Google Experiments in 5 Easy Steps (using Joomla)
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The document outlines a five-step process for conducting Google Analytics content experiments specifically for Joomla CMS users. Key steps include setting goals, creating variations of web pages, defining the experiment in Google Analytics, adding necessary code to the original page, and monitoring results for continuous improvement. The document aims to enhance website performance and customer engagement through effective testing strategies.
Google Experiments in 5 Easy Steps (using Joomla)
- 1. Google Analytics Content Experiments (for Joomla CMS) in Five Easy Steps Joomla Chicago Users Group January 9, 2013 Presented by Avery Cohen Nick Martinelli ©2012, Metrist Partners – may not be used without permission
- 2. Why Google Content Experiments? 1. Everybody likes a winner 2. Helps your customer become the winner 3. Your website will make more money 4. And that makes you a winner 5. It’s easy Don’t take my word for it; check out http://whichtestwon.com/
- 3. Google Content Experiments in Five easy Steps 1. Set a Goal & establish it in Google Analytics 2. Create two versions of the page you want to test – and don’t stop at two! 3. Create the experiment in Google Analytics 4. Add experiment JavaScript to the Original Page – thank you CMS! 5. Monitor the test results - and keep improving!
- 4. Step 1 Set a Goal Program goals: • Lower bounce rate by 20% • Double new member registration rate • Increase sales by $1,000/day A/B test goal: Can we • Reach the purchase make a better “thank you” page first impression than this?
- 5. Step 1 Create the Goal in Google Analytics
- 6. Step 1 Create a Goal in Google Analytics
- 7. Step 2 Create Alternative Page for “A/B” Test Make a difference • Tone of the page • Page layout • Information: – unique value propositions – Offers or enticements Can we • Calls to action make a better first impression than this?
- 8. Step 3 Create an Experiment Google Analytics Content Experiment
- 9. Step 3 Create an Experiment • Google Analytics Content Experiment
- 13. Step 4 Add Code to Original Page
- 14. Step 4 Joomla Plug-In for Google Experiments (formerly Google Website Optimizer) 2. Add Google 1. Chose Options Experiment Code www.basewind.com/extensions/optimizer - free version supports one experiment.
- 15. Set up the Joomla Plug-In for Google Experiments 3. Create Tag Label {Google Experiment|
- 16. Add Plug-In Tag to Original Page Create a new module to contain plug-in code to load experiment. – next to the module title Type in the tag label into the module body {GoogleExperiment} – in the module body where the plugin syntax is typed in. That’s all that goes in the module
- 17. View Page Source to Confirm Code Google Analytics Content Experiment code is the first thing in the <head> section! And it ONLY appears on the Original (“A”) Version of the page being tested!
- 18. Verify the Experiment in Google Analytics
- 19. Step 5 Your Experiment is Running
- 20. Step 5 Monitor and Keep Testing!
- 21. Thank you. Avery J. Cohen Nick Martinelli Metrist Partners Joomla Rockers Chicago, Illinois averycohen@metrist.com nick@joomlarockers.com @averycohen @shreddemon www.metristpartners.com www.joomlarockers.com 312-772-5945