Google analytics 2
Download as PPT, PDF0 likes1,314 views
The document summarizes a two-day workshop on Google Analytics, covering sessions from basic introductions to advanced segmentation, goal tracking, and custom reporting. It includes topics like account setup, data quality, traffic analysis, and conversion optimization. The final section addresses questions and provides contact information for the presenters.
![Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks](https://image.slidesharecdn.com/googleanalytics2-100718122653-phpapp02/85/Google-analytics-2-44-320.jpg)
Google analytics 2
- 3. Summary of the workshops Day 1 Session 1: Introduction to Google Analytics Session 2: Setting up Google Analytics Session 3: Understanding & Interpreting Reports Session 4: Understanding & Interpreting Reports Day 2 Session 1: Advanced Segmentation & Custom Reporting Session 2: Session 3: Session 4: Goal, Transaction and Conversion analysis
- 6. Introduction to Analytics Data Quality Limitations All features Reports Configuration Profiles Filters User Access AdWords
- 7. Enabling your account for Google Analytics
- 8. Account setup and integration with your website
- 9. Integrating Google AdWords with Google Analytics
- 10. Goal Setup and Transaction tracking
- 12. Advanced Profile filtering IP Address (and how to find address) Bid override Referring URLs
- 14. Customised Variables and User-Defined Variables
- 17. “ Super cookie” implementation
- 19. Visitor analysis
- 26. Using Dimensions
- 28. Alerts and Analytics Intelligence
- 31. Custom Reporting
- 33. Goal analysis & verification
- 35. Event tracking
- 37. Revenue metrics & transaction tracking
- 39. Pivot tables
- 40. Exporting data
- 41. Using regular expressions to filter reports
- 43. Tracking “non Google” Campaigns
- 44. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks