Grid (2) (1)
- 1. Grid Project
- 2. Logo Idea • The letter 'G' with a grid pattern over it because it links to the title.
- 3. Audience Research – 16–24-year olds • Advertising - • They contribute around 20 billion to the uk economy. • They want convenience, keep it short and simple • Advertising agencies have methods to apply to teenagers in their adverts, including; celebrities, music, families/friends together, 'bandwagon effect' or trends, everyday life and being relatable • 81% of 16-24s relate to brand campaigns more if they use "real" ( people they can relate to and identify as )as opposed to celebrities or models. • Social Media – • 41% ( of study )Feel judged when posting online • 45% ( of study ) admit their online presence isn’t an accurate portrayal • A third say they don’t have a fixed identity • Heaviest usage of social media falls around this age group, usually about ¾
- 4. Audience Research • There are 2.89 billion active social media users as of June 2017 (39% of the population). The most used social media sites are Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube. Some different social media platforms are used for different age groups, for example, 50% of snapchat users are under 25 and 23% haven't graduated from school yet. Different social media platforms can be for different genders too, 68% of Instagram users are female. Some different social media sites are for different jobs or professions, for example LinkedIn is used for professional work, and 61% are aged 30 – 64.
- 6. Audience research The most popular and most listened to music genres amongst teenagers are rock, pop, EDM, rap and hiphop Teens like rock music because; It is very energetic. Teens find rock music to have the kind of energy they need. It offers them the fun they want to experience. At this age, teens have a lot of energy which they need to channel to other places including music. Accessibility has improved. Rock music is readily available, especially due to the development of online platforms offering rock music. The idea that teenagers can stream rock music encourages them to listen to it more. Dance music is popular among teenagers because of the American rave culture. More individuals want to party in clubs, which has made it possible for DJs to create dance mixes. Additionally, EDM gets everyone on the dance floor. Teenagers love something that engages them. They can dance alongside beats, which offers them the freedom they need. Pop music is characterized by being at the top of the charts. Teens want to identify with hits songs. Pop music allows them to listen to songs that top the charts. The composition of music is simple. Pop music has simple verses a catchy melody and a good rhythm. The chorus tends to be repeated several times. As a result, pop is easy to remember and at the same time sing along. Teenagers love songs that can easily sing. They do not want to devote their time to learn complicated songs.
- 7. Teens like hip hop because: • It is a powerful form of expression. Hip hop enables teenagers to search for their identities. They identify with songs that speak about their struggles as teenagers. With hip hop, teens feel a sense of belonging. • The hip-hop culture is easy to practice. Becoming a successful hip- hop artist does not mean the artists have to undergo special training. Instead, mastering the genre is easy, which attracts teens who wish to be artists in the future. • Hip-hop entails a rebellious aspect. Teenagers use the genre to distance themselves from their parents. Audience research
- 8. Audience research Some brands that are popular amongst teenagers at the minute include, champion, nike, adidas, vans, urban outfitters, miss guided and north face. This is good to know as we can take inspiration from these brands for example we can look at their logos and feed this into our logo when it comes to production. The magazines that are most read amongst 16-24 year olds are people magazine, vogue, food network and GQ. Eventhough the majority of teenagers nowadays do not read magazines anymore and if they do they read online copies.
- 9. Social Media Survey • We did a survey for our target audience (age 26 – 24) to fill out. Our first two questions were just about themselves, asking their gender and their age. This is so we could see how accurate our survey answers would be, 9 male, 7 female, and 3 other, this means it is varied across our target audience. 10 people were 17, and 8 were 18, this means lots of them are in college. The other questions were mainly about social media usage, including question 3 which asks what site they use the most, with choices of Snapchat, Instagram, Facebook and more. The most popular was snapchat with 10 votes (52%) with 6 other votes for Instagram, and 3 people said 'other' and 2 of them included TikTok, and another one used both Instagram and Twitter. We can use this information when we are doing this project by aiming ours and our research on mainly snapchat or Instagram statistics because they're the most popular with our target audience age range. Question 4 was about streaming services, and which one they use the most. 9 people said Netflix and 8 people said YouTube, one person said TV and one said BBC iPlayer. When making our product we will focus mainly on Netflix or YouTube and what is popular on those sites. Question 5 was about how much time they spend on social media a day, the most popular answer by far was 3 – 5 hours, it had 11 votes, and 4 votes each for 0 – 2 hours and 6 – 8 hours, so we found out from this that social media usage varies depending on the user, but almost everybody uses it and consumes information from it on a daily basis. Question 6 was asking what appeals the most in an advert, this is so we know what we can use in our project, a lot of the popular answers were a good colour scheme, visuals, being funny and the music soundtrack in the background, we know now to keep these things in mind and focus on them whilst planning and creating our project so we can appeal to our target audience the most we can. The last question was about what the audience is interested in, the most popular answer included football, films, games, food, music. We'll focus on these when we do our project.
