Google+ : Changing The Way We Share
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The document discusses Google+ as a transformative social platform, emphasizing its integration with Google's services and the high engagement it generates, with over 20 million beta testers and significant user traffic. It highlights features such as circles for collaboration, along with the benefits and limitations for businesses using the platform. Ultimately, it suggests that Google+ is shaping how social sharing and marketing occur in the online space.
Google+ : Changing The Way We Share
- 1. Google + Changing the way we share. + Changing the way we share.
- 2. Christian Adams @christiangadams Account Manager @ http://ixwebhosting.com Principal @ http://sigmacreativeonline.com Photographer @ http://christianadams.com Designer @ http://standardrec.com
- 3. I have Social Media fatigue. NOT ANOTHER SOCIAL NETWORK!!!!
- 4. GOOGLE+ WILL BECOME THE CORE OF GOOGLE’S SERVICES “The assumption is that everything will move over to using the Plus infrastructure over time” -Eric Schmidt, Google’s Chairman
- 5. Google Sites attract more than 1 billion visitors worldwide each month and accounts for 10.4% of all time spent online. - Source: comScore Media Metrix, Worldwide, June 2011
- 6. 20 Million Beta Testers (in 3 weeks) +1 Button is on pace to replace the “Like” Button
- 7. Context + Content + Convenience
- 8. + calendar
- 10. Google+ Socialized Ecosystem Connect Discover Publish Entertain Promote Calendar Search Blogger Blogger Blogger Docs Latitude Youtube Youtube Youtube News Picasa Picasa Picasa Gmail Reader Music Feedburner Groups Maps/Places Places G+ Circles, (Sparks) Adwords Chat, Translate Checkout Voice, Android Market Hangouts, +1 Button Huddle PostRank (Analytics) Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.) Source: G. Grover, Steal Thunder Version 3.0, 7-26-11
- 11. Circles are the new segmentation and collaboration tool. 1rst Gen 2nd Gen Hangouts Circles 3rd Gen Video Conferencing/Webinars Document Sharing Screen Sharing Whiteboards
- 12. “Those crazy kids at Google, their ironic metaphors, and renting a Wave pool to celebrate Google+.” -Christian Adams, Sigma Creative
- 13. Symmetric Sharing You Facebook Me You Twitter Me Google’s Asymmetric Sharing You Me
- 15. Social Search is about organic relevancy and improving results. - Amit Singhal, Google
- 16. Websites Using Google's +1 Button Get 3.5x the Google+ Visits -Hubspot 50% more than Twitter -Rand Fishkin, SEOMoz.org Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits- Data.aspx#ixzz1UqNewnYw
- 17. Does it replace your blog?
- 23. Gaming... ...it’s coming ....is here.
- 24. Business Pages/Verified Profiles This is my daughter’s wallpaper. Justin Bieber/Lady Gaga I swear.
- 25. Pros Cons • #1 Search Engine • Recreating Your Social Graph • Free SaaS applications • Duplicate Content Filtering • Open API (Not Yet) • Comment Filtering (Mute Post) • Better Conversations/Communication • Target Marketing (Not Yet) • Relevancy • No Business Pages (Yet) • Better Business Pages • #nohashtags • Better Market Segmentation •Separate Login for Google Apps • Better Ad Service • Decreased Bounce Rates (GUI) • Privacy Controls • Responsive Project Team
- 26. Guides Mashable’s Guide to Google+ Google+ How-To Document Lifehacker’s Make The Most of Google+ +forGoogle What’s New in Google+ Circle Sunday GPlus Resource Profile Link Shorteners PlusYa gplus.to Member Directories Social Statistics Google+ Counter Recommended Users Group.as gglpls Find People On Plus Extensions Surplus Google Plus Me PhotoZoom Start Google Plus Usability Boost Plus Minus Reply To Author Publish Sync
- 27. KEY TAKEAWAYS UNDERSTAND BEHAVIOR, NOT TECHNOLOGY
- 28. Christian Adams cadams@sigmacreativeonline.com 614-285-7565 Google+ @christiangadams Creative Marketing Communications http://sigmacreativeonline.com