Google analytics behavior report - LetsDigital With Mahesh Gangurde
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The document provides an overview of Google Analytics Behavior Reports, which assess website content performance and visitor actions. Key sections include reports on page views, unique page views, average time on page, bounce rate, and site speed metrics, helping users optimize their site. The document also covers site search metrics, events tracking, AdSense performance, A/B testing, and in-page analytics features available in Google Analytics.
Google analytics behavior report - LetsDigital With Mahesh Gangurde
- 1. Google Analytics Behavior Report Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website. The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting.
- 3. #1: Overview The Behavior Overview report provides a graph showing the amount of traffic your website receives and additional metrics. Look below for a brief description of the data you’ll find in the Behavior Overview report. Pageviews—The total number of pages viewed. This number includes repeated views of a single page. In other words, a single person may view the same page several times and each view is counted as a pageview. Unique Pageviews—The number of individual people who have viewed a specific page at least once during a visit. For example, if a single user views a page more than once during the same visit, only the original view is counted (whereas general Pageviews count each visit). The Unique Pageviews metric counts each page URL + Page Title combination. Avg. Time on Page—The average amount of time users spend viewing a specific page or screen, or set of pages or screens. Bounce Rate—The percentage of single-page visits or the number of visits in which people left your website from the same page they entered on. For example, if you visit a single article or page on a website and then leave, that’s counted as a bounce and is factored into the Bounce Rate. % Exit—The percentage of users who exit from a page or set of pages.
- 4. #1: Overview Look beneath the quick overview graphs and you’ll find links to reports for top content page URLs, top content page titles, search terms, event categories.
- 5. #2: Behavior Flow The Behavior Flow report lets you see the path visitors commonly take on your website—from the first page they view to the last page they visit before leaving your site.
- 6. #3: Site Content ->> All Pages You can use the All Pages report to quickly see your top content along with the average amount of revenue each page generates. This report helps you determine what content performs best on your website.
- 7. #3: Site Content ->> All Pages The All Pages report displays the top pages on your website based on traffic, as well as each page’s pageviews, unique pageviews, average time on page, entrances, bounce rate, % exit and page value. Page value is the Transaction Revenue + Total Goal Value divided by Unique Pageviews for the page or set of pages.
- 8. #3: Site Content ->> Content Drilldown The Content Drilldown report is helpful for websites that have subfolders such as domain.com/blog/ and domain.com/support/ or something similar. This report allows you to see the top folders of content on your website and the top content within that folder.
- 9. #3: Site Content ->> Landing Pages The Landing Pages report lets you see the top pages on your website where visitors enter. With this data you can determine which pages on your website are most likely to convert visitors into leads or sales
- 10. #3: Site Content ->> Exit Pages The Exit Pages report shows the last pages people visit before exiting your website. These are the pages you want to look at to see what you can do to keep visitors on your website longer. The best way to keep visitors on your site is to add more links to other pages on your website. And be sure the listed exit pages have clear subscription options so visitors can receive emails or easily follow your business on social media.
- 11. #4: Site Speed Want to know how your website performs in terms of speed? Site Speed Overview The Site Speed Overview report displays a graph of the average load time of all pages throughout your website.
- 12. #4: Site Speed See below for a brief description of the metrics you’ll find under the Site Speed graph. Avg. Page Load Time—The average amount of time (in seconds) it takes for pages to load from initiation of the pageview (e.g., a visitor clicks on a page link) to load completion in the browser. Avg. Redirection Time—The average amount of time (in seconds) spent in redirects before fetching a page. Avg. Domain Lookup Time—The average amount of time (in seconds) spent in DNS lookup for a page. Avg. Server Connection Time—The average amount of time (in seconds) spent in establishing TCP connection for a page. Avg. Server Response Time—The average amount of time (in seconds) your server takes to respond to a user request, including the network time from the user’s location to your server. Avg. Page Download Time—The average amount of time (in seconds) to download a page.
- 13. #4: Site Speed See below for a brief description of the metrics you’ll find under the Site Speed graph. Avg. Page Load Time—The average amount of time (in seconds) it takes for pages to load from initiation of the pageview (e.g., a visitor clicks on a page link) to load completion in the browser. Avg. Redirection Time—The average amount of time (in seconds) spent in redirects before fetching a page. Avg. Domain Lookup Time—The average amount of time (in seconds) spent in DNS lookup for a page. Avg. Server Connection Time—The average amount of time (in seconds) spent in establishing TCP connection for a page. Avg. Server Response Time—The average amount of time (in seconds) your server takes to respond to a user request, including the network time from the user’s location to your server. Avg. Page Download Time—The average amount of time (in seconds) to download a page.
- 14. #4: Site Speed With these metrics you can work toward improving page load time and page download time by optimizing the content on your website. A few improvements you can make include reducing the size of images, reducing the number of add-ons (widgets, plugins, etc.) used on a page and so forth
- 15. #4: Site Speed Page Timings The Page Timings report displays how long your most-visited pages take to load compared to the overall average load time for your website.
- 16. #4: Site Speed Speed Suggestions The Speed Suggestions report gives you detailed advice from Google on how to optimize specific pages on your website and includes steps for each suggestion.
- 17. #4: Site Speed Speed Suggestions The Speed Suggestions report gives you detailed advice from Google on how to optimize specific pages on your website and includes steps for each suggestion. Click on the link below the PageSpeed Suggestion Column, You Directed To https://developers.google.com/speed/pagespeed/insights/
- 18. #4: Site Speed Speed Suggestions Click on the link below the PageSpeed Suggestion Column, You Directed To https://developers.google.com/speed/pagespeed/insights/
- 19. #4: Site Speed User Timings The User Timings report allows you to measure how fast specific elements on a page load and determine whether it affects the user experience. Note: To use the User Timings reports, you need to implement custom code on your website. (https://developers.google.com/analytics/devguides/collection/analyticsjs/user- timings)
- 20. #5: Site Search you can capture some valuable keyword data using Site Search. Setting up Site Search metrics for your website is simple. Use your website’s search box to perform a search on your website Site Search Overview The Site Search Overview report displays the overall metrics for visitors who use the search box on your website. Beneath these metrics, you can view quick reports for the terms searched, categories and the pages where visitors initiated a search.
- 21. #5: Site Search Site Search Overview The Site Search Overview report displays the overall metrics for visitors who use the search box on your website. Beneath these metrics, you can view quick reports for the terms searched, categories and the pages where visitors initiated a search.
- 22. #5: Site Search Usage The Usage report breaks down the number of visits where someone used the search box on your website versus the number of visits where the search box wasn’t used. You can quickly see whether having a search box increases or decreases factors like bounce rate, average time on your website and conversions.
- 23. #5: Site Search Search Terms The Search Terms report displays the keywords entered into your website’s search box. Along with the terms, you’ll find metrics for the total number of searches, % search exits and additional details about visits related to a search term.
- 24. #5: Site Search Pages The Pages report displays the same metrics mentioned above for search terms, but in this case the metrics are focused on pages where searches originated.
- 25. #6: Events The Events section in Google Analytics allows you to track specific interactions on your website, such as clicks on external links, file downloads and video plays. To use Events reporting, you’ll need to set up event tracking code on your website. Once it’s set up, you’ll be able to use the following reports. (https://developers.google.com/analytics/devguides/collection/analyticsjs/eve nts)
- 26. #6: Events The Top Events report displays the events with the most visitor interaction
- 27. #6: Events Pages The Pages report shows you the top pages where visitors interact with the events you’re tracking.
- 28. #6: Events Events Flow The Events Flow report displays the path visitors take on your website from when they arrive to when they interact with your event.
- 29. #7: AdSense / Publishers Many websites use Google AdSense to generate income from visitors who click on ads published by Google AdWords advertisers. You must link your Google AdSense account to your Google Analytics account to use the following reports. AdSense Overview The AdSense Overview report displays the revenue you’ve generated from Google AdSense on your website along with additional metrics including click- through rates, revenue per thousand impressions and overall impressions.
- 30. #7: AdSense / Publishers AdSense Pages The AdSense Pages report displays the top pages on your website that generate the most AdSense revenue for you. Additional metrics show the number of ads clicked, click-through rates, revenue per thousand impressions and overall impressions per page.
- 31. #7: AdSense / Publishers AdSense Referrers The AdSense Referrers report shows you the referring URLs driving visitors to your website who click on AdSense ads.
- 32. #8: Experiments Experiments in Google Analytics allow you to conduct simple A/B testing to see which landing page variations perform best at meeting specific conversion goals.
- 33. #9: In-Page Analytics The final component of the Behavior section, In-Page Analytics, lets you view your web pages along with your Google Analytics data. To use this feature, you must install the Page Analytics Google Chrome extension (https://chrome.google.com/webstore/detail/page-analytics-by- google/fnbdnhhicmebfgdgglcdacdapkcihcoh).