- 10. York Survey • We made a survey for the people of York aged 16 – 24 to fill out, one of questions was asking about their interests, similar to the question on the other survey, lots of common responses were cars, sports (football, rugby, baseball) and going to the gym, and a few others like painting, going to the cinema, video games. Another question that helped us in our audience research was asking if they are employed, and 6/7 people said yes, this could be part time whilst in education (because 6/7 people also said they were in full time education in college on this survey). We asked them what they enjoy doing whilst being in York and 6/7 responses said eating food so we know we could include this in our project to appeal to the target audience. 100% of the answers said they use social media.
- 11. Existing Products • https://youtu.be/bMKhG_0CoBA • https://youtu.be/dGRuK5VFThI • We found these videos full of Idents and noticed common themes between each studio that makes them. Channel 4 always focuses on the 4 logo and has objects coming together to form the number 4 in different places.
- 12. Existing Products Again the indents are short as this is the general theme of indents however adult swims usually features a small basic storyline and at least one character to focus on. The videos don’t follow a consistent them or colour pattern, quite often they are done by separate animation studios or guests. CONVENIENCE MODERN THEMES IDENTS
- 13. Existing Products All the indents are fairly short and feature no main plot or characters (debatably the E4 logo). It is purely a short clip with nothing but visual effects entirely for entertainment The videos all contain a loose colour pattern with the primarily used colour being dark purple. The purple is consistently used sometimes on just the logo or having the entire set centred around it. CONVENIENCE RECOGNISABILITY IDENTS
- 14. Existing Products The indents all feature a main celebrity who features on one of the channels shows. This gives the audience something they know and can recognise while also proving the information needed. All the drawings of the logo are the most vibrant images, while also having certain particle effects to really help it to stand out ENDORSEMENT CREATIVE Later on when Disney stopped the constant same tv shows and branched more into cartoons they began creating small clips of the cartoon characters creating Disney logos. These would often be small skits with some form of link to the show or characters personality, they’d always be bright and have an upbeat tone VIVID IDENTS
- 15. Existing Products This style of logo is extremely effective in my opinion. The designs are easy to spot and look more professional and serious compared to the bright and overly colourful. STATEMENT BOLD SIMPLE LOGOS I like the simplistic design of having it made out of black lines/ boxes
- 16. Audience Profile Descriptions Youth focused group from York and the local area. Key Demographic Key Psychographics 16-24 Years old Resides in/around York Predominantly Male College educated 7k-15k average yearly wage Streaming services – they want things to be on demand and easier to access rather than setting aside time for live tv. Survey Results Social media- trends and interests change rapidly because of what they see on sites such as Instagram and Pinterest and how quickly these trends change One of the most common interests from our survey was that a lot of the local youth enjoy going out for food. Almost everybody this age is in full time education, mainly college or university 100% of our survey results use social media Most of our target audience who did our survey are employed in a job
- 18. For our colour scheme we are going to make it quite bright as our target audience is 16-24 year olds and because we are part of that target audience we know what would entice and attract us, also looking as exsisting logos for example instagram, twitter and snapchat they are the most used social medias amongst 16-24 year olds and they all use bright colours and look very welcoming.
- 19. Logo Experiments We did 4 experiments of our logo idea using different fonts to write the word 'grid' because it's the name of the subject we're doing. All 4 styles are different, and we were inspired by one of our existing products from research, by having the title with a black line through it. We liked the 3rd one the most because it looks futuristic and bold. The first one isn't easy to read, especially with a black line, and the second was our first attempt, but it is too simple and doesn't stand out enough, because of the font. The last one is a good and effective font, but we can't put a white line through it to make it 3D.
- 20. Logo Idea 1
- 21. Initial Ideas for Themes • Futuristic Fashion • Social Media Trends • Gaming • Sports • Era of time (2000s, 60s, 90s) – music - fashion