Google Algorithm Updates – A Complete Guide for Digital Marketing Students.pdf
- 2. What Are What Are Google Google Algorithm Algorithm Updates? Updates? Rules and systems Google uses to rank web pages. Updated regularly to improve search quality. Some updates are minor; others significantly impact search rankings.
- 3. Why Do They Why Do They Matter? Matter? Directly affect your website’s visibility on Google. Can lead to traffic increases or sudden drops. Shape how we create and optimize digital content.
- 4. How It Works How It Works Google scans ("crawls") websites. It stores them in a big library (called an index). It ranks them based on quality and relevance.
- 6. How It Works Focus: Content quality Example: If a website has copied or thin content, it will rank lower. 1.Panda (2011)
- 7. How It Works Focus: Backlink quality Example: Sites using spammy links to rank higher were punished. 2. Penguin (2012)
- 8. Focus: Understanding search intent Example: If someone searches "best places to eat in Malappuram," it finds real guides, not just keyword- stuffed pages. 3. Hummingbird (2013)
- 9. Focus: Mobile usability Example: Sites that didn’t work well on phones lost rankings. 4. Mobile-Friendly Update (2015)
- 10. Focus: AI learning to improve search results Example: Learns which results people actually click and improves ranking accordingly. 5. RankBrain (2015)
- 11. Focus: Understanding natural language Example: Searches like "Can you get medicine for someone at a pharmacy?" now get correct answers. 6. BERT (2019)
- 12. Focus: People-first content Example: Content made to actually help users ranks higher than content made only for Google. 7. Helpful Content Update (2022)
- 13. Use original and useful content. Make your site mobile-friendly. Avoid keyword stuffing. Get backlinks from trusted sites. Simple Tips to Rank Better
- 14. Google algorithms are always changing. Focus on quality, relevance, and user experience. Stay updated with Google changes for better SEO. Summary
- 15. Open floor for any questions about Google algorithms. Questions & Discussion
- 16. Google’s algorithms are like evolving guides that help users find the best information online. They reward websites that offer genuine, helpful, and user-friendly content. By understanding these updates and following best practices, you can improve your site's visibility and build long-term success. Remember: Focus on people first, not just search engines. Conclusion
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