Google Ads | Guidelines & Best Practices
0 likes92 views
Best strategies for creating impactful Google Ads
Google Ads | Guidelines & Best Practices
- 2. TABLE OF CONTENT Search Ad Specs Headlines Descriptions Sitelinks Compelling Ad Copy Performance Max Campaigns Assets required in Performance Max Campaigns
- 4. HEADLINES Search ad required three headlines of up to 30 characters each The headlines are separated by a vertical pipe ("|") It may show differently based on the device someone is using when they view your ad Good Practice Bad Practice
- 5. Headlines Required 3 - 15 Character limit upto 30 SEARCH AD SPECS HEADLINES Descriptions Required 2 - 4 Character limit upto 90 Sitelinks Required 4 Sitelink text upto 25 DESCRIPTIONS SITELINKS
- 6. DESCRIPTIONS Search ad requires four descriptions of up to 90 characters each The descriptions are separated by a full stop (".") It may show differently based on the device someone is using when they view your ad Good Practice
- 7. SITELINKS Headlines Descriptions Sitelinks For each site link, we need one text of 25 characters and two descriptions of upto 35 characters each
- 8. COMPELLING AD COPY Match your ad to your landing page Highlight the brand's primary keywords Include the brand name to potentially increase CTR Craft messaging that focuses on user needs and benefits Avoid generic sales language in your ads. Use more specific and relatable calls to action Without using aggressive sales language, highlight what makes the brand unique
- 10. SAMPLE PREVIEW It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
- 11. REQUIRED ASSETS
- 12. Landscape image (1.91:1) Recommended size 1200 x 628 Minimum Size 600 x 314 Square image (1:1) Recommended size 1200 x 1200 Minimum Size 300 x 300 Portrait image (4:5) Recommended size 960 x 1200 Minimum Size 480 x 600 IMAGES Creatives shared should consist of Copy & Description. The maximum file size for any image is 5120 KB.
- 13. LOGOS Square logo (1:1) Recommended size 1200 x 1200 Minimum Size 128 x 128 Landscape logo (4:1) Recommended size 1200 x 300 Minimum Size 512 x 128 The maximum file size for any image is 5120 KB.
- 14. YouTube Upload Character Limit Title Upto 100 Description Upto 5000 VIDEOS One short video - upto 10 seconds Can be horizontal, vertical, or square
- 15. DISPLAY AD
- 16. Landscape image (1.91:1) Recommended size 1200 x 628 Minimum Size 600 x 314 Square image (1:1) Recommended size 1200 x 1200 Minimum Size 200 x 200 Portrait image (4:5) Recommended size 1200 x 1500 Minimum Size 320 x 400 IMAGES Creatives shared should consist of Copy & Description. The maximum file size for any image is 5120 KB. Landscape logo (4:1) Recommended size 1200 x 300 Minimum Size 512 x 128 Square logo (1:1) Recommended size 1200 x 1200 Minimum Size 128 x 128
- 18. IMAGES
- 19. VIDEO
- 20. COPY
- 21. THANK YOU