SEO Basics - Creating a Roadmap for Success
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The document discusses the fundamentals of SEO and emphasizes the importance of understanding customer behavior and the digital landscape in creating a successful strategy. It outlines the journey of SEO implementation, the significance of both organic and paid search, and the role of social media and mobile usage in driving sales. The document also highlights the necessity for businesses to assess their current position and objectives in order to effectively enhance their online presence.
SEO Basics - Creating a Roadmap for Success
- 1. SEO Basics Creating A Roadmap for Success @Gruen_Agency YOUR LOCAL SEARCH AGENCY
- 2. @Gruen_Agency Agenda 1. Times Have Changed 2. Understanding Your Customers 3. Preparing For Your Journey 4. What is SEO? 5. Understanding the In’s & Out’s of Basic SEO 6. How Are You Going to Get There? 7. What Do You Want to Say? 8. How Can We Help? 9. Q&A
- 3. Number of Online Users: 3,019,291,091 61% of global Internet users research products & companies online. 44% of shoppers begin by using a search engine. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. @Gruen_Agency
- 4. Customer Habits Have Changed Awareness Interest Consideration Purchase Retention Advocacy @Gruen_Agency
- 5. Do You Know Where You’re Going? Every successful strategy starts with an understanding of where you are, where you want to be and how you’ll get there. @Gruen_Agency
- 6. Do You Have All of the Details? @Gruen_Agency Who is your audience? Do you understand their pain points? What is your buying cycle? What is the customer life cycle? How will you execute? What are your competitors doing well? What makes you different?
- 7. @Gruen_Agency How Will You Get There? Is your site ready to convert traffic? How do people search for your products or services? Is your business location or service based?
- 8. @Gruen_Agency What is SEO? SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page (SERP) – including Google, Bing, Yahoo and other search engines.
- 9. @Gruen_Agency Organic vs. Paid According to MarketLive Performance Index Paid search visits made up about 1/3 of total search engine visits in the first six months of 2013 According to Marketing Sherpa 70% of the links searchers click on are organic.
- 10. @Gruen_Agency Local According to a 2014 Google Study, 50% of smartphone users visit a store within one day of their local search.
- 11. @Gruen_Agency What Are You Trying to Say? CAN YOU SOLVE MY PROBLEM? IF SO HOW QUICKLY?
- 12. @Gruen_Agency Get Social! 46% of web users look to social media when making a purchase 3 in 5 small business owners say they have gained new customers with social media 67% of Twitter users are more likely to buy from brands they follow on Twitter
- 13. @Gruen_Agency Don’t Forget About Mobile A recent Neilson study found that the average consumer spends more than 7 hours per month on their phone. 70% of those devices are smart phones.
- 14. @Gruen_Agency How Long Is The Journey? Phase 1 Months: 1 – 3 • Correct technical issues • On-page tactics deployed • Little change in organic search Phase 2 Months: 4 – 9 • Start to see minor victories • Blog Posts • Impressions & CTR increase Phase 3 Months: 10 – 12 • SEO strategy should be producing more results • Ability to refine & improve
- 15. @Gruen_Agency Define Your Objectives Conductor’s recent survey asked enterprise marketers what their most important objectives are for SEO in 2015.
- 16. @Gruen_Agency Should You Outsource? More than 50% of enterprise businesses outsource all or part of their SEO planning and execution.
- 17. @Gruen_Agency How Can We Help? Get a detailed look at your website’s issues with a site audit from Gruen Agency
- 18. Want Access to This Presentation? @Gruen_Agency
- 19. @Gruen_Agency
- 20. @Gruen_Agency Question & Answer Shawna Kenyon skenyon@gruenagency.com (952) 567-2908
Editor's Notes
- #4: http://www.hubspot.com/marketing-statistics Not only has the way that people search for information changed, but the way that they purchase has also changed.
- #6: What are your goals? Increased revenue Increase brand exposure New product promotion? What is your time frame? What is your budget? Who will participate? What have you tried in the past? Did it work Why or Why not?
- #7: Do you know your audience? Do you understand their pain points? What is the buying cycle? What is the customer life cycle? One time purchase, multiple puchases? How will you execute? How are you different? What is your competition doing that works?
- #8: http://www.istockphoto.com/photo/all-roads-lead-to-rome-47779944?st=aaf942a Are you on a CMS? Keyword Development/Optimizing Do You need geo modified location pages? For all or just a few? Will you do only organic, or paid and organic?
- #10: The definition I put on here is weak. You can change it
- #11: Make sure you verify your page Choose the right category Ensure your name, address and phone number is consistent across web properties Encourage Reviews
- #12: http://www.istockphoto.com/photo/vintage-postcard-9736739?st=f547c5e Content is the single most important factor to consider when improving the rank and conversion rate of a website. Content should serve to answer a user’s questions while also moving them through the buying cycle. Corner Stone Content & Supporting Content
- #14: http://www.istockphoto.com/photo/hand-holding-smartphone-with-city-guide-in-paris-51434528?st=1cbd212 Why Optimize for Mobile? Mobile users typically need info quickly Mobile websites are just as important if not more so than desktop sites to accommodate the 3 billion online users Increase conversions
- #17: http://www.istockphoto.com/photo/hand-holding-smartphone-with-city-guide-in-paris-51434528?st=1cbd212 According to a recent Neilson study, the average consumer spends nearly 7 more hours per month with their phones 70% of those use smart phones Why Optimize for Mobile? Mobile users typically need info quickly Mobile websites are just as important if not more so than desktop sites to accommodate the 3 billion online users Increase conversions
- #19: Include Shortlink: Obtain the login for slideshare. If you can’t do that. Upload to box or something and then use a bit.ly or tiny.cc link