp and hitting you
in the face, that would be Action or Violence.
Finally, you can use the rule of Substitution—that is, simply
picture one item instead of the other. If you pictured yourself
catching a bed instead of a fish, that's Substitution. Or you
could have pictured yourself sleeping on a gigantic fish instead
of a bed If you pictured yourself getting all wet as you slept
on the fish, that would be Action.
So you see that you can get one or more of these ideas
into your pictures to help make them ridiculous. After a short
while, you'll do it automatically.
All right. The last item we remembered was fish. The new
item is telephone. Form a ridiculous association in your mind
between those two items. You might see a gigantic fish talk-
ing on the telephone and dripping all over the rug. Or you're
talking into a fish instead of a telephone. Or you're talking
on the phone and a million fish fly out of it and hit you. Or a
large telephone is fishing. Select one and, most important, see
the picture.
The next item is window. Form a ridiculous picture between
telephone and window. Perhaps you see yourself tossing a
gigantic telephone through a closed window and smashing that
window into a million pieces. Or you're opening a large tele-

phone, instead of a window, to look out into the street. Or a
window is making a phone call. See the picture you select.
The next item is flower. You might see windows growing in
a garden, instead of flowers-see yourself watering them. Or
you have large flowers on your walls instead of windows.
Or you open your window and millions of flowers fly into your
house. See the picture.
The next item is nail. You're hammering a large flower
into the wall instead of a nail. Or gigantic nails are growing
instead of flowers. Or a gigantic flower is hammering a nail
into a wall. Or you're hammering a gigantic nail through a
gigantic flower. Select one, or think of one yourself, and see
that picture.
The last item is typewriter. You're hammering a gigantic
nail through a new typewriter, ruining it. Or all the keys on
your typewriter are nails and you prick your fingers as you
type. Or you're hammering a typewriter into the wall. See the
picture. Don't think that because this is the last item, you'll
remember it anyway. You won't if you don't make the
association.
If you haven't tried to see all the pictures in your mind,
go back and do it now. If you really have tried, get ready to
amaze yourself! You will most likely remember all ten of the
items in sequence. Want to try it? All right. Get a pencil
and fill in the blanks that follow.
I'll fell you the first item because I haven't suggested a way
to handle that yet (see the Questions and Answers section at
the end of the chapter). The first item is lamp. Think of lamp
for a moment. What does it make you think of? You were
doing something silly or crazy with the lamp. Or something

else was being a lamp. Lamp should remind you of
If you wrote "paper" in the blank, you're correct. Now
think of paper. What does that make you think of? Paper
should remind you of
Bottle is right! Think of bottle for a moment. What does it
remind you of? Bottle makes you think of
If you wrote "bed," you're absolutely right Now think of
bed for a moment; it should remind you of
Fish is correct. Think of fish, which should make you think
of
Yes, that's right-telephone. Telephone will make you think
of
If you wrote "window," you're right, and you've made good
ridiculous pictures. Window will make you think of
Flower is correct What were you doing with that flower,
or what was growing instead of flowers? Perhaps you were
hammering a flower instead of
Yes, nail is correct. And finally, nail should remind you of
If you wrote "typewriter," you're correct. Did you fill in all
the blanks correctly? You should have—and you should be
proud of yourself! You've done something that most people
can't do. You've memorized ten items in sequence after read-
ing them only once.
If you had trouble with one or two, that's all right Just go
back and strengthen that particular association-that is, make
sure the picture is ridiculous enough, and see it clearly. Re-
member, you need to see the picture for only a second. It's
not the length of time that's important, it's the clarity of the
picture that does the trick.
Try it on your own now. Get a pencil and paper and see if
yoii can list all the items from lamp to typewriter. You will
see that you can do it.

Now try this: Think of typewriter. That reminds you of
what? A nail, of course. Think of nail. That reminds you of
. . . flower. Right. Flower makes you think of . . . sure, window.
Think of window and you're reminded of . . . telephone.
Right! Telephone should make you think of . . . fish. Fish
will automatically remind you of . . . bed. Bed makes you
think of . . . bottle. Bottle reminds you of . . . paper. And
finally, paper reminds you of . . . lamp.
Did you work along with me? If you did, do you realize
that you knew the items backward? If you make the pictures
ridiculous and really see them in your mind, you should be
able to remember items forward and backward!
I call this the Link system of memory because what you're
doing is forming a chain of the items you want to remember.
You can retain such a list of items for as long as you want
to, or as long as you need to remember the information. All
you'd have to do is go over the Link mentally every once in
a while. It takes no time at all. Of course, once you've re-
membered a list, each use or application of it will be a review.
After you've used the information the third or fourth time,
no more review will be necessary. The ridiculous pictures will
fade; you won't need them anymore. The memorized material
will have become knowledge.
If you can remember a list of 10 items, you can remember
a list of 15 or 16 items. If you can memorize 15 or 16, then
you can memorize 25 or 26 items. There really is no limit.
Of course, it will take more time to Link 50 items than it
does to Link 15 or 16. But it would take more time to re-
member 50 items whether or not you used the Link system!
Just in case you haven't realized it yet, trying to apply the
Link system to a list of objects forces you to concentrate on
two objects at a time in a way that you've never done before.

It forces Original Awareness. The information must register
in your mind when you apply the system, and that's half the
battle.
The Link system is used, basically, to help you remember
things in sequence only. There are many kinds of informa-
tion that must be memorized in sequence—at least at first,
when you begin to study it. I'll be giving many examples of
that in this book. Take my word for it at the moment—the
Link system of memory will help immeasurably in your
studies.
Learn it, practice it, understand it. Then, after you've tried
it by yourself, a good way to continue to practice it is to
demonstrate your new memory power for family and friends.
Ask someone to call out a number of objects and have him
write them down. Let him call out 15 or 16, or as many as
you feel you can handle comfortably.
He has to write them down for two reasons. First, that's
the only way he'll be able to check you when you call them
off. Second, the writing gives you time to make good, strong
associations. Later on you'll be able to make those associations
almost as quickly as someone can call the objects.
After he has listed the 15 or 16 objects, you call them off,
in sequence, from beginning to end. If you miss one or two,
don't panic. Ask him to tell you what they were, strengthen
that particular association, and then call them off backward.
You'll really stun him! Try it and see.
Before you try it for other people, however, I'd suggest you
try the practice lists at the end of the chapter. Also do the
drills, and read the short Questions and Answers section.
Remember, you will have to understand the ideas thor-
oughly before you tackle your schoolwork. Although it will
take some time for you to become thoroughly familiar with
the ideas, in a short while they'll be saving you time. You have
to learn these systems before they can help you to learn.

QUESTIONS AND ANSWERS:
If you have any questions in mind, perhaps they'll be an-
swered here.
Question: How do I remember the first item of a Link?
Answer: For the time being, you can associate it with yourself
in some ridiculous way. That'll do it. Or associate the first
item with the friend for whom you're "showing off." When we
get to actual study material, you'll see how the main subject
itself leads you into the Link. Of course, another way is simply
to start at any item in the Link and work backward until you
come to the first one.
Question: Is it all right to form a "story" in my mind that
Links the objects?
Answer: No! Each pair of objects should be handled as a
separate entity. If you try to include all the items in one pic-
ture story, it may confuse you. Each association should concern
itself with only the two vital items. Actually, a kind of story
will form anyway, but always do it as I suggested, with a
separate and distinct picture for each pair of items.
Question: Is it the same thing simply to "think" the picture
instead of trying to see it in my mind's eye?
Answer: It's better to make the slight effort to try to "see"
the picture. That slight effort is what forces the Original Aware:-
ness. After a while, the effort won't be necessary. The truth
of the matter is that "thinking" a picture is about the same as
picturing it in your mind. It's almost impossible to think of
anything without a picture of that thing flitting through your
mind. Aristotle said it centuries ago: "In order to think we
must speculate with images."
Question: How many items can I remember with the Link
system?

Answer: There's really no limit. One item must always lead
you to the next one, if you have followed instructions.
Question: Why must the pictures I form in my mind be
ridiculous ones?
Answer: Mainly because forming a logical picture requires
no thought. What you do not think of, for at least a second,
cannot really be remembered. Trying to make the pictures
ridiculous forces you to think of the items. It forces the Original
Awareness. If you were to try to apply this system by using
logical pictures, it would not work nearly so well.
Question: How long can I retain a list that I've memorized
via the Link system?
Answer: You can retain any list for as long as you want to
or need to. We must assume that, except for practice, any
list you memorize is to be used. It is the use that forces, or
brings about, retention. Once the information is etched into
your mind, once it becomes knowledge, the original associa-
tions or pictures fade. The information will stay with you for
as long as you need it.
Question: If I'm memorizing more than one list via the Link
system and the same item appears in more than one list, will
that confuse me?
Answer: You can remember as many lists as you want with
the Link system of memory. The same item appearing in more
than one list will not confuse you. You need only try it to see
that this is so.
Question: If I'm demonstrating the Link for a friend and he
calls out abstract or intangible things, what do I do?
Answer: Tell him to call tangible items only. Don't let him
control you—you control him. You're demonstrating for him,
remember. If he doesn't want to call tangible things, just don't
demonstrate for him; it's his loss. In a little while, however,
you'll learn to handle intangible things just as easily as tangible
things. Then it will be no problem.

HAVE SOME FUN; COMPLETE THESE DRILLS:
Following this paragraph are four lists of objects. Try to
memorize each list using the Link system. Be sure to make the
pictures ridiculous and to see each one in your mind's eye for
at least a split second. To be sure the pictures are ridiculous,
try to make them Out of Proportion or Exaggerated, or use
Action or Substitution. I would also suggest that you do not
try all the lists at one sitting.
drum pin snake teabag
string window shade feather soap
comb desk belt telephone
key glass cup foot
paint flower eyeglasses garbage can
light bulb pipe building dog
ice cube stamp ball plate
picture frame cat cuff links pen
cracker record player scale gum
ring pizza horse cards
chair bed lamppost
fish doughnut bottle
briefcase sled
coin paper bag
baby dress
fork
magazine
tree
teeth
airplane
After you've done those lists, make up your own and prac-
tice Linking. After that, you're ready to have a friend test
you on a list that he or she makes up.
For this final drill, jot down three or four ridiculous pictures
for each of the pairs of items listed. The purpose of this drill
is to help you practice thinking up ridiculous pictures quickly.

The Link System of Memory / 3.
It is also a great imagination exercise! Do not use any logical
pictures.
If you'd like more practice after you've done the pairs be-
low, simply move all the second items up one step. Then you'll
be working with rock and microphone, toothbrush and guitar,
and so on. Switch them any way you like in order to get
different pairs of items. Be sure to complete the drill.
rock and book
toothbrush and microphone
pencil and guitar
baseball bat and lamp
necktie and rubber band . .
wheel and paper clip
tin can and ship
coffeepot and cigar
dollar bill and buzz saw . .

A / Good Memory-Successful Student!
scissors and bean
hair and blotter
marble and calendar
cake and fishing rod
couch and newspaper
letter and doorknob
If you have completed these drills without too much trouble,
then you're ready to continue. If you had a bit of trouble, I'd
suggest you reread this chapter and try the drills again before
going on.

THE PEG SYSTEM OF MEMORY
(THE PHONETIC ALPHABET)
Now, let's go a step further. The Link system is used to
memorize things in sequence only. If you were asked for the,
say, sixth item of a memorized Link, you wouldn't know it.
You'd have to count forward in the Link to that item, and it's
hardly worth that much time and effort
The Peg system is used for just that reason—to allow you
to memorize whatever you like in and out of order and by
number. The basis of the Peg system is a phonetic (sound)
alphabet. It is really quite simple and fascinating. Not only
will it help you to remember items in and out of order; what
is more important, it will also help you to memorize all num-
bers easily and quickly. We'll take it a step at a time.
There are ten digits in our numerical system— 1, 2, 3, 4, 5,
6, 7, 8, 9, and 0. There are also only ten consonant phonetic
sounds in our language,
Let me take a moment to explain that. I know that at first
thought it would seem that there are more than ten con-
sonant phonetic sounds in the English language.
But look at the letters T and D. Although they are two
completely different letters, they make the same phonetic
sound.
Here's a simple rule to help you understand when two or
more letters make the same phonetic sound. If your lips,
tongue, teeth, and the rest of your vocal apparatus are in the
same position when you form two or more sounds, then the
-sounds are the same phonetically—at least they are the same
for our purpose.
35

With T and D the tip of your tongue hits the back of your
upper front teeth. Try it and see. The T sound is harder than
the D sound, but they are the same phonetically.
If you understand that, then the rest is easy. F and V
have the same phonetic sound. Your upper front teeth press
against the inside of your lower lip for both of them. The
V sound is softer than the F sound, but they are the same,
phonetically.
P and B form the same phonetic sound. You purse your
lips the same way for each one. K, hard G (as in "go"),
and hard C (as in "coat") are the same hard, back-of-the-
throat, phonetic sound.
/, SH, CH, and soft G (as in "giant") all have the same
phonetic sound. So do Z, 5, and soft C (as in "cent"). They
are the "hissing" sounds.
There are only ten of these consonant phonetic sounds.
What I have done is to pair them with the digits, and since
the ten pairs of sounds and numbers will always remain the
same, you'll always know them once you learn them.
They are easy to remember, but Til make it even easier
by giving you a little memory aid for each one. You will need
this aid only at first. If you concentrate on the list and the
silly little memory aids, you will most likely know all the
sounds after one reading.
One thing you must understand-it is the sound the letters
make that we are interested in, not the letters themselves.
You'll soon see why that is so.
Number 1 will always be represented by the sounds made
by the letters T and D, and vice versa. A little aid to help
you remember it (only at first) is that the letter T has one
downstroke.
Number 2 will always be represented by the sound of the
letter N. The small letter n has two downstrokes.

The Peg System of Memory (The Phonetic Alphabet) / 37
Number 3 = M. The small letter m has three downstrokes.
Or, if you put an m on its side, it looks like a 3; put a 3
on its side, and it looks like an m.
Number 4 = R. The only aid I can give you for this one is
that the word "fouR" ends with the R sound. Or use a bit
of imagination. Look at the R. Can you picture a golfer
teeing off? And of course he's yelling, "Fore."
Number 5 = L. The Roman numeral for 50 is L. Or you
can form the letter L with your 5 fingers. Hold your left
hand with the palm out, as if you were saying, "Stop." Stick
the thumb straight out. The hand looks like an L.
Number 6 = /, SH, CH, soft G (as in "gentleman"). The
number 6 and the letter / are almost mirror images. That is,
if you look at one in the mirror, it looks like the other (d h ).
Number 1 = K, hard C (as in "crazy"), hard G (as in
"great"). You can form a capital K with two sevens; one
right side up and the other upside down ( 7^ ).
Number 8 = F, V, PH (as in "phony"). The number 8 and
the small handwritten / are similar. That is, each one has
two loops, one above the other ( 8 $ ).
Number 9 = P, B. The letter P and the number 9 are al-
most exact mirror images. ( P9 ).
= S, Z, soft C (as in "center"). The first sound in the word
"zero" is Z.
The only consonant sound that is missing is the TH sound,
as in "the." This sound will rarely come up, but for our pur-
poses, it will be the same as T and represent number 1.
The vowels, A, E, I, O, and U, have no meaning or value
in my phonetic alphabet Neither do the letters W, H, and
Y (easy to remember—the word "why").
The word "knee" would break down, or transpose, to num-
bej 2, not 72. Do you see why? It is the sound the letter
makes that's important, not the letter itself. The K in the word

"knee" is silent. It makes no sound; therefore, it has no nu-
merical value. The only consonant sound in the word "knee" is
the N sound, and that's number 2.
The word "climb" would break down, or transpose, to 753
-not 7539. The B is silent; therefore, it has no numerical
value.
The same rule holds true for double letters. The word
"butter" would transpose to the number 914—not 9114. Be-
cause, even though there are two T's in the word, those Ts
make only one T sound. The word "pillow" transposes to 95
because the double L makes a single L sound. This is so for
all double letters. All right, then-
1 = T (or D) —A / has one downstroke.
2 = N —A small n has two downstrokes.
3 = M —A small m has three downstrokes.
4 = R —The word "fou/?" ends with the R sound.
5 = L —The Roman numeral for 50 is L.
6 = J (or SH, CH, —A capital J is almost a mirror image of a 6
softG) ( Ob ).
7 = K (or hard C, —A capital K can be formed with two 7's ( fC ).
hardG)
8 = F (or V) -A handwritten small / and an 8 have two loops,
one above the other (8 $ ).
9 = P (or B) -The letter P and the number 9 are almost exact
mirror images ( P9 )•
= S (or Z, —The first sound in the word "zero" is Z.
soft C)
The letter Q is pronounced like the letter K, so it represents
7. The letter X will never be used, but to make the list com-
plete, it can represent 70 or 76, according to the way it is
sounded in a word. For example, in the word "box" the X
could be written KS because those are the sounds it makes,
so it transposes to 70. In the word "anxious" the X could
have been written SH, so it transposes to 76.
If you go over the sounds of the phonetic alphabet you'll
see that you already know most of them. Just think of the
little memory aid I gave you for each one. You should know

them in and out of order, so that the sounds become second
nature to you. They will be of more help to you than you can
possibly realize now, and you'll use them for the rest of your
life.
You can learn them as well as your ABC's by playing a
simple game for just a short while. Whenever you see a num-
ber—on a license plate, in an address, for example—mentally
try to transpose the numbers into sounds. Whenever you see a
word on a sign or billboard, try to transpose the consonant
sounds to numbers.
Here are some drills to start you off. Complete them all,
fill in the blanks, and you'll be well on your way toward
knowing the sounds perfectly. The answers follow the drills,
just in case you want to check. Do not continue reading until
you have completed these drills and know the phonetic
alphabet.
R =
L =
K =
J =
M =
P = Hard C (as in "cat") = .
Hard G (as in "green") = B
N= V= D=
Soft C (as in "cigar") = T=..
Z = S= CH=
5 = L.
4 =
7 =
1 =
9 =
3 =
8 =
6 =
436 = RMJ.
529 =
345 =
787=
040 = .
6214 = JNTR.
935210 =
97531=
0011223=
729 =
123= .
089 =
877 =
912 =
53091
=
481632 =
08 =
911998 =
381 =
890-
553 =.
.
004 = .
823=
26 = . . .
24680 =
213560=
567 =
778
.
400
.
333 ^

BUTTER = 914. PATTER * . . . BITER
TUB = BIDDER = BITE RYE = .
TERROR =
TELEPHONE =
BOOKKEEPER =
PACKAGING
PILLOW =
SCISSORS =
PHILADELPHIA =
TAILORS =
CAREFUL =
BREAK = VISION =
CHANDELIER =
BRINGING =27...
MELLOW =
PORCELAIN =
MISSISSIPPI -
TATTLE-
BIG DEAL =
LORAYNE
=
Answers to Drill
R = 4. P = 9. Hard C = 7. L = 5. Hard G = 7.
B =9. K = 7. N = 2. V = 8. D=l. J = 6.
SoftC = 0. T-l. M = 3. Z = 0. S = 0.
CH = 6.
5 = L. 1 = T, D. O = S, Z, soft C. 8 = F, V.
4 = R. 9 = P, B. 2 = N. 6 = J, SH, CH, soft G.
7 = K, hard C, hard G. 3 - M.
436 = RMJ. 729 = KNP. 381=MFT.
529 = LNP. 123 = TNM. 890 = FPS. 567 = LJK.
345 = MRL. 089 = SFP. 553 = LLM. 778 = KKF.
787 = KFK. 877 = FKK. 004 = SSR. 400 = RSS.
040 = SRS. 912 = PTN. 823 = FNM. 333 = MMM.
6214 = JNTR. 53091 =LMSPT. 26-NJ.
935210 = PMLNTS. 481632 = RFTJMN.
24680 = NRJFS. 9753 1 = PKLMT. 08 = SF.
213560 = NTMLJS. 001 1223 = SSTTNNM.
911998 = PTTPPF.
BUTTER = 914. PATTER -914. BITER = 914.
TUB = 19. BIDDER = 914. BITE RYE = 914.

TERROR = 144. BREAK = 947. VISION = 862.
TELEPHONE = 1582. CHANDELIER = 62154.
BOOKKEEPER = 9794. BRINGING = 942727.
PACKAGING = 97627. MELLOW = 35.
PILLOW = 95 PORCELAIN = 94052.
SCISSORS = 0040. MISSISSIPPI = 3009.
PHILADELPHIA = 85158. TATTLE = 115.
TAILORS = 1540. BIG DEAL = 9715.
CAREFUL = 7485. LORAYNE = 542.
If any of your answers did not match mine, I'd suggest you
go back and find out why.

THE PEG SYSTEM OF MEMORY
(PEG WORDS)
If you know the sounds of the phonetic alphabet, you can
make up a word or phrase to represent any number. That is of
utmost importance because numbers are the most difficult
things to remember. They are geometric designs. They have
no meaning and can't be pictured in the mind, and anything that
can't be pictured in the mind is extremely difficult to
remember.
But now, knowing the sounds of the phonetic alphabet, you
will be able to picture numbers. Now, if you want to remember,
say, number 17, all you need is a word that will represent 17,
a word that can be pictured. For example, tack can represent
only number 17 in the phonetic alphabet.
You see why, don't you? The T sound is 1 and the K
sound is 7. T + K= 17. Of course T + K would be as difficult
to picture as 17, but the word "tack" is easy to envision.
Therefore, picturing a tack in your mind is the same as pic-
turing 17.
Knowing the ten phonetic sounds gives you a way to make
any number meaningful. If you pictured a red bag, that would
remind you of 4197. Paper dog could mean only 99417. And
so on.
You can make up words as you need them, but it will save
time if you have some words all ready. They will be called
Peg Words. Tack is the Peg Word for 17,
Below are the Peg Words for numbers 1 through 10. After
you see how easy it is, you will learn a fascinating use for
those Peg Words.
42

The Peg System of Memory (Peg Words) / 43
For number 1, we need a word that has only one consonant
sound, because 1 is a single digit. This one-consonant sound
in the word must be T or D, for that is the sound that repre-
sents 1.
There are many words that would fit. The one I've selected
is Tie. Tie could stand only for number 1, because it has only
one consonant sound, the sound that represents number 1. It
is also easy to picture. Therefore, the Peg Word for 1 is (and
always will be) Tie.
The Peg Word for 2 must also have only one consonant
sound, but for this number, the one sound must be N. I've
selected the word (or name) Noah. For Noah, you can pic-
ture animals, the ark, or whatever you like. I simply picture
an old man with a long gray beard. The Peg Word for 2 will
always be Noah.
The Peg Word for 3 is Ma because it has only the M sound
in it. Picture your mother for Ma, or a gray-haired lady.
For number 4, the Peg Word is Rye. Picture a loaf of rye
bread (or a bottle of rye whiskey).
For number 5, the Peg Word is Law. I always picture a
policeman, who represents the law, for this.
Number 6 = Shoe. Shoe can represent only number 6 be-
cause it has only the SH sound. Picture a shoe, of course.
Number 7 = Cow. Picture the animal.
Number 8 = Ivy. The sound V represents number 8. Picture
ivy growing on walls.
Number 9 = Bee. Picture the stinging insect.
Number 10 = This number has two digits, a 1 and a 0, in
that order. So we need a word that has both those consonant
sounds, in that order. The word I've selected is Toes. The
sounds tell you what number the word represents. Toes could
represent only number 10.
H you know the sounds, you probably already know the first
ten Peg Words. Look at them once more:

1. Tie 6. SHoe
2. Noah 7. Cow
3. Ma 8. iVy
4. Rye 9. Bee
5. Law 10. ToeS
Because you know the sounds in and out of order, you'll
also know the Peg Words in and out of order. You should be
fairly familiar with these first ten Pegs before you continue.
See if you can fill in these blanks:
. 3= 10=
Rye = . . Tie = .....
8= 4= 6 =
2= 5= 7 =
Noah = . Bee = .
ToeS = .
.
SHoe =
Ma = Cow = #
Law - iVy
Now, what good do these Peg Words do you? Let me show
you. Let's assume, just for demonstration purposes, that you
had to remember ten things in and out of order and by num-
ber. To make it even more fun, let's also assume that you
heard or read the items out of order.
For some reason, you want to remember that number 6 is
an envelope. Now, usually, there'd be no problem picturing
an envelope. But how in the world would you picture num-
ber 6? Ordinarily, you couldn't. But now you can! What is
the Peg Word for 6? Easy! The sound for 6 is SH. This
tells you that the Peg Word is shoe. Picturing a shoe is the
same as picturing number 6.
So all you have to do is to make an association (just as
you've already learned) between shoe and envelope. That's
all. Be sure to make the picture ridiculous and see it clearly
in your mind. You might see yourself wearing gigantic
envelopes instead of shoes, or licking and sealing a shoe instead
of an envelope. Or you might imagine a gigantic envelope
wearing shoes and walking. Or perhaps you're mailing a shoe

in an envelope. Select one and see that picture before you
continue.
You might want to remember that number 2 is a TV set.
What is your Peg Word for 2? Noah, right! Associate Noah
with a TV set. You might see a TV set with a long gray
beard, or picture an ark on top of your TV set. Select one,
or one you thought of yourself, and, most important, see it in
your mind.
Number 8 is a wristwatch, and the Peg Word for 8 is ivy.
Form a ridiculous picture using wristwatch and ivy. You might
see millions of wristwatches growing on a wall instead of ivy.
Or see yourself wearing a bunch of ivy on your wrist instead
of a watch. The picture you use is not important. What is
important is that you see that picture clearly.
Number 4 is briefcase, and the Peg Word for 4 is rye.
Picture yourself carrying a large loaf of rye bread instead of
a briefcase. Or imagine that you're buttering and eating a
briefcase instead of rye bread, or that you open a briefcase
and millions of loaves of rye bread fly out, or that you're
carrying rye whiskey in the briefcase. See the picture.
Number 9 is lamp. The Peg Word for 9 is bee. You can see
millions of lamps (instead of bees) swarming over you and
stinging you. Perhaps a gigantic bee lights up like a lamp, or a
gigantic bee lights a lamp, or you light a lamp and millions
of bees fly out and sting you.
Number 1 is pen. Your Peg Word for 1 is tie. You're wear-
ing a gigantic pen around your neck instead of a tie- See the
ink dripping on your shirt or dress and ruining it. Or you're
writing on your tie with a pen. Picture whichever you think
is more ridiculous.

Number 7 is rope, and the Peg Word for 7 is cow. Most
often, I see the item I want to remember for 7 coming out
of the cow's udders instead of milk. My picture for this would
be that I'm milking a cow and ropes come out instead of milk.
Number 3 is coin, and your Peg Word is Ma. You might
see your mother covered with coins, or your mother's picture
might be on a coin. Perhaps you're buying something and
you're paying with your mother instead of a coin. It doesn't
matter how ridiculous you get. The more ridiculous, the better.
Select one and see that picture.
Number 10 is knife. What's your Peg Word for 10? Toes,
of course. You might see knives on your feet instead of toes,
or picture knives between all your toes, cutting you. Select
any ridiculous picture and see it for a split second-
Finally, number 5 is ashtray. The Peg Word for 5 is law.
You can see a gigantic ashtray walking the beat like a police-
man, or a gigantic ashtray being arrested by a policeman.
If you've really tried to see the pictures, you'll probably
amaze even yourself.
Let's try it in order first. See if you can fill in these blanks
from 1 to 10. All you have to do is think of your Peg Word
for each number. That will tell you the item you want to
remember. Since this is the first time you've tried this, the
Peg Words are given in the first drill. When you've filled in
the blanks, cover them with your hand and fill in the blanks
in the second column.
1 (tie) = 1
2 (Noah) = 2
3 (Ma) = 3
4 (rye) = 4
5 (law) = 5

6 (shoe) = 6.
7 (cow) 7.
8 (ivy) 8.
9 (bee) 9.
(toes) = . . . 10.
So far, however, you haven't done anything that's very
different from the Link system. You've memorized ten items
in order, although they were given to you out of order. But
if you know your Peg Words, you also know the items out
of order. That means that you know the position of any of
the items. What was the item you remembered for number 6?
Think of your Peg Word first. Shoe. What does shoe remind
you of? Envelope, of course. It's as simple as that! Fill in the
following blanks.
10.
7.
4.
6.
3.
If you hear or read the item, you'll know its position! What
position is the wristwatch? Well, what does wristwatch remind
you of? Ivy, of course. Ivy is your Peg Word for 8, so wrist-
watch must be number 8. Fill in the following blanks.
rope = .
.
briefcase = . .
knife = . . wristwatch =
pen = . TV set =
lamp = envelope =
ashtray = coin =
You should be proud of yourself! You read ten items once,
and you know them by number: forward, backward, and in-
side out!
But what would you do if you had to memorize eleven items,
or twenty-five, or fifty? Although you can make up words or

phrases to fit any number (as long as you know the sounds),
it will save time to have some all ready. It's easy. If I told
you to make up a word for number 74, you'd simply think
of the proper sounds, K and R. Just say them to yourself:
K—R. What word comes to mind? You probably thought of
car—and that's the Peg Word for 74.
The word for 1 1 must have a T and T sound. The word is
tot. Picture a baby. For 12 we must have alorD and N
sound, in that order. The word is tin. For number 12, picture
anything you want to remember made out of tin. For number
13 we need a word that has the T and M sound, in that order.
I've selected the word tomb. Don't let that B throw you; it's
silent, so it has no value. The word tomb can represent only
number 13. You can picture a gravestone for it, or Grant's
Tomb.
Try to learn, say, ten at a time. It's fun, and it's easy. Below
is a list of Peg Words from 1 to 100. If you don't feel like
learning them all, at least learn 1 to 20 well. Familiarize your-
self with the others. If you do learn them all, you'll be able
to memorize a list of one hundred items in and out of order,
by number. And, of course, the better you know the Peg
Words, the faster you can do it.
All the words I've selected are easy to picture. After a
while, you won't even have to think of the sounds; the pic-
ture of the thing the Peg Word represents will come instantly
to mind when you hear or read the number.
1. tie 26. notch 51. lot 76. cage
2. Noah 27. neck 52. lion 77. coke
3. Ma 28. knife 53. limb 78. cave
4. rye 29. knob 54. lure 79. cob
5. law 30. mouse 55. lily 80. fez
6. shoe 31. mat 56. leech 81. fat
7. cow 32. moon 57. log 82. phone
8. ivy 33. mummy 58. lava 83. foam
9. bee 34. mower 59. lip 84. fur
10. toes 35. mule 60. cheese 85. file

11. tot 36. match 61. sheet 80. fish
12. tin 37. mug 62. chain 87. fog
13. tomb 38. movie 63. jam 88. fife
14. tire 39. mop 64. cherry 89. fob (or fib)
15. towel 40. rose 65. jail 90. bus
16. dish 41. rod 66. choo choo 91. bat
17. tack 42. rain 67. chalk 92. bone
18. dove 43. ram 68. chef 93. bum
19. tub 44. rower 69. ship 94. bear
20. nose 45. roll 70. case 95. bell
21. net 46. roach 71. cot 96. beach
22. nun 47. rock 72. coin 97. book
23. name 48. roof 73. comb 98. puff
24. Nero 49. rope 74. car 99. pipe
25. nail 50. lace 75. coal 100. disease (or dozes)
If you learn the Pegs from 1 to 20 well, you can really
show off. Have someone number a paper from 1 to 15 or
from 1 to 20 (as many as you feel you can handle comfort-
ably), and let him call a number and an object, in any order.
As he calls each object, he writes it next to the number called.
You make the associations as you've learned.
When every number has an object, you call the objects off
from 1 to the end. Then, let him call any number and you
tell him the object. After that, let him call any object and you
tell him the number! You're a memory expert already!
Even though you may not have to remember anything in
and out of order, by number, for your schoolwork, it is handy
to know the Peg system and the phonetic alphabet. You do
have to remember numbers in your studies.
Before you continue to the next chapter, read the Questions
and Answers section below and complete the drills.
Question: Why is the phonetic alphabet based on the sounds
and not the letters?
Answer: Because, being based on the sounds, the system

works even if a person can't read or speak well! Also, many
letters in our alphabet make different sounds in different
words. There's an old joke that says that one way to spell
fish is ghoti.
Here's why: GH as in couGH, O as in wOmen, and 77 as
in naTlon. So remember, it's the sound the letter makes that's
important, not the letter itself.
Question: Can I change some of the Peg Words to words
I like better?
Answer: i wouldn't suggest you do it until you've finished
this book. Later on, I'll be giving you other Peg lists. If you
change any of your basic Peg Words now, they may conflict
with some of those words, and that could cause confusion.
After you've learned those lists you can change any words
you want to change, as long as the words you use can be
pictured and each one fits its number phonetically.
The words I've given you are all easy to picture in the mind.
It really doesn't matter what the word is; it's the picture it
conjures up in your mind that's important.
Question: Would it confuse me if I memorized more than one
list using the Peg system?
Answer: No, of course not. "True" memory will tell you
which Peg list you're working with at any particular time.
Also, remember that once you've locked any information into
your memory the original associations fade while the informa-
tion remains.
You'll seldom confuse lists even though you have used the
same Peg Words to memorize them originally. You'll see that
this is so when you try it.
Question: Why must the Peg Words fit the phonetic alphabet?
Couldn't 1 use any words to represent certain numbers?
Answer: Sure you could, but then you'd be using rote memory
to remember the words in the first place. The whole point of
this book is to eliminate rote memory, not to find uses for it!
Besides, you'd have nothing to remind you of a Peg Word

if you used just any word. With the phonetic system, once
you know only ten sounds, it's easier to remember the Peg
Words than it is to forget them. If one should slip your mind,
simply add vowel sounds after, or between, the consonant
sounds, and before you know it, the word will come to mind.
Question: Should I link the Peg Words to help me remember
them?
Answer: No. Don't create problems where none exist. It
isn't necessary at all; the sounds are the only aids you need.
Not only that, but the Peg Words must be known out of
order. That's the whole point. The Link system is only for
memorizing things in sequence.
Question: Must my pictures for the Peg system be ridiculous?
Answer: Always try to make the pictures as ridiculous as
possible. That is very important; it is what forces the Original
Awareness. After a while, you'll think of ridiculous associations
easily. Before you know it, a ridiculous or impossible picture
incorporating any two objects will come to mind before a logi-
cal one does. This also holds true for the Link system.
Question: What do I do if more than one ridiculous picture
runs through my mind for an association?
Answer: Don't worry about it. Just try to see one of them
clearly.
Here's a drill on the Peg Words from 1 to 100. Try it
after you've gone over all the words once or twice. Try to fill
in every blank.
65= jail bear = . . . 35 = . . . neck =
96=.... tack 66= . lot =
8 = lure = . . . foam = 36 =
49 = mummy = . . . tire = . . . 91 =
42= .... 86= ... pipe tin =
rye = 1 = 46=.... 23 =
100= .... bus = . . . moon = . . . bell =
nose = ... . 85 = . . . leech = .. . 67 =
2= .... 89 = . .
.
cob = . .
.
notch =

limb = mouse = 92 = 31 -
16= .. 21 = . . fife = rower =
sheet = .
.
cave = . 55 = coke = . .
.
93 = 15 = lava = 37 = . . . .
5= . . 10 = 75 = puff = . .
73 = . . . 94 = . 6 = mop= .
jam= . 52= . Ma = . . knife =
65 = 59= . 97 = 7= ...
40 = . . . . fez = 69 = 72 = . . .
ram = ... . 19 = nail = cherry =
76 = 38 = 9 = fat = . .
68 = 74 = 34 = roof = ... .
fog = 84 = 57 = 11 =
22=.. . phone = 60 = 24 =
roll = 62 = dove = rod =
29 = . 71= . . . 13 = 70 =
47 = . . . 50 =
If you've filled in all the blanks, then you know your Peg
Words pretty well. The more you use them, the better you'll
know them.
Try to memorize the fifteen objects in the list below. Make
the associations in the order given in the left column. In other
words, the object to memorize for number 12 (tin) is drapes.
Associate tin with drapes. Then associate Ma to microphone,
and so on. When you've made all the associations, cover the
left column with your hand or a piece of paper and try to fill
in all the blanks in the second column.
When you've done that, cover the first two columns and
see if you can fill in the blanks in column three. Finally, cover
the first three columns and see how quickly you can fill in the
blanks in the last column.
When you want to remember numbers with more than two
digits, perhaps three or four digits, you can simply associate
two Peg Words to remind you of those digits. For instance,
for a date like 1819, a picture of a gigantic dove (18) in a
tub (19) would do the trick.
But you don't have to use the Peg Words. Usually, for a three-
or four-digit number, it is better to make up a word or phrase

12. drapes
3, microphone
10. radio
7. lamppost
2. pillow
1 1
.
sword
5. mattress
9. spoon
15. sweater
1. noodle
4. book
13. baseball bat
8. cigar
6. cheese
14. flag
sword 11
book . .
.
cigar . . .
drapes . .
flag
lamppost . . .
cheese
baseball bat
pillow . .
spoon .
microphone . .
mattress
noodle
sweater
radio
1. noodle
2
3.
4.
5
6
7
8
9
10
11
12
13 ,
14
15
5. mattress
flag
9
microphone
1
cheese
15
sword
7
drapes
2
cigar
13
book
10
to cover all the digits. You'll be exercising your imagination,
and you won't be using the same Peg Words so often.

Remember that a phrase consisting of two or more words
is still usually only one picture in your mind. See if you can
come up with the three or four words or phrases for each of
the following numbers. Then check your answers with mine.
3624
8270
2120
4215
7214
3624—missionary; matchin' her; mission rye; my shiner; imagine
hair; ma join her; imaginary.
8270—fangs; fungus; fine kiss; ivy nicks; fine keys; view necks;
vine gas.
2120—knot nose; end noose; no dance; no dunce; hen dunes;
indians; no tines.
4215—ruin tail; ruined all; rye nettle; ran doll; rained eel; runt
hill; rental; errand hill.
7214-counter; cantor: count rye; gained hair; kinder; candor;
gowned her.
If you know your sounds, and if you use just a little bit of
imagination, there is no three- or four-digit number for which
you can't come up with a word or phrase that fits phonetically.
Anything can be pictured. It doesn't have to be an object;
you can picture an action or a situation. As one example, you
might look at 7321 and come up with command. How do you
picture command? You might imagine an officer in the army
commanding his men. Picture anything that would remind you
of the word.
And if you come up with a word or phrase that you think
you can't picture, just change it to something you can picture.
For 7321, you could also use cow mount, come nut, comb
net, common tea, cow moon tie, cow maned, come into, game
nut, or commando.

8
THE SUBSTITUTE WORD SYSTEM
OF MEMORY
If you could learn only one of the three basic ideas or systems
of memory, I would probably suggest the Substitute Word
idea. All three systems are important, of course, and some-
times you'll be using all of them to help you remember certain
facts or information.
The Substitute Word idea is of utmost importance because
it will help you to remember intangible information, informa-
tion that cannot ordinarily be pictured in the mind—the most
difficult information to remember.
How would you go about memorizing names—names of
people, places, and things? It's easy, not to mention interesting
and challenging, when you use the Substitute Word system of
memory. The same system will make it easy and interesting
to remember technical or scientific terminology and foreign
or English vocabulary!
Let's take it a step at a time. First, what exactly is the
Substitute Word idea? All it really means is that whenever
you come upon a piece of information that you must memorize
but cannot picture, make up a word or phrase that sounds
like that information and that can be pictured!
I've done the same thing, really, with numbers. Numbers
are completely abstract, but the phonetic alphabet helps make
them meaningful.
The Substitute Word idea can be applied to anything. Per-
haps the best way to explain it is to give a few basic examples.
- Assume that you didn't know, and wanted to remember,
that the word barbecue means an outdoor cooking grill or
55

framework. What does barbecue sound like? Well, barber Q
or barber cue would certainly remind you of it. If you saw
a silly picture in your mind of a barber working on a gigantic
letter Q, or on a cue stick, as the Q or cue roasted in an open
grill, that would do it. That association would remind you of
both the pronunciation of the word and its meaning.
To plagiarize is to steal someone else's ideas. Form this
ridiculous picture in your mind: You have this great idea of
playing with your eyes {played your eyes—plagiarize). Actually
see yourself playing with them. Then everybody else starts doing
the same thing. They've stolen your idea.
Yes, it's silly, but that's the point. If you had really wanted
to learn those words, applying this idea would have forced
you to concentrate on pronunciation and definition for at least
a second or two; it would have forced Original Awareness.
And the association has "locked" the information into your
memory. If you hear, read, or think of the word, the defini-
tion will come to mind. On the other hand, if you think of
the definition, the word will instantly come to mind. It works;
it works better than you can possibly imagine at this moment.
We'll really start applying the idea in the next chapter.

HOW TO REMEMBER
ENGLISH VOCABULARY
Let's see how well the Substitute Word system works with un-
familiar English words, for they can be as hard to remember
as foreign words. You may already know some of the exam-
ples I'll be using, but that doesn't really matter. The impor-
tant thing is to understand the idea.
All it takes is a bit of imagination. For instance, the word
abeyance means "to hold in temporary suspension." Your
Substitute Word or thought for abeyance might be ants baying at
the moon (bay ants—abeyance) or a bay full of ants. If you
formed a ridiculous mental picture of ants baying, and being
temporarily suspended in the air while doing so, that would
do it. You'd have a reminder of the word itself and of its
meaning. Thinking of either would automatically bring the
other to mind.
Paleontology is the study of animal and plant fossils. A large
letter E is pale (pale E) and it is standing on top of a tall
G (pale E on tall G). It is standing on the tall G in order to
study animal and plant fossils. See the picture.
To immigrate is to move to a new place or residence. See
yourself pointing to a friend and saying, ungrammatically,
"Him and I are great" (him, I, great—immigrate). You and
your friend are continually moving from place to place. Be
sure to see the picture in your mind.
There are many substitute words that fit in each case. As an
example, for immigrate you might have pictured a MIG (a
Russian airplane) being great, and continually moving from
place to place. You can use my suggestions or think up your
57

own substitute words and silly associations. The system works
much better, in fact, when you do your own thinking and use
your own imagination. That's the whole point, really. When
you think up the Substitute Word, you're forcing yourself to
concentrate on the word you want to memorize. When you
think up your own ridiculous picture, you're concentrating on
the meaning and locking both word and meaning into your
memory.
Apply the system and try to remember the following words
and their meanings:
To castigate means to criticize, scold, or punish. Picture
someone coring a gate and being criticized and/or punished.
Execrate means to abhor; detest. Your job is to put eggs
into a crate; you detest doing it. See that picture.
An endocarp is the stone or pit of certain fruits (e.g., peach
pit). You're hitting a carp (fish) with a gigantic fruit pit.
That's the end o' the carp.
Hirsute means hairy. Picture yourself seeing a girl wearing
a suit; you're pointing at her suit because it's covered with hair.
A peduncle is a flower stalk. See yourself having paid your
uncle with flower stalks instead of money.
Benadryl is a drug used to relieve hay fever. You're bend-
ing a drill and swallowing it, which causes you to stop sneezing.
Impeccable means faultless. Picture a man packing a bull
(him pack a bull—impeccable) perfectly, without error—
faultlessly. Really see that picture in your mind.
A litany is a type of prayer. You lit (burned) your knee
(lit a knee) and you're saying a prayer over it.
Misanthrope-hater of mankind. Somebody is throwing
something at all men, because he is a hater of mankind, and
he misses his throw (missin' throw—misanthrope). Or, you
could have used missin* rope or miss ant rope. Somebody is so
mad at mankind that he's throwing a rope at an ant, and
missing.

How to Remember English Vocabulary / 59
Vertigo-dizziness. You're getting dizzy trying to decide
where to go.
Saturnine-gloomy. Picture yourself having sat on a gigantic
number nine and you're very sad and gloomy about it. Or the
number nine is gloomy.
Resupinate-bent backward. See yourself bending back-
ward in order to read soup (alphabet soup?), then you ate it
(read soup and ate).
Subsidy-financial aid. A sub (submarine) comes into the
city to seek financial aid.
If you've formed the associations and reviewed them once
or twice, you should know the meaning of each of these
words: barbecue, plagiarism, abeyance, paleontology, immi-
grate, castigate, execrate, endocarp, hirsute, peduncle, Bena-
dryl, impeccable, litany, misanthrope, vertigo, saturnine, re-
supinate, and subsidy.
It's important now for you to try a few words on your own.
Try the words and definitions listed below. You're usually bet-
ter off using the first Substitute Word or thought that comes to
mind because that is the one that will come to mind first when
you read or hear that word again. Make your associations
ridiculous, see them clearly, and you'll learn these words
faster and better than ever before.
abnegate—to renounce anchorite—hermit
brammagem—showy but inferior encroach—to infringe
and worthless
lachrymose-tearful sycophant-flatterer
anatine— resembling a duck adminicle—an aid
rapacity—greediness colligate—arrange in order
obdurate-stubborn; hard effete-exhausted; worn out
hexapod-having six feet alacrity-speed
feasible-workable culpable-guilty; deserving
of blame
aggl utinate—thicken baneful—destructive
obfuscate-confuse; make obscure dilemma-perplexing situation

You can also apply the Substitute Word idea to prefixes (be-
ginnings of words), stems (bodies of words), and suffixes
(endings of words) as well as to full words. Obviously, if you
know the meanings of these parts, it will serve as a memory
aid toward knowing whole words. I don't want to list all the
prefixes, stems, and suffixes here but if you want to apply the
system to them, I'm sure you know where to find them.
Here are just a few examples; most of them are pretty ob-
vious. For example, the prefix sub means under. Picturing a
submarine going under water is all you need. Just make it ridic-
ulous in some way. The prefix per means through. See your-
self walking through a gigantic pear. The prefix poly means
many. Just picture many pollies (parrots). The prefix ex means
out. See yourself Xing something out.
The stem chron means time. Picture a king wearing a clock
(time) instead of a crown. The stem clam means to shout. See
and hear a clam shouting. The stem culp means to blame.
Someone is blaming you for something, and it makes you
gulp. The stem belli means war. Picture a war being fought on
your belly. The stem rupt means to break. Picture yourself
having rubbed something in order to break it. Or a volcano is
about to erupt, so you break it.
The suffix ward means in the direction of. Picture an entire
hospital ward moving in your direction. The suffix ose or
ous means full of or given to. See a house crammed full of
anything being given to you. The suffix atrist means one who
practices. Picture yourself practicing a twist, or at your wrist.
Well, if you've tried to apply the system to all the examples in
this chapter, then you know how well the system works. It
doesn't matter how difficult or strange a new word seems; sim-
ply apply the Substitute Word system and the word and its
meaning will be easy to remember.
To repeat the advice given in the chapter on the Link and
Peg systems, after you have applied the Substitute Word sys-

How to Remember English Vocabulary / 61
tern to any word, and after you have relied on the system to
remind you of a word and its meaning once or twice, the orig-
inal association will fade. It will not run through your mind
forever. The systems are a means to an end; once the end is
accomplished or reached—once the word has become knowl-
edge, once it has been learned—the means are no longer
necessary.
Questions and answers pertaining to the Substitute Word idea
are at the end of the next chapter.

10
FOREIGN LANGUAGE
VOCABULARY
Many of my students have told me that one of the most fasci-
nating and useful applications of the Substitute Word idea is
in memorizing foreign language vocabulary. Once you under-
stand the idea, you can memorize twenty, thirty, or more for-
eign words and their English meanings every day. You can
memorize them quickly and easily, and you can retain them
for as long as you like! You already understand the idea
because it is applied to foreign vocabulary exactly as it is ap-
plied to English vocabulary.
For example, the Spanish word for bird is pajaro, pro-
nounced pa-kar-o. That K sound is sometimes pronounced as
an //, or as a back-of-the-throat CH sound. If you pronounce
any of my examples differently from the way I'm suggesting,
simply work accordingly. I'm interested only in teaching you
the idea; once you understand that, you can handle any word
or phrase.
How can you remember pajaro and also the fact that it
means bird? Simply apply the Substitute Word idea exactly as
you did for English words. First, try to think of something that
sounds like pa-kar-o. That's pretty easy because the word
almost sounds like parked car.
Parked car is tangible and can be pictured in your mind,
and is enough to remind you of pajaro. To make sure you re-
member the meaning of the word, make a ridiculous or illogi-
cal association, just as you have been doing, between parked
car and bird.
Again, the picture you think of is usually best. Again, there
are many ways to picture it. You might imagine a parked car
62

Foreign Language Vocabulary / 63
just stuffed full of birds, or you might see a bird parking a car
or a car parked on top of a gigantic bird.
1 assure you that if you see a ridiculous picture in your mind
of a parked car and a bird, you'll always remember that the
word pajaro means bird, and vice versa. As with English vo-
cabulary, after you use a word two or three times, the silly
picture will fade; you won't need it anymore. The information
will have become knowledge!
By the way, don't worry about accents for any of these words
for the moment. The important thing is to have a reminder.
The Spanish word hermano (pronounced air-mon-o) means
brother. Airman would be a good Substitute Word. Form a
ridiculous picture of brother and airman. Your brother—and
if you don't have a brother, picture a boy who looks like you;
it will still work—is an airman; perhaps he's flying a large
letter O instead of a plane; airman O—hermano. See the
picture.
Ventana means window in Spanish. You might picture a
girl, whose name is Anna, throwing a vent (air conditioner)
through a closed window. Vent Anna—ventana. Use this, or
one you have thought of, and see it in your mind's eye.
Pluma is the Spanish word for pen. You're writing with a
gigantic plume instead of a pen; plumber, plum, or blue Ma
would also do. See the picture you select
Toronja is the Spanish word for grapefruit. Tear on jaw
sounds like toronja. You can picture a tear on your jaw and a
gigantic grapefruit (or a million of them) coming out of that
tear. Or a gigantic grapefruit has a tear on its jaw, or it's
putting a tear on your jaw. See one of those ridiculous pictures
in your mind's eye.
Mariposa is the Spanish word for butterfly. Picture a girl,
whose name is Mary, posing while a gigantic butterfly lands on
her head. If you like, instead of Mary, you can see a girl in a
wedding gown, to represent marry; Mary (or marry) poser—
mariposa. Or you can picture a gigantic butterfly posing as it is

being married. As I've said, it doesn't matter how silly you
get.
Harra is the Spanish word for water pitcher. Associate hor-
ror or hairy (or airy) with water pitcher. If you are studying
Spanish, you know that the h in harra is silent.
Desperador is the Spanish word for alarm clock. Desperate
door or this pair o* doors would do as Substitute Words or
phrases; so would this pear (is) a door, or the words desperado
or desperate. Associate alarm clock with any of these items. You
might picture a gigantic alarm clock being a door, and it is
desperate to get away; or a pair of alarm clocks are forming a
door, and you're asking someone, 'This pair a door?" See
(and hear) the alarms ringing to get action into your picture.
Estrella (pronounced eh-stray-a) is the Spanish word for
star. You might decide to picture a gigantic letter S straying
(the 5 is a strayer) all the way to a star. Even if you imagined
an S being a sprayer (S spraying a star) it would still remind
you of the correct word and pronunciation.
Pantufla is the Spanish word for slipper. You could picture
a gigantic pan trying (or preparing) to fly; or two pans are
about to fly. Pan to fly; pan two fly-pantufla. With either one,
associate slipper. You might see yourself wearing pans instead
of slippers, and the pans are about to fly, or a slipper is the
passenger in a pan that's about to fly.
Have you tried to see all the pictures? If you have, you
should have no trouble filling in these blanks. If you haven't,
go back and do it now; then fill in the blanks. And do yourself
a favor; don't continue until you understand everything we've
discussed up to now.
estrella means toronja means
pluma means hermano means
pantufla means pajaro means
mariposa means . . desperador means
ventana means harra means

Now try it this way (fill in the Spanish word):
butterfly alarm clock
window bird .
slipper star
water pitcher pen .
brother grapefruit
Do you see how simple it is? And do you see that the idea
works immediately? What it's doing basically is forcing you to
concentrate as you never have been able to before; it is forcing
you to be Originally Aware.
Let's try just a few French words. The French word for
bridge is pont. You might see yourself punting a bridge instead
of a football, or punting a football over a bridge. Use which-
ever you like, but be sure to see the picture.
Pere means father. Picture a large pear (the fruit) being
your father.
Bouchon is the French word for cork. Push on or bush on
would do it. See yourself pushing on a gigantic cork, or a
bush is growing on a gigantic cork, or you're saying "boo" to
a gigantic cork because it shone a light on you.
A grapefruit in France is a pamplemousse. Sounds difficult,
doesn't it? If you picture a moose (or a mouse) with large
pimples all over it, and those pimples are all grapefruits, it's
easy.
The French word for heel is talon. The English word "talon"
means a claw. So you can see a gigantic claw growing out of
your heel, or something growing tall on your heel. Either one
will do. We are not, of course, discussing pronunciation here.
If you are studying a foreign language, then you'll know how
certain letters are pronounced. What you are doing here is
learning to remember the foreign word and its English
equivalent.
The French word for squirrel is ecureuil. Egg cure oil is

pretty close to the sound of the word; close enough to remind
you of it, even though the final 1 is not pronounced. A ridiculous
picture of a squirrel laying an egg that runs over to some oil
in order to cure it, will remind you of the word and the
meaning.
If you've seen the pictures, you should have no trouble
filling in these blanks:
bouchon means pere means
pamplemousse means pont means
talon means ecureuil means
Now try filling in the French words:
bridge grapefruit
father heel
cork squirrel
I think I've proved the point to you. More important, if
you made the associations and filled in all the blanks, you've
proved it to yourself. If you go back to the last chapter, you'll
see that you still know the English words to which you applied
the system.
If you want to remember the articles (feminine or mascu-
line) in any foreign language, simply make up a word to
represent one of them all the time. The masculine article in
Spanish is el, the feminine, la. Remembering whether a noun
is masculine or feminine in Spanish is easy since most of the
feminine nouns end with an a. Therefore, if you make up
a standard Substitute Word to represent either one, and always
put that into that your pictures, that would do it.
For example, an elevated train is called an el. Simply stick
an el (train) into your picture when you're memorizing a
masculine noun. When you see that picture again, you'll know
that the noun is masculine. If there's no train (el) in your pic-
ture, then the noun is feminine.

In French, the articles are le (masculine) and la (feminine).
Do the same thing. Let's say you decide that the standard
picture for la will be singing (la, la, la). When you form an
association for a feminine noun, simply see one of the things
in that association singing.
Pamplemousse is feminine. See the pimples (grapefruits)
on the moose singing. That's all. If there is no singing in an
association, then you'll know the noun is masculine.
There are other ways, of course. For example, you might
get a dress into any association for a feminine noun, in any
language, or get a lady or a man into the picture, accordingly.
That's all you have to do. If there's a dress in the association,
the noun is feminine; if there's no dress, the noun is masculine.
If you'd like some practice, below are eight Spanish words
and eight French words. The Spanish words are pronounced
just about as they're spelled. I'll give you the approximate
pronunciation of the French words.
See if you can some up with a Substitute Word or phrase for
each one. Then associate your Substitute Word with the English
equivalent. In other words, apply the system and memorize
the words as you have been doing. After you have made the
associations test yourself. If you want to compare your Sub-
stitute Words and associations with mine, I'll give you an
example of what I might have used for each one, but don't
look at my suggestions until after you've tried your own.
Spanish French
pelota—ba escargot (ess-car-go)—snail
cuadro—picture cicatrice (see-ka-treess)—scar
luz (looz)-light ongle (ohngl) -fingernail
dinero—money citron (sit-ron)—lemon
corbata—necktie echelle (eh-shehl) -ladder
preguntar-(to) ask pomme (pum) -apple
correr-(to) run fenetre (fuli-netr) -window
cantar— (to) sing manche (mawnsh)—sleeve
Here's how I might have remembered the above words:

Pelota-ball. A pail o
f
tar is playing ball
Cuadro—picture. A squad is /owing a gigantic picture in-
stead of a rowboat.
Lwz-light. A gigantic light bulb is loose and falls, or you
lose a gigantic light bulb.
Dinero—money. You're eating money for dinner. You can,
if you like, see the money shaped like an O, or you might be
saying, "Oh." Or perhaps an arrow is causing a din (noise)
and you give it money to stop (din arrow—dinero)
.
Corbata-necktic. There's a large apple core around your
neck instead of a necktie and you're hitting it with a bat.
Preguntar—to ask. You're praying to a gun that's covered
with sticky tar and asking it questions.
Correr—to run. An apple core is running in mida/r, or a man
is coring gigantic pieces of fruit (he's a corer) and running as
he does it
Cantar-Xo sing. You're tearing a tin can because it's sing-
ing loudly.
Escargot—snail. A gigantic snail that's shaped like a letter
S gets into a car and makes it go.
Cicatrice—scar. You see a gigantic car among the trees,
crashing into them and causing scars, or a large letter C is
cutting rice (C cut rice—cicatrice) and causing scars.
Ongle—fingernail. A gigantic fingernail is your uncle; or
your fingernail is very big and it's bent up at an angle.
Citron-lemon. Picture a gigantic lemon sitting and running
at the same time. (Sit run—citron.)
Echelle—ladder. A shell is climbing a ladder, or a large
letter A is carrying a shell and climbing a ladder.
Pomme—apple. See a gigantic apple with pompoms all over
it, or you're pwrameling (beating) an apple.
Fenetre—window. See a fan eating (or having eaten) a raw
window (fan ate raw—fenetre).
Manche—sect. See yourself munching on a gigantic

sleeve. (Make it a dress sleeve, and you'll know that the word
is feminine.) Or a gigantic sleeve is munching on you. Or it's
early in the morning and a sleeve is making a lot of noise;
you're saying to the sleeve, "It's morn, sh"
It doesn't matter how long the word is. There's a Greek word
that means ant hole. Actually, it translates to "worm and ant
hole." This is the way a Greek man spelled it for me:
skoulikomermigotripa. This word would seem impossible—or
at least formidable-to remember. I simply broke it down
(phonetically) this way: school, lea, core, mermaid, got
ripper.
I pictured ant holes attending school; the school was in a lea
(meadow); the lea was covered with apple cores; a mermaid
was eating the cores; somebody approached to rip the mermaid,
but she got the ripper.
Forming this simple Link made it easy for me to remember
the word and its meaning. You can use any words you like, as
long as they remind you of the sound. I used core where I did
because that syllable is pronounced that way, rather than
rhyming with "go." Instead of got ripper you could use got rip
Pa or go trip her; instead of mermaid, you could use murmer.
Whatever you think of is best for you.
At first, you'd hesitate a bit as you said the word. But as-
suming you're memorizing it because you intend to use it,
you'll say it without hesitation after the third or fourth time.
I know that if you woke me up at four a.m. and asked me to
tell you the Greek word for ant hole, I'd instantly say,
"skoulikomermigotripa."
Please understand that if the Substitute Word, phrase, or
thought is not exactly like the word you're trying to remember,
it-doesn't really matter. "True" memory will tell you the exact
sound of the word. Remember that all my systems are merely
aids to your true memory. Applying one or all of the systems

forces you to concentrate on the information; then it reminds
you of it!
The head of a high school language department told me that
one major memory problem for students of French, besides
the vocabulary, is the problem of remembering the sixteen com-
mon nonreflexive verbs that are conjugated with etre rather
than avoir.
This is a pure and unadulterated memory problem; you
either memorize the verbs or you don't. Of course, if you don't,
you'll have some difficulty passing exams and the course of
study itself.
Here are the sixteen verbs and their meanings:
descendre—to go down venir—to come
devenir—to become rentrer—to come back; reenter
entrer—to enter retourner—Xo return; revisit
partir—Xo leave tomber—Xo fall
alter—to go mourir—Xo die
arriver—Xo arrive monter—Xo go up; climb
rester—to remain; stay naitre—Xo be born
revenir—Xo come back (again) sortir—Xo go out; leave
One teacher told me that she tells her students to remember
the word "departments" because the letters of that word could
(perhaps) remind them of the verbs. But it's not definite
enough.
A student advised me that his teacher told his class to think
of a house, because most of the actions could take place in a
house. You are born in a house and die in a house, you return
to a house and enter and leave a house, and so on. Again, it is
not definite enough.
Assuming that you already know the meanings of the six-
teen words, and that being reminded of the English meanings
is tantamount to knowing the French words, a simple Link
will do the trick. The house idea will do as well as anything.

Start the Link with a Substitute Word or phrase that will remind
you of etre; eat raw would suffice.
The Link that first came to my mind is the one in the next
paragraph. It must have worked for me because I now know
the sixteen verbs. It's almost a logical Link, so it's up to you to
make it as ridiculous as possible. I'll give you only the basic
idea. Here's the Link:
You're earing a large chunk of raw meat as you come
(venir) to a gigantic house; you enter (entrer) it; you go
down (descendre) a long flight of stairs in order to get some
more raw meat; you jail down (tomber) the stairs; you climb
up (monter) again and leave (partir) the house; someone
shouts, "Come back again" (revenir), so you reenter (yen-
trer); you go (aller) to the staircase again just as someone
arrives (arriver) and becomes (devenir) very angry; you are
frightened and know that if you remain (rester) 9
you will
die (mourir), so you go out (sortir) into the fresh air and
feel as if you've been born (naitre) again; you vow that you'll
never return (retourner) to that house.
Go over this Link a few times, really see those pictures,
and you'll know the sixteen verbs that are conjugated with
etre. There are some shades of difference in some of the mean-
ings as I've used the words but, again, that's not important
here. The assumption is that you know the exact mean-
ings; it's the reminder that's important. If you pictured the
raw meat in a dish (Peg Word for 16) that would serve to
remind you that there are sixteen of the verbs—if you feel that's
necessary.
Of course, if you'd rather, you can form a Link of Sub-
stitute Words for the French words. But since you probably
won't be faced with this specific memory problem until you
already know the French words and their meanings, that
shouldn't be necessary. There are many ways to handle this

problem, and as you continue reading you'll become aware of
them, but the above (or a similar Link) will serve the purpose.
Try it and see for yourself.
Question: Why does the Substitute Word system make it
easier to memorize English and foreign vocabulary?
Answer: If you've tried the system on the examples I've given
you, you already know the answer to this question. Applying
the system forces you to pay attention; it forces you to be
Originally Aware. It pinpoints your concentration by forcing
you to follow the basic rule of memory; that is, by associating
something new with something you already know (the mean-
ing of a new word with the Substitute Word).
Question: What if I can't come up with a word or phrase
that sounds exactly like the word I want to remember?
Answer: Get as close as you can to the sound of the new
word. Some foreign words may even have sounds that we don't
have in English. It doesn't matter, get as close as possible.
Remember, all you want or need is a reminder; it doesn't have
to be exact. That's why I used ecureuil as an example; there
is no sound in the English language that's exactly like the
French "euil" sound. Yet the Substitute Word system is still
applicable; it will still enable you to learn the word easily.
Question: Will the Substitute Word system help me remem-
ber any words in any language?
Answer: There is no limit to how many, or what kind of,
words you can remember by applying the Substitute Word
system of memory. If you didn't know the system, you'd have
to remember foreign words by rote memory. You might as well
make it easier for yourself and use my system. As you use the
words you've memorized with the system, they'll become

etched into your memory. The original associations will fade
because you won't need them anymore.
Question: What if I can't picture the meaning of a word I
want to remember?
Answer: Simply make up a Substitute Word for both (the
sound of the new word and its meaning) and associate one
with the other. Example: the word "anchorite" means hermit.
Let's assume that you didn't know that a hermit is someone who
lives all alone. You could picture an anchor up on a height
wearing a girl's (baseball) mitt (her mitt). See this anchor
being all alone. That will help you to remember both words,
and also the meaning.
Question: What about tough languages like Chinese and
Japanese?
Answer: It will always be more difficult to memorize Chinese
or Japanese words, whether or not you use my system. How-
ever, applying my system cannot help but make it faster and
easier to memorize foreign words, no matter what the lan-
guage is.
Question : Can I apply the same idea to foreign phrases?
Answer: Of course. The phrase Comment allez-vous? means
"How are you?" in French. You might see yourself shaking
hands with someone, or throwing your arms around him ("How
are you?") and you're saying, "Come on" as you take him into
an alley to show him the view (come on alley view—comment
allez-vous?). Rien de grave is a French idiomatic expression
meaning "(It's) not serious." Any ridiculous association
between ran the grave and not serious would remind you of
both the phrase and its meaning. Of course, simply forming a
Link of the Substitute Words for each word in the phrase—as I
memorized the Greek word for ant hole—would serve the
purpose.
Question: What about the pronunciation of foreign words?

Answer: Don't worry about it. We have to assume that if you
are studying a foreign language, you already know the basics,
such as the alphabet and pronunciation. Therefore, you will
remember the pronunciation when you use the memory sys-
tem. Keep in mind that you select a Substitute Word in the first
place because it reminds you of the pronunciation of the word
you want to remember.
Question: Can a substitute word be found for any word?
Answer: Neither I nor any of my students have been stumped
yet. You can always come up with something (even a thought
that you can't put into words) that will be close enough to any
word to remind you of it. And don't lose sight of the fact that
just thinking of the new word in order to think of a Substitute
Word helps to impress it on your consciousness.

11
NAMES AND NUMBERS
Whether or not it is necessary for you to memorize all the
Presidents of the United States, this chapter will show you
how to do it, by number, in minutes. Certainly, this knowledge
can't hurt you- At the same time, it will show you how to
memorize names and numbers of any kind, at any time.
A person's name is usually just as tangible or meaningless
as a word in a language you don't know. That is why most
people have trouble remembering names. But now you can
picture a person's name! It's simple. Treat it exactly as if it
were a foreign word you wanted to remember. That's all. The
only difference is that to remember the Presidents, you have
to remember a position or number, instead of a definition or
meaning.
All you have to do is associate the Substitute Word for the
President's name with the Peg Word for the position number.
You can do it in minutes, if you know the Peg Words from
(in this case) 1 to 37. If you don't know them, go back to
pages 48-49 and learn them now. If you don't do that, you'll
never really know whether or not this system works.
I'll help you with the first eight Presidents; then I'll give you
some suggestions for the others and you're on your own. The
first President of the United States was George Washington.
What would remind you of the name Washington? Wash or
washing, of course. Either one is a good Substitute Word, and
will remind you of the name. But how will you remember that
Washington is number 1?
No problem, because now you have a way of picturing the
1. What is your Peg Word for 1? Tie, of course- All you have
to "do is to associate tie with wash or washing. Picture yourself
75

washing your tie while you're wearing it, or see yourself wear-
ing a washing machine instead of a tie. Select one, and see
that picture.
John Adams was the second President. What can you use as
a Substitute Word for Adams? Try to think of one yourself.
A dam has meaning, or you might think of a fig leaf, since
that's what Adam wore in the Garden of Eden. Or try at 'im,
atom, or Adam's apple.
Now what's your Peg Word for 2? Noah. Associate that with
the Substitute Word you are using to remind you of Adams.
You might see a man with a long gray beard (my picture for
Noah) and millions of people are rushing at 'im. Or you might
see an atom bomb exploding in a long gray beard. See the
picture you've selected.
The third President was Thomas Jefferson, What can you
use to remind you of the name Jefferson? Perhaps a nickel,
because Jefferson's picture is on it, or Mutt and Jeff, the
comic-strip characters. Or, since your Peg Word for 3 is Ma,
you can picture yourself asking your mother, "D'ja have a
son?" That sounds like Jefferson. Use whatever you like. If
you use a nickel, you can see your mother's picture on it, or
you can picture your mother covered with nickels.
James Madison was the fourth President. Mad at son sounds
like Madison, so does medicine. Or you can use Madison
Avenue. You might see a gigantic loaf of rye (4) bread taking
medicine, or see Madison Avenue paved with rye bread or
inundated with rye whiskey.
The fifth President was James Monroe. The Peg Word for
5 is law. For Monroe, you might use man row, or the Monroe
Doctrine, or Marilyn Monroe. If you saw Marilyn Monroe
dressed as a policeman, walking the beat, that would do it.
You might also picture a man rowing a policeman.
John Quincy Adams was the sixth President. Use whatever
you used for Adams before, but now associate it with your

Names and Numbers / 77
Peg Word for 6-shoe. Perhaps you're wearing atom bombs
instead of shoes.
The seventh President was Andrew Jackson, and the Peg
Word for 7 is cow. With cow, associate a jack, either the kind
you lift a car with, or the kind little girls play with. You might
see yourself milking a cow and millions of jacks come out
instead of milk, or you could be lifting a cow with a jack.
Although it isn't necessary to get a reminder for son into
your picture—jack is enough to remind you of Jackson—you
can if you want to. I always see one of the objects smaller
than the others. That always represents son to me; it's my
standard for son.
Martin Van Buren was the eighth President, and the Peg
Word for 8 is ivy. All you need is something to remind you of
the name Van Buren. Van would do it, because no other
President has that syllable in his name. You could also use
bureau for Buren—or both. For example, you might picture
yourself opening your bureau drawer and a moving van full
of ivy comes out and hits you. Millions of vans growing on a
wall instead of ivy would also do it.
If you've tried to make the associations, if you've seen the
pictures for each one, there's no doubt that you now know
them all. Try it; see if you know the Presidents from 1 to 8.
When you've done that, try to fill in these blanks.
President number 6 was President number 5 was
And these:
Jackson was number .... Washington was number ....
Van Buren was number .... Adams was number ....
(and number )
Madison was number ....

Do you see that it does work? It's easy. You can learn all
the Presidents in just a short time. Do it on your own. Use
the last names only; 1*11 discuss the first names later. Here
are the other Presidents. I'll give you the Peg Word (although
you should know them now) for each one, and also a sugges-
tion for a Substitute Word. You make up the ridiculous pic-
tures. If you really want to learn the Presidents, I'd suggest
you do a few at a time. Stop to review (simply go over your
associations mentally), then learn some more.
9. William Harrison bee to hairy (or hurry) son.
10. John Tyler . toes to tiler (one who tiles).
11. James Polk tot to poke.
1 2. Zachary Taylor tin to tailor.
13. Millard Fillmore tomb to fill more; feel more.
14. Franklin Pierce tire to pierce.
15. James Buchanan towel to blue (or blew) cannon.
16. Abraham Lincoln dish to penny or link on.
17. Andrew Johnson tack to yawn (and) son or jaw and
son.
18. Ulysses S. Grant dove to granite, grand, or grant.
19. Rutherford B. Hayes tub to hay or haze.
20. James Garfield nose to cigar field or car field.
21. Chester A. Arthur net to author or ah there.
22. Grover Cleveland nun to cleave land (or leave) land.
23. Benjamin Harrison name to hairy (or hurry) son.
24. Grover Cleveland new to cleave (or leave) land.
25. William McKinley nail to Mack in lea, Mack can lie.
26. Theodore Roosevelt notch to rose or rose felt.
27. William Taft . neck to daft, taffy, or raft.
28. Woodrow Wilson knife to vv/7/ son or vv/7/s on.
29. Warren Harding knob to /wrd i/ifc or hardening.
30. Calvin Coolidge mouse to coo/ Wge or cool itch.
31. Herbert Hoover mat to Hoover vacuum cleaner,
who where, or /*oo/ a/r.
32. Franklin D. Roosevelt . moon to rose or row? felt.
33. Harry S. Truman mummy to m^ (or threw) man.
34. Dwight D. Eisenhower mower to / send hour (clock); ice
in hour.
35. John F. Kennedy mue to can of Ds or Kennedy
airport.

36. Lyndon B. Johnson match to yawn and son or jaw and
son.
37. Richard Nixon mug to nicks on or nick sun.
Have you tried to form an association for each one? If you
really have, number a piece of paper from 1 to 37 and try
to list all the Presidents. Or do it mentally. Count to yourself
from 1 to 37. As you think of each number, the Peg Word
should come to mind, and the Peg Word will tell you the cor-
rect President. Take a few moments and try it.
Of course, now you also know them in and out of order,
by number, as you did the first eight Presidents. Stop reading
for a few minutes and test yourself; you'll be pleasantly
surprised.
So, you see, you can remember names (of things and places
as well as people) with numbers. Nothing to it once you
understand the Substitute Word idea, and once you know the
Peg Words and the phonetic alphabet.
Usually, the last name is enough; the assumption is that
you already know the names. What my system does is give
you the reminders you need. But if you don't know all the
Presidents' first names, it's no problem. Simply make up a
Substitute Word for the first name and stick it into your original
association.
For example, if you saw a picture of a mummy throwing
a man to help you remember that Truman was the thirty-third
President, you can also see that mummy or that man being
very hairy. Hairy is enough to remind you of Harry. Later on,
you'll learn how to picture letters of the alphabet so that you'll
also be able to remember Truman's middle initial, 5, but for
the time being, just picture a gigantic letter 5.
Polk's first name was James. Your picture might have been
of yourself poking a tot (I'd see my finger going right through
the tot, to help make it ridiculous). If you can also see yourself

aiming your finger, that could remind you of James—aims,
James.
For William, you might see a yam (sweet potato) writing
its will—will yam, William. For Zachary, you could picture
yourself carrying something in a sack—sack carry, Zachary.
In other words, you make up a Substitute Word for the
first name, just as you did for the last name, and get it into
your picture. Try it; you'll see that it works extremely well.
After you have been applying the system for a while,
you'll have standards for certain names. That is, after you think
of robber for Robert, for instance, you'll always use robber as
the Substitute Word (or thought) for that name. Use the same
idea to help you remember the name of a President's wife, or
the names of his children, or what have you.
Also, after some experience you'll need only partial remind-
ers. For example, if you associate ice or eyes with mower,
that would probably be enough to remind you that the thirty-
fourth (mower) President was E/jenhower. If you wanted to
be sure to remember his first name, you could get white
(Dwight) into the picture (you're painting the ice or eyes
white).
If you want to remember who was Vice President during
any President's term of office, that's easy. Think up a Substi-
tute Word for the name (last name only, or both names,
if you wish) and put it into your original picture.
For instance, you might have pictured a mouse (30) on a
cool ledge to tell you that Coolidge was the thirtieth President.
If you get some doors into that picture (see the mouse, or
mice, coming out of doors), it would remind you that the Vice
President was (Charles G.) Dawes. If you saw those doors
charred, or having quarrels, it would remind you of Dawes's
first name, Charles.
If you originally used a boy (son) yawning as the Substitute
Word (or thought) for Johnson (yawn son), your picture
would have included some matches (36). Or perhaps a

smaller match (to remind you of son) was doing the yawning.
See that smaller match giving a camel an extra hump, free
of charge. That should remind you that Humphrey was John-
son's Vice President. If you want a reminder of Humphrey's
first name, picture the camel saying, "You bet (Hubert),
Til take it."
You can also remember any dates or anything else per-
taining to the Presidents. I'll be discussing that throughout the
book.

12
MEMORIZING COLORS
This short chapter pertains to a subject that you probably are
not studying—unless you're studying electronics. I'm including
it, however, for a specific reason. It's another use for the
phonetic alphabet (Peg Words) and the Substitute Word sys-
tem. It is necessary for you to be thoroughly familiar with
these ideas—the fundamentals—before you get to the more
important academic examples. It's like swinging two bats to
make it easier to swing one. It will also help you to see how
the systems can be manipulated to help solve any memory
problem.
All resistors are rated in ohms and are marked with four
colored bands. In order to find the value of a resistor you
would read the colored bands from left to right, following this
national color code:
brown—
1
gray-8
red-2 white-9
orange—
3
black-0
yellow—4 Tolerance; plus or minus:
green—
5
gold-5%
blue-6 silver- 10%
violet-7
I don't think it's necessary to mention just how these colors
are used or how you'd read them; you'll know that if you are
studying the subject. What is important here is to see how easy
it is to remember the color code.
Ordinarily, colors are difficult to memorize because they
are intangible. But if you make up a standard picture to repre-
sent each color, a picture that is tangible, then the problem
82

Memorizing Colors / 83
is solved. Any picture will do, as long as it is a definite thing
that reminds you of the color. Here are some of the pictures,
or standards, that I use:
To remind me of brown, I always see someone drowning;
for red, I picture a bull (a bull charges a red cloth). For
orange, I see an orange; for yellow, a banana; for green, grass;
for blue, the sky; for violet, a violet (the flower) or vio-
lence; for gray, a ray gun; for white, a white flag (of sur-
render); for black, black paint; for gold, a gold coin (or old,
cold); for silver, the Lone Ranger's horse Silver, or Long John
Silver.
Once you've decided on a picture for each color, it is simple
to remember anything else with that color. It really is child's
play now. Try it; see these pictures clearly: a tie (1) drowning;
Noah fighting a bull; your Ma eating a gigantic orange; you're
cutting open a loaf of rye bread and finding a banana inside;
a policeman (law) arresting millions of blades of grass; the
sky as one gigantic shoe; you're milking a cow and violets come
out instead of milk; you're shooting ivy from a wall with your
ray gun; a gigantic bee waving a white flag; you're painting
your toes black (for number 10; or use zoo for zero); a gold
coin climbing a hill (I don't use the basic Peg Word for 5 here
so as not to confuse it with 5—green; I want to remember that
gold means 5 percent); you're teasing (/ease— 10 percent) the
Lone Ranger's horse.
See each of these ridiculous pictures once and you'll know
the number that each color represents. Of course, if you were
studying electronics you'd know that if a resistor has a blue,
green, red, and silver band from left to right, its value is 6500
ohms, plus or minus 10%. Blue = 6, green = 5. The third band
is called the multiplier; it tells you the number of zeros that
follow the first two digits (red = 2; two zeros). Silver is 10%
tolerance, plus or minus (the tolerance color band is always
the last band).

There's another way to solve the above problem easily. I
mention it now for completion's sake, and to show you how
the systems can be manipulated. All you have to do is to start
the word with the same letter (or letters where necessary) as
the color, and to let the next consonant sound in the word
tell you the number. Look:
brat—brown, 1 (two letters for brown because there are other
colors here that begin with B)
run, or rain—red, 2
ohm, or omelet—orange, 3
year—yellow, 4 (picture a calendar for year)
grill—green, 5
blush—blue, 6 (three letters, blu, to differentiate from black)
V'icks, or Filing—violet, 7
gravy—gray, 8 (gra to differentiate from gr for green)
wipe—white, 9 (or whip if you'd rather)
blast-black,
Incidentally, I've given you the standards that 1 use for
the colors in this example only. Obviously, if you have to
remember other colors for any reason, make up a standard
picture for each of them. For purple, you might think of a
grape; for tan, a tarn (beret).
It makes no difference what you use as long as that's what
comes to mind when you think of the color. When I needed
a standard for indigo, I pictured Frank Sinatra because a
few days earlier I had heard Sinatra's recording of "Mood
Indigo." When I thought of indigo, that's what came to mind.
That was years ago, but I still use Sinatra as my standard
for indigo. When I needed a word for beige, I thought of a
beige carpet I had at home at the time. I no longer have the
carpet, but a picture of a carpet still reminds me of beige.
The point is that once you've thought of a word to represent
something and have used it once or twice, that same word
will instantly come to mind when you think of the thing
again. It's important that you understand this fact.

13
SPELLING
Talking to students and professors while researching this book
made me realize that many students, even at higher levels of
education, had some spelling problems. That's the reason for
this chapter. You will be judged by the way you spell for the
rest of your life, and I know that 1, personally, would think
twice before doing business with someone who used such spell-
ings as "goverment," "lonly," "libary,'' and "sauser."
Actually, spelling is a memory problem; you have to re-
member letters, sounds, rules, exceptions to rules, and so on.
To solve many spelling problems, you can use the basic mem-
ory rule which, as you know by now, is: Associate something
you want to remember with something you already know or
remember.
Do you realize that the more you know or remember, the
more you can remember? It's true, because the more you
know, the more you have at your command to associate with
new things. That is why you can never remember too much.
The systems in this book are meant to be aids only; they
are not intended to be the only way to learn to spell properly.
What I've tried to do is show you how to see things with your
mind. You should apply this idea to spelling. A good speller
first sees the word he wants to spell in his mind; then he writes
or spells what he sees there.
All the words used in this chapter as examples are words
that high school students have misspelled on exams. When I
was going to school I always misspelled the word "rhythm."
I finally solved the problem by forming a ridiculous picture in
my mind of a two-headed monster playing "red hot" rhythm.
85

The phrase 1 thought of whenever 1 thought of the word was,
"red /?ot, you *wo-/*eaded monster."
Silly, of course—but it worked! The problem is that if you
did that with all the words you habitually misspelled, it
would get confusing. There are better ways to get rid of
habitual spelling errors.
Most spelling errors are habitual. That is, we make the
same error consistently. The problem usually is that we don't
think at the moment we make that error. It's easier to do
what we've always done.
You can solve the problem by bringing the error into your
conscious mind—that is, by forcing yourself to think about it.
Many people misspell the word "calendar"; it is often
spelled calender. Assuming you make the same mistake, here's
how to solve it. Print the word on a piece of paper, spelled
the wrong way. Print the incorrect letter larger than the others:
calend E r. Then put an AT (to show that it is wrong) through
the wrong letter: calendar. Do that five times. 1 know it
sounds silly—but do it.
This action has made you aware of the error, because you
have now made the error consciously. Now print the word
correctly; make the correct letter larger than the others:
calend A r. Underline or circle the correct letter: calend @r.
Do that five times.
If you do it exactly like that, 1 guarantee you'll never again
misspell calendar. Printing it the wrong way five times has
made you conscious of the habitual error. Printing it correctly
five times has "locked in" the correct spelling. You've taken
the first step toward making the correct spelling habitual!
Another common spelling error is the word "separate"; it is
often misspelled: separate. Solve the problem by doing the
same thing you did before. Five times: separate; and five
times: separate.
You have to find the words that habitually cause you

Spelling I 87
trouble and then apply this idea. Here are some that you
might want to try:
arctic-not artic. pro/essor-not proffessor.
tariff-not tarriff. fortunately—not fortunatly.
escapade-not excapade. exhibition—not exibition.
morrgage-not morgage. receipt—not receit.
bicvcle-not bicicle. actor-not acter.
lonely-not lonly. misspell-not mispell.
jewelry-not jewlry. boundary-not boundery.
muscle-not musle, or mussle.
Association will also help you to solve many spelling prob-
lems. There are a few different ways to handle it.
I once had an adult student who told me that he always
confused the names Audrey and Audrey; he always forgot
which was male (Aubrey) and which was female (Audrey).
The problem was easily solved when I told him to think of
it this way: the B in Audrey would stand for boy; the D
in Audrey would stand for doll or dame.
The name Frances is female; Franc/s is male. Do you want
to be sure of the correct spelling? Easy; think of this: Frances
-her (or she); Franc/s—h/m (or his). Actually, you don't
need both of them; just associating France to his will take care
of both.
A common error is to mix up the spelling and meaning of
the words stationery and stationary. Stationery refers to writing
material such as paper and envelopes. Stationary means stand-
ing still. Look at this:
station e ry-writ e (you also use stationery to write a letter)
station a ry-st a nd
Concentrate on that for a moment or two, and stationery
and stationary will never cause you trouble again! A prin-
cip/e is a rule; a principal is the first or highest, like the prin-

cipal of your school. The difference in spelling and meaning
is easy to remember. Concentrate on this:
(a) princip le—is a ru le
(your) princi pal—is your pal
Capitol is spelled with an O when it refers to the building
in Washington, D.C., or any building where the legislature
of a state or country sits. Capital with an A is the spelling for
the capital city of a state or country, or for the word that
means money-
capit a 1—c ash (or the first city of a state, a is the first letter)
capit o 1—d o me
Presence is the opposite of absence; present are gif/s.
You eat a steak, not a stake.
A soereign reigns; it rains water.
The heat causes bad wea/her, not whether.
A counc/l s/ts; a counsel advises.
You can apply this idea to words that sound different but
are spelled so much alike that they cause confusion—like
desert and dessert.
desert—sand (one 5)
dessert-is eaten after di/i/ier (double letter)
Many words that cause trouble contain smaller words that
you already know. An association between the two would
solve the problem. I mentioned one such association at the
beginning of the book: Never be//eve a lie. If you have trouble
with the word piece, think of this: have a p/ece of pie. Or
if the war will cease we'll have peace.
Does the word "colossal" cause you trouble? Is it a double
L or a double 5? Picture this in your mind: you suffered a
colossal loss. Here are a few more examples of this idea. And

Spelling I 89
it will also help if you form a ridiculous picture in your mind
for each one that has ever caused you trouble.
Picture a gigantic number 9 (nine) wearing a dress; it's
feminine.
You're grateful that you ate. (Pardon the grammor-not
grammar!)
Iron is part of the env/rewment.
You made a gain by getting a bargain.
You have an argument over some gum.
A guard guarantees safety.
You told your secretary a secret.
You err when you interrupt.
A catalog advertised a log for sale.
See all lines being parallel.
To age is no tragedy.
See if you can make up pictures for these:
kindergarten &wsiness necessary
mischief peasant courtesy
determine freight permanent
laboratory illustrate capacity
Just because a troublesome word does not contain a word
you already know doesn't mean that you can't use association.
Some people have trouble spelling occasion correctly; is it a
double C or a double 5? If you already know how to spell the
word accident, this association—on occasion I have an acci-
dent—will remind you that occasion is spelled with a double
C.
"Alright" is incorrect; "all right" is correct. Just think of
all right being the opposite of all wrong.
If you put a D in the middle of "with," it gives the word
more width.
The GM company used good judgment in making cars.
It's so dark I can't see my calendar. You could also see
yourself throwing darts at your calendar.

90 GoodMemory-Successfui Student!
There's a lone E in lonely.
You usually put a cup on a saucer.
It doesn't matter how silly or crazy any association is. The
sillier it is, the better it is. Thinking up associations is also
good exercise for the imagination and encourages creativity.
A student once told me that he had trouble spelling the
word "motorcycle"; he habitually spelled it with an c—moter-
cycle. 1 solved the problem by drawing this on the black-
board: M$T$RCYCLE. You are limited only by your own
imagination!
There is only one word in the English language that has
the "sede" ending. That's the word "supersede." You can use
the printing-five-times method suggested earlier to help you
remember it, or you can see a picture in your mind of a
gigantic super seed, the kind you plant. That'll remind you
of the S.
There are quite a few "cede" endings, but only three "ceed"
endings. If you want to remember the latter three, think of
this sentence or, more important, try to picture it: "In order to
succeed you have to proceed to exceed/*
1 guess the best-known spelling rule is:
/ before E,
Except after C;
Or when sounded as A,
As in ne/ghbor and weigh.
However, there are many exceptions to the rule, such as
counterfc/t, protc/n, caffc/ne, shc/k, codc/ne. These and some
other common exceptions can be remembered by thinking of
these sentences: "The counterfc/t sheik thought that cafferne
and code/ne gave him protc/n" and "The we/rd financ/er seizes
ne/ther lc/sure nor pleasure."
Elsewhere in this book we will be discussing the letters of

Spelling / 91
the alphabet. You'll be able to use the method of picturing
them to help you with the spelling of other troublesome words.
You can solve any spelling problem by applying these ideas.
As I mentioned at the start of this section, the memory aids
by themselves won't make you a good speller, but when used
in conjunction with your basic knowledge of letters, sounds,
and rules, they cannot help but make you a better speller.
In addition, searching for an association for any word forces
you to concentrate on that word as you never have before.

14
THE CLASSICS
A good exercise for both the Substitute Word idea and the
Link system would be to memorize the twenty-seven works
of Plato. Here is the list of Plato's works, in alphabetical
order:
Alcibiades Hippias Minor Phaedrus
Apology Ion Philebus
Charmides Laches Politicus
Cratylus Laws Protagoras
Critias Letters Republic
Crito Lysis Sophist
Euthydemus Meno Symposium
Euthyphro Parmen des Thcaetetus
Gorgias Phacdo Timaeus
Let's try it. Please bear in mind that the Substitute Words
I suggest are the ones that come to my mind. Therefore,
they're the ones that would remind me of the titles. You'd
be better off using the ones you think of. Be sure to concen-
trate on the pictures.
A I sees a bee in Hades (Alcibiades) and apologizes to it
(Apology).
Some charming D's or charmer dies (Charmides) are apolo-
gizing to you.
The charming D's fly into a crate that's being carried by
an /// ass (Cratylus).
This crate (on the ill ass) falls into a creek full of teas, or
the crate is the grittiest (Critias); gritty ass (donkey) would
also do.
A toe falls into the creek and cries (Crito).
92

The Classics / 93
The toe turns into a youth who is mussing up a dame
(Euthydemus).
The dame makes the youth sway to and fro (Euthyphro).
The youth looks gorgeous (Gorgias) as he sways to and fro.
A hippie miner (Hippias Minor) throws coal at the gor-
geous youth; or a hippie miner is gorgeous.
The hippie miner digs for iron (Ion).
The iron is thrown into a lake and turns into millions of
keys (Laches).
The law (Law) comes to arrest all the keys.
The law writes letters (Letters) to the keys' parents.
A gigantic letter throws lye at its s/ster (Lysis).
The sister screams, "Me? No!" (Meno); or a mean O throws
lye at her.
A mean O is playing golf with the good golfers, the par
men, who are all D's (Parmenides).
The D's fade (Phaedo) as they play golf.
As a D fades it holds a rose, which fades with it (Phaedrus).
You fill a bus (Philebus) with faded roses.
A bus is filled with politicians (Politicus).
The politicians send a pro to gore us (Protagoras).
The pro gores everyone, the entire public, and/or does it
publicly (Republic).
The public sews the pro's fist (Sophist).
Lots of fists are holding a symposium (Symposium).
Everybody at the symposium eats 'taters—they eat 'taters
(Theaetetus).
People are having a race eating 'taters, and they ask you to
"Time us" (Timaeus).
If you form this Link, see each picture clearly and review
them a few times. Then you'll have a reminder for each title
in Plato's works. I'd suggest that you start the Link with a
Substitute Word for Plato, so you'll know what it is you're
remembering.

Although it would probably never be necessary to know
these titles by number, you might like to use the Peg system;
it will work just as well. Associate tie (1) with Al sees a bee
in Hades, and Noah (2) with apology, Ma (3) with charming
D's, and continue on to neck (27) for time us.
You may not find it necessary to remember all of Plato's
works, but it is well to understand the idea so that you can
apply it to similar things that you may have to, or want to,
remember. For example, in the study of the classics, you may
want to memorize some of the names of people and places.
If you wanted to remember that Penthesilea was the queen
of the Amazons, you might see a ridiculous picture of gigantic
women (Amazons) wearing pants and acting silly. Associating
Amazons to penicillin would do as well.
Bacchus is the god of wine. Picture millions of bottles, or
barrels, of wine on the back of an ass.
Circe is a goddess whose name means "hawk." I originally
remembered this piece of information by picturing myself
pointing out a hawk to a gentleman, "Sir, see the hawk."
Imagine a gigantic vest (Vesta) keeping a fire burning in a
hearth. Vesta is the goddess of the sacred hearth fire.
Cambyses was a Persian king who added Egypt to the em-
pire. Picture a king, wearing a Persian rug instead of a cape,
with his army camped by seas, bringing a pyramid (Egypt)
to his country.
See many E's and O's being healed (Helios) by flying into
the sun to remind you that Helios is the goddess of the sun.
Or you can see helium coming out of the sun.
Picture yourself remembering the name of every sign (name
o> sign—Mnemosyne) and you'll remember that Mnemosyne
is the goddess of memory.
Picture a gigantic iris (the flower) running back and forth
between the gods, delivering messages. Iris was the female
messenger of the gods.

The Classics / 95
Ausonia was another name for Italy. See a boot (Italy),
or a tall E, talking to a girl named Sonia; it is saying,
"Aw, Soniar
Eurotas is the name of a river in Greece. Picture someone
writing to you {you wrote us) from a river full of grease. If
you want to, you can picture yourself receiving only part of
the letter, to remind you that the river is in Sparta.
This simple application of the Substitute Word system can
be used to help you learn the terminology of any subject;
I've used examples of this throughout the book. Would you
like to test yourself on what you've read in this chapter? Go
over the examples and then answer these questions:
List Plato's twenty-seven works:
Who or what are the following:
Iris Mnemosyne
Penthesilea . Eurotas
Circe Helios
Vesta Ausonia
Cambyses Bacchus
If you want some more practice, try learning the works of
Ovid. You might start a Link with, say, overhead or O wed.
Associate that with ah more rays or lovers (Amores) with
hero dies (Heroides) with R's tearing a mat (Ars Amatoria)
with media (or remedial or meat ear) amore (Remedia
Amoris) with medicine face (Medicina Faciei) with my dear
S>t meatier (Medea) with met more posies (Metamorphoses)
with fast or fast tea (Fasti) with twist ear (Tristia) with a
pistol laying eggs that someone punts with his toe (Epistulae

Ex Ponto) with hale E Utica or you tick her (Halicutica)
with eye bus (Ibis).
Form your own silly pictures and see how quickly you can
memorize these titles. If you want to remember that Ovid was
born in 43 B.C. and died in a.d. 18, picture a ram (43)
charging a dove (18) that flies overhead.

15
MEMORIZING DATES AND EVENTS
Some students tell me that it is no longer necessary to remember
specific dates; others tell me that although it may not be
necessary, it can be a plus to do so; still others tell me that
their teachers insist that they remember them. In many cases
it is the sequence of events that has to be remembered, not
especially the dates themselves. However, I can't think of a
better way to establish a sequence of events than to remember
the dates.
I don't know whether it would be useful for you to re-
member the years in which certain states were admitted to
the Union. Perhaps it would be useful only if certain significant
events occurred in history at about the same time. Fine,
Associate the significant event with the state and the date. I'll
leave that to you. Meanwhile, we'll see how easy it is to
memorize the states and the dates of their admission to the
Union.
Simply associate a Substitute Word for the state name with
the date. You probably won't have to bother with the century
digits, because most of the dates are either in the late 1700's
or in the 1800's. All you really have to get into your pic-
ture is a word to remind you of the year. For that you can
use your basic Peg Words or any words that fit phonetically.
I'll give you suggestions for the Substitute Words and digit
words; you form your own pictures.
Vermont was admitted to the Union in 1791. A picture of
vermin filling a gigantic pot will do the trick. If you want the
entire date, took pot will do.
- Kentucky was admitted in 1792. You can't talk because
there's a dog bone in your throat-or just bom for 92.
97

Tennessee— 1796. Associate ten, I see or tennis see with
badge or duck bush.
Ohio—1803. Associate hi or high O with sum or seam.
Louisiana— 1812. Associate loose, Louise, or lose Anna
with tin.
Indiana— 1816. Associate Indian with dish.
Mississippi— 1817. Associate sip or Mrs. sip with tack.
Illinois— 1818. A picture of a dove that's /// will do it.
Alabama— 1819. Associate album with tub.
Maine— 1820. Associate water main with nose—or divans
for the entire date, or just vans, since you know that the
first digit is a 1.
Michigan— 1837. Associate mix again with mug.
Texas and Florida— 1845. Associate taxes or taxis and flower
there with rail or roll.
Iowa— 1846. Associate / owe her with roach or rash.
Minnesota— 1858. Associate mini soda with /ea/ or love.
Nevada— 1864. Associate never there (or gambling) with
chair or jar.
Colorado- 1876. Associate color a toe (or just color or
collar) with cas/i or cage.
Obviously, you can put any information you like into each
association, and you will certainly find it works faster and is
less of a chore than using rote memory. You won't realize
that, however, if you have only read what I've written. For
it to work you must actually do what I suggest.
In an earlier chapter I showed you how to remember all
the Presidents by number or position. I said then that you
could remember any dates connected with them at the same
time. President Grant, for example, was born in 1822. Since
you most likely already know the century, all you need is
something to remind you of 22. A ridiculous picture asso-
ciating granite (Grant) with nun (22) would do it.
James Madison (the fourth President) was born in 1751

Memorizing Dates and Events / 99
and died in 1836. Simply associate your Substitute Word for
Madison with lot match or let 'im c/zew (or itch). Again, you
probably know the century. If you don't, simply use the words
or phrases that make up the dates (tickled-1751; tough match
-1836).
It's rarely necessary in your studies for you to learn the day
and month of a historical event, but you can if you want
to. Since there are twelve months in the year, the word or
phrase you use should begin with the consonant sound that
represents the number for that month. The next sound can
tell you the day (1 to 31), and the next one the year. You
can form a word or phrase to tell you anything you want it
to tell you:
If you want to remember that Neil Armstrong was the first
man to step onto the moon, and that it happened in 1969,
picture a man with a very strong arm (Armstrong) stepping
from a ship (69) onto the moon. If you want to remember
the day and month of this historic event, you can see the man
stepping on millions of cans (720—seventh month, twentieth
day). For the month and year only, you could have used
ketchup (769-seventh month, 1969).
There are other ways, of course. You could make up a word
or thought to represent the name of each month, and get that
into your picture whenever you need it. For example, a
maypole could always represent May; firecrackers or a jewel
could always represent July. A gust of wind could represent
August; janitor, January; ape or showers, April; and so on.
Using President Grant as an example again—he was born
on April 27, 1822, and inaugurated President in 1869. A
gigantic piece of granite is putting a ring (427—April 27)
on a nun's (22) finger. If you want to remember the year of
his inauguration, get ship, chip, chop, or shop into your
picture. If you want to have a reminder of the century, just
'put it in; deajerivrC would give you the entire yean
For President Madison, meat chilled or me touch lad

1 00 / Good Memory-Successful Student!
(3—16—'51 ) would give you the entire birthdate; shomn' off
much (6-28-36) is the date of his death. For any of these
examples, you'd put the pictures for dates and other informa-
tion into your original association. Your original association
for Madison might have been of a gigantic loaf of rye (4)
bread taking medicine (Madison). If, at the same time, you
pictured the rye laughing because it was being tickled by a
tough match, you'd be reminded of the dates of his birth and
death.
Rutherford Hayes was born in Ohio. Your original asso-
ciation might have been of a tub (19) full of hay. If you want
to remember that Hayes was born in Ohio, see the tub full
of hay seeing an old friend and saying, "Oh, hi." If you pic-
tured the hay saying that to a nun, it would remind you that
Hayes was born in 1822.
William Taft's term of office was 1909 to 1973. Just get
sub team or soaped him into your original association.
Let's assume that you want to memorize the historical events
listed below. Try to memorize them, using my suggestions or
your own ideas, but always remember that you are better off
forming your own Substitute Words and associations. A test
will follow just to show you how well you have done.
William Shakespeare was born on April 26, 1564.
You're on a ranch (426—April 26), shaking a spear in a
tall jar (1564). If all you wanted to remember was the
month and year, rattle chair or rattle jar (4-1564) would do it.
Benjamin Franklin flew his famous kite on June 15, 1752.
See a gigantic frankfurter (Franklin) on a shuttle (or show
tell) (615-June 15), flying a kite that he is Ackliri (1752).
If you already know that this took place in the 1700's, a
word for 52 {lion) would be all you'd need.

