Google analytics

 Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
- Campaign Content
Campaign Source
All of these are required
Which of the following metrics would most strongly suggest a poorly performing
landing page?
- Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers
Your business objective is to maximize the number of sales through your website.
Which of the following metrics would most directly help you measure performance
against this objective?
Visits
- Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit
The Measurement Protocol is a standard set of rules for collecting and sending hits to
Google Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
- A and B only
A, B, and C
Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
- all of these are hit types tracked in Google Analytics
Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that contain only one page view
the percentage of visits that result in a site registration
conversion rate

the percentage of visits during which visitors spent at least two minutes on the site
- All of these could be measured by defining a goal in Google Analytics
Which of the following would prevent destination goal conversions from being
recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
- All of these would prevent a destination goal from recording
True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
- True: Filters are executed in the order in which they appear.
Which of the following questions can be answered using the goal flow report?
Do visitors usually start my conversion process from the first step or somewhere in the
middle?
- All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion
process to start over?
Are there any steps in my conversion process that don’t perform well on mobile devices
compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
True or False: When you share a link to a custom report, you share the data in the
report.
True. Sharing a link to a custom report shares the data in the report.
- False. Sharing a link to a custom report only shares a template for the report.
Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
Last Interaction model
- First Interaction model
Linear model
Last Non-Direct Click model
The Solutions Gallery allows you to import or share which of the following reporting
tools or assets?
Goals
Segments
Custom reports
B and C only
- A, B, and C

You launched several new marketing campaigns and want to be notified if any of the
campaigns lead to over a 10% increase in goal conversions on a given day. Which tool
in Google Analytics would you use to set up this alert?
Annotations
- Intelligence Events
Real-Time
Secondary Dimensions
Advanced Segments
In the Multi-Channel funnel reports, which of the following metrics would be most
useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
- First Interaction (Click) Conversions
none of these metrics
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
- You haven't implemented Goals or Ecommerce
You haven't enabled demographic data
You are not using Google Tag Manager
You are not using Content Experiments
You haven't set up Goal Funnels
Which reporting or data collection feature(s) do you get access to by activating
Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
- A, B, and C
Your company runs a holiday email campaign for the month of December to drive
newsletter signups. Which of the following metrics would be the most indicator of the
campaign’s success?
bounce rate
session duration
pageviews
- conversion rate
True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
- False: You have 35 days to restore a view after it is deleted.
What is the URL parameter that autotagging appends to an AdWords destination
URL?

userid=
_ga=
- gclid=
clickid=
utm=
You decide to run an email campaign that includes a link to your website. What would
you need to do in order to track traffic to your site from this email campaign?
Email traffic will always appear as referral and cannot be tracked separately
Email is default medium in Google Analytics and will automatically appear in your reports
- Email traffic can be tracked using manual tagging with UTM parameters
Which of the following features allows you to join the data generated by your offline
business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
- Data import
Custom channel groupings
You can adjust the report sample size in Google Analytics by:
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size
- adjusting a control in the reporting interface
Which report would you use to determine the percent of your site traffic that has
already been to your site before?
- Behavior – New vs returning report
Behavior – Frequency & Recency report
Interests – Affinity categories report
All traffic – Referrals report
Ecommerce – Sales performance report
True or False: If a user views one page of a website, completes an Event on this page,
and then leaves the site, this sessionwill be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then
leaves.
- False: Because there was more than one interaction hit in the session (pageview hit
and event hit) this sessionwould not be considered a bounce.
What analysis tool would you use to analyze the behaviour of new customers vs.
returning customers on your website?
Real Time reporting
Segmentation
- View filters
Multi-channel funnels

Which of the following reporting dimensions would be useful to reference if you were
rebuilding a website to improve accessibility?
Browser
- All of these dimensions
Device Category
Language
None of these dimensions
Using filters, you can _____
exclude data from a view
change how the data looks in your reports
- All of these answers apply
include data in a view
Which of the following are measures of traffic volume?
- Visits
Bounce Rate
Margin
Time on Site
You want a second view of your data where you only see traffic to a specific
subdirectory. What is the best way to set this up?
Create a second Google Analytics account, and apply the new tracking code to the pages in
the subdirectory
- Create a duplicate view and add a filter: Select “Include only traffic to a
subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory
Which of the following would be most useful in measuring how many days passed
between the first visit to a site and the eventual conversion?
Path Length
- Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions
Which of the following technologies on your site influence how you implement
Analytics? Select all that apply.
responsive web design
query string parameters
- All answers are correct
Flash and AJAX events
server redirects

Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
- First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model
You want to know whether button X is clicked more often than button Y? Which of
the following would be more useful?
Intelligence
- Events
Annotations
Real-Time
Which of the following should you NOT collect with the Google Analytics commerce
JavaScript?
product SKU(s)
- credit card number
billing city
tax amount
purchase amount
Which of the following techniques would you use to exclude rows with fewer than 10
visits from a report table?
Use a pivot table with two dimensions
- Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest
Your company has a website and a mobile app, and you want to track each separately
in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
- one account, two properties, two views
one account, one property, no views
For each user who comes to your site, Google Analytics automatically captures which
of the following Traffic Source dimensions.
- Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium
Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device

- on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps
Which of the following are dimensions?
Screen resolution
Bounce rate
- Region
% new visits
You need to immediately need to find out whether people are viewing the new content
that you just added today. Which of the following would be most useful?
Annotations
- Real-Time
Intelligence Alert
Secondary Dimensions
You want to see conversion rates for Windows visits coming from London. Which of
the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
- Operating Systemand City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options
Which of the following would be valid segment to consider using to analyze traffic
pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
- All of these answers are correct
Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
- Impressions
You publish articles by many different authors on your site. You want to create a
report that shows the total number of page views for each author. Which of the
following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence

- Dimension Widening
You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
- After implementation planning
During measurement planning
Specifying a goal value allows Google Analytics to calculate _______
- Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value
What is the purpose of the URL Builder?
Using the URL builder is required in order to track Adwords visits
To generate URL tracking parameters that need to be appended to an organic search result
- To generate a URL with tracking parameters
To optimize landing page
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and
a Match Type of “Begins With”. Which of the following URLs will count as goals?
Select
example.com/thankyou/receipt.php
example.com/thankyou.php
example.com/thankyou.html
- All of these would count as goal
What is the first stepof analytics planning?
Create your implementation plan
Document your technical infrastructure
Implement Google Analytics
- Define your overall measurement plan and business objectives
The URL for the homepage of your site is example.com/index. You would like this
particular page to appear as “/home” in your pages report. How can this be achieved?
Use the Search and replace custom filter on the Request URI field where Search string is
www.example.com/index and replace string is www.example.com/home
- Use a Search and Replace custom filter on the Request URI field where Search string
is “/index” and Replace string is “/home”
Which of the following is a sessionlevel interaction?
Ecommerce transaction
Event
- All of these answers are correct

Pageview
Social interaction
Which of the following would most quickly allow you to determine whether the Google
Analytics code snippet is working on a specific website?
Annotations
secondary dimensions
Analytics Intelligence
- Real-Time
Which of the following would you use to set up a custom alert?
Real-Time
Conversion
Content
- Intelligence
Which of the following are possible uses of views within a single Google Analytics
account?
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data
- all of these are possible uses of views
Which of the following are tracked by Site Speedreports?
page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time
- All answers are correct
Which of the following is a valid tagged custom campaign
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-
spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_co
ntent=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
- All of these are valid
Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session
conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot

traffic.
- A,B, and C only
A,B,C & D
You have defined goal X such that a particular PDF download qualifies as a goal
conversion. A user comes to your site once and downloads this PDF 5 times. How many
goal conversions will be recorded?
A) 1
- B) 5
C) 2
D) 0
What is the best analysis tool to use in order to see a traffic comparison of Converters
vs. Non Converters?
View filters
- Advanced Segments
Report filters
Custom Dimensions
Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
- All of these answers are correct.
Which Analytics API allows you to access your Google Analytics account configuration
data?
Core Reporting API
Embed API
- Management API
You cannot access this data with an API
What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
- Time lag between the original sessionand a goal completion
Time lag between page views in the goal funnel
Which dimension is not included in the Adwords reporting section of Google
Analytics?
Bid adjustment
Keyword
- Invalid click
Destination URL
TrueView Video ad

