Tips for optimising for Google Discover
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The document outlines strategies for optimizing content for Google Discover, emphasizing its reliance on AI to recommend relevant content based on user interests. Key advice includes focusing on audience relevance rather than keywords, ensuring high-quality images, and creating engaging, authoritative content. With 800 million users, businesses can reach potential customers effectively by enhancing their content's visibility through tailored approaches.
Tips for optimising for Google Discover
- 1. Optimising for Google Discover Luci Wood // Blue Array Ltd http://bit.ly/GoogleDiscover @INCORGNITO_MODE
- 2. Hi, Iâm Luci Wood (and this is Milo >) @incorgnito_mode Allow: /corgisđ Allow: /archeryđš Disallow: /meat𼊠SEO Director @ Blue Array
- 4. âI would congratulate you darling but Iâve no idea what you actually doâ - My mum, 2019
- 5. What is Discover? Corgi illustrations by Radio
- 6. Google Discover uses AI to recommend content to users based on their interests and interactions.
- 7. Essentially Google snoops on your activity to deliver you more relevant content @incorgnito_mode
- 8. Where can I ďŹnd Google Discover? Google homepage on mobile Google Search app
- 10. Sports scores Entertainment news Events Videos Brand updates Stock prices Weather & traďŹc info Recipes New products
- 11. I donât see Discover in my Search Console⌠WTF?! Corgi illustrations by Radio
- 12. đ High performing content in the Discover feed âą How frequently your site appears in Discover đ Comparison of data from Discover to Traditional Search Results đŚTotal traďŹc generated from Discover
- 13. âThe Discover report is shown to websites that have accumulated meaningful visibility in Discover. http://bit.ly/search-console-discover
- 14. Why should I care about Google Discover? Image by The Pawster
- 15. Quick show of hands... Corgi illustrations by Radio @incorgnito_mode
- 16. Who has bought something on Amazon this month? Corgi illustrations by Radio @incorgnito_mode
- 17. Whoâs used Google Discover in the last month? Corgi illustrations by Radio @incorgnito_mode
- 21. With Discover, you can reach and inďŹuence potential customers before theyâve even begun searching @incorgnito_mode
- 22. This is a big, delicious âsearch pieâ⢠@incorgnito_mode
- 23. How in the hell do we optimise for this? Corgi illustrations by Radio @incorgnito_mode
- 24. âThe two best ways to boost the ranking and performance of your Discover content are:
- 25. â1.) To post content that you think users would ďŹnd interestingâŚâ
- 26. â2.) To use high-quality images in your content.â
- 27. Cool, done. Corgi illustrations by Radio @incorgnito_mode #BrightonSEO
- 28. No, but really. What do we do? Corgi illustrations by Radio @incorgnito_mode #BrightonSEO
- 29. How does Discover rank content? Content is ranked algorithmically according to what Google thinks a user would ďŹnd most interesting
- 30. A few tips
- 31. Shift your mindset from keywords to people
- 32. Search volume is out. Relevancy is in. Keywords are out (ish). Topics and audiences are in.
- 33. Learn all you can about your audienceâs lifestyles and preferences
- 37. Create both fresh and evergreen content to maximise reach
- 39. Understand the different stages of a customer journey to guide your content creation
- 40. Why? Discover can predict your level of expertise on a topic and will offer content based on this. bit.ly/search-journeys
- 41. Letâs get speciďŹc The stronger the match between your article's content and your user's interests, the better your chances of ranking.
- 42. Look at the SERPs đ Featured snippets đ¤ PAAs đ Search intent đŹ Auto suggest
- 45. Optimising for click through rate @incorgnito_mode
- 46. Optimising for CTR (the good) â Concise headline â Clearly outlines article content â Eye-catching images
- 47. Optimising for CTR (the good) â Very closely aligned to the userâs interests and whatâs important to them ��
- 48. Optimising for CTR (the bad) â Headlines which are too long and wordy (or vice versa!) â Potentially sensitive or alienating
- 49. Optimising for CTR (the downright illegal-ish) â Fake news â Sensationalist or misleading headlines â Clickbait
- 50. This is not cool people...
- 51. What the ďŹuďŹng heck hooman?! DONâT THROW CORGIS OUT OF PLANES!
- 52. Oh, iz snow. Thank furk for that! ...OR USE CLICKBAIT!
- 53. Trustworthy, original, authoritative content only. By order of Her Maj đ #UltimateCorgiLady
- 54. The visual side of things
- 55. Images should be at least 1,200 px wide
- 56. Why? When Discover cards feature large images instead of thumbnail images...
- 58. đą5% increase in click through rate
- 59. đą5% increase in click through rate â 3% increase in time spent on page
- 60. đą5% increase in click through rate â 3% increase in time spent on page đ 3% increase in user satisfaction
- 62. Youâll need to either use AMP or complete an opt-in form to give Google the rights to display your hi-res images.
- 63. Engagement
- 64. Sites with content that users have liked, shared and interacted with before are ďŹrst in line for visibility on Discover. Engage your users
- 65. Great user experience Valuable content How to build loyalty
- 66. How to build loyalty Rewards & points schemes VIP exclusivity GamiďŹcation
- 67. Letâs get (a bit) technical Satellite receivers Chicken drummies Shnack detector
- 69. Pages are indexed by Google (and meet Google News content policies)
- 70. No need for structured data markup
- 71. AMP is not required (but it deďŹnitely helps!)
- 72. AMP Stories Visually-driven, fast-loading, immersive content, designed for mobile (and ideal for Discover!) Example: bit.ly/discover-amp How to create AMP Stories: bit.ly/create-amp-stories
- 73. Final tip: Review your Discovery ads for performance insights. bit.ly/discovery-ads
- 76. Rip up your keyword planner, Discoverâs all about audiences and relevancy It was the cat
- 77. Personalisation is at the heart of Google Discover
- 78. Understand your audience and their individual journeys, challenges and values Are we there yet?
- 79. 800 million Discover usersWrite content thatâs new, and new for users (trending, seasonal, evergreen) Can dogs eat pumpkin?!
- 80. 800 million Discover usersClear, concise headlines, authoritative content and no clickbait
- 81. 800 million Discover usersSpeedy site that offers users a great experience on mobile Fast & Fur-ious
- 82. 800 million Discover usersHopefully with these tips, you can go forth and discover! @incorgnito_mode #BrightonSEO
- 83. Thatâs it from me Read the blog: https://www.bluearray.co.uk/news/author/luci/ Tweet: @incorgnito_mode Work with me: bluearray.co.uk/jobs/
- 84. Thank you! P.S. - You can also follow Milo on Instagram (@the_corgasaur)