The first message over the first telegraph line was on May
24, 1844.
See a telegraph wire rowing (rower—44) to the moon; it's
making a lunar (524-May 24) trip. You should know that
this couldn't have happened in 1744 or 1944.
Alaska was purchased from Russia on March 30, 1867.
You're purchasing a baked Alaska (or Vll ask her, last car),
which is filled with mums (330—March 30), with a gigantic
check (67).
Custer's Last Stand occurred on June 25, 1876.
See lots of custard (Custer; or cussed her) crossing the
channel (625—June 25), carrying lots of cash (76).
Lincoln delivered his Gettysburg Address on November 19,
1863.
You might see a gigantic (Lincoln) penny getting his
burger (Gettysburg), which is all tied with tape (1119—No-
vember 19) and which he spreads with jam (63).
Go over all your associations, review all the information,
and then fill in the dates (day, month, year) for all these
events:
President Grant was born on ; he was inaugurated
in 18
Custer's Last Stand took place on
r
William Shakespeare was born on
Lincoln gave his Gettysburg Address on

Benjamin Franklin flew his kite on
Alaska was purchased from Russia on
The first message over the first telegraph line was on
Here are some more historical facts with which to test your
new amazing memory power:
In 1519, Magellan of Spain sailed his ship around the world.
Tilt up or tall top would transpose to 1519; a tall top is mad
and yellin' (Magellan) because it's in pain (Spain); the pain is
being caused by a ship sailing all around it. I've put all the facts
into the picture, but obviously, you need put in only what
you feel you want to be reminded of.
In 1961, Gagarin of Russia went around the earth in space.
A gigantic s/zee/ (61) is being used as a gag, but some air
gets in (gag air in—Gagarin); the person with the gag rushes
(Russia) into space and goes around the earth.
All the following events took place in the 1800's, so all
you'd need in your association would be a word to represent
the last two digits. Washington, D.C., became the capital of
the United States in 1800. Your sis (00) is washing (Wash-
ington) the dome of a capitol building.
The Louisiana Territory was purchased from France in
1803. A large sum (03) is paid to some ants (France) for
Louise.
In 1807, Robert Fulton sailed his steamboat, the Clermont.
A steamboat comes out of a sack (07) and—if you want to
remember the steamboat's name—goes clear up a mountain
(Clermont).
The Texans fought the Mexicans at the Alamo in 1836.
Matches (36) are fighting Mexicans (men wearing sombreros,
perhaps) and perhaps they're all named Moe.
For dates you can use the basic Peg Words or, if you wish,
other words. It doesn't matter which you use, as long as a
word fits the association and fits phonetically. For example,
a question on a history exam asked the student to name the

Republican candidates for President in 1932, 1936, and 1940.
The answers are: Hoover, Landon, and Willkie. Form the
following associations and you'll never forget these dates and
names: you're cleaning the moon (32) with a Hoover vacuum
cleaner; you land on a gigantic lighted match (36); a rase
(40) wilts and becomes a key.
As I mentioned before, it is probably more important to
remember the sequence of historical events than the dates.
That's easy enough; simply Link the events. Now, however,
you also have some varied examples of dates and events, so
that you'll know how to remember them if you have to, or
want to. There are more examples in the next chapter and
throughout the book. The fact is that all the examples I've used
have been and are still being used on exams.
You may also find it worthwhile to remember what caused
certain events and what the results were. The Lincoln-Douglas
debates took place in 1858. Lincoln lost that particular election,
but the debates built his reputation and probably led to his
victory in the next presidential election.
If you want to remember all that, associate Lincoln and
Douglas with the date; perhaps a gigantic Lincoln penny is
digging glass (dig, or dug, glass—Douglas) out of tough
/ava (1858). Or the penny is digging the glass with a
tough /ea/. That will remind you of the event and the date.
Now include anything that will remind you of the result. Per-
haps the Lincoln penny is growing or building something with
the glass (his reputation grew, or was built); the penny grows
into a white house (helped him become President).
I'm using all these different examples mainly to show you
that you can put whatever you want to into your associations.
^ Every once in a while you'll find an almost logical and
obvious association to help you remember a particular piece
of information. For example, President Van Buren was born

in 1752. Van tells you both his name and the last two digits
of the year.
Abraham Lincoln was born in 1809. His nickname, A6e,
transposes to 9, which would help you remember the year.
Benjamin Franklin was born in 1706; he was considered a
sage. Napoleon was crowned emperor in 1804; picture the
crown being so heavy it made his head sore. Lincoln was
assassinated in 1865; see the perpetrators being pushed into
yai/. If you picture the Titanic sinking because it's made of
tin, it will help you remember the date— 1972.
This one has nothing to do with dates but, just by coin-
cidence, the last three letters of Abra/iam Lincoln's first name
and the first three letters of his last name give you the name
of his first-term Vice President, Hamlin.
Don't take the time to search for things like that, but if you
happen to spot them, fine. Also, be sure to make them ri-
diculous; some of the above are not. I've mentioned them
only because they're interesting; generally speaking, you'd be
better off applying the systems as we have been doing.
And if you're thinking that it seems like a lot of work to
apply the systems, you're making a big mistake. You're for-
getting how much work it takes to memorize such information
without any system!
The memory systems give you immediate reminders. Just
thinking up Substitute Words and ridiculous pictures makes
you concentrate on the material in such a way that it's already
half learned.
Besides, in these examples I've included more information
than is usually necessary. What you already know you can
omit.
Once you start applying and using the systems, you'll do
it faster and faster. Then I think you'll see how helpful they
can be.

16
ALPHABET PEG WORDS
Most people don't really know their ABC's. Can you recite
the alphabet backward? Can you instantly name the twelfth
letter? The twenty-first? The eighteenth?
Letters are as difficult to remember as numbers because
they are merely designs and do not readily create pictures in
your mind. Nevertheless, it is possible to picture them. The
idea is so simple you can learn it in a few minutes, and since
it can be important for you to remember letters, I'd suggest
you spend the necessary few minutes.
All you have to do is to decide on a word that sounds like
each letter, and picture that for the letter from now on! For
A, 1 always picture an ape; for B, I picture a bean (I don't
use bee because that's my basic Peg Word for 9); for C, I
picture the sea; for D, a college dean, and so on. Here's the
entire list:
(tie) A-ape
(Noah) B-bean
(Ma) C-sea
(rye) D-dean
(law) E-eel
(shoe) F-half (or e#ort)
(cow) G-jeans
(ivy) H-age, itch (or ache)
(bee) I-eye
(toes) J—jail (or jay bird)
(tot) K-cake (or cane)
(tin) L—el (elevated train)
(tomb) M-ham, hem (or emperor) (notch) Z-zebra
(tire) N--hen
(towel) 0--old (or eau—water)
(dish) P--pea
(tack) Q--cue (stick)
(dove) R--art (or hour-clock)
(tub) S—ess curve
(nose) T--tea
(net) U--ewe (or youth)
(nun) V--veal (or victory)
(name) W--Waterloo
(Nero) X--eggs (or exit)
(nail) Y--wine
You can change any word you like; just be sure that the
words you use can be pictured and sound like the letters.
105

If you use hour for R, picture a clock; for Waterloo I always
picture Napoleon; you can use trouble you if you'd rather
and picture yourself getting into trouble.
Just go over these words a few times, and you'll know them.
Now, whenever you have to remember a letter, simply put
the word that represents the letter into your picture or asso-
ciation. It will come in handy when you want to remember
formulas or symbols of any kind, as you will see.
The fact that you can picture a letter also serves as a
weapon for fighting spelling errors. If you have trouble re-
membering whether the word is spelled insurance or insur-
ance, picture an ape selling insurance. That will tell you the
word is spelled with an A. If you make an association of an
eel having a pleasant existence, it will remind you that this
word is spelled with an E. Picture two hams shooting ammuni-
tion at each other; an ape receiving an allowance, or an eel
performing surgery.
Another reason for learning the alphabet this way is so it can
be used as an alternate Peg list. That's why I placed the basic
Peg Words in front of each one. Do you see? If you associate
tie with ape, you'll know that A is the first letter (because
ape represents A and tie represents 1 ).
Associate tomb with ham or hem and you'll know that M
is the thirteenth letter; picture a tub going around an ess
curve and you'll always know that S is the nineteenth letter
of the alphabet. If you make a ridiculous association for each
letter (down to a large notch in a zebra) you'll know all their
numerical positions.
Once you know the positions, they can act as a Peg list
because now each letter will represent a number in your mind
just as your basic Peg Words do. In other words, whatever
you associate with, say, a hen, would be number 14. This
extra Peg list has a variety of uses.
One obvious use is to remember two lists, by number, at the
same time. Although you could do it using only the basic

Alphabet Peg Words / 107
Peg Words, you might want to use the alphabet Pegs for the
second list. Another, and more important, use would be when
you're trying to memorize something with, say, more than one
4 in it, like a formula. Then you could use rye to represent
one 4 and, to avoid confusion, dean to represent another 4.
There are many ways to form Peg lists. The phonetic alpha-
bet is still the best way, but the alphabet Peg list is good for
emergencies, even though it goes up only to 26. The first Peg
list I ever used was one that went up to 10. It came from the
"Children's Marching Song," a song we sang as children.
It started, "This old man, number one, he played knick-
knack on a gun. . .
." The words I used were based on that
song; they rhymed with the numbers. Look:
1. gun 6. sticks
2. glue 7. heaven
3. tree 8. gate
4. door 9. vine
5. hive 10. pen
The original word for 2 was shoe, but that would conflict
with the phonetic Peg Word for 6. It really doesn't matter,
though, because you'll know which Peg list you're using and
therefore will know which number the word represents.
The above works exactly like your regular Peg-list words.
It is, of course, limited to 10—although there are ways to
expand it—but it can come in handy in emergencies when
you need another word to represent a small number.

17
MORE DATES AND EVENTS
I've been told that it would be a great help, in the study of
world history, to remember the kings and prime ministers of
England. Here are the kings of England, and their dates of reign,
from 1760 to the present:
George III; 1760-1820
George IV; 1820-1830
William IV; 1830-1837
Victoria; 1837-1901
Edward VII; 1901-1910
George V; 1910-1936
Edward VIII; 1936
George VI; 1936-1952
Elizabeth II; 1952-
If you need the sequence only, then you'd simply Link the
names, or use the Peg Words from 1 to 9 (tie to bee). Of
course, you can also use one of the alternate Peg lists—gun,
glue, tree; or ape, bean, sea.
You have a choice of methods if you want to remember
the dates. You can use a word to remind you of the last two
digits of the year, if that's all you need; or you can use a
word for the last three digits only, since you know that all
the dates begin with a 1. For example, catches transposes to
760, but you'd know that it meant 1760.
Catches nose could represent the years of reign for George
III. Catches is 1760 and nose is 20, which could mean only
1820. Another way to do it, if you know you're starting in
1760, is to put a word into your association that tells you the
number of years in the reign. George III reigned for 60 years,
108

More Dates and Events / 1 09
so get cheese into the picture. Simple arithmetic will then give
you the exact dates.
Assume you want to know the kings in order and their dates.
Also assume that all you need are the last two digits and
that you want to use the "Children's Marching Song" words.
Very quickly then:
1 (gun). Picture a gorge with your Ma in it (George III);
your Ma has a gun (using Ma cannot confuse you into think-
ing that this is the third item, since you know that you're
using gun, glue, etc., for position). The gun shoots cheese
(60) into her nose (20). This picture tells you that the first
listing (gun) is George III (gorge Ma) and that he reigned
from 1760 to 1820 (cheese nose). Be sure to see the picture
clearly and you'll know the information.
2 (glue). George IV; 1820-1830. A gigantic loaf of rye
bread is in a gorge (George IV). Associate this with glue, and
that with, say, no sums (20-30).
3 (tree). William IV; 1830-1837. A yam is writing its will
on a bottle of rye (William IV). Associate that with tree,
and that with messy mug (30-37).
4 (door). Victoria; 1837-1901. A door is making the vic-
tory sign (Victoria). Associate that with my guest or make
suit (37-01).
5 (hive). Edward VII; 1901-1910. A hive of bees is at-
tacking a hospital ward that has a cow in it (Edward VII).
Assoc^.te that with, perhaps, acid heads or sit (on) toes (01-
10): Incidentally, if you feel that hive will conflict with your
basic Peg Word for 9 (bee), use only the hive in your picture,
not the insect. Or, if you like, you can change the word to
jive or live.
6 (sticks). George V; 1910-1936. Some sticks are in a
gorge and a policeman (law, 5) arrests them (George V).
Associate that with toss my shoe, this much, ties match
(fO-36).

7 (heaven). Edward VIII; 1936. Picture a hospital ward
full of ivy (Edward VIII) up in heaven. Associate that with
much (36) or tub much (1936).
8 (gate). George VI; 1936-1952. A gigantic shoe is in a
gorge (George VI); the shoe has a gigantic gate in it. As-
sociate that with my /aw/ine, match /ion, we shdlm or
Magellan (36-52).
9 (vine). Elizabeth II; 1952- Someone lays a bed (Eliza-
beth) onto a vine; Noah (2) or a man with a long gray beard
(2, II) is sleeping in it. Associate that with fine, /ion, or loan
(52).
Once you've formed the associations—really visualized the
pictures—you'll have learned the material. Why don't you try
it and then test yourself? You'll see how easy it is. If you
wanted to learn the prime ministers of England, you'd form
the same sort of Peg list.
I've used gorge as the Substitute Word for George; that's as
good as any but, obviously, you can use any word you like.
You can use jaws, gorgeous, or gorge, as in to gorge yourself
with food. For Edward, you might have thought of bed ward.
The ideas that come to you first are usually the best ones
for you to use.
In tenth- or eleventh-grade social studies, it might be neces-
sary for you to know the major Romanov rulers of Russia.
It's easy enough to remember their names and the years of
their reigns. You have the same choices here as you did with
the British kings. Handle the dates the way that's best for you.
Michael; 1613-1645
Alexis; 1645-1676
Peter I (the Great); 1689-1725
Catherine II (the Great); 1762-1796
Paul I; 1796-1801
Alexander I; 1801-1825

More Dates and Events / 111
Nicholas I; 1825-1855
Alexander II; 1855-1881
Alexander III; 1881-1894
Nicholas II; 1894-1917
For example: 613-45 would tell you that the reign began
in 1613 and ended in 1645. So, for the first one, you might
picture a mike (microphone) in a hall and you shoot him
(613) and make him roll (45). See this ridiculous picture
and you'll remember that Michael of Russia ruled from 1613
to 1645.
Either eggs or legs might be your Substitute Word for
Alexis. Associate either one with, say, shrill cash (645-76).
A great letter P tearing a tie (the first) would tell you the
name: Peter I or Peter the Great. See that tie shaving a pie with
a nail; shave pie nail—689-25.
A great cat running (Catherine) through Noah's (the sec-
ond) beard, gives you the name. The cat runs into the kitchtn
(762) and hides behind a bush (96). If you didn't need a
reminder for "the Great" or for "the second," a cat running
into the kitchen behind a bush would suffice.
You pull (Paul) your tie (the first) and a cabbage (796)
falls out of it onto your suit (01).
A sander (Alexander) is sanding a ha/ (the first). You
can use tie here, but when I have to use a word to represent
the same thing many times, I occasionally use a different word,
that fits phonetically. The hat is being sanded very fast (801)
and for the final (825) time.
A gigantic nickel (Nicholas) is wearing a ha/ (the first)
made of vinyl (825) with a large lily (55) on it.
A sander (Alexander) is sanding Noah's beard (the sec-
ond) until it has a full ho/e (855) of fat (81) in it.
Your Ma (the third) is a fat pear (81-94) and you're sand-
ing (Alexander) it
A hen (the second) is laying nickels (Nicholas) that go
up in vapor (894) until you tack (17) them down.

If you clearly see each of these pictures, you'll know the
names and dates. To finish the job, Link the names only in
their proper order; that is, mike (Michael) to eggs (Alexis)
to P tear (Peter), and so on. Once you've done that, you'll
know all the names. Then, when you think of a name, the
original association you made will tell you the dates of reign.
You can use exactly the same idea to memorize the dynas-
ties of China. Perhaps you wanted to learn this list:
Prehistoric China
Chou Dynasty (1027-256 B.C.)
Ch'in Dynasty (221-207 B.C.)
Han Dynasty (202 b.c.-a.d. 221)
Tang Dynasty (618-906)
Ming Dynasty (1368-1644)
You can associate the dates with the dynasties first, then
Link them, or vice versa; it doesn't matter. I probably would
Link them first. I'd start the Link, perhaps, with a picture
of Dinah (or a diner) drinking Chinese tea; Dinah's tea—
dynasty.
To start the Link, 1 might see a prehistoric animal coming
out of the tea. The prehistoric animal turns out to be a chaw
(or it waits on a chow line) and reminds me of the Chou
Dynasty; the chow bites me on the chin (Ch'in Dynasty) and
then on the hand (Han Dynasty). Or you might want to
picture a hand growing out of your chin. A gigantic hand is in
a tank (Tang Dynasty), or is saying thanks; there's a mink
(Ming Dynasty) in the tank.
Any Link using your own Substitute Words and your own
ridiculous pictures will do the job. You will then want to
associate the dates with the Substitute Word you're using for
each dynasty.
You'd probably know which dates are B.C. and which are
a.d., but if you need a reminder for B.C., you might use

back, buck, big, or Bic (pen) to represent it, and put it
into your association. Adding something, or an advertisement,
would remind you of a. d.—although you don't need a re-
minder for both; one will suffice.
Now see if you can memorize the dates without my help.
You're much better off doing it yourself, anyway.
Quite a few students told me that remembering the major
wars and the dates would be a great help in the study of
history. If you understand the Substitute Word (or thought)
idea, and if you know the phonetic sounds, this should be no
problem for you. Here are some of the wars and dates listed
in a study guide for high school and college history students
(it is not a complete list)
:
War of Devolution, 1667-1668
Dutch War, 1672-1678
Great Northern War, 1700-1721
War of the Spanish Succession, 1701-1714
War of the Polish Succession, 1733-1736
War of the Austrian Succession, 1740-1748
Seven Years' War, 1756-1763
French Revolution and Napoleonic Wars, 1792-1815
Crimean War, 1854-1855
Austro-Sardinian War, 1859
Danish War, 1864
Franco-Prussian War, 1870-1871
If you wanted to remember these wars in order, by number,
you'd use your Peg Words. If the sequence is all you need,
simply Link them. In each case, put the wars in the order
in which you want to memorize them, before you begin. You
must decide whether you want to know them by date, by area
of the world, or alphabetically. Assuming you want to learn
them as listed above, you can associate each war with its date,
or dates, and then Link them.
Devil or evolution (or both) would remind you of the War
of Devolution. Associate devil with dish chalk to remind you

1 1
4
Good Memory-Successful Student!
of 1667, or just to chalk, if all you need is 67; or to dish
chalk chef (or shove) if you want to remember 1667-68.
Dutch War, 1672-1678. See yourself going out "dutch treat"
with a coin (72); you're having dinner in a cave (78; or
concave); or use dish coin cave.
Great Northern War, 1700-1721. See the great North Star
sewing sand (sew sand—00-21). Simply get a tack (17) into
the picture if you need the century figures-
War of the Spanish Succession, 1701-1714. Perhaps pic-
turing people crossing a span (bridge) in succession would
remind you of the war. See the people crossing and sitting on a
tire (sit tire—01-14) and you've got the dates. If you have to be
reminded that this was the 1700's, see tacks crossing the
span.
War of the Polish Succession, 1733-1736. Barber poles are
marching in succession. Associate that with mummy or mom
(33) and match (36).
War of the Austrian Succession, 1740-1748. Horse trains
(Austrian) are succeeding when they raise (40) the roof (48).
Seven Years' War, 1756-1763. A cow (7) is fighting with
some ears (years), or with a calendar; the cow is ticklish
( 1756). All you need is the date the war began, obviously.
French Revolution and Napoleonic Wars, 1792-1815. Pic-
ture Napoleon (hand in jacket) or a gigantic napoleon pastry
fighting with a dog bone (1792) and a Jove tail (1815). If
you don't need the centuries, bundle (92-15) would do it.
Crimean War, 1854-1855. Associate crime with lure lily
(54-55), or with lure.
Austro-Sardinian War, 1859. Picture a horse throwing (Aus-
tro) a sardine into a dove's lap (1859).
Danish War, 1864. A great dane (dog) is sitting in your
chair (64).
Franco-Prussian War, 1870-1871. A gigantic frank (hot
dog) is pressin' (Prussian) a casket (70-71).

If you've made all the associations and reviewed them well,
you should be able to answer any examination questions per-
taining to these war names and dates. If the question was
"When did the Seven Years' War start?" your ridiculous picture
of a cow that's ticklish fighting a calendar tells you that the
date is 1756.
If you're asked which war began in 1701 and ended in
1714, the digits 0014 will make you think of sit tire; sit tire
will remind you of people (or tacks) crossing a span in
succession—the War of the Spanish Succession.
If you want to remember the wars in order, Link devil with
Dutch treat with span succession with barber poles with horse
trains, and so on. You can, if you want to, associate the par-
ticipants with the war name. For example, the Siege of Vienna
(not listed here) was a war fought by Turkey against Austria
and Poland. You might want to picture a weenie (Vienna)
chasing turkeys up a horse tree (Austria) and a pole.

18
LAW; AMENDMENTS TO THE
CONSTITUTION; PRECEDENTS
Would it be helpful if you could memorize all the Amendments
to the Constitution of the United States? Perhaps you'd want
to remember only some of them. Well, all you need for that
are the first twenty-five Peg Words and an understanding of the
Substitute Word, or "key word" idea. The key word idea
simply means to use only one word or phrase from a thought
to bring the entire thought to mind.
Here are the first twenty-five Amendments, by number, and
the way I memorized them. I used a key word or thought from
each one to remind me of its general content. You can put as
much information as you like into each association.
1. Freedom of religion, speech, press, etc. A gigantic tie
(1) is in church, making a speech; the newspapers are cover-
ing the story.
2. Right to bear arms. Noah (2) is marching into the ark
carrying all kinds of weapons.
3. Freedom from quartering of soldiers. Your Ma (3) is
refusing to allow soldiers to enter her house.
4. Guarantees against unreasonable search and seizure. A
gigantic loaf of rye (4) bread is forcibly trying to enter your
home in order to search it; an American flag arrives and stops
it from doing so.
5. Privilege against self-incrimination. Many policemen
(law, 5) are on the witness stand at the same time (this
is to help make the picture ridiculous). They're all shouting,
"I refuse to answer on the grounds that it may incriminate
116

Law; Amendments to the Constitution; Precedents / 117
me!" Or, more simply, a group of policemen is refusing to
testify at a hearing.
6. Right to a speedy trial. A gigantic shoe (6) is being
rushed in and out of courtrooms.
7. Right to trial by jury. I simply pictured twelve cows (7)
serving on a jury.
8. Prohibits excessive bail and cruel and unusual punish-
ment. Somebody is posting bail with a small amount of ivy
(8), rather than with all he has.
9. Peoples' rights retained. Gigantic bees (9) are stinging
people, pulling off their right arms and keeping (retaining)
them. (I know it's an awful picture; that's the point, you'll
never forget it!
)
10. Residual powers revert to the states. I pictured large
biceps (power) residing between my toes (10), then leaving
and going back to state capitol buildings.
1 1
.
Exemption of states from suit. A tot (11) is trying to
sue states (capitol buildings), but the states are indifferent—
they're exempt.
12. Method of electing President and Vice President. Mil-
lions of pieces of tin (12) are going to the polls during a
presidential election; they all use different methods to vote.
13. Slavery abolished. A gigantic tombstone (13) is whip-
ping its slaves, then releasing them.
14. Protection of citizens' rights. Everyone has a tire (14)
around his right arm for protection.
15. Right to vote. A gigantic towel (15) is fighting to enter a
voting booth; it insists it has the right to do so.
16. Income tax. You're paying your taxes with dishes (16)
instead of money. (Now, thats ridiculous!)
17. Election of senators. Gigantic tacks (17) instead of
people, are seated in the Senate, or all the senators sit down
and jump up because there's a tack on each seat.
'18. Prohibition. A gigantic dove (18) is asking for a drink

of whiskey, but he can't get it. Or a bottle of whiskey is
flying around like a dove.
19. Women's suffrage. Millions of women are bathing in a
tub ( 19) ; the tub is in a voting booth.
20. Abolishes the "lame-duck" Congress. A lame duck is
walking up and down a gigantic nose (20), or many lame
ducks, with gigantic noses, are ordered out of the Congress,
or a gigantic nose orders them out.
21. Repeal of prohibition. A gigantic net (21) is full of
bottles of whiskey; people are helping themselves to the whis-
key and getting drunk.
22. Limits President's terms in office. A nun (22) is the
President of the United States, but she can't run for office
again.
23. Residents of District of Columbia given vote in presi-
dential elections. Many (Christopher) Columbuses are writing
their names (23) on a ballot, or a column of buses (column
bus) is doing the same thing. You might prefer to use district.
Or perhaps DC current is forming your name or initials. The
assumption must be that you are familiar with the material if
you are studying a subject, so all you need is a simple re-
minder. If you thought of "Columbia, the Gem of the Ocean"
when you read this Amendment, then gem could remind you
of Columbia. Picturing a gigantic business card (name) being
strict could remind you of District. Either one would be enough
to remind you of the Amendment's number and its content.
24. Poll tax abolished. A man playing a fiddle (Nero, 24)
is stopped from collecting money from voters at the polls.
25. Presidential disability and succession. A gigantic nail
(25) takes over as President when the President is disabled,
or a gigantic nail disables the President of the United States
and then takes over.
Remember that these pictures are the ones I personally
would use to remind me of the content of each Amendment.

Law; Amendments to the Constitution; Precedents / 119
You're always better off thinking up your own pictures and
associations. In that way, you're forcing Original Awareness,
and the pictures you make up are more likely to come back
to you when you need them.
Form the associations for the Amendments, go over them
once or twice, and you'll have them memorized and learned.
You should now have no trouble answering a typical law exam
question like, "Give the rights provided for in the First, Fourth,
and Sixth Amendments, specifying the Amendment in which
each right is contained."
First, Fourth, and Sixth would make you think of tie, rye,
and shoe. Each of these Peg Words will immediately remind
you of the content of the Amendment in question. Tie would
make you think of a tie in church (freedom of religion)
making a speech (freedom of speech), and newspapers cover-
ing the story (freedom of press).
If you don't think that the key thoughts I've suggested give
you enough information, include whatever you like in each
picture. For instance, in the First Amendment, you might
want to include something to remind you of the right to peace-
ful assembly and the right to petition the government.
In the study (and practice) of law it will be necessary for
you to remember important precedents. Applying some of the
ideas you've learned in this book should make that easy for
you.
In 1964 the case of Miranda v. United States established
that anyone arrested must be informed of his rights, and that
any information secured from a prisoner without his being told
his rights is inadmissible as evidence.
Again, assuming that you're familiar with the subject mat-
ter, all you will need are some reminders of the date, the
names in the case, the judge's name if you wish, and so on.
A veranda would remind you of Miranda, or you could
picture a minor on a vtranda. The American flag would re-
mind you of the United States. You can picture the flag

arguing a case on a veranda in front of a gigantic chair (to
remind you of the date—64). You can picture a prisoner
(a man in a striped prison suit) being released because the
flag refuses to tell him his rights.
The case of Palsgraf v. Long Island Railroad Co. established
a precedent for future accident cases—that a causal rela-
tionship must be shown between an owner's negligence and
the accident.
Picture your pal putting all his graphs (Palsgraf) onto a
long train (you can see an eye land on the long train, if you
like). Your pal has an accident, but the train pulls out of the
station anyway, because its negligence had nothing to do with
the accident.
Some of my students have memorized books full of prece-
dents this way. Once you've formed your own associations,
just hearing about or reading the precedent will remind you
of the names and facts involved.
I've used these two precedents as examples because a law
student showed me two questions that appeared on one of his
exams. One question was: "In 1962 a man was tried for a
crime in which his confession to police without his being in-
formed of his right to remain silent was introduced as evi-
dence. Was the confession admissible evidence?"
If you had memorized the Miranda v. United States prece-
dent, you would know that that particular precedent was es-
tablished in 1964. Therefore, the answer to the question is
"Yes." In 1962 evidence obtained in this manner was still
admissible.
The other question was: "In the case of an accident, is the
owner of the premises in which the accident occurred always
held responsible?"
Had you memorized the Palsgraf v. Long Island Railroad
precedent, you'd know that the answer is "No." A causal
relationship must be shown between the owner's negligence
and the accident before he can be held responsible.

19
HISTORY
A sample question on a college history exam: Identify Uriah
Stephens, Haymarket Square, the National Labor Union, Sam-
uel Gompers, the Homestead Steel Plant, Eugene V. Debs,
and the Pullman Strike.
Uriah Stephens was the founder of the Knights of Labor in
1869. If you want to remember this fact, associate a Sub-
stitute Word or thought for the man's name with a Substitute
thought for Knights of Labor. You might picture some hens
on a steep hill (steep hens—Stephens), and you're saying,
"You're higher" (Uriah). This scene takes place at night and
the hens are busy at their labor (Knights of Labor). If you
see them laboring on a ship (69) you will also know the date.
Chicago's Haymarket Square was the scene of a rally by
members of the Knights of Labor when they protested the death
of a striker at a previous fracas. A bomb exploded here, kill-
ing seven people. Picture a hay market in a square (or boxing
ring) with lots of knights (in armor) laboring as they pro-
test; you can see one of them lying dead to remind you of
the death of a striker. See a bomb exploding among the
knights and a cow (7) dying.
The National Labor Union was created in 1866 by William
Sylvis. This was the first federation of unions in contrast to
the usual separate unions for separate crafts. It later became
the National Labor Reform Party, which disappeared after
the 1872 election. Picture all the laborers in the country
(national) joining hands on a train (choo choo—66); the
train is riding on a gigantic bill (William), which turns silver
121

(Sylvis). There's a party in progress on this silver bill; all the
laborers of the country jump down and re-form (reshape) it.
The entire party disappears as a gigantic coin (72) falls on it.
Samuel Gompers was the founder (1886) of the American
Federation of Labor. He was its president almost continuously
until his death in 1924. The A. F. of L. took the place of the
Knights of Labor. Picture a mule (Samuel) in rompers
(Gompers) finding a large fish (86). The fish waves an
American flag as it feeds rations (jed a ration) to laborers
(American Federation of Labor). You can use anything you
like, of course; an ape (A) breaking off half (F) of an el
(L) train is just as good. The fish becomes president of the
laborers and plays a fiddle (Nero—24). All people in armor
(knights) are replaced by fish (or American flags).
The Homestead Steel Plant was the scene of an attack by
strikers on 3,000 private guards who were there to protect
strikebreakers. You might picture someone stealing a home
instead of a plant and being struck by a lone (private) mouse;
the mouse sues (3000).
Eugene V. Debs was the head of the American Railway
Union. He became nationally known during the Pullman
Strike, and ran for President five times on the Socialist Party
ticket. You can picture debs (debutantes) to remind you of
the name; debs eating veal (V) in their jeans (Eugene)
would remind you of the entire name. You might see American
flags coming out of the debs' heads and getting on trains
(railway) in order to join each other (head of American Rail-
way Union). They do join together and pull a man in and
strike him as the whole country watches (became nationally
known during the Pullman Strike). The man tries to run
away five times (or runs to the law), but he's caught and
forced to socialize at a party.

History / 123
The Pullman Strike was the strike by workers at Pullman's
palace car factory; the strikers were later joined by the mem-
bers of the American Railway Union. The strike is significant
because President Cleveland, on pretext of ensuring the move-
ment of mail, sent troops to preserve order. You might picture
men refusing to work as they're pulled {pull man) to their
jobs; picture American flags coming by rail to help pull the
workers the other way. So many troops arrive that they
cleave the land (Cleveland); this keeps things in order as tons
of mail fall out of the "cleaved" land.

20
HOW TO MEMORIZE A MAP
(THE "MEMORY GRAPH")
Throughout school it would help if you could memorize the
locations of places on maps. There are, as usual, a variety of
ways to do it. Before I go into what I consider the best way,
the "memory graph," I'll discuss the obvious way. I can't
think of a better example than the map of the United States,
since you'd have to know the approximate locations of fifty
different places (the states) in order to have the map
memorized.
This is another use of the Link system of memory in con-
junction with the Substitute Word idea. You can memorize
the map by forming six Links, which will give you the ap-
proximate location of each state. Here they are:
MKTAHk mrk mwa HlHNESorA) J ^fvfkHONT
]Ok£OON MHO sww oavta IOWA Mews/A/ r^fWHAmHiK]
HKHI6AU M^ HE W VOKfc
^
CAUFQANIA
HAW*!/
WOhim HEMAStA MISSOQ*/
WEV4PA KANSAS ARKANSAS lUJHOlS AMttAtMStmf
UTAH OKLAHOMA LOUISIANA MIANA coNHEcr/et/rJ
COLORADO TaUAS OH/0 N£M£*S£Y
AkiZMA a*T$c*f ^mtn iuano
NEWN£XIC0
ALABAMA +*** ******
SOUTH C**UiN*
G*0*t/A m
PiemoA
124

How to Memorize a Map (The "Memory Graph") / 125
You can see that I have simply listed the states in their
approximate locations, in columns. Just doing that will give
you a general picture of where the states are located. True
memory will tell you exactly where they belong—// you have
a reminder. And the Links are your reminder!
You may want to list them just a bit differently. Some are
in columns together that are not one under the other on the
map, but right next to each other. Illinois and Indiana, for
example. As I said, true memory will tell you the difference.
You can list the states in fewer or more Links. You might
decide to set them in eight columns instead of six, like this:
(MMM tfWTAMA tw* worn M/mesorA MAVMf
mwntw im*o WrOM/»6 XW*MtVA JOWA wscw&y nikakan WAto/tr
QH&* HSrAM COiCkAPO tiftm** MlVQM lumS (WANA HettHA»iHl*
own*** v/x* ireYtwoco Kansas aimansas TtfifNtiJtf OH/0 Nt/t YOH
kAWAK AAJWfA OOAtQMA UX1&AHA AJ/JS&/M flFA/rw/f/WSSACHVtt/P
mas AiAbhtH cwetrxvr
kHOPf/S/4*0
r*N/prjM/A
mAmH
HHUAND
VlhS/N/A.
HWACAV/M
MOAC-/A
ri»*/DA
You might also want to break down that last column into
two columns.
I don't want to go through all the Links and all the Substi-
tute Words; I think you can do that on your own. Just think
up a Substitute Word (or thought) for each state, then Link
them. That's all there is to it

If you want to, you can form one continuous Link of the
states, putting something into your picture that will tell you
where a Link ends-for example, a stop sign. Once you've
formed your Link or Links and reviewed them a few times,
you'll be able to draw a map showing all the states of the
Union in their proper places!
Here's another method that I think is even better. The
same method can be used for other studies—for instance,
whenever you have to remember the locations of things on
graphs or tables.
/ 2. J.
A
ALMA
VrmMTON
omott
AKWMt
IDAHO
m*T*MV7A
SOWDA&fA
MM&CTA
111
III
mm AM&wmm
AmMrtpsm COAmiCneur
BMWT kHtot/UAVW
M¥9 YOH PffHfSK YAW*
B
CAitfai#/A
/VfVAM COlOtAPO
NFBRASKA MHSOW
KA-HJAJ UIIN0/3
MAAflAMD //ftt//Y/fi
PEL* WAtt tiAtntCtf
OH/0 TfNNESSif
WfS7VM/m IHRTHCfimm
e
&HJfO*Nlfi
Aftl70*/l HAWA//
Tf*A3
CKLAWMA
AtKAHSAS
LOV/S/AflA
StHfrHCAAUm MAb*MA
fit/SS*$/AAf &EOMIA
In this table the country is broken into nine sections. North-
west (Al); West (Bl); Southwest (CI) North Central states
(A2); Central states (B2); South Central states (C2); North-
east (A3); East (B3); Southeast (C3).
Now here's the very simple idea. All you need is a word to
represent each section. The words will be easy to remember
because each one will begin with the letter, and will have

as its next consonant sound the sound that represents the
number.
The word for Al is ate. Do you see why? Ate begins with A
and the next consonant sound is T, which, as you know, can
represent only number 1. So ate can represent only Al.
The word for A2 must also begin with A, but the consonant
sound must be N, for 2. The word I use is awn (to cover
with an awning). The word for A3 is aim; it begins with A,
and the consonant sound for number 3 is M.
Bl-bat Cl-cat
B2-bean C2-can
B3-bomb C3-comb
Go over all of them once or twice, and you'll know them.
Now, how do you use them? This way: Link all the states
in section Al to ate—that's alL There are two ways to do it.
Start your Link with ate (eating), and continue with your
Substitute Words for the states. Do the same with all the
sections.
Another way is to associate ate (or eating) with each of
the states in section Al, and awn with each of the states in
section A2, and so on. Either method will work. Once you've
made your Links or associations, you'll know all the states,
and where they are located.
When you want to know, say, the South Central states, pic-
ture the graph in your mind. Since the South Central states
are in section C2, C2 will automatically make you think of can,
and can will tell you the states in that area.
If you have to know where, say, Indiana is located, you
may have a silly picture in your mind of an Indian wearing
an awning. That tells you that Indiana is in section A2, be-
cause awn can represent only A2, the North Central area. A
picture of you carrying a line (Carolina) of bombs (B3) in a

storm (north) tells you that North Carolina is part of the
Eastern section of the country.
You will notice, by the way, that California is listed in both
Bl and CI. That is to remind you that California is a long
state and is part of both the West and the Southwest.
Of course, you can list the states in any way you wish and
Link them in any order you wish. You can enlarge the
graph with a fourth line and column if you like, and that
will pinpoint the location of the states even more. For some
areas or countries of the world, you might need only four
sections: Al, A2, Bl, and B2. It's up to you.
Once you understand the idea of the memory graph, you
can superimpose the map of any country onto it and form your
associations. You'll see that it works well, and you'll find many
other uses for it, too.
If you want to remember the capitals of the states, you can
simply associate your Substitute Word for the state with a
Substitute Word for the capital city. Example: you're mixing
something again (Michigan) and something lands singing
(Lansing) into the mixture.
The system can be applied to any country. A picture of
many germs boiling tells you that the capital of East Germany
is East Berlin. If you need a reminder for East, put yeast in your
picture.
Would it help to know, say, the important rivers of a
country? Simply form Substitute Words for their names and
Link them in the order that would remind you of their loca-
tion. You can also include the names of the cities they flow
through in your picture. Merely start a Link with the name of
the river and Link the cities to that.
A Link of pass a fig, add land tick, Indian, and arc would
tell you the names of the four great oceans: Pacific, Atlantic,
Indian, and Arctic.
A Link of the seven continents in size order could be: a
chair (Asia), a free car (Africa), a merry car in a storm

(North America), another merry car with a big mouth (South
America), an ant doing orfwork in a car (Antarctica), you
rope (Europe), and ass (donkey) trail ya or a kangaroo
(Australia).
To learn the exports of a country, form an association
between the name of the country and the product. A whale
squirting a geyser of oil from its blowhole would remind you
that Venezuela (whale) exports oil, for example.

21
MATHEMATICS AND MEASURES
In the previously published Good Memory—Good Student!, in
which I used elementary-school study examples, I showed
younger students how to memorize the multiplication table.
All that's necessary is to make up a word for a problem and
associate that word with another that represents the answer.
For instance, associating cap with jam would tell the student
that 7 x 9 = 63 and associating ship with lure that 6 x 9 = 54.
The multiplication table is, in the beginning, a memory prob-
lem. If you still have a bit of trouble with it, you might try
applying the system.
Understanding and knowing the sounds of the phonetic
alphabet makes it easy to remember numbers of any kind. It
probably isn't necessary for you to memorize cube roots and
cubes, but now you can do it in a very short time, if you want
to. Many of my students memorized all the cubes from 1 to 100
in less than an hour.
A few examples: The cube of 18 is 5,832. A silly picture
of a dove (18) in /ove with the moon would etch this into
your memory. I'd suggest you use one word (your basic
Peg Word, if you like) for the cube root and then any word
or phrase, that fits phonetically, for the cube. Form a good
strong association between the two, and you've got it.
The cube of 21 is 9,261. Associate net, knot, or nut with
punched, pinched, or punished.
28; 21,952. A waiter is handing you a plane instead of a
knife and you say, "Knife, not plane."
34; 39,304. Associate mower with mop miser.
35; 42,875. Mule with rain vocal or ran off coal.
37; 50,653. A gigantic mug catches lots of lice and jails
'em; lice jail 'em.
130

Mathematics and Measures / 131
41; 68,921. Associate rod with shove paint or shave point.
44; 85,184. /tower with fool diver or fill too far.
45; 91,125. Roll with pit tunnel or bite toenail.
51; 132,651. Lot with domain jeweled.
52; 140,608. See a lion tearing its shoes off; tears shoes off.
56; 175,616. Associate lash or leech with tackle jet age.
64; 262,144. Associate chair with no chain (or inc/im')
/error (or dreary).
68; 314,432. Chef with /no/or roomin* (or meter remain).
75; 421,875. Associate kill with nutf /iefc/e (or vocal).
83; 571,787. Foam with licked (or Med) cave cow (or
key fake).
'
85; 614,125. FoiZ with ashtray tunnel (or toenail).
91; 753,571. Bat with climb locate (or c/am /i£ed).
94; 830,584. Picture a bear being a /araouy /over.
95; 857,375. Associate bell with /Zic£ mogul (or MicAae/).
If you've seen these pictures clearly, then you know the
cubes of all these numbers. Just as an exercise, it wouldn't
be a bad idea for you to try to memorize all the cubes from
1 to 100.
This may seem too elementary to you, yet I'm aware of the
fact that many students do not know the decimal equivalents of
fractions, except the obvious ones like V4, V4, and 3
A* Of
course, you can work out the decimal equivalents if you have
to, but it would certainly save you lots of time if you had the
table of fractions and their decimal equivalents right at the
tip of your mind.
Use the same idea as for the cubes and cube roots. All you
have to do is to use any word (the Peg Word will do) that fits
phonetically to represent the fraction and then associate that
^vith any word or phrase that will remind you of the decimal
(or percent) equivalent.
Here are some examples:
% = .20 (20%). Form one fast, simple, ridiculous associa-

tion between, say, towel and nose, and you won't forget it
A towel hanging from your nose will do- Towel can only rep-
resent 15, or % in this case, and nose can only represent
20 or .20.
% = .16%. Since the decimal equivalents of the sixths end
in thirds, it isn't necessary to include the 3 in the association.
What you need to be reminded of is how many thirds there
are. Associate dish (Vq) with either dashin' or (touch knee).
You can either use a word or phrase that includes the
entire number you want to remember—162 (.16%)—or
you can use one word for the main number (16) and another
to tell you how many thirds (2). Either way will work.
H«.14%. The decimal equivalents of sevenths end in
sevenths, so all you need is a reminder of how many sevenths
there are- Seeing a tack in your terrain (or train) would do it;
or a tack is a free now.
Vs = .125 (12 J
/2%). All the decimal equivalents of eighths
end in Vi, or the digit 5, so you can omit that from your associa-
tion if you like, or leave it in, it doesn't matter. Picturing a
dove (Vfc) in a tunnel (125) would do it.
K-.lltt. Picture an old tub; it's dated (111-11 and 1
ninth).
I'm sure you see how simple it all is by now. After you've
formed your associations for the fractions and decimal equiva-
lents that you want to remember, all you have to do is go over
them once or twice and you'll know them all. After a few uses,
the ridiculous pictures will fade—they will have served their
purpose. The information will have become knowledge.
Measures
Applying the systems to metric measures takes no time at
all. If it is important for you to know that a millimeter is .03937
inches, form an association between a girl named Milly, or a

Mathematics and Measures / 133
mill of meters, and sum up mug," and you've got it. If you feel
it's necessary to be reminded of inches, get itch or mc/iworm
into the picture. So, your picture might be of a mill where
meters are coming off the assembly line, and a mug counts
them-he's the "sum up mug"-and he's scratching himself be-
cause he has an itch. This takes time to write, but it's really
an instantaneous picture. See it clearly, and you'll always know
that a millimeter is .03937 inches.
Picture a gigantic key bent low (kilometer) being a /amfor
with a smile, and you'll know that a kilometer is .6214 miles.
Picture yourself pounding (or dog pound) a reaZ match
(4536) while the gramophone is playing, and that will help
you recall that a pound is 453.6 grams.
A mule (mile or smile) touches up (1609) a key that's
low. That association will help you remember that a mile is
1.609 kilometers.
I've disregarded the decimal points in these examples be-
cause you should know where they go. The assumption is that
if the facts are important to you, you will already know the
approximate figures. The system makes it more definite. You
can, if you like, make up a picture to represent the decimal
point-say, the point of a knife-and put that into the associa-
tion at the proper place. For instance, in the last example, you
can picture a mule (mile) wearing a tie (1); it sticks a knife
point (decimal point) into the tie to jazz (it) up (609).
Another measure you might want to remember is the earth's
diameter, which is 7,927 miles. Picture a gaping hole in the
earth and a dime (diameter) falling into it
The speed of sound is 742 miles per hour. See a crown
traveling through the air, making lots of noise (sounds).
The speed of light is 186,282 miles per second. See a whife-
fish having no fun in a light bulb.

22
FORMULAS
All formulas and equations are sequences; therefore, you'd use
the Link system to memorize them. With the aid of the phonetic
alphabet, the alphabet Peg Words, and the Substitute Word
idea, you can form a Link for any formula.
The formula for finding the area of a regular polygon is:
180
1/4 NL2
cot —
N
Of course, you can probably find the area of a regular poly-
gon without knowing the formula. You can work out the for-
mula, if you understand the concept of polygons to begin with.
I'm using it only as an example. A simple Link will etch the
formula into your mind and memory easily and quickly.
In every case, the Link for a formula should start with
(or include) a Substitute Word for what the formula represents.
It would be silly to memorize a formula without knowing its
application.
For this example, you can picture a polly (parrot) that's
gone (lost) in a large area. This tells you that the rest of the
Link refers to the formula for finding the area of a polygon.
The rest of the Link might be: There's a quarter (V4) where
the polly was; the quarter is kneeliri (NL-) on a cot near a
hen (N; alphabet Peg Word); the hen is being attacked from
above (over) by doves (180).
I pictured a twenty-five-cent piece to represent one quarter;
I usually do. NLr made me think of kneeliri, so kneelin' will
remind me of NL-. You might have seen the quarter kneeling
on a square cot. All right. Cot, of course, will remind you of
134

Formulas / 135
cot in the formula. The hen will remind you of N, and doves
attacking from above will remind you that 180 goes over the
N. On the other hand, you could make up a standard for
"divided by" instead of "over."
When you start applying the system to formulas, you'll need
some standards for certain symbols. They'll fall into place auto-
matically once you start applying the system. I always use an
American flag to represent the equal sign, because in America,
all people are supposed to be equal.
I use a mynah bird or a miner to represent the minus sign,
applause (or applesauce) to represent the plus sign (because it
sounds a bit like it), and a tree to remind me of square root.
The formula for harmonic motion is:
K
To remember it, I formed this quick Link: A harmonica that's
moving (harmonic motion) is drinking tea (T); the cup of
tea is waving an American flag. (Most often, you'll know
where the equal sign belongs, and won't need a reminder.)
Each of two pies (2?r) is waving a flag; pies are growing on a
tree (square root), and the tree is driving a Mack truck.
The Mack truck reminds me of M over K. You can see the
truck going over the tree, if you like, or you can associate tree
with ham (Af) on a cake (K). If you've made this Link, har-
monic motion should make you think of tea (T). Tea should
make you think of American flag (=), and flag should make you
think of two pies (2tt). Pies should make you think of tree
(square root), and tree should make you think of Mack
(Af overX).
The point is that you now have something tangible to pic-
ture in your mind. It is difficult (if at all possible) to picture
-the formula itself at first The system gives you a way to picture
it. It makes the intangible tangible, or meaningful. Equally
important, it forces you to concentrate on the formula.

If a formula consists of letters only, it's that much easier to
Link. For a formula like this: P(K def) = (-) (P)* (P)«-*
K
you could picture yourself poking a deaf man (poke deaf—
PK def) with an American flag (=); the flag has a vertical
N
nick (—) in it, out of which peeks (Pk
) a pink (P""*) eye.
ML
If you want to include a reminder of the parentheses you
can use bowlegs as your standard. You can also see the eye
peeking up to remind you that the components (k and n-k)
belong near the top of the P's.
- b ± /b2 - 4ac
Quadratic formula: X = *
la
Start the Link with something to remind you of quadratic;
perhaps aquatic, or quadruplets in an attic. Associate that with
some eggs (X) waving a flag (=). A miner (-) is waving a
flag; freans (b) fly out of the miner's head and another miner
applauds over (±) his head; the applauding miner climbs a
tree (square root) and goes into a bin (b2
); a mynah bird
(-) flies out of the bin pushing a clothes rack (4ac; true
memory should tell you that rack represents 4ac and not Rac)
over (to remind you of the dividing line) Noah (2) who is
wrestling an ape (a).
For la, you could also picture yourself saying "Na, you'll
never make it," to the mynah bird. See the pictures you decide
on and you'll have learned the formula.
The formula for total energy is: E = ~ M (wR

Ql Q^ -
N2
h2
You might Link an energetic eel to flag (and to ladder to
remind you of over, or put it into the link at the end of the part
of the formula that's above the line) to miner to ham to pike

Formulas / 137
(*k) to quit (Qi) to queen (Q2 ) to new or no, or to a boxing
ring to remind you of squared, (over) to noon (N2
) to hen
(li2
). I've given you the words; remember, you must form the
pictures. Even if you don't have to know this formula, try it
and see how easy it is.
The formula for electric charge (Q) is:
Q - 6.25 x 10~18 charges = 1 coulomb
These words would remind you of the components: cue, flag,
channel New York Times (if you think you need a reminder
for X), tossed off or test of (get miner in there if you want to
be reminded of the minus sign), charges, tie (1), column.
The pictures to match might be: a cue stick is waving a
flag; a gigantic flag is crossing the (English) channel; a large
(Sunday) Times is crossing the channel as a test of strength;
charges of electricity fly out of its muscles (strength); the elec-
tricity destroys many flags; millions of ties fall out of the flags;
the ties form one gigantic column.
When there are words rather than symbols in any formula,
simply use Substitute Words for them. One of the formulas
for a form of alcohol is:
1,1 diphenyl 2,2 dimethyl 1,2 ethanediol
To memorize it form this Link: as a tot (1,1) died he
fanned a large letter L (die fan L—diphenyl; or dippin' L);
a nun (2,2) also fanned the L; the nun gave a dime to Ethel
(dime Ef/ze/-dimethyl; or dime is ill); Ethel couldn't lift the
dime because it weighed a ton (1,2), so she "et" (ate) it as
she aimed at an old man; he died (et aim die old—ethane-
diol; or attain dial). See these pictures, and you'll have
memorized this formula in hardly any time at all.
It doesn't matter what components appear in a formula; you

can always make up a picture that would remind you of it. For
delta (A), dealt a (dealing cards); for curvilinear (§), a
pitcher throwing a curve would do; for vector (^±), victor
or victory, or half an arrow; and so on. Once you understand
that, you can Link (picture) any component in any formula.
In electrical physics, this formula is used in solving electric
intensity fields:
§E.dS=47r KQ
The first thoughts that come to my mind are these: a pitcher
is throwing a curve to an eel; the eel hits the ball and holds up
its hand in the victory sign; a period runs out on the field and
dies as it, too, gives the victory sign; a flag is waved over the
period; a raw pie (4?r) falls out of the flag; you hit the pie
with a cane (K) and a cue (Q) stick (or until the pie yells,
"Quit").
One high school student told me that the formulas to find
the trigonometric ratios of an angle must be memorized. Al-
though they're quite simple, his teacher felt it necessary to give
the students a mnemonic aid. The formulas are:
opposite adjacent opposite
sin = —
—
cos = -r
—
tan = -jf?
hypotenuse hypotenuse adjacent
The mnemonic is sohcahtoa. The problem, as usual, is to
remember this nonsense word itself, and what it represents.
Soak a toe, soak ah toe, or sew car to A all make sense, can be
pictured, and will remind you of the nonsense word. Associate
any of them with a Substitute Word or phrase that will remind
you of trigonometric ratios of an angle.
You can also form a definite link to remind you of the letters.
Perhaps a trigger is driving a radio around an ess curve (5)
that has lots of angles; the curve is so sharp, it makes you say
%l
Oh!" (OH). As you say it, you finish the curve and see

Formulas / 139
the sea (C) and you say "Ah!" (AH). As you say that you
drive straight toward an ape, or an A (TOA).
I've mentioned this only to show you some methods of han-
dling these things. The easiest way for this particular problem
is to associate sign with opposite with pot (a gigantic sign is
opposite a gigantic pot—sin = opposite over hypotenuse). A
coat signs (cosine) as it stands adjacent to a pot; a tan gent
is tanning his opposite side with a lamp that a J sent.
There are more examples of how to remember different kinds
of formulas and equations in other chapters.
Incidentally, I assume you know by now how to remember
simple pieces of information like pi = 3.1416. Picture a pie in a
mightier dish, and you've got it. Mad radish or motor touch
would do just as well.

23
MORE MATHEMATICS
In a high school algebra textbook, the student is often told
to memorize type forms like these:
1. a(X+Y)=aX + aY
2. (X+Y) (X-Y) = x2 -y2
3. (A-+y) 2 = *2 + 2xy + y-'
4. (A
r
-rp = A'2 -2xy+y2
5. (X + a) (X + b) = X2 + (a + 6) * + «6
Use your Peg Words to learn them by number:
1. A tie (1) swings an axe and a bottle of wine applauds
[a(X+Y)] an American flag (=) also applauds as another
axe applauds and says, "Ay" [=aX + aY], There are always
other ways to handle a problem. In this case, you might want
to use taxi axe A to remind you of the equation, the T for num-
ber 1, and the other letters for the equation itself.
2. Noah (2) eats many eggs [(X] plus wine [+ Y)]; one
of the eggs digs (mines) for more wine [(X - Y)]; an American
flag mines with oxen [X2
] as another miner emits a yawn
[-Y2
].
3. Some eggs applaud [(X +] your Ma's (3) big yawn
[Y) 2
]; so does an American flag (=); some oxen [X2
] wave
a flag and applaud a hen [+2] who is reading the Times
and drinking wine [XY]; the wine applauds as the hen yawns
[+Y2
].
4. This one is easy. Associate rye (4) to Ma (3) and sim-
ply set your mind to the fact that this type form is the same
as number 3 except that the first two plus signs change to minus
signs.
5. Some eggs who are policemen (law; 5) applaud an ape;
140

More Mathematics / 141
some other eggs applaud a bean [(X + a) (X + b)]; the bean
waves an American flag (=) as oxen applaud [AT2
+]; an
ape applauds a bean [(a + b)]; the bean reads the Times,
which applauds Abe [X + ab].
These Links will remind you of the type forms. Of course,
if you prefer, you can memorize the wording rather than the
equations. For example, type form number 2 above would
read: The product of the sum of two numbers by their dif-
ference is equal to the difference of their squares.
You'd be reminded of it by forming this Link: Two gigantic
numbers are reading the Times and being applauded by
miners (the sum of two numbers times their difference); the
miners wave American flags (=) in different boxing rings (dif-
ference of their squares; I use boxing ring as a standard picture
for square).
I wanted to give you just an idea of how to handle the equa-
tions in both forms. Again, the assumption is that you're fa-
miliar with what you're trying to memorize, and all you really
need are reminders.
Any law or theorem can be memorized using the Link and
Substitute Word ideas. In trigonometry, you may want to re-
member the law of sines and the law of cosines.
The law of sines: In a triangle the ratio of any side to the
sine of the opposite angle is constant. To be reminded of
this, you might start a Link with a picture of large signs
being policemen (the law of sines), or of signs being the mem-
bers of a jury. Assuming you thought of the latter, see that
jury of signs sitting in a triangle instead of a jury box. Con-
tinuing the Link, picture a radio (ratio) on a side of the tri-
angle; opposite the radio is a sign with a halo (angel, to re-
mind you of angle); that halo never moves; it remains
constant.
The law of cosines: In a triangle the square of any side is

equal to the sum of the squares of the other two sides minus
twice the product of those sides and the cosine of the angle
included between them.
You might start the Link with a picture of a policeman (law)
cosigning a contract written on a triangular piece of paper. The
triangular paper flies into a boxing ring (square) and fights at
any side; it waves an American flag (is equal to) as it fights;
some other boxing rings (sum of the squares) come from two
sides (of the other two sides); a mynah bird reads two
Times (minus twice the product) on the sides of these other
boxing rings; then it cosigns, with an angel, the contract lying
between them (and the cosine of the angle included between
them).
Another trigonometric theorem: The sine, cosine, secant,
and cosecant functions have the period 2tt. The tangent and
cotangent functions have the period w.
A large sign (sine) is cosigning (cosine) a contract; it takes
a second (secant) and a coat runs over for a second (co-
secant), makes a period and gets two pies (2n) in the face;
a tan gent (tangent) wearing a coat (cotangent) attends a
function where he is served one pie, period (period ?r).
Please pardon the repetition, but 1 must tell you again that
since you'd be studying the subject, you'd already be familiar
with the material and the short Links would 'lock it in" for
you. I also want to remind you that I've suggested the first
words and pictures that came to my mind; what you think of
would probably be much better for you. Forming the Links
helps to etch the information into your mind. It forces Original
Awareness.
If you form a few standards for certain words, you can form
associations or Links to help you remember and learn any

trigonometric or geometric theorem. For example, you might
always picture railroad tracks to represent the word "paral-
lel"; a pair of Us would also do. A train reversing might rep-
resent "transversal"; a pen standing on its end could
represent "perpendicular"; the phrase con grew ant, or just
grew ant (and whatever it conjures up in your mind), might
be your reminder for "congruent." I usually use a bent piece
of metal to represent "angle"; you can use that, or angel. Half
a grapefruit could always represent "half," and so on. Once you
think of a picture or two for any word, you'll usually think of
it when you come across that word again; then it has become a
"standard" for you.
If two parallel lines are cut by a transversal, each pair of
corresponding angles are congruent.
To learn the preceding, you might form this Link: A train
reverses (transversal) and cuts both railroad tracks (two paral-
lel lines); this separates two (a pair) angels who must now
correspond about their hobby of growing ants (corresponding
angles are congruent).
In a plane, if a line is perpendicular to one of two parallel
lines, it is perpendicular to the other.
In an airplane, a clothesline is standing on end parallel to a
pen that's standing on end. Picture it being perpendicular to
another pen.
Through a given point there passes one and only one line
perpendicular to a given plane.
Someone is giving you a sharp point; one clothesline that
has a pen standing on end on it passes through this point and
gives you an airplane.
Two lines perpendicular to the same plane are coplanar.
Picture two clotheslines (you can use lions for lines, if you

like) standing on end on the same airplane; the two lines are
planning something (coplanar).
If one leg of a right triangle is half as long as the hypotenuse,
then the opposite angle has measure 30.
You might see a triangle (the musical instrument) throw-
ing a punch (right cross); the triangle has two legs, one of
which is half as long as the other (you can see the other leg
being a pot, to remind you of hypotenuse). With this, associate
an angel sitting (opposite angle) on a mouse (30) and mea-
suring it with a ruler.
If two triangles have the same altitude h, then the ratio of
their areas is equal to the ratio of their bases.
Two triangles are floating at the same altitude; each has an
ache (h; or an itch); a radio (ratio) is running all over the
area (of the triangles) waving an American flag (equal) as
another radio runs around the bases.
A plane perpendicular to a radius at its outer end is tangent
to the sphere.
A pen on its end is flying around like an airplane, carrying
radios (radius) at its outer end; a tan man (tangent) comes
out of a radio carrying a large sphere.
The segment between the midpoints of two sides of a triangle
is parallel to the third side and half as long.
Picture railroad tracks (parallel) coming toward each other
from the centers (midpoint) of two sides of a triangle; they go
over your Ma (third side) and make her half as long as she
used to be (or they go over your Ma who is eating half a
grapefruit).
A Pythagorean theorem (for right triangles only) in equa-
tion form is:

This is a simple equation and it can be memorized with a
simple Link. You might start the Link by picturing yourself
throwing a right cross at a triangle (right triangle). Out of the
triangle comes a can (C2
) waving an American flag (=) as
Ann applauds (a2
±) a gigantic bean (ft
2
).
To memorize the equation for the law of cosines, all you have
to do is lengthen the Link you just formed (or form a separate
one). The equation is:
C2 = a2
+ b2 - lab cos < C
Start your Link with a Substitute Word for cosine; perhaps a
can is cosigning a contract. Continue the Link as above up to
"bean"; now the bean tries to nab a miner (-lab) who goes
(cos) at an angle (<) into the sea (C).
Ordinarily it would appear to be an impossible task to
memorize the table of trigonometric ratios. Applying the
phonetic alphabet and the idea of association, however, trans-
forms it into a fairly easy chore. Whether or not it would help
you in your studies to memorize the table is something you
must decide-
I don't think it's necessary to reproduce the entire table here.
Smce you already know how to handle numbers, one or two
examples should suffice. Part of the table would look like this:
r sin r COST tanr
20° .342 .940 .364
32° .530 .848 .625
57° .839 .545 1.540
^ Forming a Link starting with the degree, and working in sin,
cos, tan order in each case, solves the problem. You needn't
put anything into the Links to remind you of sin, cos, or tan

because the words or phrases will be in that order each time
and you'll know, automatically, which is which.
You might make your first link nose to marine (or maroon)
to brass to major or my chair. The next link: moon to looms to
far off to channel; the moon looms far off over the channel—but
be sure to make it ridiculous. The last example: lake to foam up
to laurel to tailors, dollars, or toilers.
That's all there is to it It wouldn't take you too much time
or effort to learn the entire table of trigonometric ratios this
way, if you wanted to.

24
BIOLOGY AND GENETICS
Part of the difficulty in learning almost any subject is the
necessity to remember terminology. Biology is a good example
of this problem. In a college textbook on the subject, the
author tells the student to put his mind to the terminology first,
so that he'll understand what he reads and what his instructor
is talking about.
For example, if you're studying cells and cell morphology,
you'll probably have to know the terminology for the parts of
a typical animal cell section. The names of these parts are:
golgi body, centriole, nucleolus, nuclear membrane, cell mem-
brane, mitochondrion, cytoplasm, and chromatin.
It's easy enough to form a Link of Substitute Words that
will remind you of these names. Start the Link with any picture
that will remind you of cell, perhaps a prison cell, with an
animal in it
The animal in the cell has a gold (gee!) body; a cent that's
rolling has, or is picked up by, a gold body; you use a cent to
buy a new Cleo (goldfish), and you lose it. You find a new
clear fish with a brain; the new clear fish is thrown into a cell
with a brain; in that cell is a catcher's mitt that's talkiri and
dryiri (dishes, perhaps). The mitt sits on your toes and gives
you plasma; a gigantic toe sits on a sheet of chrome that's
really tin.
If you formed ridiculous pictures in your mind while you
were reading, or if you go back now and imagine them, you'll
see how simple it all is. You will have learned the parts of a
typical animal cell section in hardly any time at all.
During the study of biology or genetics, you learn that genes
147

are made up of DNA and RNA. DNA stands for deoxyribo-
nucleic acid; RNA is ribonucleic acid. If you remember what
DNA stands for, you'll also know the meaning of RNA, since
it's the same except for "deoxy."
Knowing the alphabet Peg Words makes it easy to form a
picture that represents DNA. A dean (D) holding a hen
(N) in one hand and an ape (A) in the other would do it.
Or you could simply picture a girl named Dinah; that should
be enough to remind you of DNA.
Dinah is putting a large D on an ox; she ties it on with a
ribbon that's new and clear. That ridiculous picture should suf-
fice to remind you that DNA is deoxyribonucleic acid. As I
said, it will also tell you what RNA stands for, but if you want
to associate that too, you can picture an arena (RNA) full of
ribbons, all new and clear.
This same idea will help you to remember what any group
of letters stands for. ADP stands for adenosine diphosphate.
Picture yourself adding up (add up will remind you of ADP;
or, an ape and a dean eat peas) all the signs in a den (add den
sign—adenosine); a diver comes to help and drowns—it's a
diver's fate (diphosphate).
If you know that, you'll also know that ATP stands for
adenosine triphosphate. You can, however, associate it sepa-
rately if you want to. A teepee (ATP) is adding signs in a den,
and so on; a driver's fate will remind you of triphosphate.
IAA is indole acetic acid. Either a gigantic eye voting "Aye,
aye" or an eye and two apes would remind you of IAA. Associ-
ate either one with going into a hole (in the hole—indole) to
get a seat (acetic acid). NAA is napthalene acetic acid. Pic-
ture yourself neighing (neigh—NAA) as you nap leaning on
a seat.
DPN is diphosphopyridine nucleotide. Either a dean eating
a pea and a hen, or dippin would remind you of DPN. Your
picture might be that you're dippin' into the new clear tide

Biology and Genetics / 149
(nucleotide) and you die because a fast foe comes piratin' out
of the water.
Again, I've suggested the first words and pictures that came
to my mind; yours might be entirely different, but they'd work
just as well. Whether or not you have to remember these
groups of letters and what they mean is not important; what
is important is that you understand how easy it will be to
handle similar memory problems. Letters that have to be
memorized in conjunction with something else should never be
hard for you after this. To prove it to yourself, why don't
you go over the examples again and then see if you remember
what the letters mean?
DNA is
RNA is
ADP is
ATP is
IAA is
NAA is
DPN is
I recently saw this question on a college biology exam:
"Trace a molecule of blood from the heart to the
thumb (nail)."
To have answered that question, you would have to have
learned (remembered) the path of that molecule when you stud-
ied it. A simple Link of Substitute Words will solve that prob-
lem. Start with a picture to represent a molecule of blood, per-
haps a mole that's cool and bleeding. Perhaps associate that with
an order of airy art (aorta artery)—the cool and bleeding mole
orders art that floats in the air. You could also picture the cool
mole coming out of the heart via the large artery, and that
would probably be all you'd need.
-Associate whatever you're using with a brake and a C fall-
ing into a trunk (brachiocephalic trunk). A sub made of clay

(subclavian artery) comes out of the trunk; a sick axe {axe
///—axillary artery) wrecks the sub; the axe breaks and
becomes more ill (brachial artery). The pieces of broken axe
turn into radios (radial artery) or dials. The radios have
doors, which sail away on a pole and some asses, or donkeys
(dorsales pollicis artery).
Remember that I am not studying this subject and am not
at all familiar with it. Therefore, 1 may use reminders for words
for which you need no reminders. You may be able to picture
the thing itself, without a Substitute Word or thought at all.
Applying the systems is an individual thing; each person will
do it just a bit differently. And that's as it should be. The im-
portant thing is that the result is the same-learning the
material.

25
DISEASES AND VIRUSES
It would help in biology if the student remembered some of
the diseases that strike human beings. A couple of fast Links
will easily take care of that, and after you have made the
Links, you can associate any other information you will need
with the name of any disease-facts such as how the disease is
spread, its symptoms, its prevention, tests for it, and its treat-
ment.
Suppose you want to remember three protozoan diseases.
Start a Link with something to remind you of that heading,
perhaps a pro sewin' a toe—pro toe sewin'—protozoan.
With that, Link sleeping (African sleeping sickness); sleeping
with me big D sent Harry (amebic dysentery); and that with
anything that would remind you of malaria. I'd use a mosquito,
or you can use mal (bad) air. Sometimes you can picture the
symptom of the disease too, and that, of course, will remind
you of the disease itself.
Here are three worm diseases: hookworm, tapeworm, and
trichinosis. Start the Link with a picture of a gigantic worm;
that's the heading. With that, Link a hook; the hook is being
taped to the worm; you're taping someone's nose because he
does too many tricks with it.
Two fungus diseases are athlete's foot and ringworm. Sim-
ply picture yourself having fun (with Gus, if you like) with a
large foot that has a ring on it.
Some bacterial diseases: bubonic plague, diphtheria, pneu-
151

monia, tetanus, tuberculosis, typhoid fever, whooping cough,
and scarlet fever.
Start your Link with a Substitute Word for bacteria. Per-
haps someone's back is tearing (being torn or crying). You
blew on it (close enough to remind you of bubonic; blue-
bonnet would also do) and then dipped something into the
tear. Whatever you dip in comes out with new money in it;
this new money is tied on an ass, which walks to an iceberg
(or teepee to remind you of TB). You tie a Ford to the berg;
a gigantic hoop flies out of the Ford; the hoop is colored
scarlet, or has a scar.
Some virus diseases are chicken pox, common cold, in-
fluenza, measles, mumps, virus pneumonia, poliomyelitis,
rabies (hydrophobia), smallpox, and yellow fever.
Start the Link with fire or wire (us). A chicken is being
fired; the chicken is sneezing (or shivering, if you like). In
flew many birds who were all sneezing; they were all spotted.
A bouquet of mums was all spotted; new money grew out of
the mums; the new money is playing polo (or pole my light is).
Mad dogs (rabies), or ray bees, are playing polo; the mad
dogs are running wild in small parks; the small parks are all
bright yellow.
As usual, if you form the Links, see the pictures, and go over
them a few times, you'll know the information. After you've
done so, add any other information you wish, or form a new
Link. For example, you can form a picture of washing a tied
Ford (typhoid) with polluted water; then carriers come to carry
the Ford away; the carriers eat smelly (contaminated) food
out of which flies appear. Then you'll know how typhoid fever
is spread.
To remember additional information, continue the Link—the
flies all are hot and have bandages on their heads (fever and
headache are the symptoms).

Diseases and Viruses / 153
Prevention and test: There's a bandage around the moon
(immunization); pure water and food falls out of the moon
(pure water and food supply); flies roll out of the pure water
and food (control flies); the flies push carriers away (keep
carriers away from foods); the carriers are all very wide
(Widal test). See someone hitting your toes with a strap be-
cause you committed a sin and you'll have a reminder that
streptomycin is the treatment for typhoid feven
In biochemistry, it may be necessary for you to know the
names and some facts about different viruses. Link a dinner
(adeno) with arbor (arbo) with her peas (herpes) with mixer
(myxo) with pop over (papova), and so on, and that will re-
mind you of the names.
You'd probably already know that viruses are measured in
millimicrons. If you pictured a girl eating her peas (herpes)
which came out of tins (120), that would remind you that a
herpes vims measures about 120 millimicrons in diameter.
Picture a girl whose name is Dinah (DNA) coming out of the
tins (or use a dean with a hen and an ape on his head; alphabet
words for DNA) and you'll know that the herpes virus contains
DNA.
Some of the diseases that the herpes virus causes in man are
herpes simplex (fever blisters and cold sores), herpes zoster
(shingles), salivary diseases, and varicella (chicken pox).
Associate whichever name you desire with Dinah; Dinah
draws a simple X on her sister (zoster); the sister salivates
in a cellar (or where is cellar—varicella).

26
FOSSIL RACES OF MAN;
ORDERS OF MAMMALS;
LOWER INVERTEBRATES
Would it be helpful to know the fossil races of man? It's easy
enough to do.
java ape man (Pithecanthropus erectus). An ape is sitting
at a table drinking java (coffee) like a man. If you don't know
that java is a slang word for coffee, use javelin or "D'ja have
a—?" See this ape trying to throw a pass, but he can't.
He throws the ball at you and your friends and "wrecked us,"
or he's standing erect (pity he can't throw pass, he wrecked
us—Pithecanthropus erectus). See the picture clearly.
Peking man (Sinanthropus pekinensis). Picture a man
peeking at things. This is a sin and he gets something thrown
in his puss. That ends his peekin' (sin and throw puss, peekiri
ends).
Heidelberg man (Homo heidelbergensis) . A man hides
an iceberg in his home. The iceberg falls on his sis (sister)
and ends (kills) her (home hide berg end sis).
ngangdong man (Homo soloensis). A man falls into a
pit and no gang will go down to help him; he's down so low,
the gangs go home.
neanderthal man (Homo neanderthalensis) . A knee and
hand are very tall; the tall knee and hand go home.
cro-magnon man (Homo sapiens). A gigantic chrome
mug has a nun in it. This chrome mug is in your home and
you're sippiri from it.
Form these associations or make your own. Once you've
154

Fossil Races of Man / 155
done that, form a Link to remind you of each one. Start the
Link with something that will remind you of fossil races of
man. Link Java or ape to that; an ape is peekin'; you're peekin'
at a hidden (ice) berg. And so on.
After you've formed the Link, you'll know the races and
the Latin names. Again, you add whatever you like to the
Link. If you want to remember the ages in which the races
were on earth, simply make up a word to represent the mil-
lions of years and associate that with the race.
The Orders of Mammals
Insectivora (insect-eating animals; shrew, mole, etc.)
Chiroptera (adapted for flight; bat)
Primates (nails instead of claws, among other things; ape, mon-
key, man)
Edentata (molars without enamel; armadillo, sloth)
Lagomorpha (chisellike incisors, rabbit)
Rodentia (gnawing animals with chisellike incisors; rat, beaver,
squirrel)
Carnivora (flesh eaters; cat, dog, wolf)
Cetacea (fish-shaped mammals; dolphin, whale)
Sirenia (aquatic, flipperlike forelimbs; manatee, dugong)
Artiodactyla (even-toed hoofed; deer, camel, pig)
Perissodactyla (odd-toed hoofed; horse, zebra)
Proboscidea (trunk or proboscis; elephant)
To remember the order of mammals, form a Substitute Word
or thought for each one and then Link them. Millions of in-
sects (Insectivora) fly into a chiropractor's office (Chiroptera);
the chiropractor is treating a gigantic piece of prime meat
(Primates); the prime meat has dents and holes in it (Eden-
tata); a lake of morphine (Lagomorpha) has many dents and
holes; millions of rats (Rodentia) come out of this lake; they
go to a carnival (Carnivora); the entire carnival is sitting on a
gigantic ace (sit ace-Cetacea); the ace emits a terribly loud
siren (Sirenia) sound; some people having tea on a dock
(Artiodactyla) fall off the dock when they hear the loud siren;

they perish near the dock (Perissodactyla); an elephant picks
them up with its proboscis (Proboscidea).
If you want to remember the type of animal that each name
signifies, simply form a separate association that will give you
that information. For example, a picture of a lake (of mor-
phine) full of millions of chisels will remind you that Lago-
morpha is the chisellike incisor group of animals. It would
work just as well if the picture were of a lake full of scissors
(incisors), or full of rabbits (one of the animals in that
category). If one of the "people" having "tea on a dock" were
a camel, and if 1 already knew that camels are even-toed
hoofed animals, then I would have the information I need.
Anything that reminds you of the information you want to
remember can be used in your associations.
Always start your Link with a Substitute Word for the
heading; something that will tell you what it is you're remem-
bering. In this case, it has to be a picture that reminds you of
"orders of mammals." You might first imagine all the mammals
of earth marching in size-place order. Then millions of insects
fly out of this orderly parade, and so forth, continuing the Link.
Lower Invertebrates
A similar Link will remind you of the names (or kinds) of
some of the obscure lower invertebrates. Start the Link with a
"heading" Substitute Word or picture. With that, Link row too
far (Rotifera); you're rowing without gas—it's a trick (Gastro-
tricha); you're rowing a keen orange (Kinorhyncha) instead of
a boat; an ant is on top of the keen orange holding a rock
(Entoprocta); the ant tries to throw the rock, but can't, so it
falls (/ can't throw so fall—Acanthocephala). It falls on no
mat and needs morphine (Nematomorpha); the morphine
makes it act on top of a rock (Ectoprocta); the entire act on
top of the rock is for Anita (Phoranidea); Anita breaks the

Fossil Races of Man / 157
podium (Brachiopoda); someone on the broken podium sips
on a pina colada (or cool leader—Sipunculida); the colada
flows down a corridor (Echiurida); it is chasing (or cheating)
a gnat (Chaetognatha).
If you have to remember the meanings of the words, asso-
ciate the meaning with the substitute for that particular word.
For example, see yourself chasing a gnat with an arrow in your
hand to remind you that arrowworms are part of the Chaeto-
gnatha class. As you break the podium (Brachiopoda), lamps
break and shells fall out of them (lamp shells are in the
Brachiopoda phylum). Associate whatever you want to
remember!

27
ERAS, EPOCHS, AND PERIODS
OF THE EARTH; ANCIENT PEOPLES
AND THEIR CONTRIBUTIONS
When studying the ages of man, you might also find it helpful
to be able to remember the eras, epochs, and periods of the
earth's history. As usual, you Link what you need to remember,
and in the order in which you want to remember it. Again,
it's simply a matter of Linking Substitute Words.
The eras are easy; there aren't many of them and they all
end in "zoic" so you need remember only the first part of the
word. Start your Link with a substitute heading word for era.
An eraser would do; you use that to correct an error. Or you
can use ear.
Link that to ark and keyhole (Archeozoic) or to ark or
arch and donkey (ass). Link ark to pro tear O (Proterozoic);
pro tear O to pail or pale (Paleozoic); pail to mess (Meso-
zoic); and mess to cent (Cenozoic).
These are suggestions only; you may not need pro tear O
to remind you of Proterozoic; just pro might do it for you.
Epochs
Do the same thing for the epochs. Start the Link with a Sub-
stitute Word for epoch; you can use he park or pocket. Since
each epoch ends with
4k
ocene," you'd merely have to Link your
heading to pleased or placed (Pleistocene); to ply or ploy
(Pliocene); to me or my (Miocene); to oh leg (Oligocene); to
E or eel (Eocene); to pail or pale E (Paleocene).
If you're really interested in remembering these epochs,
158

Eras, Epochs, and Periods of the Earth / 159
form good clear pictures in your mind, then review the Links
once or twice.
Periods
The names for the periods are: Quaternary, Tertiary,
Cretaceous, Jurassic, Triassic, Permian, Carboniferous, De-
vonian, Silurian, Ordovician, Cambrian, and Precambrian.
Start your Link with a Substitute Word for period; I used a
dot. Link dot to quarter, and you can get nary in there, too, if
you want to. Either see the quarter floating in the air—it's
airy, or imagine you have nary a quarter. Then associate
quarter with thirsty or the Hershey airy.
Link thirsty to cream taste nauseous or gracious; gracious to
juror sick; juror to try a stick; stick to purr me in; purr to
carbon or carbon is for us; carbon to devil, Dave on, or divan
(this one and the rest all end in "ian").
Now Link, say, divan to silo or see lure; silo to order fish;
fish to came by or can't be in; and, finally, came by to pray
came by.
Form good, clear, ridiculous pictures, then review. You
should now know all the eras, epochs, and periods of the
earth.
Ancient Peoples and Their Contributions
Short, simple Links will also help you to remember the
ancient peoples of the earth and some of their contributions.
Here's a list:
Egyptians: metals, calendar, writing, architecture, sculp-
ture, religion, sciences.
sumerians: agriculture, cities, a number system, a unit of
measurement.
Akkadians and amorites: a more unified government, a
better fiscal system, concepts of law and business.

hittites: iron tools and weapons.
Assyrians: military science (battering rams, iron-tipped ar-
rows), the first postal system, introduction of cotton crops,
sculpture, good highways.
chaldeans: imposing architectural monuments, astronomy,
astrology.
Persians: a well-governed empire, a pony express, Zoroas-
trian religion.
Phoenicians: navigation, alphabet, trade.
Hebrews: the Old Testament, dietary laws, the Ten
Commandments.
arameans: land caravans, Semitic writing.
lydians: minted coins.
Aegean: seafaring, bronze work, scientific sanitation.
Here now are the fast associations or Links that came to my
mind for each of the above:
A pyramid (Egypt) made of metal; a metal calendar; writ-
ing on a calendar; a calendar forms a building (architecture);
a building is sculpted; a sculpture (statue) goes to church hold-
ing some test tubes. Check back and see if you understand
why I've used the Substitute Words and thoughts that I have.
Form the Link, with your own words if you prefer, and you'll
know the information. Do the same with the rest.
Some ears farming (agriculture) in the city (cities); a lot
of numbers are in the city (number system); somebody is
measuring all the numbers (measurement).
A K dyiri and a Ma writes being unified; with fish scales
(fiscal); fish scales as lawyers and businessmen.
Hit tights with iron tools and shoot it with a weapon.
A seer iron using battering rams and arrows; arrows de-
livering mail; mail growing cotton; cotton sculptures; sculptures
driving on good highways.
Chilled (or child) iron forming great architectural monu-

Eras, Epochs, and Periods of the Earth / 161
ments; monuments are all over the sky instead of stars (astron-
omy, astrology)-
A Persian cat governs an empire; the Empire State Building
rides a pony; Zorro rides a pony and finds it a strain, so he
prays.
A phone that's itchin' navigates a ship; a ship recites the
alphabet; people are trading with letters of the alphabet.
A man (he) brews an old test tube; a test tube is on a
diet; a man on a diet is eating a stone tablet (Ten Com-
mandments).
Armies (Arameans) are traveling over land in caravans; all
the people in the caravans are writing on the sea with a mitt
that ticks.
A lid iron (iron lid) is lifted and newly minted coins appear.
Aging (agin') men are going to sea; the ships are made of
bronze; large chunks of bronze are cleaning the streets
(sanitation).

28
CONCEPTS IN SCIENCE
AND CHEMISTRY
There are certain concepts in chemistry that must be learned or
memorized. For example:
1. When an atom is not neutral, it is an ion.
2. When two atoms are drawn to each other by opposite
charges, it is an ionic bond.
3. When electrons are shared, it is a covalent bond.
4. Molecules can be formed only by covalent bond.
5. If there are a different number of neutrons than protons,
it is an isotope.
6. Organic molecules contain carbon.
7. Molecules always vibrate.
Simple associations will help you to remember such con-
cepts as these. You should be able to form your own ridiculous
pictures by now, pictures that will remind you of what you want
to remember, and if you do, you will find the material is
already half memorized. However, here's how I memorized the
concepts listed above. (Actually, my helping you is not really
helping you; when you think up your own words and pictures,
the material is already half memorized.)
1. I pictured an atom bomb exploding all over the place
(not neutral); it showered iron (ion) over everything and
everybody.
2. Two atom bombs are being drawn together by a bond;
I'm opposed to this so I charge (opposite charge) them, and
also nick the bond with iron (ionic bond).
162

Concepts in Science and Chemistry / 163
3. Electric trains (electrons) are being shared by children
sleeping under a coverlet (covalent), which is a large savings
bond.
4. A large bond acting as a coverlet has cool moles (mole-
cules) forming under it.
5. A lot of new trains (neutrons) are eating very little
protein (protons); the new trains all have ice on top (isotope).
6. Some cool moles are playing the organ on a gigantic
sheet of carbon paper.
7. The moles are being so cool that they shiver (vibrate)
continually.
Each picture was an instantaneous one in my mind, and
that was all that was necessary to memorize this information.
On your own, apply the same idea to the following material:
1. All matter is composed of particles.
2. The particles of matter are in constant motion.
3. All collisions are perfectly elastic.
The seven crystal systems are: cubic, tetragonal, hexagonal,
rhombohedral, rhombic, monoclinic, and triclinia
If you want to remember them, a simple Link of Substitute
Words or thoughts will lock them in for you. For instance, pic-
ture an old crystal radio set with cubes (cubic) flying out of
it (or the crystal set is a cube); the cubes turn into neon
tetras (tropical fish) and then are gone. If you never heard of
neon tetras, dead ray gun would work as well. The tetras are
gone because someone hexed them (hexagonal); the hexer is
doing a rhumba while standing on his head; a Bic pen does
the rhumba (rhombic) with him; the Bic pen is injured but
refuses to go to a clinic {no clinic—monoclinic), but is finally
urged to try a clinic (triclinic).
To give examples of how to apply these systems to all areas
6f chemistry, biology, physics, and other sciences would take

an entire book for each subject. What I am trying to do in the
space available is to give you enough different examples so
that you'll be able to solve any memory problem. In many
instances, knowing the meanings of words will help you grasp
the concepts.
Here are some other simple examples:
The important parts of a body cell are the nucleus, cyto-
plasm, and cell membrane. Picture a prison cell full of new
clothes (nucleus), people jilting on top of blood plasma (cyto-
plasm), and men brains, or men raining (membrane).
The five main kinds of compounds in protoplasm are pro-
teins, carbohydrates, fats, minerals, and water. Form a Link:
you're taking a photo of blood plasma (protoplasm); some
teens row (proteins) over to watch; the teens put carbon paper
on all the hydrants (carbohydrates)—or they're selling carbon
paper at high rates; the carbon paper is no good, it's dripping
with fat; the fat drips all over a man on a rail (mineral);
he dives into water to wash it off.
Remember that I am giving you examples that are com-
pletely out of context. Ordinarily, you would apply the sys-
tems as you came across the facts in your reading.
If you want to remember the atomic weights and atomic
numbers of elements, it should be easy for you now. Beryllium
has the atomic weight of 9, and the atomic number of 4. You
might see a large, bee (9) burying a lily in a large loaf of rye
(4) bread. The larger number is always the atomic weight, so
there's no chance of confusing the numbers.
If all you want to remember is the atomic weight, that's the
only number you'd associate with the name of the element. As
usual, you include what you want to remember. Iodine has
the atomic weight of 127. Either see yourself drinking iodine
instead of tonic (127) or a gigantic eye is dining and drinking
tonic.
Picture a gigantic tongue (tungsten) being a diver to help

you remember that the atomic weight of tungsten is 184. Get
a car into the picture and you'll know that the atomic number
is 74.
A large dish (16) full of ivy (8) in an oxygen tent tells
you that oxygen has the atomic weight of 16 and that 8 is the
atomic number. (A dish of oxygen will also do.) See a thermo-
meter (mercury) in a nest (201) making a fuss (80), and
you'll know the facts about mercury.
What information would this picture give you? A silly cone
is being cut with a knife, and a tire rolls out
If you want to know just the names of the elements, make up
Substitute Words and Link them. A Link of: hiding a row of
gems (hydrogen), to heel (helium), to /// an E and an M
(lithium), to bury lily (beryllium), to boar run or moron
(boron), to carbon paper (carbon) tells you the elements with
the atomic numbers 1 through 6.
A typical question on a college exam might be: "List in in-
creasing order of atomic number: Na, Cu, F, Au, I, W, Fe,
Al, Be, Cs." Therefore, memorizing the atomic numbers will
certainly be helpful to you.
Now that you know the alphabet Peg Words, the symbols for
the chemical elements are easily handled. The alphabet words
and the Substitute Word idea will help you to remember which
symbol represents which element.
Many of the symbols are too easy to bother with. I mean
those where the letters in the symbol practically tell you the ele-
ment, such as I = iodine, Br = bromine, F = fluorine. You can,
however, apply the systems to any or all of them.
Pb is the symbol for lead. See yourself eating peas (P) and
beans (B) that are breaking your teeth; they're made of lead;
or peas and beans are being led.
Zr is zirconium. I originally memorized this by picturing a
zebra (Z) being ridden by a clock (hour—R). A large cone
was coming out of the zebra and I was pointing to it, saying,
"See cone in him" If you know that a zircon is a synthetic

diamond, you can use zircon neon. There's another way to
handle the letters, and that is the way you handled formulas. Use
a word that would remind you of the letters, for instance,
zero would remind you of Zr. You can picture a gigantic zero
with a cone in him. Whatever you use, if you see that picture,
it will surely remind you that Zr is zirconium.
You may also have to remember groups of elements. For
example, the noble gases are: helium, neon, argon, krypton,
xenon, radon. Start a Link with a Substitute Word for noble,
and continue the Link with either the alphabet word com-
binations or the Substitute Words for the elements. Using the
Substitute Words, the Link might form like this: a nobleman
is filling a balloon with helium; a balloon is part of a neon
sign; an R is gone from a neon sign; Superman, who came
from Krypton (or crept on), puts the R back; someone gives
him a Z to put on the sign, but he says, "Z? No." (xenon);
he throws the Z on a radio (radon).
There are other ways to do it, of course; you could have
used heal
}
im for helium, knee on for neon, for instance. Or
you could have decided to Link the symbols instead of the
names; for example, the halogens are F (fluorine), CI (chlor-
ine), Br (bromine), I (iodine), At (astatine). Perhaps you
might picture some gents with halos (halogens) holding half
(F) of a piece of coa/ (CI) out of which comes a 6ear (Br)
with one eye (I), which the gents "ate" (At).
You might want to use this mnemonic aid: A gent with a
halo is eating clear broth and saying, "For c/ear troth /'d
attack." I don't suggest using this idea often, but used occa-
sionally, it can be helpful.)
Remembering molecular compositions is easy. I use words
that remind me of the letters and numbers. H2 S04 is sul-
furic acid. The way I originally memorized this was to pic-
ture myself pouring sulfuric acid on a hen; this made the hen
sore (Hen = H2t wre = S04 ). If you need to be reminded of

sulfuric, you might use sold few ricks as a Substitute phrase.
You poured acid on the hen because it sold few ricks (I pic-
ture a rickshaw for rick; rig or rag would do just as well.)
The formula for glucose is C6Hi20(j. Cash Hittin' Ouch
is what I used to memorize it; Cash - C6, Hittin' - H12,
Ouch = 6 . You can use glue hose or glue coats to remind
you of glucose. So the picture might be: someone is gluing
coats together and you hit him with cash (money). He yells,
"Ouch!"

29
PHYSICS
In high school and college physics you are required to learn
many concepts; applying the systems you've learned will make
the chore much easier. Here are some points pertaining to
fission of uranium:
The product nuclei fly apart in opposite directions with enormous
velocities.
The liberation of energy results from the fact that the products
have less mass than the original uranium nucleus and neutron
combined. Nuclei near the center of the periodic table have less
mass per particle than uranium has.
A great variety of product nuclei may be formed.
Since the proportion of neutrons goes up with atomic number,
splitting uranium into two elements of lower atomic number re-
sults in product nuclei with too many neutrons for stability. The
fission products are usually radioactive.
Some of the excess neutrons are freed in the fission process,
making a chain reaction possible.
Let us assume you wanted to learn these concepts. You
could use the Peg system and learn them by number, or you
could Link them. I would use a Link. Start it with a picture
that will remind you of the fission of uranium—perhaps,
fishiri in the rain.
If you were applying the systems to this kind of material,
you'd have certain standards in a short while. For instance,
you might always use new clay to represent nuclei and new
train to represent neutron. After a while just clay and train
would suffice. You might use a chocolate bar to represent
energy, and so on.
Here's how I might apply the system in order to memorize
the concepts listed above. Please remember that just reading
168

Physics I 169
doesn't help you learn the material; you must actually see the
pictures. And, as usual, you're much better off making up
your own words and pictures.
You're fishin* in the rain and prodding some new clay
(product nuclei) at the same time. The new clay flies apart
in opposite directions; the pieces fly with blinding speed,
enormous velocities.
These flying pieces of clay free a chocolate bar (liberation
of energy); the chocolate bar is liberated because it is smaller
(less mass) than the raindrops; it is raining new claws and
new trains at the same time (than the original uranium nu-
cleus and neutron combined); this rain is falling on a large
table with some new clay at its center (nuclei near the center
of the periodic table); the new clay is smaller than each part
of each raindrop (have less mass per particle than uranium
has).
You prod the new clay and a great many different-size
pieces form (a great variety of product nuclei may be
formed).
Some of these pieces form portions of new trains (propor-
tion of neutrons) that rise (go up) in an atomic blast
(goes up with atomic number); the atomic blast splits a rain-
drop into two parts; each part falls lower (splitting uranium
into two elements of lower atomic number) and prods some
new clay (results in product nuclei); many wobbly new trains
come out of the clay (with too many neutrons for stability);
these wobbly trains are fishin* and catch moving (active) ra-
dios (the fission products are usually radioactive).
Some extra (new) trains fall out of the radio and form a
chain (some of the excess neutrons are freed in the fission
process, making a chain reaction possible).
You may do this in an entirely different way. Remember,
I am using Substitute Words to remind me of certain words
for which you may not need reminders. On the other hand,

you may want reminders for words I didn't bother with. As one
example, I didn't use anything to remind me of the words
"process" and "reaction" in the last concept, but you may
think it is necessary.
Two more examples:
Some points pertaining to controlled chain reaction:
Some of the neutrons produced by fission escape and cannot
contribute any further to the reaction.
When a controlled chain reaction is working at a constant level,
each fission supplies, on the average, one neutron which initiates
another fission.
Fissions do not consistently form the same fission products.
Dozens of different isotopes of intermediate weight have been
identified as products of U235 fission.
Fission fragments as a rule have too many neutrons for stability
and are radioactive. They generally emit beta particles until a stable
balance of protons and neutrons is achieved.
These fission fragments accumulate in a reactor, acting as im-
purities which reduce the efficiency of the chain reactions, so that
they must be periodically removed. Disposal of these highly radio-
active wastes has been a most troublesome problem.
You're controlling a chain while you're fishin', and some new
trains come out of the water (some of the neutrons produced
by fission); you try to catch the trains, but some escape and
refuse to give (contribute) anything to you (escape and can-
not contribute any further to the reaction).
Some of these trains (remember, you're Linking the last
item of each association with the first item of the next so that
one fact will lead you to the next) form a chain that is per-
fectly straight and controlled (when a controlled chain reac-
tion); the chain remains in midair at a constant level (is work-
ing at a constant level); many fishermen appear, and each
one supplies one new train for the chain; from each new train,
another fisherman appears (each fission supplies one neutron
which initiates another fission).
These new fishermen are all fishin', and each one catches
different products or fish (fissions do not consistently form the

Physics / 171
same fission products); some of them catch many pieces of
ice or tape of intermediate weight (dozens of different isotopes
of intermediate weight); these pieces are checked and tagged
(or denred-identified) and prodded onto a ewe, an animal
(or no /rm/e-U235
) which starts fishin' (have been identified
as products of U235
fission).
The ewe that's fishin' breaks into fragments and too many
wobbly new trains loaded with radios come out of it (fission
fragments as a rule have too many neutrons for stability and
are radioactive); parts of the fragments of the ewe leave to
place bets in a stable where tons of new trains are balanced
(they generally emit beta particles until a stable balance of
protons and neutrons is achieved).
The parts of the fragments begin to crowd (accumulate)
the stable (you can picture the stable reacting, if you like),
making the air impure. This causes the new trains to lose their
balance and hold on to chains (these fission fragments ac-
cumulate in a reactor, acting as impurities which reduce the
efficiency of the chain reactions); the fragments are removed
and the trains balance efficiently once more (they must be
periodically removed); the removed fragments turn into ra-
dios, which have loud (high) volume and contain lots of dirt
(waste); you try to dispose of them, but it isn't easy, it's
quite a problem (disposal of these highly radioactive wastes
has been a most troublesome problem).
Three concepts pertaining to critical mass:
The chain reaction cannot be maintained unless the proportion
of neutrons which escape or are captured is small enough so that
those left to continue the reaction average at least one per fission.
The reaction takes place throughout the volume of the ma-
terial, whereas the escape of neutrons takes place through the
surface.
The volume depends on the cube of a dimension; the surface
area, on the square.

Picture a mass of critics watching a chain act; the chain
cannot maintain its performance, until some escaped new
trains are made small enough and the remaining new trains
each have at least one fishiri* pole.
The acting chain now recites through a high volume speaker
as some new trains escape from its surface only.
The sound (volume) is coming out of a cube with large
dimensions; the surface on which the chain is standing is a
square.
Go over the Links I've suggested for controlled chain reac-
tion and critical mass. If you want to remember them, see
the pictures and go over the Links a few times. If you don't
have to remember this information, you should still go over
my suggested Links just to make sure you understand them.
Applying the system to this kind of material is quite similar
to the application I'll explain later in the section on remem-
bering as you read. It may seem a bit repetitious to you. How-
ever, the application of the systems to this kind of material
and to technical reading material is so important that it has
to be repetitous. After you've practiced it, and once you
thoroughly understand it, the time it will save you will be
immeasurable. It may be one of the most useful pieces of
learning equipment you'll ever acquire.
A question that appeared on a college physics exam was:
"What are Kepler's three laws?" Had you applied my systems
to this information when you were originally studying it, an-
swering the question would have been no problem.
Kepler's three laws are:
1. Every planet moves about the sun in an elliptical orbit
having the sun at its focus.
2. If a line is drawn from the sun to a planet, it will pass
over equal areas in equal intervals of time.

Physics / 173
3. The cube of the average orbital radius R, divided by the
square of its period T, is a constant.
I remembered these in 1, 2, 3 order by using tie, Noah,
Ma. If you feel you need to be reminded that these are
Kepler's laws, simply put a Substitute Word for Kepler into
each association; perhaps cap law, kerplunk, or keep low.
For the first law I pictured ties (1) moving about the sun
in elliptical orbits; the sun was always at the center. That's all,
but if you see that picture clearly, it should remind you of the
law. If you want to, see caps being low beneath the ties,
and you have the reminder that it is one of Kepler's laws.
Second law: A man with a long gray beard (Noah; 2) is
drawing a line from the sun to a planet (or plane, if you feel
you'd rather use a Substitute Word). Picture him doing this
(from sun to planet) with other planets at exactly the same
time (equal); or if you like, you can picture him drawing the
lines with an American flag, the flag to represent equal. You
can also see him throwing a pass over the same size areas.
As usual, you use what you feel will remind you of the
material.
Third law: Picture an average cwfce-shaped radio in orbit.
See it being hit and broken (divided) by a square cup of
tea (T) that has many dots (period) in it. This keeps hap-
pening continually, constantly.

30
TABLE OF COMMON IONS
AND CHARGES; EQUATIONS
A high school student showed me this chart in his textbook
and told me that it would be a tremendous help to him if
he could memorize the entire thing. The chart is the table of
common ions and their charges (valences, actually). The
periodic table gives you the same information. Here is the
chart:
ammonium, NH4
*
copper (1), Cu*
mercury (1), HgV
potassium, K*
silver, Ag*
sodium. Na'
+2
barium, Ba"
calcium, Ca"
copper (11), Cu*
iron (11), Fe
4 '
lead (11), Pb"
magnesium, Mg*'
mercury (11), Hg*
nickel (11), Ni"
zinc, Zn + *
+3
aluminum, Al*'*
chromium (111), Cr*
iron (111), Fef
'
-1
acetate, C0H3O0"
bromide, Br"
chlorate, Clo3
"
chloride, CI"
fluoride, F"
hydrogen carbonate, HCO;i
'
hydrogen sulfate, HS04
"
hydroxide, OH'
iodide, 1"
nitrate, N03
"
nitrite, N02
"
carbonate, CO:{
=
chromate, Cr04
=
oxide, Or
peroxide, 2
=
sulfate, S04
=
sulfide, S
=
sulfite, SO/
phosphate, P04
=
There are many ways to apply the memory systems to this
problem. I'll tell you how I did it, but you'll still have a few
174

Table of Common Ions and Charges; Equations / 175
choices to make on your own. Since the charges (+1, +2, -1,
etc.) are important, the ions must be associated with them,
either by name or by symbol, or both. That's one of the
choices you have to make.
The way I worked it out was to use a word that represented
the charge in each case, and since patterns are easier to re-
member, I patternized the material, an idea that should be
familiar to you because we used it for the vital words of the
"memory graph." Let pi = plus, and let the next consonant sound
represent either 1, 2, or 3. So, +1 can be represented by the
word plate (plot, plod, or Pluto would also fit the pattern).
Plane (or plan) can represent only +2 in this pattern, and plum
(or plume) can represent only +3.
Let mi= minus. Using the same pattern, mite or mighty
would represent -1; mine or miner, -2, and mime or mimic, -3.
Once you've decided on the words to use, you've made the
plus and minus signs, and the digits, tangible. Now they
can be pictured. You then have another choice to make; you
can associate each ion with the plus or minus word, or you
can start a Link with the plus or minus word, then continue
the Link with the ions.
Let's use the +2 column as an example. You can start a
Link with the plus word, plane. Then associate plane with
X ray (drinking barium), or bar, or bah (to remind you of
Ba), or to a bean (B) and an ape (a). Now Link whatever
you're using as a Substitute thought for barium to calcium.
You can use teeth or bones to represent calcium, or calls to
him, or a sea (C) with an ape (a) in it. Then Link calcium
to copper, copper to iron, and so on.
That's one way. The other way is to associate plane (+2)
with barium; then form a separate association of plane with
calcium, then plane with copper, plane with iron, etc. You'll
have to decide which method is best for you: one straight
Link starting with the plus or minus word, or separate asso-
ciations of the plus or minus word with each ion, or both.

You needn't worry about the plus or minus signs that follow
each listed ion, because your plus or minus word tells you how
many plus or minus signs belong there. The only exception
is the double plus sign beside mercury in the +1 column.
This is easy enough to remember because it is an exception
but, if you like, you can put something into your original asso-
ciation to remind you of the two plus signs, perhaps two people
applauding.
You also don't have to bother with the 1, 11, or 111 in
parentheses, although it's simple enough to put, say, bowlegs
() into any association to remind you of them. For ex-
ample, if you're using / run as your Substitute Word for iron,
and if you picture yourself running with terribly bowed legs,
you'll know that parentheses follow the word in the chart.
Whether there's a 1, 11, or 111 in the parentheses is no
problem, since it's always 1 in the +1 column, 11 in the +2
column, and so on.
All you need do to learn this chart, then, is to decide on the
method you want to use and form good, clear pictures. I think
you'll be pleasantly surprised at how easily you'll learn the
entire table of common ions and their charges.
Equations
Take these same ideas just a bit farther and they'll help
you remember similar equations, no matter how long or com-
plicated they may be. The basic equation for photosynthesis is:
light
6C02 + 6H2 > C«Hu,Ofl + 602
chlorophyll
A Link suggestion: you want to take a photo (photosyn-
thesis) of a cone; it's making noise so you say, "Sh, cone"
(6C02 ); the cone becomes so quiet that you applaud (+);
a hen applauds; you hit it with a shoe and it says, "Ow"

Table of Common Ions and Charges; Equations / 111
(shoe hen 0w-6H2O); the hen yields (the arrow in the
equation means yield, as I'm sure you know) and turns
light green (light, chlorophyll); it lays some cash (C§), which
starts Ziittin* (h12 ) the hen, who says, "Ouch (0«); the hen
applauds (+) again, and you start chasm* (602 ) it—or you
put shoes on it in order to quiet it.
The same idea will help you memorize the equation for
the formation of starch:
n QH12 6 > (C6H10O5 ) n + nH2
Start the Link with anything that will remind you of the
formation of starch; a starched collar will do. Link that to
no cash hittin' ouch; that to arrow; arrow to cash hits ow/;
that to hen applauds; hen applauds to Noah no.
In each of the above, any knowledge you already possess
makes the association easier to form, which is so for any
association. As one example, you probably know that H2
is water; in that case, simply use water in the association
whenever H2 appears.

31
CHEMISTRY
The atoms of an element are measured in moles. A mole
equals 6.02 x 1013
. It's easy to remember; picture a mole
chasm' (602) the Sunday Times (x) because it was teasiri*
him.
Do you have to remember configurations of elements in
your studies? If you do, a Link will make the chore much
easier. Scandium has the configuration IS2
2S2
2P6
3S2
3Pn
4S2
3D1
.
Your Link might go like this: You scan a dime (scandium);
you're tossin' (IS2
) it into the sun (in sun—2S*); it's a new
pitch (2P6
) you're practicing. Associate new pitch with my
son (3S2
), my son with impish (3PG
), impish with raisin
(4S2
), and raisin with me dead, my dad, or my date (3D1
).
Particles that make up atoms have the following masses:
1 electron = 9.11 x 10"2

1 proton = 1.673 x 10"%
1 neutron = 1.675 x 10->4
K
You most likely know where the decimal points belong
(after the first digit in each of these), where the multiplication
sign goes, and that the powers are minus. You also probably
know that each one ends with the symbol g. What you might
need is a reminder for the numbers, and a way to tell which
numbers belong to what.
Associate electric train (electron) with padded tossin' off.
Associate protein or pro team (proton) with dash comb
designer.
Associate a fig newton (neutron) with dish coal designer
(or to snore).
178

Chemistry / 179
Faraday's Constant: 96,487.0 coulombs
Planck's Constant: 6.6256 x 10
~27
erg sec
Your Substitute Words for Faraday might be for (or four)
a day; associate that perhaps with some badger fakes climb-
ing columns (coulombs). You can put in a word to remind
you of constant if you feel it's necessary.
For Planck's Constant you might picture a shoe (6) on a
gigantic plank; the shoe falls into a channel of ash (6256)
and reads the Sunday Times (x); the Sunday Times falls
on your toes (10); a miner (minus) twists his neck (27)
looking at your broken toes; you throw an egg (erg) a second
(sec) at him.
One young lady told me that she wanted to remember the
critical temperatures for certain gases, because it would help
in her chemistry studies. Here is the chart she wanted to
memorize:
K
Gas Critical Temperature,
H2 33.3
N2 126
o2 154
co2 304
so2 430
H2 647
She memorized the chart in about one minute once she
understood the phonetic alphabet and the idea of association.
She did it by associating a word that represented the gas with
a word or phrase that represented the temperature.
These are the pictures she formed: a hen (H2 ) giving its
Ma a mum, a nun (N2 ) eating a gigantic piece of Danish
(126) pastry. She pictured herself jumping on (02 ) a tailor
(154), a gigantic ice-cream cone (C02 ) counting its money,
the ice-cream cone is a miser (304). She pictured her son
(S02 ) training rams (430), a big O falling on a hen (hen
O-HjjO), and the hen emitting a shriek (647).

In chemistry, the student is told (at least in the textbooks
I've researched) to memorize the names and formulas of the
common acids. What could ordinarily be drudgery is almost
a game when you apply the memory systems. Here are some
common acids and their formulas:
acetic HC2H3 2 nitrous HN02
boric H3BO3 oxalic HX,04
carbonic H2C03 perchloric HC104
hydrochloric HC1 phosphoric H3P04
hydrocyanic HCN sulfuric H2S04
nitric HN03 sulfurous H2S03
An association of name with formula is all that's necessary.
For the formula, if you can use words or phrases that include
the letters and numbers, fine. If you can't, use the alphabet
Peg Words for the letters and any phonetically correct words
for the numbers.
Form the associations and go over them, and you'll know
the formulas for the common acids. One example: / see a tie
hackin' (HC2 ) a ham (H3 ) to a zone (02 ).

32
STRUCTURAL (CYCLICAL AND
CHAIN) FORMULAS
In chemistry and biochemistry you will find it necessary to
memorize cyclical structural formulas and straight chain struc-
tural formulas. These formulas are difficult to remember for
two reasons: there is usually a great deal of similarity of
symbols and, also, they form shapes or designs that must be
remembered.
Still, applying the systems of association will be extremely
helpful. After all, it's when the systems are applied to diffi-
cult material that they reveal their real worth; if something is
quite easy to remember to begin with, the systems are hardly
necessary.
You'll need a few standards. For instance, a word that will
always mean double bond to you. You can use bubble gum,
or a two-base hit (double), or just a savings bond. Single
bonds are usually understood in these formulas, but you can
make up a word for that, too. If you need a word for triple
bond, you can use trip or ripple.
Since there are many O's, C's, H% and TV's used in the
formulas, you should have good strong pictures to represent
those letters. When I memorized them I used a beard (old)
to represent 0, a birthday cake (for age) to represent H,
and so on. I've found that these symbols work well. You
might want to have a few different words to represent the same
letter; itch, hitch, and ache are fine for H; open and hope
can be used for O; sea is the alphabet word for C, and you
cap also use an eye (that you see with); hen is all right for
N, and so are end and enemy.
181

Look at this cyclical structural formula for the pyrimidine
thymine:
O
HN
0=C
C — CK
N
H
The first thing to set in your mind is the shape. In this
case, simply associate a Substitute Word for thymine with
hexagon or, if you prefer, with shoe, which will tell you that
it is a six-sided figure. If the formula you're memorizing is
in the shape of a circle, you would associate circle. If it's in a
square, associate that—or use your Peg Word to tell you how
many sides are involved. So, you see, the shape problem is
easily solved.
Always start the Link from a definite point on the shape.
I'd suggest either eleven or twelve o'clock. If the figure has
a definite twelve o'clock point, as this one does, I'd always
start at that point, and work clockwise.
Your Link, therefore, might form something like this: You're
tying up a mine (thymine) to save it from a hex (or a gigan-
tic X—hexagon); a gigantic X with a long beard (0) hits a
double into the sea (double bond, C); in the sea X's chum
(C-CH3 ) catches the ball (or catch 'urn would do); the chum
is chewing bubble gum (double bond); a large chunk of bubble
gum sneezes (choo—CH, or takes a choo choo) and blows over
Noah, or Noah's ark; Noah sees trouble (C, double bond)
ahead and puts on a beard (O) as a disguise; a hone (HN)
falls out of the beard.

Structural (Cyclical and Chain) Formulas / 183
You may use either hen or hone to represent HN. You
may question that. Since hen is the alphabet word for N,
wouldn't it confuse you and cause you to put an N (only)
at that point? No, it will not confuse you. Again, don't over-
look the essential point. Since applying the system forces
Original Awareness, true memory will tell you that HN, and
not N, is written there. Also, it must be assumed that you
have some knowledge of the material; that knowledge will
tell you that hen represents HN here. Of course, you could
use hone at both points and avoid the problem. But it really
is no problem; try it once and you'll agree.
I've also used double, bubble gum, and trouble to represent
double bond. I've done this to show you the different ways
you can remind yourself of the same thing. You can do it
that way, or use the same standard each time. Instead of a
sneeze or a choo choo for CH, you could have used a sea with
a gigantic birthday cake in it.
One other point: For many formulas I use hen to remind
me of H2 ; here I'm using it to represent HN. If you're asking
yourself whether or not this would be confusing, I'll give you
the same answer as above-it won't. True memory and prior
knowledge will tell you the difference. I'm mentioning these
things to answer any questions you may have and to show you
how pliable the systems are. They can be twisted and manipu-
lated in many different ways.
Go over the Link (either mine or your own), then try to
draw the formula. See for yourself how helpful the memory
systems are!

This is the straight chain structural formula for pyruvic acid:
o
II
C —OH
I
c=o
I
H-C —
H
I
H
The problem here is to remember when to go right or left;
if not for that it would be a simple straight Link. The prob-
lem is easily solved by having a standard to remind you of
right and a standard to remind you of left.
The standards I use for left and right I thought up years
ago to help me remember driving instructions: a red flag
(Communist, left) for left, and a punch (right cross) for
right. Once you've decided on the standards you want to use,
this formula becomes a simple straight Link. (Similarly, for
straight chain formulas that go from left to right you'd use a
standard for up and down, or over and under.)
There are many ways to manipulate the memory systems
to solve a problem the way you want to solve it. Once you
understand the idea you can go ahead and twist it to fit the
way your mind works and thinks.

33
ELECTRON DOT SYMBOLS;
INTERNATIONAL MORSE CODE
The Lewis electron dot (or electronic) diagrams are designed
to show the structure of atoms. I understand that it is not
usually necessary to memorize them, although some students
have told me they'd like to. Even if it may not be specifically
helpful to you, I want to show you how material that might
be considered intangible can be made tangible and definite—
and therefore easier to remember and learn.
Assume you wanted to remember these symbols: HE:, Li*,
Be*, -B-, -C#
,
#
N:, 'O:, :F:, Al,-how would you go about it?
You want to know the symbol and where the dots go, and
the goal is to make them meaningful. To attain that goal, I've
devised a simple pattern; R will always equal . (one dot),
T or D will always equal . . or : (two dots), and S will al-
ways mean no dots. Once you have that in mind, the problem
is easily solved.
Set a pattern; always start at the top of the symbol, twelve
o'clock, and move clockwise. Now one word or phrase asso-
ciated with the element symbol will tell you the electronic
symbol. Using Be. as an example, picture a bee (B) stinging
an eel (e), which is quite rare (you can use a bean on an eel,
if you'd rather). The word "rare" tells you where the dots
belong (and how many there are). Bee (or bean) and eel
tell you the symbol, and since you know that you're starting
at the top, rare tells you that one dot goes on top and that
the other goes to the right. So it is written Be*.
If you wanted a reminder of the element name also, you
could picture a bee flying from a berry (beryllium, or berry
ill) to sting the eel, which is rare.
185

For He:, the words sit, sat, or sad would all do. Associate
"He" with any one of those words; each starts with an S,
meaning no dots, and ends with a T or D, which means two
dots. So when you think of "He" your ridiculous picture must
remind you that the electronic symbol is He: with no dots on
top and two at the right. Include heel, heel 'em, or a balloon,
and you'll be reminded of the element name, too.
For Li% associate //e—or an el train (L) with a gigantic
eye (/)—with sir, sire, sear, or sour. Any of those words,
in this pattern, tells you that there's no dot (5) on top and
one dot (R) to the right.
For B*, associate a bean (B) with rear sore, for example.
Perhaps you sit on a large bean and it makes your rear sore.
"Rear sore" gives you the dot pattern: one dot, one dot, no
dot, and one dot, in twelve, three, six, and nine o'clock order.
For *0, associate the alphabet Peg Word for C (sea)
with any word or phrase that contains four R's and no T's
or D's; rarer rye or rare roar will do.
For #
N:, associate hen (N) with ret/ rower, red rare, ra*
roar, rod rear, root rower, etc. Any of these phrases tells
you (or reminds you of) the dot formation, one two, one,
one.
For »5:, associate old (O) with /ee/erer.
For :F:, associate half or effort (F) with tied rat, died
root, or righ/ reed
For Al, associate a man named Al with rye, rah, row,
etc.
International Morse Code
I'm sure you have the idea now; it's quite simple and works
extremely well. While I'm on the subject of dots, I can't resist
mentioning the Morse Code. Most likely, you don't have to
memorize the code for your studies, but if you did want
to do it, the pattern above would fit perfectly. Change it to:
R = • (dot), T (or D) = - (dash); that's all you'd need.

Electron Dot Symbols; International Morse Code / 187
The word rat (in this pattern) could represent only • —
,
because it contains an R (•) and a T (— ), in that order.
Double R and double T would mean two of the symbols;
for example, for — • • — (X), I use the word turret. The words
that represent the symbols would have to be associated with
the vital letter. I'll mention two methods in a moment. First,
here are the letters, their code symbols, and my word
suggestions:
A*- ra! N-* tear (tier)
B — • • •
terror O touted
c---* torture (traitor) P .__. rotator
D-«« tearer (dreary) Q tutored (tethered)
E« air (ear) R._. writer (rotor)
P • • _ •
rear tire s ••• roarer
G--* tighter T- toe
H .... rarer rye U ••- rarity
!•• rower v • • • — re-arrest
j. ratted W-- rated (rooted)
K-*- trout (trot) X-**- turret (tarred)
L ._.. retire her Y-.-- treated (traded)
li- toad (tied) z--»* teeterer
To remember which word goes with which letter you can
simply associate the alphabet Peg Word with the symbol word.
Associate ape (A) with rat (• —); bean with terror; sea with
torture; dean with tearer; eel with air; effort with rear tire;
and so on.
Another method is what I call the adjective idea. Make up a
phrase, the first word of which (the adjective) begins with
the vital letter. The second word is the symbol word. ^4wful
rat (A • —); big terror (B — • • •); cruel torture (C —• — •);
dreamy tearer (D — ••); excellent air (E •); /lat rear tire
(F • • — •); and on to the end.
There are other ways, but either of the above will serve
the purpose admirably. Now, if you want to memorize the
International Morse Code, you can do it in minutes. Simply
form the associations.
I just wanted to show you that nothing is too abstract to
memorize.

34
THE PERIODIC TABLE
When I explained the memory graph I said that the idea could
be used to help you remember anything for which it was also
necessary to remember location. The graph can be expanded
to any size; all you need are words to represent the new
squares.
How would you like to memorize the entire periodic table?
Even if you wouldn't, I think you should read and study this
chapter carefully, because the idea could be of utmost im-
portance for other studies. Once you understand it, you'll be
able to memorize a table in a short time. Look at the periodic
table in your textbook, and then look at the table on page 189.
If you compare the two you'll see what I've done. I've
simply condensed the table by placing the symbols for two
elements into all the squares except Al and G2. The two
elements in any square would be written from left to right
if you wanted to draw the table. All this will be apparent to
you if you compare the table in your textbook with the one
shown here.
When you use the same pattern and idea that you used
for maps and add to it your knowledge of handling the
chemical symbols, you will find that memorizing the entire
periodic table becomes fairly easy. There are other ways, of
course. You could form separate Links for each row or column
of symbols. But I've found the graph to be the easiest way.
To refresh your memory, the vital word for each square
must begin with the letter, and the next consonant sound must
represent the number. As you can see, the letter is the row
and the number is the column. In most cases, I've used
188
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word that ends with that consonant sound, but there are a
few exceptions. For E3, I use emperor. Since we're interested
only in the consonant sound that follows the first letter, sim-
ply disregard the sounds that come after that. For this pattern,
emperor could stand only for E3, and vice versa. An-
other exception is 19; it's the only one where the word begins
with a letter other than the vital one. But since Y is not used
here, you'd know that yipe represents 19. However, don't
worry about these exceptions; they're easier to remember be-
cause they're exceptions.
Here are the vital words for the necessary squares, the sym-
bols, and a suggestion or two for words to use to remind you
of the symbols.
Al; ate-(H) age or ache
A9; ape-(H;He) itch he or he
he
Bl; bat-(Li;Be) liberty
B7; bug- (B;C) Before Christ
or Bic
B8; buff-(N;0) no
B9; baby-(F;Ne) fine
CI; cat— (Na;Mg) nay mug
C7; coke-(Al;Si) Al, si (yes)
C8; cave-(P;S) PS, pose
C9; cap-(Cl;Ar) Clara, clear
Dl; dot-(K;Ca) cane cave,
cane cake
D2; den-(Sc;Ti) scat eye, sic
Ty
D3; dam-(V;Cr) vicar
D4; deer— (Mn;Fe) man fee,
my knife
D5; doll-(Co;Ni) coney, cold
night
D6; dash— (Cu;Zn) cousin, cue
zone
D7; dog-(Ga;Ge) gauge,
Georgia, gee
D8; dive— (As;Se) asset
D9; dope-(Br;Kr) broker
El; eddy-(Rb;Sr) rib sore
E2; enter-(Y;Zr) yezzir, wine
zero
E3; emperor-(Nb;Mo) nab
Moe
E4; err-(Tc;Ru) tic Ruth
E5; eel-(Rh;Pd) blood police
department (or paid)
E6; edge-(Ag;Cd) age cod (or
cad)
E7; egg— (In;Sn) in sun, insane
E8; eve-(Sb;Te) sub team (or
tea)
E9; ebb-(I;Xe) eye (or I)
Xerox
Fl; fat-(Cs;Ba) Casbah
F2; fun-(La;Hf) lay hi-fi, lay
half
F3; foam-(Ta;W) Taiwan,
ta-ta, Waterloo,
tawny
F4; fur- ( Re;Os) Renos, re:
Oscar
F5; foil- (Ir;Pt) ire pot, iron
pot

The Periodic Table / 191
F6; fish-(Au;Hg) hey you hag H3; ham-(Ce;Pr) cent per, ice
(or hog) , autumn hog prongs
F7; take-(Tl;Pb) tall pub H4; hare-(Nd;Pm) nod PM
FS; fife-(Bi:Po) buy (orbi) H5; hill-(Sm;Eu) small ewe,
pole some eulogy
F9; fib-(At;Rn) a train, a turn, H6; hash-(Gd;Tb) good Tab,
a Registered Nurse good TB
^ H7; hog-(Dy;Ho) dye hole
Gl; gat-(Fr;Ra) fire ray
H8; hive_ (Er;Tm) ear time
G2; gown-(Ac) ace, act, AC H9; hop_ ( Yb;Lu) wine blue
current
13; I'm-(Th;Pa) the Pa
14; ire-(U;Np) you nap, UN pea
15; ill-(Pu;Am) pew AM
16; itch-(Cm;Bk) come book (or back)
17; icky— (Cf;Es) cafes, cafe espresso
18; ivy-(Fm;Md) FM doctor, famous doctor
19; (y)ipe— (No;Ln) no line
If you've gone over the list of words and symbols it all
should be clear to you. The suggestions I've given for the
symbol reminders are the first things that came to my mind
and the ones that I, personally, would use. Remember that
they are meant only to be reminders and need not be exact.
I've used the alphabet words here and there; you can use
them more often, if you like. For example, for H5 the sym-
bols are Sm and Eu. You could picture an ess curve (S)
with a ham (m) driving on it, going up a hill (H5); an eel
(E) and a ewe (u) are sitting on the ham. That association
would make it definite; I just find it easier to use the kind of
reminders listed above.
A funeral taking place on a hill and the eulogy going on
and on, which makes me think, "Some eulogy," is all I really
need to be reminded that Sm and Eu go into square H5—or
next to each other if I'm laying out the periodic table. For
F6, associating aw heck with fish would be enough to remind
me ^that Au and Hg belong there, even though the phrase
contains different letters.
I'd suggest that you learn all the vital words first; that should
take very little time if you know the phonetic alphabet. Once

you're familiar with them, make each association of vital word
with the word or phrase that tells you the symbol.
Here are just a few suggestions for the associations: For E5,
you could picture an eel bleeding; his blood is RH factor and
the police department (PD) comes to investigate.
Fl: a fat man is walking in the Casbah (Cs;Ba). CI: a
cat is being offered a mug of something; it says "Nay" to the
mug (Na;Mg). 15: you're very ill as you go to church and
sit in a pew in the AM (Pu;AM). D7: a dog lands in
Georgia and says, "Georgia, gee!" (Ga;Ge). B8: someone
wants to buff your shoes or fingernails, but you say "No"
(N;0); a hen (N) saying "Oh" (O) would also do. A9:
an ape is laughing, he, he (H;He). 01: you have a "gaf
that fires a ray (Fr;Ra). H3: you're buying a ham at so many
cents per (Ce;Pr) pound, or you're picking up a ham with
ice prongs. (If you are afraid ham will confuse you with ham
for M, although it won't, you can use home as the word for
H3.) 17: you go into a few cafes (Cf;Es); they're all "icky."
And so on. I think you have the idea now. You can change
any words you want to change, as long as the vital word you
use fits the pattern, and as long as the words you use for the
symbols remind you of the symbols.
If you prefer to use a Substitute Word for the element itself,
it will work just as well. For square F4, you can picture a
gigantic fur coat writing a letter, which starts, "Re: Oscar";
that would tell you that Re and Os go into that area or square.
But if you'd rather, you can associate fur with, say, rainy
(rhenium) and 'at's me or ask me (osmium).
Once you have made all of the associations, all you have
to do is lay out a 9x9 graph (or picture it in your mind),
and think of your vital words. When you think of E5 (eel),
that will tell you that Rh and Pd belong there. Think of D5
(doll) and you'll know that Co and Ni belong directly above
Rh and Pd. Think of F5 (foil) and you'll know that Ir and
Pt belong directly below, and so on.

The Periodic Table / 193
If rows H and I are not important to you, just omit them;
then your graph would go from Al to G2. I've given you the
vital words for only the squares that are used.
You can expand the graph to ten or eleven columns; lay it
out any way you like. I mention this just in case you'd rather
not double up the symbols in the first and/or last columns.
If you expand to eleven columns, you'll need vital words
for A10 and All up to 110 and 111. They are easy enough
to find; just stay within the pattern. For the 10's, use the S
sound only; ace would represent A10; base, BIO, etc. For
All, you can use added; Bll, bated; Cll, coated; Dll,
dated; Ell, edit; Fll, feted or faded; Hll, hated; and 111,
/ dead.
Well, there you have it. Using this system, eleven- and
twelve-year-old students have memorized the entire periodic
table in about half an hour!
Keep in mind that you can put any other information into
the original association. Perhaps you want to remember the
atomic numbers of each element; you can do it as explained
a few chapters ago, or you can simply put a word that tells
you the number into the original association for the graph.
Yttrium (Y) and zirconium (Zr) are in square E2. Your
original picture may have been that you're asking someone to
enter (E2) your home and you're saying, "Yezzir" (yes, sir),
or that a tree (yttrium) with a cone on 'im (zirconium) is
entering your home. In either case, simply get, say, moppers
(3940) into the picture. It will tell you that these two elements
have the atomic numbers of 39 and 40, respectively.
It's actually easier than that Since the elements in a square
have ascending atomic numbers, all you really need in the
above association is mop because you'd know that the other
symbol's atomic number is one higher, or 40. Then, in your
association for Fl include a lily (55). It will tell you that the
atomic number for Cs (cesium) is 55 and that the atomic

number for Ba (barium) is 56, one higher. Add one more
word or phrase to your original association and you can have
a reminder for the atomic weight as well.
An eddy (El) is a whirlpool. Your original association
might be that you fall into an eddy and a rib (Rb) gets hurt
and sore (Sr), or, if you're using the element names, that a
ruby (rubidium) falls into an eddy and uses all its strength
(strontium) to get out. If you get a mug (37) into the pic-
ture, that will tell you that rubidium's atomic number is 37,
and that strontium's is 38. If you also include, say, fuller
cow (85.47) and faction or fiction (87.62), you'll know the
atomic weights.
Of course it will take a bit longer to make up the words
and to form the associations if you want to include atomic
numbers and weights, but you'll also be memorizing that much
more information. It would take you longer to memorize
more information whether you used a system or not.

35
MEDICAL TERMINOLOGY
If you intend to study medicine and anatomy, or already are,
you will be required to learn the names of the parts of the
body. The Substitute Word system in conjunction with the
Link system will make this learning easier. You might look
at a diagram of the human skeleton and decide to remem-
ber the names of the bones from the head down. Here are
some of the names as an example:
head: frontal, malar, maxilla, mandible
shoulder: clavicle
spinal column: cervical vertebrae, lumbar vertebrae
chest: sternum
pelvis: sacrum
arm: humerus, ulna, radius
hand: carpus, phalanges
leg: femur, patella, tibia, fibula
foot: tarsus, phalanges
Start the Link with a picture of a skeleton. The skeleton is
facing front and is very tall (frontal); someone with a tall
front keeps mailing letters—he's a mailer (malar); a Mack
truck is mailing letters; it gets ill as it does so (Mack's ill—
maxilla).
Someone who is ill has to man the bull (mandible) in the
bullring; the bull starts to claw at a vehicle (clavicle); then
the bull serves the vehicle a cold meal (serve a cold—cervical
vertebrae); a gigantic piece of lumber (lumbar vertebrae) starts
to eat the cold meal; it eats a ham that's very stern (sternum);
a stern ham is holding a sack full of rum (sacrum); people
see the sack of rum, think it's humorous (humerus), and laugh.
'
r The sack of rum attacks the laughing people, and they scream,
195

"Oh, no" (ulna); many radios (radius) scream, "Oh, no";
millions of carpets (carpus) fly out of the radios; some carpets
can swim in anything but juice—they always fail in juice
(phalanges); a glass of juice pays more of a fee (femur);
someone pays a fee to pat Ella, or pat teller, Pa teller, Pa tell
her (patella); the person paying the fee has TB, or tippler,
tuba (tibia); the person with TB tells a fib to you, and you're
the law (fibula); the person telling the fib asks someone to tar
(tar and feather) us (tarsus); there's tar all over your toes
(phalanges), or use fail in juice again.
You can use the Peg system to learn the bones by number,
but I see no reason for that. Go over the Link once or twice,
add all the bones you want to remember and you'll know
them all. Of course, at the same time you can include other
information in the Link.
The bones on one side of the pelvic appendage are: one
femur, one patella, one tibia, one fibula, seven tarsals, five
metatarsals, and fourteen phalanges. If it is important for you
to know that, you can make this kind of Link:
Start with something that represents pelvic appendage; per-
haps a pail with a wick in it (pail wick) and a tail (appendage)
on the outside. Associate that with fee more; fee more with
pat Ella; pat Ella with TB; TB with fib you law. There is
one of each.
Then associate fib you law with cow (7) tar sails. Perhaps
a cow, dressed as a policeman, is fibbing and tarring sails.
That will remind you of both the name of the bone and the
number—seven, in this case.
To avoid confusion, don't use law for 5 when you continue
the Link. You can use any word that has the L sound only.
Hill would do, or use the alphabet Peg Word for 5, which is
eel. (It would represent 5 phonetically also, since it, too, has
only one consonant sound—L.)

Medical Terminology / 197
Your next picture might be that of an eel meeting (shaking
hands with) a sail covered with tar (met a tar ^//—meta-
tarsals). Finally, you shake hands with a tire (14) and the
tire falls in juice (phalanges).
This fast Link will put the information you wanted right
at your fingertips.
Some of the sections of the human brain are the cerebrum,
cerebellum, medulla oblongata and pons, and diencephalon.
If you are already familiar with them and just need simple
reminders, a Link of broom to bell to dull (or long) to puns
(or pans) to surf alone would do it.
If you're not that familiar with them, simply use Substitute
Words that give you more of the sounds. For example:
Sarah broom for cerebrum, dyin* to surf alone for dienceph-
alon, and so on. In either case, start the Link with a pic-
ture that will remind you of brain.
If you think you know the names of the sections and just
want to be reminded of them, you can use a sentence such
as, My Pretty Cousin Digs Cake, or Carrying Cargo Makes
Pants Dirty. Be sure that you associate the sentence with brain.
It won't do much good to know the sentence if you don't know
what it represents.
Medical students use many such mnemonic devices to help
them remember what they are studying. One fairly well-known
mnemonic is:
On Old Olympia's Towering Top
A Finn -4nd German Fault ^4nd #op.
It is used to help a student remember the cranial nerves:
optic, olfactory, oculomotor, trochlear, trigeminal, abducens,
facial, auditory, glossopharyngeal, vagus, accessory, hypo-
glossal.
Using a word, phrase, sentence, or rhyme as a mnemonic,
or memory, aid is nothing new. The problem, of course, is that

a device that helps you to remember the first letters of study
material doesn't necessarily help you remember the words
themselves. A Link of Substitute Words will help you do that
easily. Start the Link with, say, a picture of a crane with a
lot of nerve. See that crane ticking and floating upward (up
tick—optic).
Optic to olfactory: see an old decrepit factory ticking loudly
as it floats up.
Olfactory to oculomotor: picture the old factory being run
by a cool motor.
Oculomotor to trochlear: a cool motor is being thrown clear.
Trochlear to trigeminal: you try on a gem (or try gem on
Al), then throw it clear (or clear your throat).
Trigeminal to abducens: you try on a gem but realize
that all you have is two cents (have two cents—abducens)
.
Abducens to facial: all you have is two cents, but it's
enough to get a facial.
Facial to auditory: you're getting a facial in an auditorium.
Auditory to glossopharyngeal: an auditorium is being used
as a jail for a glossy (see him shining) pharaoh (glossy
pharaoh in jail—glossopharyngeal).
Glossopharyngeal to vague: the glossy pharaoh (in jail) is
disappearing; he's growing vague.
Vagus to accessory: an accessory that you're using grows
vague (disappears) as you use it.
Accessory to hypoglossal: you're using a gigantic glossy
hypodermic needle as an accessory.
Form this Link, and you'll know all the cranial nerves.
Obviously, you can remember the meaning of any of the
words, if you want to. To remember that olfactory means
pertaining to smell, simply picture an old factory that smells
terrible, that's all.
You may prefer to use the Peg system for the cranial nerves.
I've been told by medical and dental students that these

nerves should be known by number. Applying the Peg system
takes care of that admirably; simply associate the Substitute
Word or phrase with your basic Peg Word. An association of
a cow (7) getting a facial would tell you that the facial nerve
is the seventh cranial nerve. See a policeman (law, 5) trying
on a gem, and you'll know that the trigeminal nerve is the
fifth cranial nerve. Picture a glossy sheet of tin (12) getting,
or giving, a hypodermic injection, and you'll know that
hypoglossal is the twelfth cranial nerve.
One of my students, who is also a dental student, told me
that he learned the names of the amino acids easily and in
almost no time at all by applying the Substitute Word and
Link systems. (You can use the Peg system, if you like. Even
though you don't have to know the acids in and out of order,
by number, some peoples feel that it is more definite to
learn them that way. That is up to you.) Here are the acids:
alanine phenylalanine histidine
glycine tyrosine lysine
valine serine aspartic acid
leucine threonine glutamic acid
isoleucine methionine hydroxyproline
proline arginine hydroxylysine
Since the student knew which acids ended in "ine" or "nine,"
he didn't bother with those endings. He Linked the following
Substitute Words or thoughts (the words in parentheses are
words I might have used)
:
A man named Alan to gloss (glossy, listen), to valet
(valley), to loose (loosen), to / sew loose (ice loose), to
pro (prowl), to /awning an E as you sing "La la** (Fanny
la la), to Taurus (tyros, tie rows), to serene (sir), to three
O's, to method, to aw gee (archiri), to history (his tie dine),
to lies or lye, to a spare tick (us part), to glue atomic, to
hide rocks see pro (hide Roxy pro, hide rock zebra), to
hide (more) rocks see lie.

