Twilio Messaging: Overview and New Feature Deep Dive
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The document provides an overview of Twilio's messaging features, emphasizing the importance of SMS in communication, and introduces new functionalities including concatenated messaging and picture messaging. It highlights the ability to send SMS messages up to 1,600 characters and includes details on sending and receiving picture messages using Twilio's API. Pricing for these services is discussed, with SMS starting at 3/4¢ per message and picture messaging at 2¢ per outbound message.
Twilio Messaging: Overview and New Feature Deep Dive
- 1. #TWILIOCON Twilio Messaging - Overviewand New Feature Deep Dive PATRICK MALATACK, DIRECTOR OF PRODUCT MANAGEMENT @ TWILIO GOWRI RAO, PRODUCT MANAGER, MESSAGING @ TWILIO
- 2. #TWILIOCON Hi. I’m Gowri. I’m a Product Manager at Twilio. gowri@twilio.com
- 3. #TWILIOCON Hi. I’m Patrick. I’m a Product Manager at Twilio. patrick@twilio.com
- 4. #TWILIOCON By the end of this talk, 1. Why is SMS so important? you’ll be able to answer these questions. 2. How do I send an SMS using Twilio? 3. What is Concatenated Messaging and how do I use it? (new) 4. What is Twilio Picture Messaging and how do I use it? (new)
- 5. #TWILIOCON What is SMS & why does it matter? A brief review. Let’s take a quick look at the history of SMS and where we are today.
- 6. #TWILIOCON What exactly is SMS? Short Messaging Service (SMS) lets you send a message (up to 160 characters) from a phone number you own to any SMS enabled number in the world.
- 7. #TWILIOCON Why should you care about SMS? Twilio just lowered its pricing to 3/4¢ per message. CHEAP A lead contacted within 5 minutes is 100x more likely to convert. INSTANTTeenagers (18 - 24) send 109.5 messages per day on average. POPULAR Twilios APIs make it super easy to integrate. EASY People send 41.5 SMS messages per day on average. FAMILIAR
- 8. #TWILIOCON of all humans use SMS 85% messages to communicate. 140 Million iOS users 480 Million Android users 2.4 Billion Internet Users 6 Billion SMS Subscribers Android Image Credit: Jan Sebastian bach, from The Noun Project
- 9. #TWILIOCON Current SMS offerings. The State of the Union. How can I use the existing Twilio services to send SMS updates?
- 10. #TWILIOCON Sending SMS Messages: Phone Numbers • Person-to-Person Messaging • Self-service • Local Experience • Prohibited from High Volume • Available in US, UK, & CA
- 11. #TWILIOCON Sending SMS Messages: Short Codes • Person-to-Person Messaging • Self-service • Local Experience • Prohibited from High Volume • Available in US, UK, & CA
- 12. #TWILIOCON Where can I send to? EVERYWHERE! 1300+ CARRIERS 200+ COUNTRIES
- 13. #TWILIOCON How Stuff Works: Incoming Messages ! GSM/CDMA HTTP Request
- 14. #TWILIOCON ! GSM/CDMA HTTP Request How Stuff Works: Outgoing Messages
- 15. #TWILIOCON Sending a MessageExample: POST https://api.twilio.com/2010-‐04-‐01/ Accounts/AC123/SMS/Messages.json From='894546' To='16505766372' Body='Come check out our new fall fashions http://www.twiliofashions.com/'
- 16. #TWILIOCON Brevity is overrated. Introducing Concatenated Messages. Let’s take a look at how Twilio helps you overcome the 160 character barrier.
- 17. #TWILIOCON Previously: Break apart large messages Each message was limited to 160 characters. Messages larger than that had to be manually broken up into smaller chunks.
- 18. #TWILIOCON Today: Enter Message Concatenation Twilio now supports messages up to 1,600 characters. No more worrying about getting cut off mid sentence or dealing with manual chunking.
- 19. #TWILIOCON #1 #2 #3 #4 #3 #2 #4 #1 Message Concatenation: How does it work? We use the new NumSegments property to keep track of the number of SMS messages used to deliver your content.
- 20. #TWILIOCON Seeing is believing. Introducing Twilio Picture Messages. Let’s take a look at how Twilio helps you send rich media using the Universal Messaging API.
- 21. #TWILIOCON What does Twilio Picture Messaging look like? Picture messaging (available on short codes) lets you display media to directly to the user. Before Now
- 22. #TWILIOCON Twilio Picture Messaging: The Gritty Details Currently available on US Short Codes and to / from US numbers. USA ONLY Pricing starts at 2¢ per outbound message & 1¢ per inbound message. PRICING You can attach a maximum of 10 images per message. UP TO 10 PHOTOS
- 23. #TWILIOCON Twilio Picture Messaging: The Definitive Guide. MEDIA MESSAGES Similar to SMS, there is now a Message Resource. There is also a corresponding <Message> TwiML verb which is similar to <Sms>. Messages now have a Media Sub-Resource which contains any attached Pictures. There is also a corresponding <Media> TwiML Noun for generating new Media Resources.
- 24. #TWILIOCON Example #1: Sending a Picture Let’s take a look at how to use the Messages endpoint to send a Twilio Picture Message.
- 25. Copyright © twilio Inc. 2013PRIVATE & CONFIDENTIAL POST to /Messages List Resource • From • To • Body - can now be up to 1600 characters long • MediaURL - The URL(s) of the image(s) you want to send with your message. If you wish to send more than one image in your message, simply provide multiple MediaURLs
- 26. #TWILIOCON Sending a Photo MessageExample: POST https://api.twilio.com/2010-‐04-‐01/ Accounts/AC123/SMS/Messages.json From='894546' To='16505766372' Body='New Dress in Stock' MediaUrl='http://images.com/dress.png'
- 27. Copyright © twilio Inc. 2013PRIVATE & CONFIDENTIAL /Messages/{Sid} Resource • From • To • Body - can now be up to 1600 characters long • NumSegments • NumMedia - The number of media associated with the message. For instance, if you sent a message with two images, this would be 2. If your message contained only text and no media this is 0 • /Media - Represents the set of media elements included with a given Message
- 28. #TWILIOCON Example #2: Receiving a Message Let’s use the Messages webhook to receive a picture message and take a closer look at some of the new parameters that come along with it.
- 29. Copyright © twilio Inc. 2013PRIVATE & CONFIDENTIAL /Messages Webhook Backwards Compatible • From • To • Body - can now be up to 1600 characters long • NumSegments • NumMedia • MediaURL {N} - URLs • MediaContentType{N}
- 30. #TWILIOCON New Param: MediaUrl# Ex. MediaUrl0 → MediaUrlN “MediaUrl0”: “https://api.twilio.com/2010-‐04-‐01/...", “MediaUrl1”: “https://api.twilio.com/2010-‐04-‐01/...", Each media attachment gets its own MediaUrl# parameter pointing to the image hosted on the Twilio CDN.
- 31. #TWILIOCON New Param: MediaContentType# Ex. MediaContentType0 → MediaContentTypeN “MediaContentType0”: “image/png", “MediaContentType1”: “image/jpeg", Each media attachment gets its own MediaContentType# parameter telling you what kind of media it is (using the standard HTTP content types).
- 33. #TWILIOCON Example #3: Replying to a message in TwiML Let’s use TwiML to respond to the messages we receive with a Twilio Picture Message.
- 34. #TWILIOCON Example #3: Replying to a Message in TwiML <?xml version="1.0" encoding="UTF-‐8"?> <Response> <Message> <Body>I'm hungry!</Body> <Media>http://www.images.com/cheesesteak.png</Media> </Message> </Response>
- 35. #TWILIOCON Example #4: RESTfully Fetching Media Let’s use the Twilio REST API to fetch the Media attachments for a message.
- 36. #TWILIOCON GET https://api.twilio.com/2010-‐04-‐01/Accounts/AC123/Messages/MM1234/Media.json Example #4: RESTfully Fetching Media We can issue a GET request to the Media sub-resource to get any Media objects.
- 37. QUESTIONS?