Google- How it Works
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Google's vision is to make all of the world's information freely accessible and useful. Its goals are to remain user-centric, provide the best search experience, focus on core competencies like search and information democratization. Google grew through acquisitions like YouTube and has strengths in its search algorithm, brand image, investors, talent, and innovation. Its revenue comes solely from advertising, and it faces threats from legal challenges and competitors. Google's strategies include maintaining a human touch, focusing on its core search competency, and exploring new areas like genetics and virtual libraries.
Google- How it Works
- 2. • VISION: » Don’t Be Evil • MISSION: » To make all of world’s information freely accessible and useful » To make all of world’s products freely accessible and useful THE DREAMTHE DREAM
- 3. GOAL’S AND OBJECTIVE • To remain user-centric • Provide the best Searching experience • Focus on Core Competencies • Democratization of Information • Boundless & Universal Appeal
- 5. THE SECRET SAUCE • PAGE RANKING 1. AGE OF THE SITE 2. STRENGTH OF ITS DOMAIN NAME 3. LINK COUNT 4. KEYWORD COUNT 5. DISTANCE BETWEEN KEYWORDS 6. FONT SIZE
- 6. Strength 1) Algorithm 2) Pure Image 3) Huge Investor 4) Brain Power 5) More computing Power per dollar(Googleware) 6) Innovation Weaknesses 1) Click-Fraud 2) Single Source of revenue only from ads Opportunity 1) Dotcom bust 2) Digitalization of Books 3) Rising use of email 4) Merging of genetics and information technology Threats 1) Legal threats ,due to gmail,digitalization of books, record of data. 2) Strong Competitors
- 7. Opportunity 1) Dotcom bust 2)Digitalization of Books 3) Rising use of email 4) Merging of genetics information technology 5) Increasing size of the web Algorithm Huge Investors Brain Power More computing Power per dollar Innovation Pure Image Complete Replication of Database Centralized Voting Power
- 8. THE GOOGLE FINANCIAL SCORECARD 1999 2000 2001 2002 2003 2004 2005 SALES $0.2 2 19.1 86.4 439•5 1,500 3,200 6,100 EXPENSES $6.7 33.8 75•5 253 1,100 2,500 4,100 PROFITS -6.1 -14.7 7 99•7 105.6 399 1,500 CASH FROM OPERATIONS - - 31 155•3 395•4 977 2,500 $ in millions YEAR ENDED DECEMBER 31
- 9. Strategies • Human Touch • Word of Mouth • Focus on Basic Competency – Googleware – Search – Control • Exploring new untapped but high-potential areas – Molecular Biology – Genetics – Virtual Library