Google Adwords & Analytics for Startups

Editor's Notes

• #24: Google Adwords is broken up into three tiers At the top – is your adwords accoutns. Under that is your campaigns. The campaigns can be broken up into what courses, or products groups or services you are trying to sell. E,g if you are selling a Web design course for example that would be one campaign and on the other campaign will be say a Graphic design course. At the lowest point of the tiers are the AD GROUPS – Inside the adgroups live the Keywords and the Text ads that will fire when a keyword is searched for.
• #25: Here is a look at the Adwords interface – It is laid out the same way as the previous diagram
• #28: Ad impressions are how many times your ads are shown. Search partners show your ads away from Google search page e.g on the SMH.com.au or NEWS.com.au where the chances of an ad been clicked is low.
• #29: Ad impressions are how many times your ads are shown. Search partners show your ads away from Google search page e.g on the SMH.com.au or NEWS.com.au where the chances of an ad been clicked is low.
• #33: Here is a look at the Adwords interface – It is laid out the same way as the previous diagram
• #34: This is where you will need to focus your efforts over time to get your keywords and ad text optimized to it's highest and best potential. Your Headline is the large print at the top. Try to use your most important keywords here. You have two lines for the description to help sell your ad to the consumer. Try to find sentences that have your main keywords in them, while still promoting your advertisement well. Don't go too keyword heavy. The "Display URL" is the URL that you want shown under your Headline. I usually use my domain name here. The "Destination URL" is the URL for the webpage that you want the consumer to land on once they click on your ad.
• #40: These are the results from GET IDEAS when I used the iphone 6 cases keyword These are the AD GROUP ideas being show. You can get an idea of how much traffic can be generated from each selected Adgroup  E.G 6 TOUGH - Adgroup has 250 average monthly searches. Pressing the ADD TO PLAN will – THE BLUE ARROR pointing right >> Will show YOUR PLAN on the right column. REVIEW FORECASTS will give you you better ideas on what the ADGROUPS/Keywords can do for you
• #41: At the top you can set the BID you want to have per click – CPC This is the maximum cost per click you want to pay. You can also set the Daily budget so you can get an idea of expected click, impressions and CPA – Cost per Acquisition. Pressing the top right button SAVE TO ACCOUNT will add the Adgroup to any campaign you choose.
• #42: Go to google.com/analytics/ Press create account if you don’t have one already or sign in if you already have a GA account.
• #43: If you’re not signed in to any other account you will get this screen
• #44: Once you’ve signed up for a new account (if you need it), click the “Sign Up” button on the next screen:
• #45: On the NEW account you will need to fill in the ACCOUNT NAME ( Your website Title) WEBSITE NAME what you want to call your website – Your url > What industry your business represents. Change your time zone and location.
• #46: Now SELECT australia for terms and conditions then press I ACCEPT
• #47: The tracking ID is unique to your Google Analytics account. If you are using wordpress you would need this number to add into your GOOGLE ANALYTICS PLUGIN. If you are not sure how to add google analytics its best to send the code <SCRIPT> </SCRIPT> over to your developer. And they can get it installed for you.
• #49: On the AUDIENCE OVERVIEW (which is usually the default view of GA) shows you Sessions, Users Pageviews and much more. Sessiosn means how many visits your website has had. Users how many UNIQUE visitors and Pageviews how many pages have been visited. There is other important data like how long people have spent on the site etc.
• #50: Looking at AQUISTION tab on CHANNELS will tell you exactly where the traffic has come from. DIRECT means someone has put in your domain directly into the search browser. Paid is from GOOGLE adwords Referral is from another site ORGANIC is organic SEO traffic, EMAIL is from EDM’s and Social from social media Lets have a closer look at Social in this case. CLICKING any of the CHANNELS it will give you more information.
• #51: On social channels you can see FACEBOOK is the keychannel for this particular website with over 67 visits.
• #53: Here is an example of setting up a goal for a thank you page You enter the NAME of your GOAL description first. Make sure you name it something that makes sense – E>G contact form completed Goal Type is DESTINATION > Which means that the visitors needs to be directed to a URL in order for the goal to register. So in this example the URL for the thank- you page is added. (You can check what your url is by completeing your contact form and seeing where it takes you on your website) You don’t need to add your whole website just the /thank-you/ You can give it a value in $ if you wish. The FUNNEL settings allows you to set the goal ONLY if the visitors started from a SPECIFIC page e.g the contact page. So for the GOAL to register in this case the Visitors must have come form the CONTACT page first then completed the form that pushed them to the thank you page. Clicking in VERIFY GOAL will give you an indication if the goal has been setup correctly. Once done press CREATE GOAL
• #54: This will give you a good idea on how many people converted through certain sections of your website.