A visitor comes to your site but stops looking at pages and generating events. Which of
the following will occur by default?
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
- The visitor’s sessionexpires after 30 minutes of inactivity
The visitor’s session expires once the visitor has exited your site
You define a Destination URL goal by:
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
- editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page
Each dimension and metric has a scope that aligns with a level of the analytics data
hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine
dimensions and metrics in your reports that belong to the same scope. Which of the
following is a valid dimension / metric combination?
Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
Sessions (metric) / city (dimension)
- All of the above are valid dimension / metric combination
When analyzing the goal flow report, you see that many users are dropping off after
the second stepin the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be
improved
You should consider directing traffic through a different entrance point of your goal
- all of the above
You recently set up a new AdWords campaign and you are interested in using Smart
Goals to optimize your performance. Which of the following is a prerequisite to using
Smart Goals?
The linked AdWords account must have sent at least 1000 clicks to the selected Google
Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
- The selectedGoogle Analytics account must have at least 500 sessions overthe past 30
days.
What is the main purpose of the Mutli-Channel funnel report?
To show which goals are bringing in the most revenue
- To evaluate the interaction and contribution of multiple channels in the
conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews
The User ID feature is commonly used with which of the following website layouts?
- Users can create an account on your website and log in on all types of devices
Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame
True or False: When a new view is created, it will show the historical data from the
first view you created for the property.
True: Any new view will include all historical website data.
- False: Views will report data from the day they are created.
Why would it be useful to assign a value to your goal in Google Analytics?
- Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and
improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the
conversion funnel on your website.
How would you determine the mobile ecommerce conversion rate for paid traffic
(CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in
order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device
category in order to see the paid search traffic coming from mobile
- Both A and B are correct steps for determining the mobile ecommerce conversion
rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together.
There is no way you can see mobile traffic only
The User ID feature lets you associate engagement data from multiple devices and
different sessions with unique IDs. In order to use the User ID feature in Analytics you
must:
use Google Tag Manager for your Analytics tracking
- be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above
The Google Analytics SDK or tracking code sends campaign and traffic source data
through a number of different field. Which of the following is one of the fields used to
sends campaign or traffic source data?
Location
- Campaign medium
Device category
Interest category

When you create a new Channel Grouping in a view, you can:
immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
- A,B, and C
When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like
AdWords or Facebook.
- You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.
Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site’s search function at least
once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after
performing a search.
- All of the above
The Google Analytics Data Model consists of users, sessions, and interactions. In this
heirarchy, interactions include:
pageviews
events
transactions
A and B only
- A,B, and C
What reports would you use to determine if you should consider expanding your
advertising to new markets?
- Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report
Scenario: The Google Merchandise Store recently launched a mobile responsive
website and started a few new ad campaigns. When looking at their overall traffic in
Google Analytics, they noticed that they have a bounce rate of 85%. Which of the
following dimensions would be useful when analyzing their traffic to determine the
cause of this high bounce rate?
Device Category
landing page
Campaign

A and C only
- A, B, and C
Which report would give you insight into how many Display conversions were assisted
by Search paid traffic?
Ecommerce reports
- Multi channel funnels reports
Interests report
Goals reports
Campaigns reports
What is a benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users
who’ve been to your site more than once in a 30 day period.
A and C only
- A, B, and C
True or False: If you have updated your tracking code to analytics.js, then no
additional configuration is required to track subdomains.
- True: With analytics.js you can track across your domain and subdomains with no
additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.
You receive an intellgence alert notifying you that there has been an unexpected spike
in your traffic. Which of the following could be possible reasons for this spike?
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
- All of the above
Google Analytics uses which model by default when attributing conversion values in
non-Multi-Channel Funnel reports?
First Interaction model
Last Interaction model
- Last Non-Direct Click model
Linear model
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel
grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the
MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared.

You data remain private.
- All of these statements are true.
Which reporting dimension would be useful to reference if you were looking to
improve the user experience on your landing pages?
Traffic type
Language
Device Category
- B and C only
A, B, and C
Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
- A, B, and C
Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
- AdWords Campaign traffic
Website referrals
Social media referrals
Google Analytics can identify that two sessions are from the same user if:
- the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other
When a report is based on data from a large number of sessions, you may see the
following notice at the top of the report: “This report is based on N sessions.” You can
adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
- adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data
Segments are subsets of your Analytics data. Which of the following statements are
NOT true of Analytics segments?
- Segments are filters that permanently change your data.
Segments let you isolate and analyze your data .
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
- all of the above
What is an assistedconversion?
When one goal completion leads to another
- When one traffic source results in a later goal completion through another traffic
source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert
What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
- the set of rules that determine how credit for sales and conversions is assigned to
touchpoints in conversion paths
the set of rules for assigning specific interest categories
Adding filters to a view in Google Analytics allows you to:
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
- A and B only
A, B, and C
To recognize users across different devices, what feature must you enable?
Attribution Models
User ID
Audience Definitions
AdWords Linking
Custom Dimensions can be used as which of the following?
Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
All of the above
Which kinds of hits does Google Analytics track?
Page-tracking hit

