Greener hostinG
- 1. SOLUTIONS: • ATACONSOLIDATIONAND D MANAGEMENT • REENIT G • ERVERCONSOLIDATION S Greener hostinG Customer ProFiLe French hosting provider reduces energy costs Company: ASP Serveur by 40 per cent with latest Dell blades Industry: Hosting Solutions Country: France Founded: 1998 employees: 10 WeBsIte: www.aspserveur.com ChaLLenGe ASP Serveur had to control an increasingly complex server infrastructure. Because the company was buying new servers regularly, it was spending more resources on power, server space and management. soLution The company has built its success on Dell. To reduce complexity and power consumption, and consolidate servers, the company has rolled out Dell blades and enclosures. BeneFits Get It Faster • lade chassis arrived on-site within B a week • lades and enclosure installed in just B over 20 minutes • o downtime in the months since N deployment run It Better • nergy consumption reduced by E 40 per cent • reater computing density cuts cost G Many IT hosting providers worldwide have found success of server real-estate as more companies see IT as a utility they can outsource. • ess than half the previous cabling L reduces points of failure On the one hand it’s created massive growth rates for service • ngineers increase productivity with E providers, but on the other, it has led to increasingly complex centralised management IT infrastructures that these same providers find more and Grow It smarter • nap-in scalability means blades S more expensive to house, power and operate. deployed in seconds
- 2. ASP Serveur, based in France, is a hosting service provider that’s enjoyed as much success as any other. It delivers hosting services to some of the country’s biggest names in business: Capgemini, Total, MTV, Veolia, Publicis, Europ Assistance and Saatchi Saatchi. At the heart of the business are two datacenters that were built by APC and cover approximately 16,000 square metres. One of the facilities is in Marseille and the other in La Ciotat. Success has resulted from offering customers rock-solid guarantees to deliver their IT services 24-hours a day, seven days a week. So far ASP Serveur has been able to honour these commitments without any problems thanks to the quality of the hardware technology underpinning its hosting services and the expertise of its IT team. Today, the company, which specialises in load balancing, clustering and software-as-a-service, delivers a range of solutions running on Linux, Windows Server® 2008 and Windows Server 2003 operating systems. “deLL teChnoLoGy is suPerior in terms oF vaLue For money, BuiLd quaLity, manaGement and Customer suPPort. we Gain a Lot oF Business By teLLinG our Customers that their serviCes wiLL Be hostinG on deLL it soLutions.” Sebastien Enderlé, IT manager, ASP Serveur Given the company’s rate of business growth Comments Enderlé: “For us, Dell technology – 40 per cent per annum in recent years – is superior in terms of value for money, build ASP Serveur was buying servers and racks on quality, management and customer support. a regular basis. The company was spending We gain a lot of business by telling our more resources on server space, power and customers that their services will be hosting management. Sebastien Enderlé, IT manager on Dell solutions.” at ASP Serveur says: “The key here was He continues: “Once Dell explained the consolidating our server environment with advantages of the Dell blade solution, we servers that required less floor space and how it works could see the added value it would bring to were more power efficient and easier to ASP Serveur.” After contracts were signed, hardware manage.” 10 Dell PowerEdge M600 blades and a single • ell™ PowerEdge™ M600 blades D ASP Serveur turned to Dell, which had been Dell PowerEdge M1000E chassis arrived servers with Intel® Xeon® Processors the company’s IT solution provider for some on-site within a week, and the IT team at ASP • ell PowerEdge M1000e modular D time. Day-to-day, IT services were supported Serveur had the hardware up and running blade enclosure by a mixture of Dell™ PowerEdge™ 2950 in a matter of days. Today, the company soFtware servers, Dell PowerEdge 1955 blade servers, has loaded the blades with around 200 • indows Server ® 2008 W and machines such as the Dell PowerEdge applications including clustered Microsoft • indows Server 2003 W R200, which features the latest Intel® Xeon® SQL Server® databases, Microsoft Exchange • icrosoft ® SQL Server ® M Processors. Dell proposed that the company Server 2003 and 2007, internet and intranet • icrosoft Exchange Server 2007 M consolidate its existing infrastructure using applications and a scientific calculation • icrosoft Exchange Server 2003 M its Dell PowerEdge M600 blades and a Dell program. • ell OpenManage™ Systems D PowerEdge M100e modular blade enclosure. Management 5.0 • hassis management controller (CMC) C
