The document describes the process taken by a group to design a product to solve the problem of drivers taking their eyes off the road to view satellite navigation systems. They researched existing problems, solutions and users. They initially proposed attaching a phone mount to the steering wheel but identified safety issues. They redesigned the product as a heads-up display attached to the dashboard using an LED strip to display navigation information without obstructing the driver's view of the road. Various design concepts, prototypes and models were created before settling on the final product design.