Rich Snippets: Beyond Blue Links
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AJ Kohn, owner of Blind Five Year Old, specializes in SEO and online marketing with notable growth, emphasizing the significance of rich snippets and schema.org. He discusses the impact of structured data on traffic and Google's algorithm changes related to snippet visibility. The document highlights insights on authorship results and the necessity of using proper markup for better search engine performance.
Rich Snippets: Beyond Blue Links
- 1. Blind Five Year Old AJ Kohn, Owner
- 3. My name is AJ Kohn
- 4. I run Blind Five Year OldBlind Five Year Old | @ajkohn
- 5. Pennsylvania
- 7. Advertising
- 8. Fundraising
- 9. Old school direct marketingBlind Five Year Old | @ajkohn
- 10. Internet
- 11. 25% growth for three consecutive yearsBlind Five Year Old | @ajkohn
- 12. SEO
- 13. Segue
- 14. Rich Snippets
- 15. Recipes Videos Events Not your ordinary resultBlind Five Year Old | @ajkohn
- 16. Rich Snippets launched May 12, 2009Blind Five Year Old | @ajkohn
- 17. Schema.org launched June 2, 2011Blind Five Year Old | @ajkohn
- 18. Eye tracking studies confirm that visual results are powerful Click magnetsBlind Five Year Old | @ajkohn
- 19. 12% - 17% increase in traffic by implementing recipe snippets http://bit.ly/duncanhinescasestudyBlind Five Year Old | @ajkohn
- 20. The stars my destinationBlind Five Year Old | @ajkohn
- 21. Google is tired
- 22. Amazon review snippets disappearBlind Five Year Old | @ajkohn
- 23. http://bit.ly/richsnippetsbookmarkletBlind Five Year Old | @ajkohn
- 24. No markup. No dice.
- 25. Blind Five Year Old | @ajkohn I implemented schema and all I got was this lousy t-shirt.
- 26. Hello?
- 27. More links to your site! Breadcrumb snippet = more opportunities to clickBlind Five Year Old | @ajkohn
- 28. Schema.org Data-vocabulary Breadcrumb snippet uses data-vocabulary markupBlind Five Year Old | @ajkohn
- 29. Authorship
- 30. One day you’re in
- 31. Authorship result 2012Blind Five Year Old | @ajkohn
- 32. And the next day you’re out
- 33. Authorship result 2014 Blind Five Year Old | @ajkohn
- 34. Auf Wiedersehen!
- 35. Video Snippets
- 36. Panda 4.0 and Snippets AlgorithmBlind Five Year Old | @ajkohn
- 38. Authority and quality of the site Relevance of the site to that query Number of results with snippets http://bit.ly/richsnippetsalgorithmBlind Five Year Old | @ajkohn
- 39. Auf Wiedersehen!
- 40. Use site: query to confirm snippets algorithm impactBlind Five Year Old | @ajkohn
- 41. TL;DL
- 42. Structured data is required Don’t take markup at face value The snippets algorithm is serious Blind Five Year Old | @ajkohn
- 43. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn