Google Data Studio for SEO

Using Google Data Studio
for better SEO Reporting
Michael James Field
@mikuss

ABOUT ME
Who am I?
● 10 years in Digital marketing
● Working within Agencies & In-house
● Now in house at large letting agency
Specialist Areas
● Research and Strategy
● Technical SEO
Find me on mjfield.com
@Mikuss

What is Google
Data Studio?
“Use Data Studio to create compelling reports and
dashboards:
● Visualize your data through highly configurable
charts and tables.
● Easily connect to a variety of data sources.
● Explore your data and gain insights.
● Share your insights with your team or with the
world.
● Collaborate on reports with your team.
● Speed up your report creation process with built-in
sample reports and your own custom report
templates.”
https://support.google.com/datastudio/ans
wer/6283323?hl=en&ref_topic=6267740
@Mikuss

Why Google
Data Studio?
What’s the Problem?
● Bosses
● Clients
● Insight
● Multiple sources
● Quickly
@Mikuss

Why Google
Data Studio?
What are the Benefits?
● It’s accessible
● It’s free
● It’s easy
● It’s quick
● It’s interactive
● It’s shareable
● It’s collaborative
@Mikuss

Getting Started: Gallery
● 52 Reports
● Mostly Ecommerce Focussed
https://datastudiogallery.appspot.com/gallery
@Mikuss

Getting Started - Data Sources
● Database Driven
● API Driven
● Community Driven
@Mikuss

Data Sources
● Database Driven
● API Driven
● Community Driven
@Mikuss

Managing Data Sources
● Alter data types
@Mikuss

Expanding Your Data Sources
● Use Google Sheets
Add-Ons
● Use Supermetrics
● Connect API’s
@Mikuss

Calculated Fields
● No requirement to amend
original datasource
● Easy to configure
● Can not be calculated
between two data sources
https://support.google.com/datastudio/table/6379764?hl=en&ref_topic=7570421
@Mikuss

Creating a Report Dashboard
● Multi Page
● Interactive
@Mikuss

Creating a Report Dashboard
● Varierty of Design
choices
● Dimension filters
● Segmentation
@Mikuss

Sharing a Report Dashboard
● Collaborate
● Share full screen
● No sign-in required
@Mikuss

Real Time Dashboard
● Chrome
● Chrome extension
● Automated Data
(E.G. Analytics
Plugin)
@Mikuss

Content Marketing:
Editorial Performance

Wordpress
Posts and GA
Put data behind your
articles to show how
editorial provides success
@Mikuss

Wordpress Posts & GA
What’s Needed?
● MYSQL Access
● Google Analytics
● 45+ minute setup
Additional tip.;
Extensions allow you to embed
Data Studio reports into your
WP admin.
Wordpress can split up posts
by author.
https://ezond.com/google-data-studio-wordpress-plugin/
http://www.datacisions.com/data-studio-hack-connecting-to-the-wordpress-mysql-database/
@Mikuss

Technical SEO:
Audits and Crawl Errors

Screaming Frog
Visualisation
Screaming Frog is
renowned for its older style
UI and it’s inability to
compare easily. The
information is golden, but
how do you visualise that
quickly?
@Mikuss

Screaming Frog Report
What’s Needed?
● Google Sheets
● Screaming Frog
● 30 minute setup
@Mikuss

Crawl Errors
Crawl errors are a pain.
Quickly spot check the
origin and frequency of
errors.
@Mikuss

Crawl Error Report
What’s Needed?
● Google Analytics
● Unique 404 identifier (Page title)
● 10 minute setup
@Mikuss

Google Data Studio:
Template Gallery

Next Steps for Data Studio?
@Mikuss

Thanks.
Any questions?
Mjfield.com
twitter.com/mikuss
linkedin.com/mjfielddotcom

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