The document analyzes the opportunity for Amazon to market the Kindle Fire more towards college students. It notes that while the Kindle Fire is attractive as a low-cost e-reader for textbooks, it has more potential functionality for college life by allowing students to access textbooks, apps, the internet, email and streaming media more conveniently than traditional backpacks full of heavy textbooks. However, it also notes some potential downsides like competition from the iPad, difficulty typing on the Kindle's virtual keyboard, its smaller screen size, and the ability for iPad users to access the Kindle app on their own device.
