Google Analytics Basics
- 1. 1 ANALYTICS BASICS: Ignoring Website Data Is Costing You Money and Leads INFOMEDIA LUNCH AND LEARN JULY 19, 2018 UPTICK
- 2. Jerry Brown Director of Business Development 2 Lance Moore Director of SEO
- 3. ANALYTICS BASICS: Ignoring Website Data Is Costing You Money and Leads 3
- 4. Use Google Analytics ● Most widely used analytics platform ● Integration with Google Adwords ● Integration with Google Console ● Understand more about your visitors ● Customizable reports ● Real-time visitor tracking ● It’s free! 4
- 6. Old Fashion Business Analytics Can I have your zip code? 6
- 7. Old Fashion Business Analytics 7
- 8. What can I do with analytics? 8
- 9. 1. Best Performing Landing Pages 9
- 10. 10
- 11. Total number of Sessions withinthe date range. A session is theperiodtime a user is activelyengagedwith your website, app, etc. 11
- 12. An estimate of the percentage of first time visits. 12
- 13. The number of first-time users during the selected date range. 13
- 14. The percentage of single-page sessions in which there was no interactionwith the page. A bouncedsession has a duration of 0 seconds. 14
- 15. Pages/Session (Average Page Depth) is the average number of pages viewedduringa session.Repeatedviews of a single pageare counted. 15
- 16. The average lengthof a Session. 16
- 17. 2. Goals 17
- 18. Goals Goals measure how well your site is performing according to targeting objectives. Types - Destination - Duration - Pages/Screens per session - Event 18
- 19. Goals 19
- 20. Goals 20
- 21. Goals 21
- 25. 4. Dashboards 25
- 26. Dashboards 26
- 27. Dashboards 27 Insider tip Use Google’s free sourced dashboard’s!
- 29. Annotations 29
- 30. Annotations 30
- 31. 6. Blogs with Traffic and Time On Site 31
- 37. 8. PPC Reaching Right Audience 37
- 38. 8. PPC Reaching Right Audience 38
- 40. 40 10. Console (Webmaster Tools)
- 42. Console (Webmaster Tools) 42 Hack - Set a calendar invite to check your Google Console Healthiness periodically
- 45. Final Remarks 45 Understand the why, what, and how you’ll use analytics to measure your website performance. https://analytics.google.com/analytics/academy/
- 46. Questions? 46
- 47. Thank you! 47