- 3. “we instaLLed our First deLL PoweredGe m1000e moduLar BLade enCLosure ComPLete with BLades in just over 20 minutes. in the Past, settinG uP a 1u Chassis ComPLete with 16 raCk servers required at Least Four hours.” Sebastien Enderlé, IT manager, ASP Serveur enerGy ConsumPtion “Dell blades give us higher computing density The system’s set of standards-based tools reduCed By 40 Per Cent than traditional 1U servers,” says Enderlé. deliver proactive server management from Compared with a traditional non-blade Because of the design of the Dell PowerEdge a single console. Using OpenManage, an datacentre, ASP’s new facility featuring Dell M1000E modular blade enclosure, ASP can fit administrator can deploy, maintain and install blades is far more energy efficient. Enderlé 16 blades into 10U of server space. Comments applications quickly and easily. says: “By building our datacentre on Dell Enderlé: “In one of our datacentres, we pay ASP has also reduced server cabling by PowerEdge M600 blades, we use 40 per cent rent per square metre, so the more servers deploying the blade enclosure. “Our Dell less energy than a traditional datacentre.” we can deploy per square metre the more PowerEdge M600 servers have less than Given the importance of energy reduction cost effective our operation is.” half the cabling of typical 1U servers, making from a cost and sustainability perspective, management a lot simpler by reducing points this saving is crucial. Enderlé continues: BLades Chassis uP and of failure,” says Enderlé. “Energy consumption is the biggest challenge runninG in 20 minutes facing all hosting service providers right now. The blade chassis was incredibly quick to BreakthrouGh BLade The combination of Dell blade servers and our implement. Says Enderlé: “We installed enCLosure deLivers datacentre’s solar roof and cooling system our first Dell PowerEdge M1000E modular exCeLLent manaGement are helping us tackle power usage head blade enclosure complete with blades in tooLs on. We can install 64 Dell PowerEdge M600 just over 20 minutes. In the past, setting up IT administrators use the Dell PowerEdge blades per square metre, which would be a 1U chassis complete with 16 rack servers M1000e modular blade enclosure’s chassis impossible in a traditional datacentre.” required at least four hours.” Because of the management controller (CMC) to monitor design of the chassis, scaling the blades is The company has rolled out approximately and manage power use for individual blades. quick and easy. Enderlé continues: “The Dell 106 Dell PowerEdge blades and seven It ensures that high-priority blades running PowerEdge M600 blades are hot swappable enclosures. All Dell PowerEdge M600 mission-critical services are guaranteed so we can add a new blade or exchange an machines feature Intel Xeon Processors. supplies. In addition, administrators are existing blade in seconds.” notified if power consumption nears a To manage the blades, ASP Serveur uses pre-defined limit. the same Dell OpenManage™ Systems Management 5.0 technology that it uses for the rest of its Dell servers.
- 4. “the deLL PoweredGe m600 BLades are hot swaPPaBLe so we Can add a new BLade or rePLaCe an existinG BLade in seConds.” Sebastien Enderlé, IT manager, ASP Serveur Using the chassis’s integrated keyboard, For more information on this case study visual display unit and mouse (iKVM) switch, or to read additional case studies, go to administrators can view, monitor and manage www.dell.com/casestudies and blades individually. Says Enderlé: “The www.dell.fr management of Dell blades is very easy This case study is for informational purposes only. and simplified, especially because of the dell makes no warranties, express or implied, presence of KVM. Our engineer can manage in this case study. all operations centrally.” SimpliFy your total Solution at DEll.Com/Simplify Reference number: 10007033 Availability and terms of Dell Services vary by region. For more information, visit www.dell.com/servicedescriptions © August 2009, Dell Inc. Intel and Intel Xeon are registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Microsoft, Microsoft Office and Windows, SQL and SharePoint are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.