Event-tracking hit
Ecommerce-tracking hit
All of the above
If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-
up three times in three separate sessions, how many Goal conversions will Google Analytics count?
0
1
2
3
Which of these is NOTa benefit of Remarketing in Google Analytics?
Show customized ads to customers who have previously visited your site
Allow customers to reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Create remarketing lists without making changes to your existing Analytics snippet
Which campaigns require you to add manual tags to destination URLs for tracking?
AdWords campaigns
Email campaigns
AdWords and email campaigns
None of the above
Google Analytics filters are applied in the order in which they are set in your view.
True
False
Which report would you use to determine where users start or exit the conversion funnel?
 Cohort Analysis report
 Goal Flow report
 User Timings report
 Treemaps report
Which of these can be imported to define a remarketing audience?
 Custom Metric
 Custom Report
 Custom Dimension
 Custom Segment
What scope would you apply for a Custom Dimension that collects data for users who log in to your
website?
 User
 Hit
 Session
 Product
Which of these could NOT be tracked using Goals in Google Analytics?

 Watching a video
 Making a purchase
 Customer’s lifetime value
 Signing up for a newsletter
If a user watches a video with event tracking three times in a single session, Analytics will count
how many Unique Events?
 0
 1
 2
 3
What is a “metric” in Google Analytics?
 A dimension that can help you analyze site performance.
 The numbers in a data set often paired with dimensions.
 The dates in your date range.
 A segment of data separated out in a report for comparison.
Which report shows which pages on your site get the most traffic and highest engagement?
 Active Users report
 All Pages report
 Frequency and Recency report
 Engagement report
By default, which of these is NOT considered a “medium” in Google Analytics?
 Google
 Organic
 Referral
 CPC
Which of these is NOTpossible when you link your AdWords account to Google Analytics?
 Adjust keyword bids inside Google Analytics
 View AdWords click and cost data alongside your site engagement data in Google Analytics
 Create remarketing lists in Analytics to use in AdWords campaigns
 Import Analytics goals and transactions into AdWords as conversions
Which of these is a scope for Custom Metrics?
 User
 Session
 Hit
 Event
What four parameters can you include with an event hit for reporting?
 Category, Action, Label, Unique Events
 Category, Action, Label, Total Events
 Category, Action, Label, Value
 Event, Category, Action, Label

Metrics cannot be paired with dimensions of the same scope.
 True
 False
By default, Google Analytics can only collect behavioral data from web-connected systems.
 True
 False
Which user characteristic may NOT be used to change keyword bids in AdWords?:
 time of day
 ad preference
 location
 device
By default, which of these are NOT Remarketing audiences that you can define?
 Users who speak a particular language
 Users who visited a specific page on your website
 Users who visited your physical store
 Users who played a video on your website
Once Google Analytics has processed the data it collects, you can still recover any data that was
filtered out.
 True
 False
What are the four scope levels available for dimensions and metrics in Google Analytics?
 Hit-level, session-level, product-level, or user-level scope
 Location-level, duration-level, product-level, or user-level scope
 Event-level, session-level, transaction-level, or user-level scope
 Event-level, duration-level, transaction-level, or user-level scope
If you want to track users and sessions across multiple domains, what must you set up?
 AdWords Linking
 Data Import
 Ad Exchange Linking
 Cross-domain tracking
Once you have deleted a view, you have a limited number of days to restore that view.
 True
 False
Which report indicates the last page users viewed before leaving your website?
 Exit Pages report
 Pages report
 Landing Pages report
Which of these does Google Analytics use to distinguish new and returning users?
 Facial recognition technology

 Artificial intelligence
 A randomly-assigned unique identifier and browser cookie
 A sequentially-assigned unique identifier and browser cookie
Sharing a Custom Report will share the data in that report.
 True
 False
Which report indicates the pages of your website where users first arrived?
 Location report
 Landing Pages report
 Pages report
If a filter excludes data from a view, that data can never be recovered for that view.
 True
 False
Which report can compare metrics based on user acquisition date over a series of weeks?
 Users Flow report
 Active Users report
 Cohort Analysis report
 User Explorer report
Which reports show websites that send traffic to your pages?
 Behavior
 Demographics
 All Traffic
 Geo
You cannot change the default session timeout duration in Google Analytics.
 True
 False
Where in the HTML of your webpage should you place your Analytics tracking code?
 Just before the closing </body> tag of your website
 Just after the opening <body> tag of your website
 Just before the closing </head> tag of your website
 Just after the opening <head> tag of your website
To send data from a web-connected device like a point-of-sale system to Google Analytics, what
would you use?
 Data Import
 The Measurement Protocol
 Browser cookies
 The Networking Protocol
What is a “dimension” in Google Analytics?
 A comparison of data between two date ranges.

