Gravity AD.APT
Download as PPT, PDF0 likes304 views
This document introduces a new technology called Gravity R&D that can increase click-through rates (CTRs) by over 100% using behavioral targeting, learning algorithms, and real-time tracking and targeting. It explains that traditional targeting based on static data like demographics is limited because user behaviors change over time. Gravity R&D's platform tracks ad-clicking behavior in real-time to segment and target users, serving more relevant ads. This approach has led to average CTR lifts of 132% for customers. The document invites the reader to contact an expert to discuss potential results or set up an A/B test.
Gravity AD.APT
- 1. The Next Generation of BEHAVIORAL TARGETING
- 2. To explain current trends in behavioral targeting To introduce a technology that can increase CTR by over 100% in your ad network
- 3. WHAT IS WRONG with popular targeting models? • By behavior, they mean static data: interest categories, demographic data etc. • However, ad-clicking behavior: • isnot constant • cannot be tipified by age, location, interest
- 4. BEHAVIOR TRACKING and learning in a perfect world • User clicks on ads • System identifies, what ad-clicking behavior this corresponds to–and segments users accordingly • System serves subsequent ads based on the preference of the identified user segment–REAL TIME
- 5. ENTER
- 6. LEARNING
- 8. TARGETING
- 9. SERVE MORE RELEVANT ADS TO VISITORS: a win-win • 132% average lift in ad CTR’s • Ad inventory optimization–run more campaigns with higher relevance to your visitors in a given amount of time • Deep, insightful segmentation of visitors based on both historical and real-time preferences
- 10. WHY AD˙APT IMPROVES CTR BY WELL 100+% over 100% • Adaptively • Real learning algorithms to profile and segment visitors time tracking and targeting • Retargeting • Seamless capability integration with your platform
- 11. WHAT IS GRAVITY R&D? The only OMNI-MARKET PERSONALIZATION platform provider, enabling your network to: • TRACK AND LEARN ad-clicking behavior • RECOMMEND t-commerce products • Personalize ad serving and optimize ad-inventory An AWARD-WINNING TEAM* of data-miners and BI professionals A FAST GROWING company with 50+ deployments in the last 12 month A SOLUTION supported by a worldwide network of partners and distributors *Gravity R&D was part of the team that tied for first place in the Netflix Prize in 2009
- 12. NEXT STEPS • contact an expert to discuss the results your company can expect from • set up an A/B teszt
- 13. Can you guarantee increase in your sales? Gravity R&D can Contact us www.gravityrd.com sales@gravityrd.com For the latest trends and insights: www.facebook.com/gravityrd
Editor's Notes
- #3: „ hagyományos” objective dia
- #4: Itt olyasmi képi világ jelenhetne meg, hogy valaki céloz/célbalő és mégsem találja el a célpontot... Arról szól, hogy nem adekvát a a működése.
- #5: ...és ezen a dián pedig célba talál valaki/valami
- #6: Ezt kéne szépen megrajzolni
- #10: Relevancia, optimalizálás... ilyesmi képi világ kéne ide
- #11: Ide nem kell túl sok minden