Google analytics overview
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Google Analytics is a free tool that allows users to easily track and analyze online traffic and conversion data. It helps map these digital efforts to broader business goals and key performance indicators. By reviewing the analytics data, users can improve future performance and increase sales through even small optimization improvements.
Google analytics overview
- 1. Google Analytics Overview Why Use Google Analytics? It’s free Easy to implement & use Analyze online & offline efforts Map to business goals & KPIs Improve efforts by reviewing/analyzing the data Links with AdWords Use data for monthly reporting
- 2. Google Analytics Overview Business Case for Using Google Analytics $50 Million in annual sales Increase conversion rate from 2.0% to 2.1% 5% increase in conversion rate = $2.5 Million increase in sales