The Business Show - Introduction to Google's Strategies for Online Business
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The document provides an overview of Google's business strategies and tools such as AdWords, Google Analytics, Google+, and YouTube that can aid in online marketing and increasing business visibility. It highlights various features and benefits of these tools, like targeted advertising, visitor tracking, and social networking capabilities. Additionally, it emphasizes the importance of using these services for local searches and brand exposure in a competitive digital landscape.
The Business Show - Introduction to Google's Strategies for Online Business
- 1. An Introduction to Google‟s Strategies for Businesses By Becky Campbell - MD @ReflectDigital 22nd November 2012
- 3. Agenda Adwords Google+ Analytics YouTube Google Keyword Admob Tool Gmail Google+ Local Chrome Webmaster Tools Android Shopping Trends
- 4. Why Google? UK – 91% UK – 5% UK – 2% UK – 1% UK – 0.4% US – 61% US – 15% US – 17% US – 3% US – 4% Source: The E Word October 2012
- 5. AdWords Google Adwords is Google‟s flagship advertising product that enables you to reach new customers through paid advertisements. 100 million dollars a day is spent on AdWords
- 6. AdWords Adwords enables you to target and set your adds by location, time/day and budget You only pay when somebody clicks on your advert It works on a „bidding‟ system and uses „quality score‟ to rank ads
- 7. AdWords Target your ads by radius…
- 8. AdWords Target your ads by device…
- 9. AdWords Set your ads to run at specific times…
- 10. AdWords There are lots of features available to improve your ads…
- 11. AdWords AdWords can be a great tool to increase new business, sign-ups and exposure for your company PPC is great for advertising new products or seasonal offers
- 12. Google Keyword Tool The Google Keyword tool is a free tool which enables you to research potential target keywords, gather information on search volumes and research estimated cost per clicks…
- 13. Google Analytics Google Analytics is a free service that enables you to track key visitor statistics such as: Visits Unique Visits Time on Site Average Page Views Bounce Rate
- 14. Google Analytics You can view these key metrics via this simple dashboard…
- 15. Google Analytics Further to this you can drill deeper into this data: You can filter visits by traffic source You can filter visits by device/location/operating system etc… You can track conversions as „goals‟ You can now track visits that are generated through social networks too…
- 16. Google Analytics Google Analytics is a great tool for tracking your online marketing campaigns. For example, Being able to see which keywords generated traffic for your website is vital if you‟re looking to run a search engine optimisation campaign!
- 17. Google Webmaster Tools Google Webmaster Tools is another free service that gives you access to detailed information about your website…
- 18. Google Webmaster Tools You can also see… Crawl Stats How many pages are indexed
- 19. Google Trends Google Trends lets you see which topics are popular in the world of search It‟s a great research tool for any businesses looking to run a search marketing campaign…
- 20. Google Trends Here are two examples of searches that have become very popular over the past couple of months… “James Bond” “iPhone5”
- 21. Google+ Google+ is Google‟s very own social network It currently has around 400 million users
- 22. Google+ Google+ has it‟s own newsfeed – similar to the Facebook timeline Google+ also has trending topics – as with Twitter You can follow companies/people by adding them to your circles You can also create „hangouts‟
- 23. Google+ Google hangouts are great for businesses You can chat with up to 10 people You can share screens They can be used for product demonstrations or sales pitches You can stream your hangout live on your Google+ profile
- 24. Google+ Local Google+ Local was formerly known as Google Places Google+ Local sits within Google+ Google+ Local incorporates reviews, powered by Zagat Google+ Local listings also help to drive website traffic
- 25. Google+ Local The reviews, powered by Zagat, help to build trust Reviews are being utilised more and more online…think TripAdvisor!
- 26. Google+ Local Google+ Local listings help to increase website traffic If you don‟t rank in the local listings then you will be missing out on vital traffic and leads Google+ Local listings direct traffic into Google+
- 27. Google Shopping “Google Shopping” is what was formerly known as “Google Product Search” and “Google Products” Merchants pay to promote their products via the Google Shopping feed
- 28. Google Shopping Google shopping results feature in the main search results page which means they can really help to increase your products visibility… This is no longer a free service
- 29. YouTube YouTube is the second largest search engine 1 in every 20 users that leaves Google ends up on YouTube YouTube is a great tool that can be utilised by businesses
- 30. YouTube Videos can be used in many different ways: Promotional videos “Meet the Team” videos Product demonstration videos Adding videos to your site helps to keep visitors engaged and helps to increase the average time on site. Over 4 billion videos are viewed on YouTube each day!
- 31. AdMob A Google ad network that focuses on mobile advertising for apps Connect with advertisers to show ads in your app, users click on the ads and you make money You can advertise your app in other apps to increase downloads- you only pay when your ad is clicked It works via a prepaid service, you top up at least $50 then your ads run until the budget runs out. Similar to AdWords you create a campaign, ad groups and ads.
- 32. AdMob AdMob is a great way to gain exposure for your app It targets specific mobile users so reaching relevant users If more downloads of your app make you more money, you should advertise with AdMob
- 33. Gmail Gmail is the most widely used web based email provider with over 425 million accounts worldwide! Users get 10GB of data storage for free.
- 34. Chrome Chrome was first launched in September 2008 As of October 2012, Chrome has a global market share of 45%, with Firefox in second with 31.8% and IE at 16.1% Chrome is cloud based which is why it is often a lot quicker than other browsers. The design of the browser interface is simple and clean, making it easy to use. Extensions are available to enhance your browsing experience, SEOquake and Colour Picker are good ones to add!
- 35. Android Android was acquired in 2005, Google had originally invested in the start-up business. Android is a operating system, that the open source code is available free to use. It was primarily developed for touch screen mobile devices. Brands in the marketplace using Android – HTC, LG, Motorola, Samsung, Sony
- 37. Who are Reflect Digital?
- 38. Competition! We’re giving away £3,000 worth of digital marketing to spend on SEO or a Social Campaign, to enter please let me have your business card!