 An attribute of a data set that can be organized for better analysis.
 The total amount of revenue a business has made in a given date range.
 A report that offers information about your audience.
What is the set of rules that determines how sales and conversions get attributed based on touch-
points in the conversion path?
 Channel Groupings
 Multi-Channel Funnels
 Conversion tracking
 Attribution modeling
Smart Goals are created automatically by Google’s machine-learning algorithms
 True
 False
Which report helps identify which browsers may have had problems with your website?
 The Active Users report
 The Browser & OS report
 The Source/Medium report
 The New vs Returning report
Which of these are required for Multi-Channel Funnels?
 Advertising features
 In-page Analytics
 Custom dimensions
 Goals or Ecommerce
Which of the following statements about segments is incorrect?
 Segments are filters that permanently alter your data
 You can use segments to build custom Remarketing lists
 Segments are either subsets of sessions or subsets of users
 Segments let you isolate and analyze your data
When will the Analytics tracking code send a pageview hit to Google Analytics?
 Every time a user loads a webpage with embedded tracking code
 Every time a user adds an item to an online shopping cart
 Every time a user clicks a video on a website
 Every time a user searches on a website
Which of these would prevent data from appearing in a Custom Report?
 You’ve applied too many metrics to the Custom Report
 You haven’t shared that Custom report with users in the same view
 You’ve applied a filter that filters out all of your data
 You’ve applied too many dimensions to the Custom Report
Which of these can you NOT share using The Solutions Gallery?
 Custom reports
 Segments

 Custom Dimensions
 Goals
Which of these represents the hierarchical structure of a Google Analytics account?
 Account > View > Property
 View > Account > Property
 Account > Property > View
 Property > Account > View
What is required for User ID to track users across different devices?
 Google Tag Manager
 Sign-in that generates and sets unique IDs
 A new Analytics account for reporting
 All of the abov
What is a “secondary dimension” in Google Analytics?
 An additional widget you can add to a dashboard for more specific analysis.
 An additional dimension you can add to a report for more specific analysis.
 An additional metric you can add to a report for more specific analysis.
 A visualization that allows you to understand the impact of your data.
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
 Users who viewed a search result page on your website
 Users who viewed product detail pages
 Users who viewed your homepage
 Users who returned an item they purchased
Which tags does Google Analytics recommend to accurately track campaigns?
 Source, Content, and Term
 Medium, Source, and Content
 Medium, Source, and Campaign
 Campaign, Content, and Term
Segments are applied before sampling in reports.
 True
 False
To collect how many times users downloaded a product catalog, what would you set up?
 Event Tracking
 Calculated Metrics
 Custom Report
Which of these is NOTa valid metric-dimension combination?
 Sessions / Source
 Sessions / Bounce rate
 Time on Page / Device Type
 Total Events / User Type

What feature would you set up to collect company-specific data such as Member Status?
 Event Tracking
 Custom Filter
 Custom Metric
You may apply a new Custom Channel Group retroactively to organize data that has been
previously collected.
 True
 False
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
 Filter 1: include Brazil > Filter 2: include Argentina
 Filter 1: exclude Peru or Bolivia
 Filter 1: include Brazil or Argentina
 Filter 1: include Argentina > Filter 2: include Brazil
Auto-tagging is used to collect data from which kinds of traffic?
 Search engine traffic other than Google
 Social media traffic
 AdWords Campaign traffic
 Website referral traffic
Which reports require you to activate Advertising Features?
 Cohort Analysis reports
 Real-time reports
 Geo reports
 Demographics and Interests reports
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last
campaign, search, or ad that referred the user.
 True
 False
What will happen if a user clears the Analytics cookie from their browser?
 Analytics will not be able to associate user behavior data with past data collected
 Analytics will set a new unique ID the next time a browser loads a tracked page
 Analytics will set a new browser cookie the next time a browser loads a tracked page
 All of the above
By default, when will Google Analytics NOT be able to identify sessions from the same user?
 When the sessions happen in the same browser on the same device
 When the sessions happen in the same browser on the same day
 When the sessions share the same browser cookie
 When the sessions happen in different browsers on the same device
How would you reduce the time it takes to compile reports in Google Analytics?
 Remove any filters you have added to the view
 Choose “Faster response” in the sampling pulldown menu

 Choose “Greater precision” in the sampling pulldown menu
 Remove any Secondary Dimensions you have added to the report
What URL tag does AdWords add to the destination URL using autotagging?
 utm=
 urlid=
 adid=
 gclid=
What would you set up to collect how many comments users posted to a webpage on your site?
 Calculated Metric
 Custom Channel Groupings
 Custom Metric
If a user visits the home page of a website with a video embedded and leaves without clicking on
anything, Google Analytics will count this session as a bounce.
 True
 False

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