Project ultra book
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The document summarizes information about the Atrix Pvt Ltd company and their new product, the Ultra Book PRO tablet-cum-projector. It details the company's history of manufacturing electronics accessories since 2008. It then provides specifications, features, and projected sales forecasts for the Ultra Book PRO tablet-projector set to be launched in 2012. The summary outlines Atrix's goal of selling 10,000 units in 2012 and steadily increasing sales up to 100,000 units by 2016 with new models and expanded international availability.
Project ultra book
- 3. Company name : Atrix Pvt ltd. Product name: ‘Ultra Book PRO’ Product type: Tablet-cum-projector. Industry : Electronics Idea by: Nematullah khan Concept by: Su Yang Electonics Ltd. (china) Operating country: India
- 4. Atrix ltd started manufacturing mobile battries in 2008 in kolkatta. In 2009 it strated manufacturing other mobile accessories like chargers, earphones etc. The company posted its turn over in 2008: 2.5 mn, in 2009 it is 8 mn, in 2010 it showed 10.2 mn, in 2011 it showed 10.5 mn. Mission: ‘We create the best for you’. Vision: ‘The quality of life is ATRIX’
- 5. - Amit kr singh (sales & distribution incharge) …Previously worked as a sales manager in micromax mobiles, joined atrix ltd. In 2010. -Subodh mishra (finance manager)…joined atrix ltd in 2009 with a previous experience of 5yrs in HDFC bank. -Rizwan khan (production incharge)… Joined atrix ltd in 2011.. 10 yrs of prior experience in foriegn company Saudi Cast as a pattern shop incharge...
- 6. Product name: Ultra book pro A super quality tablet-cum-projector with advanced feature.
- 8. The ‘Atrix ultra book’ will be introduced in jan 2012. That year it sold 10,000 units for $40,00,000 in sales. The average revenue per unit: $400.cost per unit is $350. In 2013. The ultra book wiil be sold 1500 units for 60,00,000. The average revenue per unit for 2013 is $400.cost per unit will be $320. In 2014, with new fetures ultra book pro 2 will be launched at $400. expected unit sold is 20000 unit iPhones for $8000000. Average revenue for each: $400. In 2015, we will introduce super ultra book with extended latest features. Expected sales is 50000 units at price of $500. Total expected revenue is $25000000. In the year 2016 our company will launch authorized stores in various other countries and expected to reach target of 100000 unit sales.
- 10. Total estimated capital required: 50 mn. Source of fund: Equity capital(issued 30,000 @ Rs 100/share) : 30 mn Debt capital(issued by IDBI bank): 20 mn
- 11. 30 % of equity is required from venture capital funding and the investor will be benifited as per the dividend policy of the company. 40% of equity will be held by the owner, Atrix ltd. remaining of 30% will be issued within 10 days after venture capital investment confirmation.
- 12. What compels customer to buy Ulta Book? - portable - less in price - Better in quality - Attractive design - services - solves problems faced with traditional projectors and tablets.
- 13. It solves traditional problems like -Time taken in Connecting and adjustment to an existing projector. -Fluctuation of electricity between the presentation spoils the flow of presentation and its effect…...as projectors take little time to restart. -A portable projector. -No need to go to projector room or carry a projector.
- 14. It is tablet-cum-projector. Better quality with best services. 1 year warranty and six month accessories warranty. Sleek and an attractive design. Runs latest windows 8 operating system. Fastest processor with a massive storage. User friendly. Better customer support service.
- 15. Experience lightning fast Window 8 operating system.
- 16. Enjoy crystal clear projection view of 250X200sq.cm
- 17. Assisted GPS and GLONASS Digital compass Wi-Fi Cellular
- 18. Adjust projection angle for three different position..
- 19. Adjustable stand to use the tablet as a projector..
- 20. Enjoy smooth 3D gaming experiance.
- 21. Inbuild internet explorer browser, support all type of browser and flash players. HTML5
- 22. Very sensitive capacitive multitouch screen with full qwerty keyboard and touchpad ..
- 23. Enjoy video calling project at the enlarged screen of your own choice ..
- 24. Input and Output 30-pin dock connector port 3.5-mm stereo headphone minijack Built-in speaker Microphone Micro-SIM card tray Usb 2.0
- 25. Size and weight: Height: 9.50 inches (241.2 mm) Width: 7.31 inches (185.7 mm) Depth: 0.37 inch (9.4 mm) Weight: 1.44 pounds (652 g) Retina display 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology 2048-by-1536-pixel resolution at 264 pixels per inch (ppi) Fingerprint-resistant oleophobic coating Support for display of multiple languages and characters simultaneously
- 26. Wi-Fi (802.11a/b/g/n) Bluetooth 4.0 technology Wi-Fi (802.11a/b/g/n) Bluetooth 4.0 technology Model for AT&T: 4G LTE (700, 2100 MHz)3; UMTS/HSPA/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz) Model for Verizon: 4G LTE (700 MHz)3; CDMA EV-DO Rev. A (800, 1900 MHz); UMTS/HSPA/HSPA+/DC- HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz) Data only4
- 27. 5-megapixel iSight camera Autofocus Tap to focus Face detection in still images Video recording, HD (1080p) up to 30 frames per second with audio Video stabilization FaceTime camera with VGA-quality photos and video at up to 30 frames per second Photo and video geotagging
- 28. Powerful battery back-up: Built-in 42.5-watt-hour rechargeable lithium-polymer battery Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music Up to 9 hours of surfing the web using cellular data network Charging via power adapter or USB to computer system
- 29. Thank you