Google Plus and Authorship
Download as PPTX, PDF10 likes1,662 views
AJ Kohn presented at SofTECH on the topic of Google+. The presentation discussed Google+ user numbers and engagement statistics, how Google+ can benefit businesses through increased organic traffic and customer engagement, strategies for optimizing profiles, posts, and content for Google+, and how the authorship and identity features of Google+ can help highlight authors and influence search rankings. The goal of the presentation was to demonstrate why professionals should be actively using Google+ for their online presence and marketing efforts.
Google Plus and Authorship
- 1. Presented at SofTECH By AJ Kohn Owner, Blind Five Year Old @ajkohn
- 2. Blind Five Year Old | @ajkohn
- 3. But isn’t Google+ a Ghost Town? Don’t believe everything you read. Blind Five Year Old | @ajkohn
- 4. Google+ by the Numbers 693M 343M 288M Blind Five Year Old | @ajkohn
- 5. Google+ Secret Weapon Huge market share. Slick mobile app. Blind Five Year Old | @ajkohn
- 6. Why should you care about Google+? If you care about search, you have to care about Google+. http://bit.ly/googlepluseoguide Blind Five Year Old | @ajkohn
- 7. Search+ Small but powerful. Blind Five Year Old | @ajkohn
- 8. Google+ Onboarding Blind Five Year Old | @ajkohn
- 9. Google+ Suggested Users Blind Five Year Old | @ajkohn
- 10. SERP vs SERP Blind Five Year Old | @ajkohn
- 11. Blind Five Year Old | @ajkohn
- 12. Blind Five Year Old | @ajkohn
- 13. Where’s Waldow? Blind Five Year Old | @ajkohn
- 14. Blind Five Year Old | @ajkohn
- 15. Results “42.6% increase in “Trying to slow down “Engagement on organic traffic for the leads because it’s Facebook only 4% in clients who actively causing customer relation Google+ use Google+” service problems!” engagement” -Kevin Gibbons -Mark Traphagen -Tim Moore BlueGlass UK Virante CrushIQ http://bit.ly/plusjuice http://bit.ly/plusleads http://bit.ly/plusengage Blind Five Year Old | @ajkohn
- 17. Connect Your Social Profiles Blind Five Year Old | @ajkohn
- 18. Connect Your Social Profiles All your social efforts in one place at the right time. Blind Five Year Old | @ajkohn
- 19. Connect Your Social Profiles Blind Five Year Old | @ajkohn
- 20. Words Matter Blind Five Year Old | @ajkohn
- 21. Rel=Publisher http://bit.ly/relpublisher Blind Five Year Old | @ajkohn
- 22. Rel=Publisher http://bit.ly/relpublisher Blind Five Year Old | @ajkohn
- 24. Tame Your Ego Curate your niche and promote others. Blind Five Year Old | @ajkohn
- 25. Reshare Do unto others … Blind Five Year Old | @ajkohn
- 26. Go Native 14 months later I’m still #1 above Wikipedia. Blind Five Year Old | @ajkohn
- 27. Mix It Up Be authentic. Blind Five Year Old | @ajkohn
- 28. Create A Series Blind Five Year Old | @ajkohn
- 30. Title Your Posts *Create your Title tag* Blind Five Year Old | @ajkohn
- 31. Title Your Posts Blind Five Year Old | @ajkohn
- 32. Use Keywords Blind Five Year Old | @ajkohn
- 33. Use Keywords Logged out result without Search+. Blind Five Year Old | @ajkohn
- 35. Saved Searches Blind Five Year Old | @ajkohn
- 36. Evangelists Circle Add people who comment, +1 or share your content. Blind Five Year Old | @ajkohn
- 37. Ripples http://bit.ly/ripplesbookmarklet Blind Five Year Old | @ajkohn
- 38. Flag people down Blind Five Year Old | @ajkohn
- 39. Red Number Notifier Blind Five Year Old | @ajkohn
- 40. Red Number Notifier Blind Five Year Old | @ajkohn
- 41. Red Number Notifier Blind Five Year Old | @ajkohn
- 42. Communities Blind Five Year Old | @ajkohn
- 43. Comment I’m not saying it’s easy, I’m saying it’s worth it. Blind Five Year Old | @ajkohn
- 45. Social Migration Just get them to circle you. Blind Five Year Old | @ajkohn
- 46. Exclusive Content Link from Facebook or Twitter to Google+. Blind Five Year Old | @ajkohn
- 47. Hangout (on Air) Blind Five Year Old | @ajkohn
- 48. You Should Circle Me On Google+ Now http://bit.ly/shouldfollowme Blind Five Year Old | @ajkohn
- 50. The value of the +1 button? Let others do the work for you. Blind Five Year Old | @ajkohn
- 51. The value of the +1 button? Share to Google+ Blind Five Year Old | @ajkohn
- 52. Optimize The Snippet http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
- 54. But how much is a +1 worth? Blind Five Year Old | @ajkohn
- 55. Google+ Activity API Activity and engagement is what matters. Blind Five Year Old | @ajkohn
- 57. Digital Content Explosion “Broadly speaking, you can think of the growth of the web and the growth of the computing power needed to instantly index it as a kind of arms race. The web keeps growing. There’s a misperception that the web has become established or matured, but in fact the growth curve is a nice smooth exponential that hasn’t shown signs of slowing down yet. We’re still in the middle of the information explosion.” – Peter Norvig (Director of Research at Google) http://bit.ly/engenorvig Blind Five Year Old | @ajkohn
- 58. – Jason Calacanis (Serial Entrepreneur) Blind Five Year Old | @ajkohn
- 59. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project) Two objectives: highlight and rank. Blind Five Year Old | @ajkohn
- 60. Highlighting Authors CTR magnet. Blind Five Year Old | @ajkohn
- 62. Blind Five Year Old | @ajkohn
- 63. Google+ Is An Identity Platform = Blind Five Year Old | @ajkohn
- 64. Verifying Authorship Blind Five Year Old | @ajkohn
- 65. Verifying Authorship The paradox of choice. Blind Five Year Old | @ajkohn
- 66. Three Link Monte Rel=“author” http://bit.ly/setuprelauthor Blind Five Year Old | @ajkohn
- 67. Email Address http://bit.ly/gauthorship Blind Five Year Old | @ajkohn
- 69. Authorship is very brittle. Blind Five Year Old | @ajkohn
- 70. Structured Data Testing Tool http://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
- 71. Face Use a head shot for your profile picture. Blind Five Year Old | @ajkohn
- 72. Author Stats Under Labs in Google Webmaster Tools. Blind Five Year Old | @ajkohn
- 74. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
- 75. Blind Five Year Old | @ajkohn
- 76. Authorship Goals Highlight Authors Rank Search Results Blind Five Year Old | @ajkohn
- 77. Agent Rank Patent August 2005 July 2009 May 2011 August 2011 Blind Five Year Old | @ajkohn
- 78. Author Rank Author Rank is about fusing the web of people with the web of documents and creating a more savvy view of Internet influence. Blind Five Year Old | @ajkohn
- 79. Author Rank AuthorRank complements PageRank. Blind Five Year Old | @ajkohn
- 80. Author Rank Blind Five Year Old | @ajkohn
- 81. Blind Five Year Old | @ajkohn
- 82. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn