Googlesnippets
- 1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Google Rich Snippets
- 2. www.sti-innsbruck.at Overview • May 2009, Google announced that they would be parsing the hCard, hReview, and hProduct microformats and using them to populate search result pages • These Rich Snippets give users convenient summary information about their search results at a glance – Structured data from pages showed in Google's search results – Enabled by embedding microformats and RDFa 2
- 3. www.sti-innsbruck.at Development • October 2009 – Release of Rich Snippet testing tool – Extension of RDFa support with some fields from FOAF and vCard – Mark-up of Video Content 3
- 4. www.sti-innsbruck.at Development • Support of multiple information types – Reviews – People profiles – Products – Business listings – Recipes – Events • Mark up – Microdata – Microformats – RDFa 4
- 5. www.sti-innsbruck.at Schema.org • June 2011, Introduction of schema.org (Google, Bing, Yahoo) as preferred way of annotation – Using microdata (is a balance between the extensibility of RDFa and the simplicity of microformats) markup format and a vocabulary that is shared by all search engines – Covers broad range of domains – Old (RDFa, Microformats) markups still work 5
- 6. www.sti-innsbruck.at GoodRelations and schema.org • GoodRelations – Powerful Web vocabulary specifically designed for e-commerce scenarios, covering business, store, product, offer, warranty, payment, delivery, and other information • For e-commerce scenarios, both schema.org and GoodRelations can be used • Combination of both maximize impact for the visibility in search engines – Use GoodRelations to extend schema.org markup in Microdata syntax – Use schema.org types to extend GoodRelations markup in RDFa syntax 6
- 7. www.sti-innsbruck.at Conclusions • Why annotate your website? – SEO – Visibility – Data integration possibilities for the future – Make a website understandable for humans as well as computers • Microdata annotation using schema.org vocabulary very interesting especially for businesses • Not all fields form schema.org influence the search results • Not clear yet if schema.org will be successful • Criticism around the fact that microdata is the only supported format 7