Google Analytics
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This document discusses how to use Google Analytics to track website performance metrics and optimize a website. It recommends setting up analytics goals to prioritize business and user needs, reading analytics reports to identify issues and opportunities for improvement, and testing website variations to determine which designs perform best. The key takeaways are to use analytics to monitor site usage, understand users, identify top referrers, conduct strategic tests, and track results to continually refine the website.
Google Analytics
- 1. Google Analytics why you need it & how to use it
- 2. you’ll learn ‣ how to set analytics goals ‣ how to read analytics reports ‣ how to turn analytics data into results
- 3. a little about you
- 4. your analytics skills what’s analytics? we set is up but... wanna see my conversion rate?
- 5. how do YOU use it? ‣ see who registers for events / classes ‣ track number of visitors ‣ inform content / navigation choices ‣ kill time when I’m bored ‣ none of the above
- 6. analytics will help you - monitor site performance - understand your audience’s needs - identify best referrers - conduct strategic testing - track results
- 8. set up is a snap - sign up with Google - place code on ALL web pages - determine profiles - link AdWords, webmaster tools - create goals
- 9. goals define & prioritize to: meet your business goals meet your audience’s needs
- 10. goals are crucial for monitoring success & failure - form submissions - emails - downloadables - social media - high priority pages
- 11. reporting be realistic with data don’t just create reports, read them turn frustrations into actions
- 12. reporting start: with basic reports next: advanced segments later: custom reporting / dashboards solutions gallery custom alerts visitor flow & in-page analytics
- 13. with me so far? let’s dive into YOUR Analytics!
- 14. don’t guess - test whichtestwon.com kissmetrics
- 15. success comes from... constant analysis constant refinement not losing sight of your goals
- 18. the winner is... no icons = 11% more conversions source: whichtestwon.com
- 20. 40% more add to cart clicks source: whichtestwon.com
- 22. plain text 200% click-throughs 300% revenue source: whichtestwon.com
- 23. remember test often test early measure results measure the real cost
- 24. ask me anything kayleen rossio kayleen@gravityswitch.com twitter - @krossio