PPC Advantages
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Pay per click (PPC) advertising is effective because it allows advertisers to target motivated customers searching for specific products or services. PPC ads can be tailored for specific keywords to reach customers when they are ready to make a purchase. Tracking conversion metrics and optimizing landing pages, keywords, ad copy, and bids is important to improve performance and lower costs. Testing different ad strategies helps advertisers find the most profitable campaigns.
![Keywords - Broad vs. Phrase vs. Exact
Broad Phrase Exact
Running Shoes “Running Shoes” [Running Shoes]](https://image.slidesharecdn.com/ppceffectiveness-100530030029-phpapp02-130730043031-phpapp02/85/PPC-Advantages-23-320.jpg)
![Keyword – Exact Match
Keyword - [Mens Running Shoes] Will Ad Show?
Mens Running Shoes Yes
Nike Running Shoes No
Adidas Running Shoes No
Running Shoes No
Shoes Running No
Running Hightop Shoes No](https://image.slidesharecdn.com/ppceffectiveness-100530030029-phpapp02-130730043031-phpapp02/85/PPC-Advantages-24-320.jpg)
PPC Advantages
- 1. WHY PAY PER CLICK ADVERTISING is so EFFECTIVE
- 2. Google’s Dominance Google: % of Total Revenue (Fiscal Q309) Advertising Licensing & Other Revenue
- 3. Why SEM is Important
- 4. Targeted & Motivated Customers I Want to Buy Running Shoes!!! Your Ad
- 6. Where do I Want my AD to Show? What Should my Max CPC be? Here’s the #1 Spot! Come and Get It…
- 7. Google’s Brilliance No, It’s Mine! I Want the #1 Spot!
- 8. Keywords with High Cost Per Click
- 10. Traffic Sales
- 11. Ad Copy Strategies Landing Page: • Organized & Functional Website • - Top Selling/Most Popular Products on Top of Page • Nice Product Page / Nice Pictures • Good Description of Service • Customer Reviews • 800 Number • Competitive Prices
- 12. Mens Running Shoes Ad Copy Strategies
- 13. Ad Copy Strategies Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions Keyword Relevance:
- 14. Ad Copy Strategies Keywords & Ads Continuity: Mens Running Shoes Higher CTR & Lower Cost/Conversion
- 16. Ad Copy Strategies Writing Effective Ads: • Include Search Term in Headline • Capitalize Strategically (Camel Case) • Call to Action & Emphasize Benefits • Focused Ad Relevant to Landing Page
- 17. Ad Copy Strategies Vs. Ad 1 Ad 2 • Choose Ad with Highest CTR & Lowest Cost/Conversion • Then Re-Test Testing Ads
- 19. Importance of Tracking The Best & Most Profitable Campaign
- 21. To Summarize
- 22. Adwords Reports
- 23. Keywords - Broad vs. Phrase vs. Exact Broad Phrase Exact Running Shoes “Running Shoes” [Running Shoes]
- 24. Keyword – Exact Match Keyword - [Mens Running Shoes] Will Ad Show? Mens Running Shoes Yes Nike Running Shoes No Adidas Running Shoes No Running Shoes No Shoes Running No Running Hightop Shoes No
- 25. Keyword – Phrase Match Keyword – “Running Shoes” Will Ad Show? Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Mens Yes Shoes Running No Running Hightop Shoes No
- 26. Keyword – Broad Match Keyword – Running Shoes Will Ad Show? Mens Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Yes Shoes Running Yes Running Hightop Shoes Yes
- 27. Keywords - Broad vs. Phrase vs. Exact Keyword Type Lowest Cost/Conversion Highest Search Volume Exact (1) (3) Phrase (2) (2) Broad (3) (1)
- 28. Keyword – Negative Match
- 29. Keyword – Negative Match Keyword Negative Keyword Adidas Reebok Converse Puma New Balance Nike Running Shoes
- 30. Please Visit Us At: Http://technosoftwares.com/
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