Google AdSense Optimization
- 1. Google AdSense Optimization Daniel Scocco http://www.dailyblogtips.com
- 2. Agenda My Experience with AdSense
- 3. The Two Main Requisites
- 4. Choosing the Right Units
- 6. Positioning the Units Effectively
- 8. You Don't Need to Annoy Your Users
- 10. Test, Test, Test
- 11. My Experience with AdSense
- 12. The Two Main Requisites First of all you need to have some organic traffic (e.g., 500 uniques per day).
- 13. Second, you need to know how to choose , position and optimize your AdSense units.
- 14. This is what we're going to cover today!
- 15. Choosing the Right Units Google itself confirms that the top performing units are: the 336x280 large rectangle,
- 16. the 300x250 medium rectangle,
- 17. and the 160x600 wide skyscraper.
- 18. Here Is How They Look 336x280 300x250 160x600
- 19. Formatting the Units As a rule of thumb, the more you can blend the ad unit with your site, the better.
- 20. Start using the same colors of your own site (e.g., same background, headline with the same link color and so on).
- 23. A Little Known Trick... You can actually choose up to 4 different color palettes , and Google will rotate them randomly for you.
- 24. This is a useful trick to reduce ad blindness on sites that get many repeat visitors.
- 25. Positioning the Units Effectively You must place units above the fold if you want to make significant money.
- 26. The only exception to this rule is the spot at the bottom of your posts .
- 27. Units placed in the middle and in the left side of your site usually perform better.
- 28. The Google AdSense Heatmap
- 29. The Champion Combo The “Champion Combo” is my nickname for the combination of a 336x280 ad unit placed right below the headline of your pages (e.g., below post titles in your blog).
- 30. On 95% of the cases this combo will outperform any unit/position combination.
- 32. You Don't Need to Annoy Your Users Google for “ Why Do Work Plugin ” and you'll find WordPress plugin that allows you to display the “Champion Combo” only on posts older than X days.
- 33. Usually I set X to 7, so my loyal users never see that ad, while all visitors coming from search engines do!
- 34. Using Section Targeting The more relevant the ads displayed in your AdSense units, the higher your CTR and earnings will be.
- 35. You can help Google here using the Section Targeting feature.
- 36. These are tags you'll place inside your HTML to emphasize important sections of your content.
- 37. Here Is How It Works...
- 38. You Can Also Ignore Sections
- 39. Test, Test, Test The principles we covered today will help you optimize your AdSense units, but you'll still need to test if you want to maximize your earnings .
- 40. Simply experiment with different ad units, different colors, and different positions.
- 41. Track the results by creating one channel for each unit .