The ridiculous pictures themselves should come pretty easily
now, and let me remind you that you should not think of this
as "too much work." Of course it's work, but much less work
than if you had to memorize the information by rote without
any system. Applying the memory systems is the easy way,
besides being a challenge, fun, and a way of forcing you to
use your imagination. Most important, applying the systems
forces you to concentrate on the new information.
You might read something like the following in a college
text on histology:
The circulatory system consists of a blood vascular system
and a lymph vascular system. The blood vascular system consists
of 1) the heart, which is a pump for propelling the blood, 2) the
arteries, which are tubes for conveying the blood toward the
organs and tissues, 3) the capillaries, which provide for interchange
of substances between the blood and tissue fluids, and 4) the veins
which serve for the return of blood to the heart.
The lymph vascular system consists of lymphatic capillaries and
various sized lymphatic vessels which ultimately drain into two
main trunks—the thoracic duct and the right lymphatic duct, which
empty into large veins in the neck.
When I think of the word "system," I think of gamblers
using a system in order to win at the roulette wheel. Picture
the wheel going around in circles. That will remind you of
circulatory system; or simply picture blood coursing through
a body. With whatever you're using, associate blood spurting
out and changing color fast (fast color—vascular); vast cooler
would also do. Someone limps (lymph) out of the blood, also
changing color fast. The foregoing gives you the main piece
of information-the circulatory system consists of a blood
vascular system and a lymph vascular system. If you need
to be reminded of the word system in each case, simply stick
in a word to remind you of it, although I doubt if that's
necessary.
Now form a Link starting with the spurting blood that's

changing color fast. With that, associate anything that will re-
mind you of heart, either the organ itself, a Valentine card,
or hearth. With it, associate a word that will remind you of
arteries (/ tear E's, harder E's, are there E's, for example.)
Arteries must lead you to capillaries, so associate what-
ever you're using for arteries with cap ill or cap ill air. With
that, associate a word that will remind you of veins (varicose
veins or vines). That's it. If you need to be reminded of the
functions, you can do that too. For instance, associate heart
(or whatever Substitute Word you're using) with pump for
propelling the blood.
Now form a separate Link for the lymph vascular system.
The limping man who's changing color fast is wearing a cap
that limps off his head (lymphatic capillaries); different or
various sized boats (vessels) limp out of the cap (lymphatic
vessels); all these limping things go into two large trunks
(ultimately drain into two main trunks). If you wanted to
remember that they drain into two main trunks, you could
have pictured the limping things going into a train first. You
can make any association as definite as you want it to be.
See one trunk being sore and sick (thoracic), or imagine
that it contains a (duck) (duct) that's sore and sick, and that
the other trunk contains a limping duck that you hit with a
right cross (right lymphatic duct) to the neck. Two large
veins come out of its neck (empty into two large veins in
the neck),
I've used the first things that came to my mind. Even with
no knowledge of the subject, I've memorized it as I've written
it. If you're studying the material, then you can actually pic-
ture some of the things, and you won't need Substitute Words.
Use whatever works for you. And obviously, it is always
easier when you apply the system to material with which you
have some familiarity.
With but a little practice (that is, using the systems) you'll
be able to memorize something like this as you read it. And

even if it forces you to read slower than usual, you'll still be
saving time because you won't have to read it over and over
again. Most important, once you've applied this system to the
material, you'll know that material for as long as you need to
know it! Go over "the circulatory system," form the Links
and really see the pictures, and you'll see that this is so.
Although there are other ways to apply the systems to this
kind of material (the memory graph is one), a Link would
suffice in this case. Assume you looked at a diagram that
depicted the dissection of the right ear, and that you'd like to
memorize it.
Start at any point and form a Link going clockwise. Here's
what the diagram might look like, starting at eleven o'clock:
prominence of lateral semicircular canal in aditus to mastoid
antrum; posterior and anterior semicircular canals; geniculate gan-
glion of facial nerve; spiral ganglion of cochlea; vestibular nerve;
cochlear nerve; internal acoustic meatus; scala tympani; cochlear
duct; scala vestibuli and osseous spiral lamina of cochlea;
helicotrema; processus cochleariformis; tympanic membrane; audi-
tory tube; promontory; handle of malleus; stapes; incus.
Assuming you have some familiarity with what you're study-
ing, all you need are simple Subsitute Words to remind you
of each part; probably much simpler than the ones I'll suggest.
A man at a prom throws a lateral pass across a canal with
a semicircular ball; it adds itself to a mass of ants, or ants
drinking rum (prominence of lateral semicircular canal in
aditus to mastoid antrum).
From the mass of ants grows a post with an ant ear on it,
the ear falls into a semicircular canal (posterior and anterior
semicircular canals).
A girl named Jenny, carrying a cue stick, swims out of this
canal. A gang of lions (or a gangly man) follows her; all the
lions have tremendous faces with twitching nerves (geniculate
ganglion of facial nerve).

The gang of lions falls, spirals, into a meadow (lea) full
of roosters (cock) (spiral ganglion of cochlea).
One of the roosters is named Beulah and wears a vest, or
one of the roosters enters a vestibule (vestibular nerve).
The rooster with the vest lears at another cock (cochlear
nerve).
This other cock is an interne who holds a cue stick and
runs to meet us (internal acoustic meatus).
The cock with the cue stick scales a gigantic tin pan (scala
tympani).
The tin pan sheds ducks all over the lea of cocks (cochlear
duct).
Some of these ducks scale a vest (or vestibule) and shout
"Oh, see us" and then fall (spirals) and lam in the lea of
cocks (scala vestibuli and osseous spiral lamina of cochlea).
The ducks lam to a helicopter that's in a tree (helicotrema).
The helicopter is in the process of forming itself into a
cock that leers (processus cochleariformis).
Then it flies into a gigantic tin pan (tympani membrane).
A large tube comes out of the tin pan and sits in an
auditorium (auditory tube).
The auditorium is on a promontory of land (promontory).
A girl named Alice (malleus; or mail us) picks up this
promontory by a gigantic handle (handle of malleus).
This handle is stapled down by some Incas (stapes; incus).
As usual, it takes much longer for me to write and explain
the pictures than it takes to form them. Go over the Link
once or twice, and "lock in" the information.

36
BASIC COLLEGE PSYCHOLOGY
One of the questions I saw on an exam in basic college
psychology was this: "List and explain three primary and four
secondary defense mechanisms."
Now obviously, after a while, you should know and recog-
nize the defense mechanisms almost immediately, but at first,
they must be memorized. If nothing else, memorizing infor-
mation will help you pass your exams, which, in most instances,
do nothing more than test your memory!
To memorize the defense mechanisms you have to decide
which method is best for you. You can use the Peg method
and remember them by number, or Link them in the order
you desire. You can use your basic Peg Words for the sec-
ondary defense mechanisms, since there are more of them,
and any alternate Peg Words to represent numbers 1, 2, and
3 for the primary defense mechanisms. However, if you used
tie, Noah, Ma for the primary, and then used them again for
the secondary, you'd probably still memorize them correctly.
It's up to you.
Using the alphabet Peg Words for the primary defense
mechanisms, associate ape (1) with denial. You're arguing
with an ape and all you get are denials. That's the first picture
that comes to my mind. You use whatever you like, as long
as ape reminds you of denial. Be sure to see the picture.
Bean (2) with repression. You've just pressed (ironed) a
gigantic bean, but it's still all wrinkled, so you re-press it.
Sea (3) with isolation. You're isolated in a vast sea.
The secondary defense mechanisms are 1) displacement,
2) projection, 3) identification, 4) rationalization, 5) intellec-
204

Basic College Psychology / 205
tualization, 6) substitution, 7) fantasy, 8) regression. Using the
basic Peg Words, I had these as my first thoughts:
My tie (1) is around my chest instead of my neck; it's been
displaced.
Noah (2) is showing a movie on the ark; he's the pro-
jectionist.
My Ma (3) is hanging from my wrist; she's my identifica-
tion bracelet.
I'm giving people small pieces of my rye (4) bread; I'm
rationing it.
A policeman (law, 5) is discussing a crime with a dangerous
criminal; he's intellectualizing instead of acting and arresting
the man.
I'm putting other things on my feet instead of shoes (6);
I'm substituting other things for them.
A cow (7) is lying in a field and fantasizing—having
dreams.
A large quantity of ivy (8) is walking, or moving, back-
ward; it's regressing.
The examination question also asked the student to explain
the mechanisms listed. To remember the meanings use the
Substitute Word idea. You can do that first and then Link or
Peg the mechanisms, or do it afterward. The best way would
be to do it at the same time. For instance, when you form
your association between law and intellectualization, get a
reminder of the meaning into the picture at the same time.
The policeman is discussing the crime because he's retreat-
ing from the world of impulse and affect to the world of words
and abstractions. If you want to remember exact words, put
anything that would remind you of them into the picture,
such as pulse to remind you of impulse. Perhaps the police-
man is taking his pulse as he intellectualizes. Extract can re-
mind you of abstract.
Sea and isolation: You're isolated in a vast sea, but then

ideas and feelings that belong together start to appear; you
keep them apart.
The ivy regresses; it keeps moving backward until it is far
away; it has avoided the anxiety of whether or not it can grow
to the top of the fence.
I think you have the idea now. To save you looking them
up, here are the descriptions of the defense mechanisms:
Denial: refusal to recognize painful percepts, thoughts, or
feelings.
Repression: total inhibition of affect or idea.
Isolation: keeping apart ideas and/or feelings that belong
together.
Displacement: substituting for a goal object to fulfill a
normal emotion.
Projection: attributing objectionable internal ideas or feel-
ings onto others.
Identification: acquiring a desired characteristic by equating
oneself with the ego of another.
Rationalization: offering plausible causal content for un-
conscious true reason.
Intellectualization: retreat from world of impulse and af-
fect to world of words and abstractions.
Substitution: substituting one act for another that has caused
anxiety.
Fantasy: imagfning the satisfaction of frustrated motives.
Regression: avoidance of anxiety by reverting to age-
inappropriate behavior.
Applying the system actually simplifies the work. As I'll dis-
cuss in the chapters on reading, the system forces you (and
helps you) to boil down hundreds or thousands of compli-
cated words to a few simple words or thoughts.
One student asked me to help him remember these points
pertaining to the scientific method of observation:

Basic College Psychology / 207
1. Collect the facts by making systematic observations and
recording these facts.
2. Evaluate the data (recorded observations).
3. Communicate the results and conclusions to others.
4. Add the discoveries to other (existing) solutions.
5. Provide the next investigator with a more advantageous
starting point.
I've already simplified the material; the wording in the
textbook is more voluminous and complicated. Since you're
studying this subject, all you need are reminders. In any stated
fact there. is always one main, or key, thought (or word)
that will remind you of the entire thought.
When I think of "scientist," I picture a gigantic test tube.
If I see that test tube observing things systematically, I have
the start of a Link. I might see that test tube collecting records
(the kind you put on a record player) as it's observing; it
is stacking the good records in one pile and the bad ones in
another (evaluating). I'd picture the two stacks of records
talking (communicating) to each other. These talking record
stacks grow higher and higher as someone adds records to
them (see them growing as tall as a building). The two tall
stacks of records then go out and provide help for other
record stacks.
Do you see how applying the system, forming this Link,
has simplified as it helped you remember? Within the context
of the subject, communicate could mean only communicating
the results and conclusions to others. The one word, and
one picture, will bring all that to mind.
Just one more example: In the study of Freudian psychology
you may want to remember that compensation means "cover-
ing up weaknesses by enlarging a desirable trait, or making
up for frustration in one area by overgratification in another."
Idealize that using one example like this seems easy and
obvious—what else would compensation mean within this

context? But I also realize, as you should, that when there are
many of these meanings to learn, it can become a chore.
The picture I formed to help remember this was instan-
taneous. I've finished some work and I approach the boss to
be compensated (paid); one side of my body is ugly, so I
approach with the other side toward him; this good side grows
much larger (enlarges) than the ugly side. That's all. This
association will remind me of the entire thought. There are
many more examples of how to solve this kind of memory
problem in the following chapters.

37
HOW TO REMEMBER
WHAT YOU READ; LISTENING
All through school-and life-it will be necessary for you to
read and gather information, particularly now, living as we
do in the age of the "information explosion." One way to
accumulate information as you read is to associate and re-
member the items that you feel are important as you come
to them. You simply do as you have already done. Only
now, after a bit of practice, you'll be able to do it while you
are reading. Simply Link Substitute Words.
Perhaps you'd like to remember some facts in sequence as
you read. You should first read the material to make sure
you really want to remember it and also to get the gist of it.
In that way, you'll have an overall picture of what you want
to remember.
Then read it again, applying the memory systems as you
go along to lock in the important facts.
I've selected the following as one example. Assume that
you want to remember it, and then read it over once.
GREECE
Across the Mediterranean Sea from Egypt is a rocky peninsula
with an uneven coast. This is the mainland of Greece. East of the
peninsula, in the Aegean Sea, are lots of islands, some large and
some small. These lands were the home of Greek civilization.
The first Greeks probably came to the region about 2000 B.C. By
1500 B.C., some of them had a civilization. They knew how to
write and paint, and they built great palaces. But they speni most of
their time fighting. About 1100 B.C., they were conquered by other
Greek tribes who were not so civilized.
209

Next, all you have to do is to form a Link of the important
(to you) facts. Start the Link with a Substitute Word for the
heading, Greece. Headings are important; they usually give
you the important points of the subject. In most cases, all you
have to do is to Link the essential points starting with the
heading, as we'll do with this example. In other cases, just
Linking the headings themselves will help you to memorize
the important information in a chapter or book. I've just
mentioned this fleetingly, but don't overlook it. It is possible
for you to go through a book once, and know all the main
points in sequence, simply by Linking the headings (chapter
headings, or bold type).
All right then. If you have read the excerpt once, with
concentration, go over it again and form the Link. A test on
the information comes later.
First, for the heading, Greece, you can use grease. From
that, Link the pieces of information that you want to remem-
ber. For example, there's lots of grease on a cross; the cross
jumps into the sea to meditate (across the Mediterranean Sea);
then it swims away from a gigantic pyramid (Egypt) to a
gigantic pen that's writing unevenly on a rock; it coasts over
the pen; the pen has a mane like a lion and grease lands in it.
Review this. So far you've reminded yourself of: across
the Mediterranean Sea from Egypt is a rocky peninsula with
an uneven coast. This is the mainland of Greece.
See a lot of yeast (or eats) on the pen. The pen is grow-
ing a gigantic beard-it's aging (east of the peninsula, in the
Aegean Sea). The gigantic beard breaks up into lots of large
and small pieces that form islands. Lots of grease falls all over
the place and starts living together and building homes (home
of Greek civilization). A gigantic nose is also being built.
Nose, of course, is your basic Peg Word for 20. You'd
probably be aware that you were reading about something
that happened around 2000 B.C. and that you'd have to
add two zeros to all the numbers. If you feel you don't want

How to Remember What You Read; Listening / 211
to take the chance, you can use noises sue or nose sis. You
can also put something into the picture to remind you of B.C.,
although you'd know it couldn't be a.d. 2000!
See a gigantic towel (15: 1500 B.C.) covering the build-
ings and the nose. See people writing and painting on this
gigantic towel. One of the paintings is of a great palace;
see the writers and painters fighting most of the time. An
uncivilized tot (11: 1100 B.C.) conquers the people who are
fighting.
I've included all the facts in my Link, but usually, one key
fact or picture will remind you of a number of facts. You
should always include whatever you feel you need to remind
you of the information. Go over the Link once or twice,
and then try to fill in these blanks:
Across the from is a rocky
with an coast. This is the of Greece.
East of the , in the Sea, are lots of
, some and some These lands
were the home of tion.
The first Greeks probably came to the region about
B.C. By B.C., some of them had a They
knew how to and , and they built great
s. But they spent most of their time
About B.C., they were by other Greek
tribes who were not so ed.
If you formed a good Link originally you should have
breezed through this test. If not, go over the Link again and
then try this:
In about what year did some Greeks have a civilization:
B.C.
The Greek islands are in what sea? .
.
'
Describe the mainland of Greece
^ The first Greeks arrived in the area about B.C.
What country is across the Mediterranean Sea from Greece?

Besides writing and painting, the Greeks spent a lot of time
doing what?
What happened about 1 100 B.C.?
The Aegean Sea is (north, west, east, or south) of the
peninsula?
Check your answers. You should have passed easily, even
though I purposely mixed up the questions. It's important for
you to realize that you knew the answers even though you
originally memorized the material in sequence. Once you know
the information, it doesn't matter; you can answer any ques-
tions, in any order.
The rhyming in most poems is a built-in memory aid, but
you can remember a poem even if it doesn't rhyme. Read
this short poem:
The sun peeks out
with one purple eye.
Without a blink
it searches the world,
noiselessly sighing
it sleeps again.
Easy enough. Start your Link with a picture of the sun
peeking out over the horizon with one gigantic eye (the sun
peeks out). If you want a reminder for "purple," put a
Substitute Word or thought into the picture, perhaps a grape—
a purple grape. Or see the gigantic eye being pulled, and it
pays money per pull (with one purple eye).
The gigantic eye doesn't blink, no matter how many times
it is pulled (without a blink). The sun holds a searchlight
and searches all over (it searches the world). The searchlight
sighs heavily, without a sound (noiselessly sighing), and lies
down to sleep (it sleeps again).
If you want to memorize a quote word for word, apply the
same idea. Here's one from Shakespeare's As You Like It:

The whining schoolboy, with his satchel
And shining morning face, creeping like snail
Unwillingly to school.
You might picture a schoolboy whining, or if you like, he's
drinking wine; see him carrying a satchel (or a sad shell),
or drinking wine from a satchel. See a face on the satchel that
shines so brightly it turns night into morning. Something that
creeps like a snail shines brightly—or ?
;
mply see a snail shining
brightly. The last association of the Link might be a picture
of a gigantic snail being dragged unwillingly into a school.
Try it. Use whatever Substitute Words or thoughts you like,
of course. You'll be surprised at how quickly—and well—
you'll memorize poems and quotes. The only way you can
prove this to yourself is by trying it. Apply the system to any
poem, whether or not it rhymes. The English language itself
will act as a memory aid. If you remember the main thoughts
or ideas, the ifs, ands, and buts will fall into place almost
automatically. Apply the system as you would to any reading
material; then go over it a few more times than you ordinarily
would.
If you want to remember who wrote the poem, simply
associate a Substitute Word for the author's name with the
title. In the last example, see the schoolboy shaking a spear
just the way you like it.
Practice the idea of remembering what you read, and no
reading material will ever trouble you again—not so far as
memorizing it is concerned. If you do it often enough you'll
eventually be able to memorize facts while reading at your
normal reading speed!
Also remember that the ridiculous pictures you form won't
keep running through your mind (not that it can hurt you
any). After you've used the information, once it becomes
knowledge, they will fade.
Earlier in the chapter I mentioned headings. I'm sure you

understand the value of being able to Link chapter or section
headings. A similar method is to read through something you'd
like to learn, and underline the facts you want to remember
as you come to them.
You know as well as I do that good reading is far more
than merely recognizing words. Mechanical or passive reading
must be changed to active, aggressive reading. Effective read-
ing for study purposes would partly entail the art of boiling
down hundreds or thousands of words to a few vital thoughts.
Effective reading is a search—a search for ideas, thoughts, and
answers.
Applying the systems you've learned will force you to read
effectively because they will force you to locate the vital or
key thoughts of any reading material. The search itself is a
memory aid because you must concentrate as you do it. The
thing to do is to lock in, or memorize, the vital facts or
thoughts you locate. Then, after you have found and under-
lined the facts, Link them!
Listening
Much of the material you must remember and learn you
acquire by listening. There are courses that supposedly teach
the student how to listen properly and effectively, but they
all boil down to two words: pay attention. That is usually
easier said than done.
Applying the memory systems to things you hear will force
you to pay attention, and to maintain that attention. The main
problem is that most people think much faster than they
speak. There's a gap between the lecturer's rate of speaking
and the listener's rate of thinking. It is during that gap that
the listener's mind tends to wander. Once that happens, the
student loses the lecturer's train of thought. When a student
leaves a lecture thinking that he's forgotten most of what the
lecturer said, what has really happened is that he never heard
what the lecturer said in the first place.

Taking notes during a lecture is fine, except that, usually,
while you're writing one fact the lecturer is discussing another,
which you don't hear. How can you? You're too busy writing!
Applying the memory systems you've learned will force you
to pay exclusive attention to the lecturer; there's neither time
nor opportunity for daydreaming. You must listen for key
words or thoughts, just as you search for them in reading
material, in order to form Substitute Words and Link them.
Just as with reading, you're turning passive listening into active
and effective listening and learning. If you must take notes,
all you need to write are the key words or thoughts. You can
Link them after the lecture, if that's easier for you.
The important thing is that listening in order to hear the
main points, which you must do in order to apply the memory
systems, is like grabbing your mind by the scruff of the
neck and forcing it to concentrate, forcing it to be Originally
Aware! Even if the association idea didn't work at all, you'd
still remember more of any lecture than you ever have before.
Merely trying to apply the systems must better your memory
for things you hear as well as for anything else.
Just to give you a goal to reach for: many of my students
can listen to a lecture without taking a note and remember
all the speaker's main points in sequence! The only way you'll
start approaching that goal is to start applying the systems.
Write some notes at first, just the key thoughts, and then link
them. Each time you do that, you'll see that less note taking
is necessary.
In the booklet I mentioned at the beginning of this book,
teachers are advised to judge a student on how well he "is
able to remember in sequential order facts taken from text."
Teachers are also advised to judge the student on how well
he "recalls main incidents in material read." On the same page
it asks whether the student has developed "the ability to listen
to a speaker and recall facts given." The memory systems are
geared toward helping you do just those things!

38
LITERATURE
Remembering novels, plays, and poems and their authors is
almost instantaneous when you apply the system. Form a
good strong association between title and author, and one will
remind you of the other. It will then be easier to remember
than to forget them.
When studying literature, however, you will have to re-
member not only the title and author, but also the characters,
plot, setting, and theme. Easy enough; your original associa-
tion will be a bit more complicated, but then, you'll be mem-
orizing more material.
Watch on the Rhine was written by Lillian HellmaiL The
main characters of the book are Kurt Mueller and Tek. The
plot concerns a German refugee and a Nazi sympathizer
meeting in an American home. The basic theme is good versus
evil.
As usual, you must decide what to put into your association.
Include the things that you feel you want to be reminded of.
For example, you might see a rhino wearing a gigantic watch
(Watch on the Rhine); a lily, dripping Hellmaris Mayon-
naise (Lillian Hellman—or lily held a man) comes out of the
watch.
A mule (Mueller) hears the loud tick (Tek) of the watch
and is curt (Kurt) to the rhino. You might see the mule
wearing a swastika and the rhino trying to get away from it.
The rhino runs toward an American flag, but the mule meets
him there. That gives you the plot—a German refugee and
a Nazi sympathizer meet in an American home. You can picture
the rhino being very good and the mule being very evil; that
will remind you of the basic theme. See these pictures clearly,
216

Literature / 217
and you'll remember the information you want to remember.
(Do you see how valuable this idea is for book reports?)
A Tale of Two Cities by Charles Dickens. Main characters:
Charles Darnay, Sidney Carton, Madame Defarge, Lucy
Manette, Dr. Manette. The plot is the French Revolution and
Carton's sacrifice (he dies in Darnay's place).
You might think this way: A gigantic tail has two cities on
it; the inhabitants quarrel (Charles) like the "dickens." One
of the quarrelers darns on A (Charles Darnay) as he sits on
a carton (Sidney Carton); an elegant lady (Madame) stirs
the fudge (Defarge) that's in this carton; it's very loose (Lucy)
fudge and a man ate (Manette) it all; the man that ate all the
fudge needs a doctor (Dr. Manette).
You probably know the rest of it, but if you don't you can
see all the fighters or quarrelers speaking with French accents
(French Revolution) and picture the carton dying as the man
darning an A walks away. You could also see the carton
hitting a sacrifice bunt (baseball) so that the man on first, who
is darning an A, can get to second.
You can remember concepts or philosophy the same way. A
question that might be asked on a test is: "Upon what single
principle is the philosophy of Epicurus based?" Answer:
Epicurean philosophy is based upon the single principle of the
infallibility of the senses. You might picture a pea curin' some-
one; it's doing it quite casually because it has complete confi-
dence in the infallibility of its senses. It is saying, "My senses
never fail; they are infallible." See this silly picture and you've
memorized the question and the answer.

39
SHOW-OFF STUFF
I mentioned at the beginning of the book that you can use
the Link and Peg methods to show off with. There are many
stunts you can devise with the systems you've learned, and it
is a good idea to show off with them because every time you
do, you'll gain that much more confidence and ability. The more
confidence and ability you have, the better you'll be able to
apply the systems to your schoolwork.
You can demonstrate your great memory for letters and
numbers by lettering a paper from A to Z, or from A to M,
which is just as impressive and takes less time. Then tell a
friend to call any letter and any two-digit number—in any
order—and to write the numbers next to the letters.
When he's placed a two-digit number beside every letter,
tell him to call any letter, and you will tell him the number.
He can also call the number, and you will tell him the letter.
You have to know the basic Peg Words and the alphabet
Peg Words in order to do this demonstration, but if you know
the words, it's easy. As the numbers and letters are called,
simply make a good strong association between the letter
word and the basic Peg Word.
Obviously, the better you know the Peg and alphabet words,
the faster and better you'll be able to do this. End the demon-
stration just as you would a regular Peg list. Call off all the
two-digit numbers from A to the end.
When you know the phonetic sounds really well, you
can try the same thing with three-digit numbers. You'll have
to make up a word or phrase for the number as soon as
you hear it. For instance, for L-989, you can see an elevated
218

Show-Off Stuff / 219
train being puffed up-puff up, 989; for C-914, visualize the
sea full of butter.
You can also demonstrate your ability to remember long-digit
numbers. With a bit of practice, you should be able to memorize
a long number pretty quickly. Many of my students do it al-
most as fast as someone can write the number! Look at this:
6479470752948314707501.
A Link of shark (647) to bricks (9470) to clown (752) to
perfume (9483) to trucks (1470) to closet (7501) gives you
the number. Try it. A Link of only six pictures has enabled
you to memorize a 22-digit number, forward and backward!
It doesn't matter how you break up the digits, and it's
usually easier and faster to use phrases. A phrase is still only
one picture in your mind. I've memorized the population of
every state in the Union with this method.
An interesting stunt is to number a paper from perhaps 1
to 50. Without watching, have your friend call the numbers in
any order and cross them out as he calls them. Tell him to
stop when there are about five numbers left (not crossed out).
Another way is to tell him to circle any five numbers first, and
then to call and cross out all the others in any haphazard order.
Then still without looking, you tell him which numbers he did
not call!
How? It's easy, if you know the Peg Words from 1 to 50
well. As the numbers are called, you mentally break or
mutilate the word or object that represents that number. That's
all. Say 33 is called; see a mummy coming apart. If number
10 is called, picture a foot without toes. For number 12,
picture a crushed can; for 36, a broken match. Just do that with
every number (Peg Word) called.
When he stops, mentally go over your Peg Words from 1 to
50, Any Peg you come to that has nothing wrong with it is one

of the uncalled numbers! Try it and see for yourself. When
you come to a Peg Word that is not broken or mutilated,
you'll know it immediately. This stunt is effective only if your
friend crosses out the numbers quickly, and the only way to do
it is to know the Peg Words well.
This is a good example of what I've been telling you—that
the memory systems force you to concentrate on something,
for a split second, as you never have before. The Peg Word
makes the number meaningful, and mutilating the Peg Word
forces you to concentrate on it for that split second. That's all
that's necessary.
Anything you do to that Peg Word, mentally, will do. In-
stead of seeing it broken or mutilated, you can associate each
one with yourself, or you can picture each one under water, or
burning. It really doesn't matter. As long as you do something
to each one, those you haven't done it to will stand out like a
sore thumb. I use mutilation because it's faster.
There are many memory demonstrations you can do once
you know the systems; I wanted to mention just these few.
With a little bit of thought you can make up your own.
And, if you want to impress your parents or friends the next
time you're sent to the store for some items, Link them. It's
easy, and you'll never have to worry about losing a shopping
list!
You can use the systems to remember anything, not only
your schoolwork. You have to remember numbers and facts out
of school, too; you might just as well make it easier and apply
the systems. Let me remind you again that each time you do
apply them, you'll be gaining confidence and ability.

40
LAST WORD
There's no reason now why you shouldn't be able to solve
any memory problem. Understanding these systems is all that's
necessary. There's always more than one way to attack and
solve a problem; you only have to attack it in the way that
solves it for you. When faced with a memory problem, think
about it for a while. Then decide which idea, or ideas, can be
applied in order to solve it, and apply those ideas. Of course,
if you've merely read this book, go back and do the things
that were suggested. Go back and practice; learn the
fundamentals.
As with any mental or physical skill that you want to acquire
during your lifetime, you will learn it only to the degree in
which you master the foundation—in this case, the Link, Peg
(phonetic alphabet), and Substitute Word systems.
Once you start to apply the systems to your studies and you
see how well they work—how much easier they make studying,
how much time they save you—you'll need no more prodding
to make you learn and apply them. It's too bad I can't, in
some way, show you the fascinating results of applying the
systems. If I could, wild horses wouldn't keep you from learn-
ing them.
Of course, it is impossible to put everything about the systems
in a book. There are some areas that cannot be explained in
print. The only way for you to become aware of them is to
use the systems yourself.
Only then will you see that the things that took me so
many words to explain are almost instantaneous thoughts or
pictures in your mind. Only then will you see what I mean
by standards. The word "standard" means something you've
221

used at least twice, so of course nothing can become a standard
for you until you've applied the systems. And they can be ap-
plied to anything. Just remember that you are limited only
by your own imagination!
Incidentally, with your knowledge of the Peg and Substitute
Word systems, you can associate material in a book with its
page number. One of my graduates was able to quote thirty-
one law precedents and seventeen references (book title and
page number) on a law exam. If you need Pegs for numbers
over 100, simply make them up: 101 -test; 134—timer or
tamer; 212—Indian, and so on. This idea can also be used as
a fantastic memory demonstration, where you show that
you've memorized an entire issue of a current magazine. If you
associate the highlight of each page, such as pictures or ad-
vertisements, with the page number, you've really done just
that.
The examples I've used have been general ones. Hope-
fully, some of them are things that you're studying now. It
doesn't really matter. If you already know the material in
some of the examples, you've still learned an idea that you can
apply to other, similar material.
Some examples I've used may be material that you're not
studying yet, but you may be studying it soon. Obviously, you
should apply the ideas to the material you're studying now.
I've tried to use as wide a variety of examples as possible,
but, even so, some may seem to be quite similar to others.
There's no way to avoid that. I'd suggest you go over all the
examples whether or not you think they're similar.
If applying the ideas seems just a bit difficult at first, keep
at it. When you first learned how to skate, ride a bicycle, or
drive a car, it seemed terribly difficult. Now you do these things
without thinking. If you do think about them, it's probably to
wonder why they ever seemed difficult.
The same thing is true of the memory systems. After a while,
you'll apply them almost automatically. I've sold you no

Last Word / 223
dreams in this book. The systems are definite. If you learn and
apply them, you'll see results immediately.
Never lose sight of the most important aspect of the systems
-the fact that they force concentration and awareness. They
must do that if you try to apply them. That's why I've men-
tioned, a few times, that even if they don't work, they must
work. By now, of course, you know that they do work.
It's also worth repeating that the ridiculous pictures you
form will fade as you use the memorized material—as the
information becomes knowledge. Don't worry about that at all.
Also, don't worry about remembering too much; you'll never
reach the full capacity of your memory. The more you remem-
ber, the more you can remember.
If you've used the systems, you've already bettered your
memory to a great degree. You've also sharpened your con-
centration, observation, and imagination, and you've acquired
a great sense of confidence. Just knowing that you can re-
member anything you want to usually makes it easier to remem-
ber it.
Therefore, the time you put into learning, practicing, and
using these systems will be repaid many times over. It's like
money in the bank; the more money you put in, the more in-
terest you receive. If you don't apply the systems or learn the
fundamentals, there will be no interest accrued. Remember,
anything times zero is still zero!

Education
ISBN 0-8128-2008-7
Good Memory- Successful Student!
HARRY LORAYNE
Harry Lorayne's system works for anything you want
to commit to memory
Specific instructions for remembering:
Names • Numbers • Foreign Language Vocabulary •
Spelling • The Classics • Dates and Events • *
History • Mathematics • Formulas • Biology •
Diseases • Fossil Races of Man; Orders of Mammals •
Eras and Epochs • Concepts in Science and Chemistry *
Tables of Common Ions and Charges • Equations •
Electron Dot Symbols • The Periodic Table •
Medical Terminology • and more
With Harry Lorayne's memory system working for you,
you can remember the content of any coursework.
Memory is the key to learning
Harry Lorayne, nationally known memory expert and teacher
of memory systems, is co-author of The Memory Book and
author of Remembering People.
&STEIN AND DAY/ Publishers I Briarcliff Manor, New York 10510

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