Google Discover Optimisation with Google Web Stories
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The document discusses the optimization of Google Discover and the importance of integrating SEO with content marketing strategies. It emphasizes the need for understanding user intent and incorporating personas while providing practical tips for optimizing Google Web Stories, including design and SEO recommendations. Key highlights include creating engaging content, ensuring proper metadata usage, and maintaining high-quality materials.
Google Discover Optimisation with Google Web Stories
- 1. Google Discover Optimisation with Google Web Stories Felipe Bazon | Hedgehog Digital SLIDESHARE.NET/FelipeSplinter @SEOBAZON
- 4. Google Discover Discover surfaces content primarily based on what Google’s AI/ML systems believe to be a good match with a user’s intent. Source: Google Search Central @SeoBazon #BrightonSEO
- 5. HOW IS GOOGLE DISCOVER CHANGING THE SEO GAME? @SeoBazon #BrightonSEO
- 6. By creating an even bigger intersection between SEO and Content Marketing @SeoBazon #BrightonSEO
- 7. By forcing us SEOs to incorporate the concept of Personas once and for all in our strategies. @SeoBazon #BrightonSEO
- 8. By making search intent more important than ever. Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO
- 9. By generating a unique type of engagement between consumers and brands. @SeoBazon #BrightonSEO
- 10. By becoming a substantial source of organic traffic… @SeoBazon #BrightonSEO
- 11. HOW TO OPTIMISE FOR GOOGLE DISCOVER?
- 14. Source: Google Search Central @SeoBazon #BrightonSEO
- 15. Results were far from great! @SeoBazon #BrightonSEO
- 18. Source: Web Stories on Google @SeoBazon #BrightonSEO
- 19. We had tested it previously … @SeoBazon #BrightonSEO
- 20. But we couldn’t figure it out where that traffic was coming from! @SeoBazon #BrightonSEO
- 23. GOOGLE WEB STORIES OPTIMISATION TIPS @SeoBazon #BrightonSEO
- 24. For WordPress websites Source: https://wordpress.org/plugins/web-stories/ @SeoBazon #BrightonSEO
- 25. Other Platforms … Source: https://wordpress.org/plugins/web-stories/ @SeoBazon #BrightonSEO
- 26. Source: https://wordpress.org/plugins/web-stories/ Design Do not exceed 280 characters per page. @SeoBazon #BrightonSEO
- 27. Source: https://wordpress.org/plugins/web-stories/ Design Don’t block text, make sure to it resizes to fit various device sizes. @SeoBazon #BrightonSEO
- 28. Source: https://wordpress.org/plugins/web-stories/ Design Keep text within bounds and avoid burned in text. @SeoBazon #BrightonSEO
- 29. Source: https://wordpress.org/plugins/web-stories/ Design Use animations to bring your stories to life. @SeoBazon #BrightonSEO
- 30. Source: https://wordpress.org/plugins/web-stories/ SEO Good ol’ high-quality content. @SeoBazon #BrightonSEO
- 31. Source: https://wordpress.org/plugins/web-stories/ SEO Keep your titles short. Less than 70 characters is recommend. @SeoBazon #BrightonSEO
- 32. Source: https://wordpress.org/plugins/web-stories/ SEO Make sure Google Search can crawl and index it. @SeoBazon #BrightonSEO
- 33. Source: https://wordpress.org/plugins/web-stories/ SEO All Web Stories must be canonical. @SeoBazon #BrightonSEO
- 34. Source: https://wordpress.org/plugins/web-stories/ SEO Use metadata. Title, Description, OGP and Twitter Cards. @SeoBazon #BrightonSEO
- 35. Source: https://wordpress.org/plugins/web-stories/ SEO Use Structured Data. @SeoBazon #BrightonSEO
- 36. DO GOOGLE WEB STORIES APPEAR IN GOOGLE.CO.UK? @SeoBazon #BrightonSEO
- 43. Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO