Google+v2 ashwin
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The document discusses issues with Google+ and proposes solutions to increase user engagement time. It finds that Google+ is difficult to integrate with other social networks and has a non-intuitive circles interface. It proposes simplifying the interface, primarily making Google+ an aggregator of social content rather than a standalone social network. It also recommends improving the mobile app experience and leveraging other Google products to drive more sharing and engagement on Google+. The solution relies on collaboration with other social networks and experts to refine the user experience.
Google+v2 ashwin
- 1. From To Alexandria McAuliffe, Alex Wagenheim, Ashwin Bijani, Shweta Nagpal, Yuval A. Harel
- 2. Background • Launched on June 28, 2011 • First 16 days – 10 million users • Estimated current users – 170-million • Purpose – Personalize Google search using G+ data – Solution to Facebook’s privacy concerns • Failed social networking projects by google – Orkut, Buzz, Google Wave
- 3. What’s in G+? • Features: – Home – Photos – Hangouts • Video chat • Messaging – Games – Explore • What is hot? – Circles • Share different things with different people
- 5. - Hit or a Miss? NOT Vs.
- 6. What is the issue? Problem Statement: Increase the amount of time that users are actively using Google+ January 2012 average view time 3.3 mins. 7.5 Hrs. Where is the added Benefit?
- 7. Why not spending time on G+? • Rebuild Social Network CIRCLES • No easy integration • Non-intuitive • Asymmetric sharing • Reposting Home screen post size Mobile App • No Hangout feature • No tablet App
- 8. How did we find these issues? Interviews & Observations “I would change the way the circles interface works. It is a great concept in theory but is so confusing to navigate. When I click to go to the circles section, it shows 124 people in my circles yet I didn’t add the strong majority of them. Or maybe I did unintentionally?? Which would be a sign of a terrible user interface!” Honestly, I'd want it connected to twitter and Facebook in some way. The idea that I'd have to rebuild the networks I have on those sites in order to get the most out of Google+ is a bit tiring.
- 9. Any Publicity Is Good Publicity?
- 10. Solution • Primarily aggregator of information – The Huffington Post business model • Pulitzer Prize – April 16 2012 • Aggregate – Eliminate Circles • Social • Professional • Simplify User Interface • Home • Games • Photos • Explore • Hangouts • Circles • Improve App
- 11. Aggregate • Auto Login • Share Directly – All Social or Professional • Selection with in groups
- 13. Mobile & Tablet App • Add Google maps – Check-in to their favorite places – Post pictures – Comment on posts • Smaller Icons Tablet app All Google+ website features available
- 14. Execution Contacts at other Networks User Interface Experts Development Team Leverage Google Products Robust Flagship •Shareholders •Employees
- 15. Execution • Google+ development team • Contacts at other networks – Facebook – LinkedIn – Twitter • Leverage – Search engine – Google maps • User interface experts – Maintain Intuitive interface • Robust Flagship – Shareholders – Employees • Risk – Networks will not join the Google+ effort
- 16. How did we solution?
- 17. Are you still thinking?
- 18. Questions
Editor's Notes
- #8: Dislike:Rebuild social networkNo easy way to transfer information CirclesNon-intuitiveAsymmetric sharing RepostingHome screen post sizeGoogle+ AppNo hangouts